M3 Group Brand Forward Brochure

brand RD A W R FO THE M3 DIFFERENCE

HEADQUARTERS:

motion REIMAGINED

221 W. SAGINAW ST. LANSING, MI 48933

Your customers and clients are more empowered than ever to seek information on their own. They come to your organization with a sophisticated understanding of the competitive landscape and their options more than ever before. Engaging those prospective customers requires a creative, knowledgedriven, integrated strategy.

At M3 Group, we specialize in understanding your customers’ unique journeys as they look for information. We tell them your brand story in a way that makes them want to come back for more. We achieve this through industryleading technology and a team committed to a laser focus on the data that leads your customers down their unique path to your doorstep. We have one goal — to help your customers fall in love with your brand.

BIG-AGENCY MIND,

SMALL-AGENCY

SOUL.

At last count, there were 36,000 agencies in the United States. Why should you work with M3 Group rather than the other 35,999? For our clients, it comes down to three things: 1. The broadest, 2. We’re content-driven 3. Our proven, deepest integrated at our core; from our trademarked M3 agency of our size roots in PR, to our Method™ drives our in the region. Our expertise in video, ability to diagnose, dedicated account to the magazines prescribe, and teams are focused we publish, we apply solutions for on a small number understand how to your marketing of accounts and create and deliver challenges. supported by expert compelling content. resources.

M3 Group was born in 2002. We’ve grown with a simple purpose: to deliver our clients the very best service, creative and results available.

If your mind isn’t blown, we don’t sleep at night. We do that with keen insights, strategic thinking and a deep love of brands.

DOES WHY

3

MATTER TO ME?

O D D

N U M B E R S

C O N N E C T

Stories about the power of things that come in threes is part of our collective upbringing.

Remember Goldilocks and the Three Bears? The Three Stooges? Three Musketeers?

We all remember Snap, Crackle and Pop from our childhood breakfast table. These aren’t coincidences. It’s born of an innate awareness that three is a magic number.

THAT’S WHY PRICES FREQUENTLY END IN .99 AND .77.

welcome M3 group TO THE

METHOD

We’re passionate problem-solvers. We love connections. We love moving brands forward. And, we love blowing people’s minds with our creativity.

WE’VE SIMPLIFIED OUR PROCESSES INTO... WAIT FOR IT...

THREE POWERFUL PHASES.

Y F I N MAG E T A V MOTI IZ E L I B O M

ION AT BIN TEST M H O RIG R C OU THE B THE N I OF S Y, ND MI USTR ENT YM IND MIT ATEG SS, M CO A STR ROCE P TO VEN RY I ND DR IONA E A S I V TIV IC A D E CR YNAM YIEL T A D TURE LIEN S AND C L CU ONG HIP LTS. NS STR ATIO RESU REL ITIVE S PO

magnify

FIRST, WE

We start with the science that leads to the art: the Magnify phase. What’s happening in your organization? What’s your competition up to? What makes your target customers fall in love with what you do? What are buyers’ hopes and fears? How do they behave? That information helps us leap forward with a clear picture of what engages your target audience.

OUR MAGNIFY PHASE MAY INCLUDE:

• A discovery phase where we get to know you • Competitive analysis • Brand research — focus groups, key influencer interviews, audience surveys, • • • •

user experience testing concept testing and more Target audience persona development Brand audit SWOT analysis Digital channel audits, including SEO and social media

GIVE US A CALL TOO, 517.203.3333

HERE, WE WEAVE A BEAUTIFULLY INTEGRATED PLAN TO ACHIEVE YOUR GOALS AND CREATIVE ELEMENTS THAT BRING YOUR BRAND TO LIFE.

motivate NEXT, WE

Steeped in all that amazing insight, we head to the phase where the magic happens: Motivate. Here we weave an integrated plan to achieve your goals and leverage your budget. Powerful strategy. Clear, meaningful, measurable objectives. Vibrant, creative products. The key performance indicators (KPIs) that keep us all informed, accountable and excited.

WE MOTIVATE YOUR AUDIENCES USING A ROBUST TOOL SET THAT CAN INCLUDE: • Marketing communications plan

• • • • •

that can include strategies for content, public relations, social media, advertising, marketing automation – and MORE! Brand development — positioning, visuals and messaging KPI definition Video and animation development Website development and execution Brochures and other sales enablement tools

• Retail and POS design • Cision earned media management and listening

• Falcon.io social media management • • • • •

and insight Creative campaign development Product packaging Event planning and execution Advertising media planning Custom publishing

mobilize THEN,WE

We approach our Mobilize phase by implementing strategy and tactics, evaluating results, and adjusting to more of what’s working and less of what isn’t. Our goal is simple — blowing your objectives out of the water by monitoring the right KPIs to maximize your ROI.

WE MOBILIZE THROUGH: • • • • • •

Marketing plan implementation PR plan implementation Content marketing implementation Social media plan implementation Advertising plan implementation Marketing automation implementation, including lead nurturing campaigns • KPI review and optimization • SEO optimization

This is where

THE PLANS COME TO LIFE

why

M3?

We love connections. Connecting people. Connecting ideas. Connecting brands with who they are now and who they can become in the future.

We love storytelling. We grew up learning and loving the process that helps brands understand who they are and who they want to be.

We love brands. We help organizations uncover who they are and achieve who they want to be.

We love creativity. We get up in the morning to challenge expectations, push the envelope and deliver greatness.

We love to solve problems. How do we achieve results for each client’s unique issue? We rise to meet the challenge.

M 3 G R O U P . B I Z

motion REIMAGINED M3GROUP.BIZ