Insight Magazine Apr/May/Jun 2024

Page 1

APRIL / MAY / JUNE 2024 3
3
Your Business Your Business Your Business Forward Forward Forward PGS 10-11 PGS 10-11 PGS 10-11
Ways to
Ways to 3 Ways to

(2) CUSTOM FEATHER FLAGS,

(1) 3’x5’ CUSTOM BANNER,

(4) 18”x24” CORO SIGNS

GRAND PRIZE

(1) 24”x 48” ACRYLIC SIGN w/STAND-OFFS, INSTALLED 12402

HOUSE
MAY 16 4:30PM - 6:30PM FOOD DRINKS NETWORKING RAFFLE JOIN US FOR RAFFLE PRIZES INCLUDE
(1) ONE RAFFLE TICKET PER ATTENDEE CALL 760.241.7898 FOR MORE INFORMATION
BLVD.,
INDUSTRIAL
SUITE E-10 VICTORVILLE, CA 92395

CHAMBER STAFF

Mark Creffield, President/CEO

Ruby Clark , Director of Member Relations

Jenny Flores, Special Events & Graphics Coordinator

Chelsea Sullivan, Internal Services Coordinator

Greetings to our amazing GHDCC members, Spring has definitely arrived in the High Desert! I love the arrival of Spring as it always fills me with a sense of hope and renewal, and an overwhelming urge to garden, clean, and organize. This season motivates me to get outside more and invest in time with my family and colleagues.

The arrival of spring signifies a season of growth and rejuvenation, both for nature and for our businesses and organizations. It’s a time to let the light in and go after new opportunities. As High Desert leaders, it is our responsibility to pave the way for a brighter and inclusive future. I would like to especially thank those members who supported and participated in Leadership High Desert 2024. These classes exemplify the power of relationships and building local awareness and pride.

DISCLAIMER: All reasonable efforts have been made to ensure the accuracy of the information contained in Insight Magazine. The Greater High Desert Chamber of Commerce accepts no responsibility for damages arising directly or as a consequence of the use or publication of inaccurate information. The opinions expressed by contributors are their own, and are not necessarily shared by Insight Magazine, its staff, the Greater High Desert Chamber or advertisers. Editorial content is intended as general information, and not as specific legal or financial advice; for such, readers are advised to consult professionals in the appropriate field. The Greater High Desert Chamber of Commerce assumes no liability resulting from advertising contained in this publication.

I am continually inspired by the spirit of collaboration, friendship, and innovation that defines the GHDCC. Despite challenges that we all face, we continually come together to support and mentor each other and to improve our community. All you have to do is attend a VMI to feel the difference of our chamber. While we receive valuable insights, it is always the people in the room that I value and appreciate most. Our desert is filled with amazing folks who genuinely care about each other’s success.

As we look ahead to the coming months, let us be mindful to forge new partnerships, explore innovative ideas, and invest in the growth of our businesses, organizations, and community through intentional involvement in GHDCC events. These events are designed to facilitate the networking and relationship building that will help you meet your professional goals. I hope to see you at our State of Education on April 3rd where you will learn about the exciting initiatives happening at schools across our county and Ignite High Desert on April 11th where you will be entertained and inspired by a powerful slate of speakers.

I encourage you to take full advantage of your membership. For a full list of your member benefits and upcoming events, be sure to visit our award-winning GHDCC Website.

Wishing you all a happy and prosperous spring! Dr.

Lisa Lamb Lewis Center for Eductaional Research 2023-2024
of the Board insight magazine | 3 CONTENTS 3 Chairman’s Message 4 Board of Directors/Business Councils 5 State of the City of Victorville - Thank You 7 Sick Time Off - Work Day Length 8 - 9 Ribbon Cuttings 10 - 11 3 Ways to Spring Your Business Foward 12 Legislative Action Update 14-15 Mayors’ Messages 17 Harnessing the Power of AI 18 -19 New Chamber Investors 20 ‘An Evening Affaire’ - Sponsors & Vendors 22 Chamber Calendar 23 Chairman’s Circle Published by the Greater High Desert Chamber of Commerce 15428 Civic Dr. #310, Victorville, CA 92392 Tel: (760) 245-6506 Fax: (760) 245-6505 e-mail: mark@ghdcc.com Visit us on-line at www.ghdcc.com
The editor welcomes articles for possible publication. The Greater High Desert Chamber of Commerce assumes no responsibility for the care or return of any manuscripts. Articles are subject to editing and are included on an “as space permits” basis.
Advertising will be accepted from outside sources at the current member/non-member rates. The Chamber reserves the right to refuse any advertisement and/or
an advertisement
Chair
MANUSCRIPTS:
ADVERTISING:
sponsorship. The printing of
and/or content does not constitute or confer an endorsement of a product, business or service.

BUSINESS COUNCILS

EXECUTIVE COMMITTEE 2023 - 2024

Lisa Lamb – Chair of the Board – Lewis Center for Educational Research

Shannon Shannon – Chair Elect – SaddleRock Reverse Mortgage

Stacy DeVoll – Vice Chair – DeVoll Rubber MFG Group, Inc.

Mike Thrapp – Immediate Past Chair – ICR Staffing Services, Inc.

BOARD OF DIRECTORS 2023 - 2024

Clinton Alford – Farmers Insurance-Clinton Alford Agency

Casey Armstrong – Armstrong Fairway Insurance Agency, Inc.

Gwen Bedics – Global Credit Union

William Brady – NEXA Mortgage

Jeff Dunagan – Mitsubishi Cement Corporation

CJ Eversole – Pizza Factory of Apple Valley

Martial Haprov – Mojave Desert Air Quality Management District

Randi Hunt – A Better Way - Victor Valley Domestic Violence

Aaron Korn – Pacific Refrigerator Company

Arsalee Morales – Apple Valley Communications, Inc.

Sarina Muhammad – Goodwill Career Resource Center

Dr. Kenisha L. Williams – TransFormNation Training & Development, LLC .

ADELANTO

Director

Manny Serrano – Jet Room, Inc.

Kristi Montes - Journey Foursquare Church

Philip Montaue - Amegatek Solutions, Inc.

APPLE VALLEY

Executive Committee

Lisa Kiplinger Kennedy – Chair – Boisset Collection

Jessica Borzilleri – Secretary – Bellview Hospice Care, Inc.

Dr. Kristi Mendoza – Treasurer – Optimum Audiology

Director

Sabrina Schneider – Off the Grid Brewery

Israel Regus – Solstice Senior Living at Apple Valley

HESPERIA

Executive Committee

James Needham – Chair – Affordable Technology, Inc.

Zack Flaherty – NEXA Mortgage

Director

Joan Rudder-Ward – Image Maker Visual Communications

VICTORVILLE

Executive Committee

Laura Andre – Chair – The Mall of Victor Valley

Chris Lamoreaux – Secretary – Coldwell Banker Home Source

Directors

Brian Hennebry – Providence St. Mary Medical Center

Terry Saenz – Individual Member

The GHDCC has a brand new website! Visit WWW.GHDCC.COM to check it out! You might see some familiar faces and learn even more about your Chamber! ATTENTION MEMBERS!
insight magazine | 4 CONNECT WITH US ON SOCIAL MEDIA! #KeepingItRegional #CommunityIsOurBusiness
insight magazine | 5 QR Codes???? ADs??? VOLUNTEERS! LOOKING FOR GREAT EMPLOYEES? we have you covered! TRUST ICR TO GET THE JOB DONE! ICR has a proven 30+ year track record of recruiting, staffing, and equipping business partners with human resources, safety training, and performance management tools – all on a national level. Temporary Staffing Temp-to-Hire Opportunities Direct Placements Contact us: 760-245-8384 icrjobs com Right People. Right Place.
PRINTERS | COPIERS | SUPPLIES SERVICES | SOLUTIONS LOCAL BUSINESS SERVING SOUTHERN CALIFORNIA FOR OVER 50 YEARS CALL 877-303-6123 NOW! MENTION GHDCC FOR SPECIAL RATES! SCAN THE CODE BOOK NOW CALL OR SCAN QR CODE FIRST-TIME GUEST OFFER FREE WAX COMPLIMENTARY Eyebrow, Nose, Ear, Underarm, or Bikini Line UPGRADE TO 50% o Bikini Full, Brazilian or Full Back 30% o Full Face APPLE VALLEY JESS RANCH MARKETPLACE 18985 BEAR VALLEY RD 760.490.0722

LABOR COMMISSIONER FAQ TIES PAID SICK TIME OFF TO WORK DAY LENGTH

I understand that the state is now requiring employers to provide more time off for paid sick leave than it did in previous years. My employees work an alternative workweek consisting of four 10-hour shifts per week. How many hours of paid sick leave must I allow my employees to use each year?

You are correct that beginning January 1, 2024, California state law requires additional time off for paid sick leave. Last year, the California Legislature passed SB 616. That bill amended the Healthy Workplaces, Healthy Families Act of 2014 by increasing the time off for paid sick leave from 24 hours or three days to 40 hours or five days.

The amount of time off required can be found in California Labor Code Section 246, which contains the language requiring employers to provide “40 hours or 5 days” of paid time off.

The California Labor Commissioner (which oversees the paid sick leave law in California) has made it clear that this phrase means that the employee is entitled to the greater of either the 40 hours or five days of time off. In its Frequently Asked Questions (FAQ) from December 21, 2023, the Labor Commissioner’s office addressed your specific question.

In FAQ number 2, the Labor Commissioner states that if an employee works 10-hour days, under the new law, the employee would be entitled to use 50 hours of paid sick leave per year.

However, if an employee works only 6 hours per day, that employee still would be entitled to use 40 hours of paid sick leave per year.

Article curtesy of HR Watchdog

https://hrwatchdog.calchamber.com/2024/03/labor-commissioner-faq-ties-paid-sick-time-off-to-work-day-length/

insight magazine | 7
insight magazine | 8
Junkies Salon
Hair
Girl Scouts of San Gorgonio Council Dulce Canella HSP, LLC. European Wax Center Church & Dwight Co., Inc. Cranial Crown Prosthetics
insight magazine | 9
HD
Penny’s Play Place, LLC.
Family Events, LLC.
Mariscos El Chaka
McDonald’s Licensee - Bear Valley Rd.
TEA LIFE SPECIAL THANK YOU TO THE FOLLOWING MEMBERS FOR YOUR REFERRALS! Martial Haprov - Mojave Desert Air Qauality Management District Purple Wendy Ramey – Coldwell Banker Home Source
Andre – The Mall of Victor Valley Byron Ward – HD Art N Frame Dr. Nakia Wilson – YONNIK, LLC. & High Desert Sports Foundation Dana Hernandez – Rock’n Our Disabilities Foundation
Shannon - SaddleRock Reverse Mortgage
Lopez – Patterson Print Shop
Myers - Victorville Chevrolet Cadillac
Diaz - Rock’n Our Disabilities Foundation *Irene Gaulke – Epicure, The Classy Dame & Alpha Omega Plumbing & Septic *THESE MEMBERS REFERRED MORE THAN ONE BUSINESS!
Rhea Lana’s of The High Desert
Laura
Shannon
Eric
Richard
Karen

3 Ways to 3 Ways to 3 Ways to Your Business Your Business Your Business Forward Forward Forward

https;//www.callsource.com/blo g/3-ways-to-spring-yourbusiness-forward/

TIME TO START THAT SPRING CLEANING AT THE OFFICE.

April showers bring May flowers and consistent effort at work will bring great, beautiful payoffs later! It’s time to spring into action in these 3 ways to help move your business into success. Although it recently started, the second quarter will be over before you know it and that means we’re almost halfway through the year!

So how can you ensure that you not only stay on track with but get ahead of your 2024 objectives?

1. 1. 1.Set & Follow Through with Goals Set & Follow Through with Goals Set & Follow Through with Goals

Being goal-oriented is a great thing. Without goals, you may be busy day in and day out, but what are you really working towards? Are you truly improving or just getting by? So, easy first step: SET GOALS!

Now that you have set goals – are you truly following through with them? To follow through, you must ensure you are properly communicating your goals, and checking up on progress!

insight magazine | 10

Track Your Success Track Your Success Track Your Success 2. 2. 2.

To accurately communicate your progress towards goals with employees, you must be tracking how well you are doing!

If you don’t know how you are doing, how can you improve? Thinking and knowing are two different things. You must track your goals to truly know if what you’re doing is propelling you towards your goals or if you are falling behind.

3. 3. 3. Repeat

What’s

What’s Working, Work on Repeat

What’s Working, Work on Repeat

Working, Work on What Isn’t What Isn’t What Isn’t

Once you are tracking your efforts and can clearly see if you are on track with, surpassing, or falling behind your goals, you can now take a step back and adjust. Are there certain marketing pieces that are performing better than others? Reallocate marketing dollars from under-performing ad sources that aren’t giving you great ROI to advertisements that are bringing in more leads. Don’t spend extra money – use your tracking reports to make better data-driven decisions. The point is – take a look at the data along the way to see how you’ve been progressing towards your goals, track your efforts, and do more of what’s working well. It’s really not innovative news, but sometimes we all need reminding.

Benefits of Spring Cleaning Your Office Benefits of Spring Cleaning Your Office Benefits of Spring Cleaning Your Office ENHANCES STAFF MORALE FEWER DISTRACTIONS, BETTER MOOD & CONFIDENCE INCREASED PRODUCTIVITY IMPROVED FOCUS REDUCED STRESS GOOD IMPRESSION insight magazine | 11

HAVE YOU VISITED OUR AWARD-WINNING WEBSITE?

At the 2024 Western Association of Chamber Executives (W.A.C.E.) annual conference, our Chamber received the Honorable Mention award on our new website design.

With the collaboration of Kléte, LLC., our new website design was launched in November of 2023. We are grateful to Kléte, LLC. for their dedication in bringing a fresh and modern look to the website. We look foward to the utilization of our website as a resource to our members, community, and future leaders of the High Desert!

The Greater High Desert Chamber of Commerce Legislative Affairs committee plays a crucial role in advocating for businesses through legislative efforts in California. It offers a myriad of benefits to small enterprises and large corporations alike. By actively engaging with state lawmakers, the Chamber works tirelessly to shape policies that foster a conducive business growth and development environment.

One significant benefit is the Chamber’s ability to provide input through letters of support or opposition to legislators regarding the impact on our local businesses. Through strategic collaboration with the California Chamber of Commerce, Inland Empire Chamber Alliance, the US Chamber of Commerce, and our policymakers, the Chamber ensures that proposed laws consider the needs and challenges of businesses across our High Desert region.

Additionally, the Chamber provides businesses with valuable resources and information on legislative developments. Our monthly Legislative Zoom meeting helps our members stay informed about upcoming legislation and its potential implications for business operations.

In January 2024, the Great High Desert Chamber of Commerce approved the creation of the High Desert PAC (HDPAC). For the upcoming election, those who would like to be endorsed as “business friendly” candidates can request to participate in the HDPAC endorsement process. We understand the need to help and protect our businesses, and it starts with those who represent us locally, in the state, and federally.

Overall, the Greater High Desert Chamber of Commerce’s legislative efforts offer businesses a platform to have their voices heard on the state’s economic agenda. We encourage you to reach out to us regarding any legislation that may be impacting your business. By advocating for policies that promote a business-friendly environment, the Chamber plays a pivotal role in driving economic growth, fostering innovation, and creating opportunities for businesses to thrive in the Golden State.

insight magazine | 12 insight magazine | 10
WWW.GHDCC.COM
DON’T FORGET TO JOIN OUR LEGISLATIVE ACTION COMMITTEE MEETINGS ON ZOOM, ON THE 3RD THURSDAY OF EACH MONTH! KEEP AN EYE OUT FOR THE REGISTRATION EMAIL!
insight magazine | 13 BUSINESS CARD SPOTLIGHT ADVERTISE HERE FOR ONLY $50! ICR Staffing Services, Inc 15316 Dos Palmas Road Victorville, CA 92392 RIGHT PEOPLE. www.icrjobs.com 760 245 8384 support@icrjobs com RIGHT PLACE. UNLOCK YOUR BUSINESS POTENTIAL MIKE SKROCKI, DIRECTOR VICTORVILLE DAILY PRESS mskrocki@localiq.com 760-951-6230 Find, convert, and keep more customers with LocaliQ’s growth marketing platform. We offer innovative technology and unparalleled expertise to move your business forward. Contact the experts for a free marketing analysis.

MAYORS’ MESSAGES

MAYOR GABRIEL REYES - ADELANTO

Attention, Greater High Desert! Here in Adelanto, we’re kicking off 2024 with a bang! We’re investing in our infrastructure with two major road improvement projects – the repaving of Bartlett Ave and Koala Rd Phase 1. These improvements will make it easier than ever to get around our city, benefitting residents and businesses alike.

We’re also excited to announce the development of a brand new park funded by Prop 68. This park, complete with a splash pad and ADA-compliant jungle gym, will be a fantastic amenity for families and a great draw for residents seeking a vibrant community.

Looking to stay connected? Download our new City Mobile App for easy access to city services, events, and updates. It’s available on Apple App Store and Google Play.

Adelanto is a city on the move, and we’re committed to fostering a thriving business environment. With our affordable real estate options, lower cost of living, and proximity to major markets, Adelanto is the ideal location for businesses to start, grow, and succeed. Join us in building a stronger Adelanto!

MAYOR SCOTT NASSIF - APPLE VALLEY

The Town of Apple Valley is growing, and we have some exciting commercial, housing, and infrastructure projects coming up.

Apple Valley is seeing unprecedented demand for industrial space and has approved an industrial zoning overlay spanning 978 acres along Interstate-15. To support this growth, the Town has established an Enhanced Infrastructure Financing District (EIFD) program. Industrial development is booming, with over 20 million square feet of projects underway, including Covington Development Partner’s 2.5 million square foot industrial campus and Loctek Furniture’s 1.2 million square foot logistics center. Apple Valley is also set to welcome the region’s first ground-up Sprouts Farmers Market, Raising Canes, Mor Furniture, and a Love’s Travel Center.

Polymer Concepts, a niche manufacturer of seals, bearings, and components for performance-critical applications, is expanding in Apple Valley and we are proud to be their home base. Townsend Market is constructing a 7,670-sf rustic metal building for events and a food court with outdoor dining, using repurposed cargo containers as restaurant kitchens. The Commission approved the proposal, deeming its rustic style complementary to existing designs.

Housing initiatives are also progressing, with the recent approval of the 99-home Deep Creek Estates community. The Town is seeing steady growth in infill and semi-custom home construction, tailored to meet the needs of Apple Valley’s higher-income demographics. We have updated our design criteria to facilitate builder-friendly processes.

Despite these large-scale projects, Apple Valley remains committed to supporting its small businesses through initiatives like the Shop Local campaign, providing over $542,000 in grants. Our Parks and Recreation department hosts 35+ community events like the Freedom Festival and is developing the Joseph McConnell, Jr. Park with a $9 million state grant, set to open in mid-2025. Additionally, we’ve invested $1.5 million in ADA improvements at Apple Valley Golf Course, and The Course Bistro and Bar is slated to open this year.

The Town of Apple Valley continues to grow and we are excited for the opportunities that lie ahead. Together, let’s continue to make Apple Valley “A Better Way of Life.”

Learn more at ci.adelanto.ca.us

Learn more at applevalley.org

insight magazine | 14

MAYOR LARRY BIRD - HESPERIA

In March, the City announced a significant milestone in its efforts to bolster economic growth and create job opportunities. Maersk, a global logistics and container shipping leader, chose Hesperia for its site expansion. The company will operate from a newly developed 1.2 millionsquare-foot facility at the Hesperia Commerce Center, located at 8140 Caliente Road. This expansion marks the fourth-largest deal in terms of total square footage signed in the Inland Empire in 2023. Maersk’s investment is expected to substantially impact Hesperia’s job market, creating up to 500 new employment opportunities for residents. This move underscores Hesperia’s growing reputation as a prime location for thriving businesses.

The strategic choice of Hesperia for Maersk’s expansion reflects the City’s favorable business environment, supported by its infrastructure and skilled workforce. Additionally, Hesperia’s convenient access to major highways and ports enhances its appeal to companies seeking to expand their operations.

With established tenants like Modway Furniture, Peloton Exercise Equipment, and Fellowship Logistics, the Hesperia Commerce Center’s total occupied industrial space will rise to approximately 3.2 million square feet. Notably, 13 million square feet of industrial development throughout the City is currently complete or in Hesperia’s permitting and entitlement process.

The City looks forward to further economic development, supported by initiatives that promote business growth within the community.

Learn more at cityofhesperia.us

MAYOR ELIZABETH BECERRA - VICTORVILLE

This is a very exciting time for us in Victorville. We continue to attract businesses from a variety of sectors to contribute to our thriving economy and we’re undertaking capital improvement projects to expand services for our growing community. In March, we welcomed the High Desert’s first-ever Sprouts Farmers Market to Victorville. This leading organics and natural food store will be located on Amargosa Road near the Mall of Victor Valley. Sprouts Farmers Market follows on the heels of a few other large retailers that opened in Victorville like Superior Grocers and Carmax. This year, construction will begin on Victorville’s first-ever Raising Cane’s. It will be located east of Winco along Roy Rogers Drive. Soon, Goodyear Tire will break ground on a 1.3 million-square-foot distribution center at our Southern California Logistics Airport. It will be located just north of the Amazon fulfillment center that opened last year.

We’re also working on a large capital improvement for our community. The City Council recently approved the construction contract for our new Victorville City Library. Our new library will be located in the clubhouse at the Green Tree Golf Course. The design adds an additional 5,000 square feet for expanded children’s programming. Construction is being funded through a $9 million grant we received from the California State Librarian. We estimate construction will be complete in October 2025. We are very pleased to expand and modernize our library services for our growing Victorville community.

We just launched our reconstruction of the two-mile stretch of Bear Valley Road between Amethyst Road and US 395. In addition to reconstructing the roadway, a dedicated right-turn pocket will be added for westbound traffic at Bear Valley Road and Monte Vista Road. This road improvement project should be complete by this fall.

Other capital improvements we have in the works include a new animal shelter and a new police station. We’ll report additional details in the coming months. Learn

insight magazine | 15
more at victorvilleca.gov
MAYORS’ MESSAGES
insight magazine | 16 (760) 933-9627 (760) 933-9627 (760) 933-9627 office@thompsonfamilyplumbing.com 10653 G Ave Suite 301 Hesperia, CA 92345
Sound Product
plumbing
of Mind Guaranteed
family
“The breed, your plumbing needs ™” “The breed, your plumbing needs ™” “The breed, your plumbing needs ™” You deserve more You deserve more from a plumbing service from a plumbing service CA LIC #984369 C-42 & C-36 AZ ROC: 324620 CR-37
Quality
We never compromise on quality Our work speaks for itself a sound, reliable
solution every time. Peace
Our family is committed to providing your
the peace of mind you deserve.

HARNESSING THE POWER OF AI: EXPLORING HELPFUL WEB TOOLS FOR BUSINESSES

Artificial Intelligence (AI) has emerged as a transformative force in the business world, offering unprecedented opportunities for innovation, efficiency, and growth. From streamlining operations to enhancing customer experiences, AI-powered web tools are revolutionizing how businesses operate in the digital age. In this article, we will explore some of the most helpful web tools powered by AI and how businesses can leverage them to gain a competitive edge.

AI-Powered Analytics Platforms:

In the era of big data, making sense of vast amounts of information can be daunting. AI-powered analytics platforms offer businesses the ability to extract actionable insights from complex datasets with speed and accuracy. Tools such as Google Analytics, IBM Watson Analytics, and Tableau leverage AI algorithms to identify patterns, trends, and correlations, enabling businesses to make data-driven decisions and optimize performance across various functions, from marketing to supply chain management.

Virtual Assistants and Chatbots:

Virtual assistants and chatbots have become indispensable tools for enhancing customer service and streamlining communication processes. Powered by AI and natural language processing (NLP), these tools can interact with users in real-time, answer queries, provide personalized recommendations, and even complete transactions. Platforms like ChatGPT, Amazon Lex, and IBM Watson Assistant empower businesses to deliver seamless, round-theclock support, improve customer satisfaction, and reduce operational costs.

Content Creation and Optimization Tools:

Content marketing plays a crucial role in attracting and engaging audiences in today’s digital landscape. AI-powered content creation and optimization tools leverage machine learning algorithms to generate high-quality content, optimize SEO, and tailor messaging for specific audiences. Tools such as Grammarly, WordLift, and MarketMuse assist businesses in creating compelling, error-free content, improving search engine rankings, and driving organic traffic to their websites.

Predictive Analytics for Forecasting and Planning:

Predictive analytics enables businesses to anticipate future trends, behaviors, and outcomes based on historical data and statistical algorithms. AI-powered predictive analytics tools empower businesses to forecast demand, optimize inventory levels, and identify potential risks and opportunities. Platforms like Salesforce Einstein Analytics, RapidMiner, and SAS Predictive Analytics help businesses make informed decisions, mitigate risks, and capitalize on market opportunities with greater precision and confidence.

Personalization Engines for Enhanced Customer Experiences:

Personalization has become a cornerstone of effective marketing and customer engagement strategies. AI-powered personalization engines analyze user behavior, preferences, and demographics to deliver tailored experiences across digital touchpoints. Tools such as Dynamic Yield, Adobe Target, and Optimizely enable businesses to create personalized product recommendations, dynamic pricing strategies, and targeted marketing campaigns, driving conversion rates and fostering customer loyalty.

AI-powered web tools have the potential to revolutionize how businesses operate, enabling them to streamline processes, enhance customer experiences, and drive growth in an increasingly competitive landscape. By harnessing the power of AI-driven analytics platforms, virtual assistants and chatbots, content creation and optimization tools, predictive analytics solutions, and personalization engines, businesses can gain a competitive edge and stay ahead of the curve in the digital age. As AI continues to evolve and mature, businesses that embrace these technologies will be well-positioned to thrive in the ever-changing business landscape.

Article written with the assistance of ChatGPT

insight magazine | 17

NEW CHAMBER INVESTORS

Apple Valley Tax Service (760) 810-7660

18930 US Highway 18, Ste 107

Apple Valley, CA 92307

https://applevalleytaxservice.com/ Tax Preparation

Artists of the High Desert (442)353-4258

12180 Ridgecrest Road #528

Victorville, CA 92395

http://artistsofthehighde.wixsite.com/artists

Nonprofit

Barberia Camba (442) 319-5667

18843 CA-18

Apple Valley, CA 92307

http://BarberiaCamba.com

Barber Shop

Black and Brown Opportunities for Profit Center (909) 530-2267

599 N. Arrowhead Ave.

San Bernardino, CA 92401

http://www.bbopcenter.com

Nonprofit

Ceceila Marzullo, LMFT (760) 881-5365

8197 I Ave., Ste B PMB 1027

Hesperia, CA 92345

http://www.ceceliamarzullotherapy.com

Health & Wellness

Cranial Crown Prosthetics (442)414-3699

27170 Lakeview Dr., #403

Helendale, CA 92342

http://cranialcrown.com

Medical

Dairy Queen (760) 596-8556

15481 Bear Valley Rd.

Hesperia, CA 92345

https://www.dairyqueen.com/en-us/ locations/ca/hesperia/15481-bear-valley-rd

Fast-Food Restaurant

D’Lores Hair Biz3 (760) 605-5042

14444 California Ave.

Victorville, CA 92392

Beauty Salons & Supply

Dreamy Ray Balloons and Décor (909) 380-6814

Victorville, CA 92394

https://www.instagram.com/ dreamyrayballoons/ Event Planning

El Pollo Loco # 3767 (760) 242-0200

15824 Apple Valley Rd. Apple Valley, CA 92307

http://lmugrp.com

Fast-Food Restaurant

El Pollo Loco #3468 (760) 949-9163

14401 Bear Valley Rd.

Victorville, CA 92392

http://lmugrp.com

Fast-Food Restaurant

El Pollo Loco #3511 (760) 241-9339

14456 7th St.

Victorville, CA 92395

http://lmugrp.com

Fast-Food Restaurant

El Pollo Loco #3553 (760) 241-9339

14466 Main St.

Hesperia, CA 92345

http://lmugrp.com

Fast-Food Restaurant

European Wax Center (760) 490-0722

18985 Bear Valley Rd., Suite 2

Apple Valley, CA 92308

https://locations.waxcenter.com/ca/ applevalley

Personal Services

Fairfield Inn & Suites by Marriott / Green Hotels (760) 361-5000

14876 Monarch Blvd.

Victorville, CA 92395

http://marriott.com/ontvf Hotels

Farmer Boys #1040 (760) 952-1919

14280 Bear Valley Rd.

Victorville, CA 92392

http://lmugrp.com

Restaurant

Farmer Boys #1060 (760) 951-7799

15617 Roy Rogers Dr. Ste 301

Victorville, CA 92394

http://lmugrp.com

Restaurant

Farmer Boys #1071 (760) 956-5550

12727 Main St.

Hesperia, CA 92345

http://lmugrp.com

Restaurant

Guardian- Accounting- Tax Firm (626) 644-5060

16888 Nisqualli Rd.

Victorville, CA 92395

http://www.9Guardian.com

Accountants

HD Family Events, LLC. (562) 999-6777

15583 Seventh St.

Victorville, CA 92395

http://hdfamilyevents.com

Event Planning

Hi-Desert Center for Spiritual Living (760) 242-2302

18575 Corwin Rd.

Apple Valley, CA 92308

http://hi-desertcsl.org

Churches

High Desert Wellness- Integrative Psychotherapy & Holistic Health (Hesperia) (760) 596-0347

10918 Hesperia Rd., Ste A & B

Hesperia, CA 92345

https://www.instagram.com/highdesert_ wellness

Health & Wellness

High Desert Wellness- Integrative Psychotherapy & Holistic Health (Victorville) (760) 596-0347

12555 Mariposa Rd., Suite J

Victorville, CA 92395

https://www.instagram.com/highdesert_ wellness

Health & Wellness

Holiday Inn Victorville (760) 245-6565

15494 Palmdale Rd.

Victorville, CA 92395

http://www.holidayinn.com

Hotels

insight magazine | 18

Inspired Gift Shop (760) 577-4964

22573 US HWY 18 S, Ste 2

Apple Valley, CA 92307

https://www.instagram.com/inspired. giftshop/?hl=en

Retail Store

Mojave Environmental Education Consortium (760) 245-1661

14306 Park Ave

Victorville, CA 92392

http://www.meeconline.com

Nonprofit

McDonald’s Licensee-Bear Valley Rd. (760) 662-8400

16670 Bear Valley Rd.

Victorville, CA 92395

http://www.McDonalds.com

Fast- Food Restaurant

Penny’s Play Place, LLC. (760) 465-2325

20284 CA-18, 520

Apple Valley, CA 92307

http://www.pennysplay.place

Entertainment

Power Crown Studios, LLC. (760) 289-5175

13782 Bear Valley Rd., Su. D-3 PMB# 134

Victorville, CA 92392

http://www.powercrownstudios.com

Advertising Services

Professional Tax and Consulting (760) 998-2811

18387 Hwy 18, Ste 3

Apple Valley, CA 92307

http://pro-taxes.com

Tax Preparation

Red Robin- Jess Ranch (760) 240-1157

18999 Bear Valley Rd.

Apple Valley, CA 92308

http://redrobin.com

Restaurant

Red Robin (760) 955-6555

14400 Bear Valley Rd., Suite 405

Victorville, CA 92392

http://redrobin.com

Restaurant

Shaneek Carter-Aflac (661) 998-9818

Victorville, CA 92392

http://www.aflac.com

Insurance

Sunset Hills Mortuary & Memorial Park (760) 247-0155

24000 Waalew Rd.

Apple Valley, CA 92307

http://dignitymemorial.com

Funeral & Cremation Services

TEA LIFE (760) 888-8832

17100 Bear Valley Rd, Ste C

Victorville, CA 92395

http://www.drinktealife.com\home Beverages

Tidbits of the High Desert (760) 256-4045

608 Barstow Rd.

Barstow, CA 92311

http://www.highdeserttidbits.com

Media

T-Mobile Store 1SQP (760) 952-2233

14190 Bear Valley Rd. Ste A

Victorville, CA 92392

http://www.t-mobile.com

Retail Store

T-Mobile Store 1SQQ (442) 229-8200

14712 La Paz Dr. #104

Victorville, CA 92395

http://www.t-mobile.com

Retail Store

T-Mobile Store 8624 (760) 947-5740

17003 Bear Valley Rd., F

Hesperia, CA 92345

http://www.t-mobile.com

Retail Store

Tuff Shed Inc. (951) 830-9701

12748 Amargosa Rd. Suite #2

Victorville, CA 92392

http://www.tuffshed.com

Moving/Storage

VEGANBURG Hesperia - Opening Soon! (800) 731-0890

12699 Main St. #130

Hesperia, CA 92345

http://www.veganburg.com

Restaurant

Vertical Home Lifts (323) 348-1123

25520 Avenue Stanford #311

Santa Clarita, CA 91355

Contractors-Building- General

Victorville Daily Press (760) 951-6230

Victorville, CA 92392

http://vvdailypress.com

Newspaper

insight magazine | 19
YOU HAVE YOUR CHAMBER PLAQUE? IF NOT, PICK YOURS UP AT THE NEXT VMI TO PROUDLY DISPLAY IN YOUR BUSINESS!
NEW CHAMBER INVESTORS DO

ORGANICS RECYCLING IS MANDATORY*

For ALL V ictor ville Businesses ...

Re gar dless of Size, Type, or Tr ash Ser vice Level.

Per CA State Law SB 1383, as of January 1, 2022: ALL California businesses and ALL multi -family businesses are required to divert their organic waste such as food scraps, garden trimmings, and wood waste from the landfill.

Let us help you maximize your organics diversion program.

FREE help for Victorville Businesses!

✓ Now conducting ORGANICS and RECYCLING reviews to help you maximize your diversion program & minimize costs.

✓ Posters, fliers, labels, and signs.

✓ Recycling advice and training for your employees.

*Some businesses may qualify for a waiver. Call for more information.

Rent your next event with u s!!!

Host your next unforgettable event at our versatile banquet hall at G T Hotels Inn & Suites! With spacious and elegant surroundings, our venue is perfect for weddings, corporate gatherings, and special occasions. Looking for a professional space? Explore our prime office leases, ideal for businesses seeking a strategic location. Restaurants, elevate your culinary venture with our premium restaurant leases, designed for success. Discover the perfect space for your needs and make your business or event truly exceptional!

To schedule your visit for Event rental,office/restaurant lease options, email Mike on gtinnvictorville@gmail.com

14173 Green Tree Blvd, Victorville , CA 92395. Ph:760-245-3461 . insight magazine | 21
Business Recycling Program VictorvilleCA.gov/Recycle
City of Victorville
Call us to get started! 760-955-8615

CHAMBER CALENDAR

APRIL MAY JUNE

insight magazine | 22
Valley Morning Insight - State of EducationReservations Required Victorville Conference Center 7:30am Coffee Break Update - Reservations Required Via Zoom 9:00am Ribbon Cutting & Grand Opening - C&B Smokehouse Chuckwagon 4:30pm Ignite High Desert - Register Online! Victor Valley Christian Church 5:00pm No Coffee Break State of the Town of Apple Valley Singh Center for The Arts 10:30am Ribbon Cutting & Grand Opening - Inspired Gift Shop 2:30pm Legislative Action Committee Via Zoom 9:00am Coffee Break Percy Bakker Community Center 7:00am Coffee Break Percy Bakker Community Center 7:00am Valley Morning Insight - Reservations Required Victorville Conference Center 7:30am Coffee Break Update - Reservations Required Via Zoom 9:00am Coffee Break Percy Bakker Community Center 7:00am Legislative Action Committee Via Zoom 9:00am Coffee Break Percy Bakker Community Center 7:00am No Coffee Break Memorial DayGHDCC Offices Closed Coffee Break Percy Bakker Community Center 7:00am Valley Morning Insight - State of the Chamber - Rerservations Required Victorville Conference Center 7:30am Coffee Break Update - Reservations Required Via Zoom 9:00am Coffee Break Percy Bakker Community Center 7:00am JuneteenthGHDCC Offices Closed Legislative Action Committee Via Zoom 9:00am Coffee Break Percy Bakker Community Center 7:00am Coffee Break Percy Bakker Community Center 7:00am 1 5 5 3 11 12 17 19 18 26 27 17 31 20 19 21 28 14 16 24 10 3 7
*CHECK OUR WEBSITE, WWW.GHDCC.COM FOR THE MOST UP-TO-DATE EVENT INFORMATION

PLATINUM MEMBERS

GOLD MEMBERS

ABD Office Solutions - Kyocera Authorized Partner

Apple Valley Communications, Inc.

Apple Valley Transfer & Storage, Inc./ Shred Your Docs

Armstrong Fairway Insurance Agency, Inc.

CEMEX

City of Victorville / SCLA Excelsior Charter Schools

Amazon

Bluestar Properties, Inc.

Coldwell Banker Home Source

Cornerstone Development Company

Inland Empire Health Plan (IEHP)

Mitsubishi Cement Corporation

Mojave Printing Solutions

Mojave Water Agency

Global Credit Union

Hesperia Recreation & Park District

Kaiser Permanente

SaddleRock Reverse Mortgage

Southwest Gas Corporation

The Law Offices of Caldwell, Kennedy, & Porter

SILVER MEMBERS

Option One Solar

Southern California Edison

STEENO Design Studio, Inc.

Thompson Family Plumbing & Drain

TransFormNation Training & Development, LLC.

YONNIK, LLC.

Victorville Daily Press

insight magazine | 23
2023 - 2024
TO BECOME A CHAIRMAN’S CIRCLE MEMBER CONTACT MARK CREFFIELD (760) 245-6506 | mark@ghdcc.com
15428 Civic Dr. #310, Victorville, CA 92392 Depend on the professionals. Depend on There are certain people you can always depend on. There are certain people you can always depend on. 15476 W. Sand St. Victorville, California Phone (760) 245-1637 Fax (760) 245-1301 Email CKP@cklaw.net Terry E. Caldwell • Jeanne Kennedy Kevin Porter Your lawyer should be one of them. Your lawyer should be one of them. THE LAW OFFICES OF PRSRTD STD U.S. Postage PAID Victorville, CA Permit No. 162

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.