Collective Impact -Issue 2 2023

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GREATER GREEN
| 2023 ISSUE 2 |
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2 Collective IMPACT | Issue 2 2023
Issue 2 2023 | Collective IMPACT 3 Publisher Laurie Radke, President/CEO, Greater Green Bay Chamber Editor Mary Rhode, Director of Marketing, Greater Green Bay Chamber 09 RGL Logistics 10 Canvas Cloud 11 Northcoast Media Group LLC 12 Georgia-Pacific 15 American Tent 16 TitletownTech 17 LiveX 19 The Village 20 Camera Corner Connecting Point 23 AriensCo 24 Salm Partners 25 Wisconsin Timber Rattlers 27 Orthopedic & Sports Medicine Specialists 28 Jet Air Group 29 NetV Pro 31 Festival Foods 33 KI 34 PMI Entertainment Group 35 Miron Construction 36 Fincantieri 38 Chamber Events at a Glance 39 Chamber Member Anniversaries Contact Allison Rodriguez Member Relationship Specialist arodriguez@greatergbc.org 920.593.3423 In Each Issue Advertise with us! On the Cover Cover art designed by KHROME Agency. Feature - Technology & Innvovation Contents Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $24 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423. PRINTER: Solutions in Print Community Conversations Robyn Davis, President and CEO, Brown County United Way Paul Belschner, President and CEO, Base Companies 05 04

Where does your vision come from for projects?

One of the initiatives from the (Chamber’s) Economic Development strategic plan is the urban task force. The group took study trips to other communities, and we saw shared office spaces, co-working spaces, and other trends. It wasn’t accepted from day one, right? Now seven or eight years later, the Chamber is in that driver’s seat.

WITH PAUL BELSCHNER

That space is vibrant but that didn’t happen overnight. Right. We saw that vision and we stuck to it.

Is there something specific that triggered your whole thought about the Railyard?

You know the Chamber building is built on one third of an acre on the corner of Dousman and Broadway and we didn’t call it the Railyard Innovation District back then. But that was one of the first

catalyst pieces that opened the door to meeting Titletown Brewing Company. We all thrived off of their passion for the historic reuse of the old Larson Canning buildings. We started renovating some of those Cannery buildings. We didn’t know where it was going to go, and we still don’t. We know it’s not a static plan, but with a lot of effort and great partnerships, we’ve got good momentum.

Where does all your positivity and inspiration come from?

It’s the combination of passion and perseverance. I enjoy talking to young professionals and I tell them that they’re going to look back and say, ‘how did I get through that’. Knowing that answer only adds more reward to the journey.

4 Collective IMPACT | Issue 2 2023 Community Conversations
Watch & subscribe here!
In February’s episode of Community Conversations, Chamber President/CEO, Laurie Radke, was joined by Paul Belschner, President/CEO of Base Companies.

WITH ROBYN DAVIS

In March’s episode of Community Conversations, Chamber President/CEO, Laurie Radke, was joined by Robyn Davis, President/CEO of Brown County United Way.

What do you think makes Green Bay such a great place to work, live, and spend time?

What I found is the size of our community really allows us to come together in a way that doesn’t happen in larger cities. In the 20 years that I’ve been here, I think that our conversations have changed, and they’ve grown. We see more people who look different. We have that growing diversity and still that small town feel.

How can the community support the hard work of Brown County United Way?

The tagline that you see with local United Way’s across the country, is Give. Advocate. Volunteer. We have a number of volunteer opportunities through our councils and our Board of Directors, so we’re always looking for folks with great skills that want to give back. Certainly, the work we do takes financial resources to implement initiatives, so that’s important. Lastly, is giving of your time and advocating. When you hear about a need, having the information or knowing ways to help can be really important and powerful.

If we could go back in time, what would you tell your younger self?

I would say find that rhythm. Not so much balance; balance is not the right word for me because I always feel like we’re trying to keep everything going. Find the rhythm that really can serve you for the long haul. Then, make sure that you have what I call ‘the tribe’ or, that circle of friends. In my younger professional days, I had the same kind of support team that I have now and that’s critical because those are the folks that are going to tell you the truth.

Issue 2 2023 | Collective IMPACT 5 Community Conversations
Watch & subscribe here!

n the ever-changing world of technology, it’s imperative to stay on the cutting edge. Across all industries and in companies of all sizes, you’ll find employees investing their time, energy, and thought into what can be done to stay competitive.

Businesses are becoming increasingly connected in this digital world. Inside the pages of this issue, you’ll hear from Greater Green Bay businesses who have found ways to use technology to implement innovation. They’ve found exciting advancements in machinery, processes, and more with the end results not only showcasing their company, but also putting the ‘next best thing on the market’ in front of their consumers.

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With endless possibilities and technology that has yet to be invented, there’s no ceiling for what is ahead for companies and how they’ll navigate the challenges and successes.

At Miron Construction, we continually expand our capabilities and leverage technology to achieve a seamless project delivery. By utilizing Building Information Modeling (BIM) tools to coordinate our projects, we can detect conflicts in a virtual space and proactively address any potential issues. We collaborate with stakeholders in a cloud environment, which ensures shared access to the most current information and ultimately reduces costs.

Together, we are Building Excellence.

Work. Live. Grow. Play. Dream. Work. Live. Grow. Play. Dream. 340 N. Broadway, Suite 460 Green Bay, WI 54303 920.764.0835 • 888.227.3815 basecompaniesllc.com LEARN MORE AT MIRON-CONSTRUCTION.COM An equal opportunity, affirmative action employer

The Logistics Take on Technology & Innovation

In an ever-changing world of technology, businesses must adapt to stay relevant and identify gaps in the industry where we can step in and improve our customers’ experience. RGL Logistics achieves this by challenging our teammates to think outside the box and ask themselves daily, “What if?” This mindset has resulted in improvements that have allowed us to strengthen our partner relationships and remain their choice logistics provider.

Our Transportation Solutions Team approaches customer and carrier interactions with this frame of mind to provide creative

solutions that are mutually beneficial to all parties. This mentality has empowered that team to implement versatile technology that supports efficiency around freight visibility, pricing, and bid management.

With warehousing as one of our sweet spots, you may wonder, “Just how innovative can you get inside a warehouse?” In an area where warehouse space is in high demand as companies continue to expand and grow their geographic footprint, the answer is “the sky’s the limit.”

Our customizable warehouse management system (WMS) gives us more flexibility to accommodate our customers’ unique requirements as they arise. Flexible data integration results in lower costs for our customers and quicker turnaround time since we can make any necessary adjustments in-house. The WMS system also allows us to create user profiles, resulting in role-based security to segregate customers’ data. From the information

technology side, our team constantly works to keep systems and facilities secure through continuous penetration testing by a 3rd party. RGL’s IT also requires every teammate to complete monthly cybersecurity training through the KnowBe4 system. Training topics include social engineering, phishing, and other tactics hackers use.

On top of teammate detection and prevention, RGL employs advanced software to help significantly lower the risk of cyber-attacks. Sophos Endpoint Defense software is installed on all RGL computers to defend against malware, spam, and other real-time threats. Proofpoint Browser Isolation and Proofpoint email filtering work hand-inhand to protect our company from those with ill intent. Proofpoint Browser Isolation adds a layer of protection against users clicking harmful links coming from an external source. Meanwhile, Proofpoint email filtering works to eliminate spam and known malicious emails from our systems. These are but a few internal and external security measures RGL has in place.

If you’d like to learn more about RGL and how we can assist with your service or career needs, visit us at:

https://www.rgllogistics.com/.

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Our Transportation Solutions Team approaches customer and carrier interactions with this frame of mind to provide creative solutions that are mutually beneficial to all parties.

Empowering Green Bay Businesses in Their Digital Transformation

Businesses of all sizes and sectors are navigating digital transformation to scale operations, adapt to changing economies, and better serve their customers. The recent COVID-19 pandemic surfaced the importance of adopting new technologies to maintain, or, better yet, innovate upon how work gets done. Cloud-based products such as Salesforce enabled many businesses to shift to remote work with little impact to

Real-time insights: Set it and forget it reports and dashboards update in real time as data is entered, either by staff or through integrations with platforms like online stores, donation pages, and customer surveys. Combining data entry and reporting into one system (as opposed to many spreadsheets) provides more flexible insights as business-impacting events arise, allowing leaders to meet change proactively.

data accessibility, providing a secure way to collaborate from home.

With the speed at which technology changes, it’s a common concern that taking on a new technology will be difficult and overwhelming, maybe even counterproductive to an organization’s goals and mission. Local businesses and nonprofits seeking to adopt these technologies don’t have to do so alone.

Automation: Maximize your staff’s talents by automating recurring tasks, freeing up time to tackle what matters. Salesforce provides clicks-not-code options for everything from event-triggered emails to auto-calculated ratings for how likely an opportunity is to close. Investing time automating essential processes also ensures a consistent experience for staff and customers.

Some businesses in our area already have Salesforce to boost their sales and service productivity, streamlining their efforts so they can do more with less, while still providing a top-notch customer experience. Local nonprofits are even taking advantage of Salesforce’s free licenses to aid in bolstering their programs, tracking donors and volunteers more effectively, and managing grant timelines and reports. If your organization has not yet taken the next steps towards a digital transformation, it’s not too late to start!

Companies like Canvas Cloud partner with small businesses and nonprofit organizations to bridge the digital gap, providing organizations with expertise and guidance to create a system that extends their mission rather than hindering it.

Salesforce can be leveraged to innovate an organization’s work through real-time insights, automation, and improved B2B or B2C customer relationships.

Customer Relationships:

Connect personally at scale by creating custom engagement plans or customer journeys. Review customer history at a glance, with pages tailored to your business use case. Send and track communications directly from the platform to provide customers with a seamless experience no matter who manages the relationship. experience for staff and customers.

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Moving Forward: Tech Trends in Media Production

Since starting out as a traditional video production company almost 40 years ago, NorthCoast Media Group has grown to provide a diverse range of marketing and communication services.

We’ve also seen a lot of trends and changes in technology over the years. Staying up-to-date on the latest trends is more important than ever, with the speed of change increasing as new technology drives it forward. Social media, digital marketing, and the rise of short-form video have brought forth a growing need for high quality content that needs to capture an audience’s attention within seconds.

At NorthCoast Media, we work with our clients to use the trends and technologies that are right for them in order to produce strong content strategy, creative messaging, and videos that will communicate their story effectively.

Now more than ever, it’s important for your audience to have an experience. That’s

where trends, like interactive content, come in. Whether that’s by clicking on hotspots or answering questions throughout the video, allowing your audience to engage in some way is important.

Immersive technologies (virtual reality, augmented reality, and 360-degree video) continue to grow. We have clients who use these technologies to create personalized, interactive, and dynamic experiences, particularly in the areas of training and development. Personalized video content is also becoming a key component in creating meaningful connections, and ultimately, increasing revenues.

Personalized messaging that speaks directly to your target audience is a tool for producing content that truly resonates and engages. Our clients are using personalized video in various contexts such as marketing campaigns, customer engagement strategies, employee training programs, and educational initiatives.

At this point, we can’t talk about technology without mentioning Artificial Intelligence. As more businesses realize the importance of video marketing, we believe that AI is going to play an important role in helping NorthCoast create even more visually stunning content, and we’ll use these tools to continue to help our clients promote their brands and increase their audience engagement.

With so many advances in technology, the video production industry will continue to grow and evolve and, just like we have for the past 40 years, we will continue to evolve and grow with it.

Whether you’re looking for assistance with strategy or you come ready to move right into production, NorthCoast Media Group has the experience to help your vision come to life.

Issue 2 2023 | Collective IMPACT 11

Not Your Father’s Paper Mill Anymore

Historically, paper manufacturing was a series of very manual processes –employees hand-packing products into cartons, manually interacting with machine controls, loading raw materials by hand or manually changing paper rolls. Georgia-Pacific (GP) continues to replace these practices across its Green Bay operations. Instead, the company is focused on employees learning and maintaining upto-date technology and automation that helps them move materials throughout the facilities and reduce close interactions with equipment. This keeps employees safer and creates a more efficient, productive and attractive work environment.

Over the next three years, Georgia-Pacific is investing more than $600 million in its Green Bay-based operations (including the new Brawny® paper towel addition at

1919 S. Broadway Street) on high-tech equipment and technology. This includes the latest in automation, laser-guided vehicles (LGVs), artificial intelligence (AI) and robust data analytics.

Automation is Key for

the Future Reducing manual “touches” will be a critical part of the production process of the new Brawny® paper machine, the associated converting equipment and the overall infrastructure. With the entire production process being nearly 85% automated, the 120 technology-focused jobs as part of this project will manage high levels of automation across the entire product system. Automation improvements are also underway at other parts of the Broadway Mill including the addition of more than 100 LGVs that will continue to ensure that paper rolls and other materials

are moving through the facility with limited manual interaction by employees.

AI Ensures Quality Products and Packaging

To help ensure package quality and limited defects, Georgia-Pacific engineers used AI to help create a package inspection system for one of its film-bundled toilet paper packages. Defective package end seals on a film-bundled product can cause package failures, so the need for zero defective end seals is critical. The system executes 100% of the inspection on the packaging using AI technology that “learns” what a good quality image is and assigns a quality score. If a package does not meet the target “score,” it is rejected. Additionally, through special cameras and lighting, product quality itself is also being evaluated and measured at the same time as the packaging seals.

Using Technology to Consolidate Operations

Many of the operational areas at GeorgiaPacific’s Broadway Mill site (including Fiber, Power, Wastewater Treatment Plant, Paper Machines and Logistics)

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The company is focused on employees learning and maintaining upto-date technology and automation that helps them move materials throughout the facilities and reduce close interactions with equipment.

had their own separate control rooms. There was a clear opportunity to use technology and remote monitoring capabilities to eliminate some redundancy in processes. The mill’s Daily Operations Center (DOC), which went online in 2020, combines the controls for these operational areas into one central location and enables a workforce transformation shift for employees from “operate, inspect and maintain” to “monitor, analyze, predict and maintain.” When needed, the DOC also provides remote monitoring support for process areas at other select GP facilities in the United States.

With a focus on continuing to transform its operations through innovative technology and automation, and recruiting and developing a world-class workforce to lead this transformation, GeorgiaPacific is excited about its future and ongoing evolution of “your father’s paper mill” into something uniquely different, state-of-the-art and attractable to the workforce of the future.

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Georgia-Pacific’s Green Bay Broadway’s Daily Operations Center combines the controls for many operational areas into one central location and enables a workforce transformation shift for employees from “operate, inspect and maintain.” to “monitor, analyze, predict and maintain.” More than 100 laser-guided vehicles (LGVs) will ensure that paper rolls and other materials are moving through Georgia-Pacific’s Green Bay Broadway site with limited manual interaction by employees. This includes the new Brawny® paper towel project with a production process that is nearly 85% automated.
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From Hand-Cut to High-Tech: American Tent’s Evolution

As one of the leading event tent manufacturers in the US, American Tent has come a long way from its humble beginnings. Our story is one of resilience and innovation in the constantly evolving world of tent-making.

Our journey started with just three employees on the production floor, relying on manual labor and basic equipment like a welder, grommet machine, and a couple sewing machines to produce tents. In those early days, each tent was hand-cut using razor blades, making production a labor-intensive process. But we were determined to make it work.

As customer needs continued to evolve rapidly, we realized that we needed to invest in advanced technology to stay ahead of the game. That’s why we made significant investments to ensure that we could deliver top-quality products that meet the specific needs of our clients.

American Tent now boasts an array of cutting-edge machines, each operated by highly skilled professionals who are committed to harnessing the power of technology to bring your vision to life. From our state-of-the-art CNC machine to our specialized fabric welder and more, we have the tools and expertise needed to deliver top-quality tents.

Today, we operate out of a newly-renovated facility, the East Town Mall, which not only provides ample space for maximum efficiency but has also revitalized what was once an empty building. This move has not only been beneficial for us, but has also had a positive impact on the local community, as the once-abandoned building now thrives as a hub of innovation and production.

As we look towards the future, we realize that we must do more than just innovate. We must also take responsibility for our impact on the environment. Recognizing the environmental impact of PVC, which is not recyclable, we have

taken the initiative to implement nonPVC-coated fabrics in our production processes. We recognize the importance of sustainability and are doing our part to make a positive impact on the planet.

Our journey has been one of ups and downs, but our resilience and commitment to innovation have allowed us to thrive. We are proud to be a trailblazer in the tentmaking industry, constantly adapting to the changing demands. As technology continues to advance, we are excited to see what the future holds and look forward to continuing to provide our customers with top-notch products that surpass expectations.

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Transforming Through Venture

Over four years ago, the Green Bay Packers and Microsoft launched TitletownTech, a venture capital firm accelerating access to capital and startup-building know-how in northeast Wisconsin. At the time, I was an engineer within Microsoft living in Redmond, WA, and my ears perked up at the news. As a Wisconsinite, I dreamt about the potential impact of this opportunity on our state and beyond – possibly even myself if the stars aligned just right. Since its launch, I’ve been TitletownTech’s Technologist in Residence, serving as an advisor and connection point into Microsoft for all the startups that TitletownTech invests in.

My role is part of the larger TitletownTech ecosystem, which exists to wrap our

portfolio company founders, many of whom are first-time founders, with support and guidance tailored to their needs. We convene engaged investors, in-residence partners, industry advisors, higher education, and a dedicated team.

With a focus on Wisconsin and the Midwest, we invest in entrepreneurs solving meaningful problems across six verticals core to our regional strengths: sports, media, & entertainment; digital health; agriculture, water, & the environment; manufacturing & construction; supply chain & logistics; and cross-industry technology.

Through my work as Technologist in Residence, I’ve enjoyed working with many innovative startups and visionary

founders. We’ve invested in WI-based companies like, Synthetaic, which is building revolutionary AI that can create computer vision models without the need for human-labeled datasets; Demiplane, a company born inside TitletownTech, that created the de facto toolset for tabletop role-playing games for well-known brands like Pathfinder, Marvel, and Nickelodeon; Fork Farms, whose product, the Flex Farm, is the most efficient hydroponic farming system, built entirely in Wisconsin but found in most states and several countries, allowing schools, businesses, and nonprofit organizations to grow fresh food in-house; and ChemDirect a pointclick-and-buy chemical marketplace that relocated to Green Bay from Venice, CA.

These startups are building on regional strengths and domain expertise with a digital lens, attracting talent from outside the region and providing opportunities for those already there. This form of economic growth is changing the way people think about Northeast Wisconsin, and the startup successes will continue to have a transformational impact on the landscape.

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TitletownTech Technologist in Residence Matt Adamczyk, originally from Racine, WI, worked at the Microsoft headquarters in Redmond, WA, before coming home to Wisconsin for his role with TitletownTech. He currently resides in Ledgeview. TitletownTech Technologist in Residence Matt Adamczyk serves as the conduit between TitletownTech and Microsoft. He is always connecting portfolio companies into the Microsoft ecosystem and advising on startup tech stacks.

Live Streaming in the Cloud

businesses with detailed analytics and insights about viewership. This can help businesses better understand their audience (customer), improve content, and optimize marketing strategies.

Improved Engagement

Businesses are provided the ability to engage with their audience in real-time through chat or Q&A features. Direct, immediate engagement with your customer can give real-time insights that may save time as well as cut down on unnecessary iterations. Live streaming can create a sense of connection that is difficult to replicate with pre-recorded content.

Cloud computing and live streaming are key technologies that are critical for companies to embrace in today’s fast-paced business world. Greater Green Bay businesses are not exempt from this reality, as they seek new ways to incorporate technology and innovation into their operations. Many companies in the region are adopting digital transformation strategies, including cloud computing and live streaming, to improve customer experience, streamline operations, and increase efficiency.

At LiveX we utilize cloud computing to offer live streaming services in a more efficient and cost effective way. Reasons why your business may want to live stream include:

Increased Reach

Businesses can reach a wider audience beyond their local area. This is particularly useful for businesses looking to expand their customer base or those that have customers who are unable to attend events in person.

Promote Brand Authenticity

Live streaming feels more authentic than pre-recorded content. This can help build trust with audiences and create a stronger connection between the brand and your customer.

Cost-effective

Cloud based streaming options can be a cost-effective solution for businesses to stream events or seminars without having to invest in expensive equipment or hire additional staff to manage the process. Flexibility: Events or seminars can be streamed live from anywhere with an internet connection. This means businesses can reach audiences in different time zones or even different countries.

Analytics and Insights: Live streaming can provide

Live streaming can also create a sense of FOMO (fear of missing out) among viewers who may not want to miss the excitement and energy of a live event. LiveX helps brands identify how live streaming in the cloud can enable companies to reduce costs, access powerful computing resources, and reach larger audiences in real-time, ultimately helping them stay competitive and relevant in their industries.

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LiveX Green Bay staff monitoring 200 gamer streams for a Call of Duty live launch. LiveX Green Bay master control room team producing the live state’s project show on election night.

Innovation in the Amusement Industry Focuses on Social Connection

For more than 3 billion people1, playing games is one of the primary ways they connect and socialize. Interactive social play was a growing trend pre-pandemic and even now, continues to grow. That is why much of the innovation at Bay Tek Entertainment focuses on enhancing social connection, specifically interactive social play.

Here are a few ways we are innovating and integrating technology to meet this social need:

in demand, a feature that was of higher importance than originally anticipated. Social connection, especially during a time when people were isolated, grew and that social need hasn’t gone away.

Fully Immersive Experience

technologies have also opened the door to more game plays, or the different ways a player can interact with one particular game. So, for example, more diverse rules, plots, objectives and how to conquer them, as well as a player’s overall experience.

Our family of companies are using technology to deepen family connections and help people bond with their social networks. The evolution of our products recognizes and celebrates this trend.

Bay Tek Entertainment, Inc. is a Village Company.

AR Is

Less About

Technology and More About Bringing Digital and Tactile Experiences Together. Shoot! Score! Connect 4!

Connect4 Hoops is a great example of a tactile game meeting augmented reality (AR). One or two players shoot real basketballs into real basketball hoops and watch as their basketballs magically transform into virtual representations of their team color ball and fall into place on an LED-projected grid. The first player to align four balls on the AR playfield, wins. The game integrates tactile basketball shooting with a digital (AR) element for a deeper social and competitive experience.

Multi-Player Features (same location and on-line)

During the pandemic, family entertainment centers were not operating which meant our organization needed to pivot. With more time at home, direct-to-consumer games were created – including our first in-home Skee-Ball® product and other innovations. Multi-player features grew

Even as in-home entertainment grows, the desire for a fully immersive social experience - one that simply can’t be recreated at home – will exist. Full immersion, or creating an experience where all senses are activated, is a growing trend. We can see that in the evolution of our product components. For instance, color and camera-sensing vision systems recognize game play instead of relying on physical, mechanical components. Digital

Sources:

1. https://newzoo.com/resources/blog/the-gamesmarket-will-show-strong-resilence-in-2022

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Village Skee-Ball® for your In-Home Game Room Connect4 Hoops –Tactile Game Meets AR

Seventy Years Strong

Norman Chernick was a renaissance man. He was a fighter… a child of the Great Depression, a soldier in Africa and Europe during WWII, and an attorney after the war. But my father also had a passion for photography. In 1953, he parleyed that fighting spirit and love of photography into an 800-square-foot camera store originally located at 101 South Washington Street in downtown Green Bay. My dad chased a dream, took a leap of faith, and Camera Corner was born.

In 1967, as a freshman at Green Bay East, I became employee number 4 and each day after school I’d run, like some Green Bay version of Forrest Gump, to get to work by 3:30 PM. Dad was a great teacher and business mentor, and I fell in love with all of it.

As I write this, Camera Corner is celebrating 70 years of business and my own son, Ryan,

Camera Corner Connecting Point

is now approaching 30 years with the company. From humble beginnings we’ve grown to more than 160 employees and, in this time, we’ve seen the rise and fall of iconic brands like RCA, Polaroid, and Kodak. We’ve seen amazing products made obsolete by even more incredible ones, and the digital transformations we’ve navigated are almost unimaginable. One more quick story, and then a piece of advice for the future.

In the late 70s, my dad attended an audiovisual trade show where two shaggylooking California dudes in a non-descript booth were showing off a garage-built computer in a wooden box. Dad wasn’t

impressed. “I’ve seen 100 like you come and go,” he said to Apple Co-Founders, Steve Jobs and Steve Wozniak, and with that we passed on the opportunity to become one of Apple’s first U.S. resellers. But, there’s an important footnote the story, and it’s a perfect illustration of why timing and evolution are so important. In 1979, Camera Corner wasn’t quite ready for Apple, and Apple had a ways to go, too. A few years later, when Camera Corner Connecting Point (CCCP) had very successfully moved into the personal computer space, we became an Apple-authorized education reseller, and we’ve proudly built upon our Apple relationship each day

since. The bottom line is that if you take the time to understand your customers’ needs, carefully choose your technology partners, and then consistently deliver easier, faster, better solutions, you’re going to have success. And that’s a good start, but it takes more. Had CCCP not expanded our expertise beyond cameras and film, beyond projectors and slides, beyond floppy disks, and dot matrix printers – had we not evolved our business model to align with the technologies that connect people to information, to our schools, our jobs and to each other -- we’d not be here to celebrate our 70-year anniversary.

Looking forward, I can tell you that the challenges around cyber security are unequivocally the most instrumental, impactful, and significant our community and nation have ever faced. Particularly since the onset of the pandemic, CCCP is receiving an unprecedented volume of calls asking for help. Because there is such a stigma and so much embarrassment surrounding these attacks, many more of these incidents go unreported. Tragically, these local and regional cyber-attacks are causing dangerous downtime and many thousands of dollars in recovery costs for small to medium-sized businesses (SMBs). Worst of all, more than half of all SMBs impacted by a cyber-attack fold within six months of the attack.

So much has changed in our industry since 1953, but as we face this time of unprecedented cyber security need together, Camera Corner Connecting Point’s cyber security services are the most important and comprehensive we’ve ever offered, and the value and protection these services provide has never been greater. Our imperative to protect and empower our customers by securely and responsibly leveraging technology has never wavered, and it never will. We appreciate the trust our customers place in us, and we will never stop working to earn and deserve that trust every day.

If you’d like to know more about how CCCP’s cyber security services can benefit your business, reach out anytime —we’re friendly, we’re local, and we’re here to help protect what we’ve all worked so hard to build! https://www.cccp.com/

If you take the time to understand your customers’ needs, carefully choose your technology partners, and then consistently deliver easier, faster, better solutions, you’re going to have success.
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RAZOR Sharp Lineup

Ariens new 21-inch walk-behind mowers bring innovation to homes with smaller lawns.

The sight of a bright orange powdercoated mower draws an immediate connection to quality craftsmanship for Ariens fans. It’s a reputation earned through 90 years of innovation.

Innovation is encouraged at AriensCo through the company’s core value of encouraging intellectual curiosity. The latest result is the new Ariens RAZOR 21-inch walk-behind mower. A model driven by consumers wanting mowers for smaller lawns without sacrificing the latest technology and innovative features.

Ariens has long offered a healthy crop of zero-turn models for shoppers seeking lawn care solutions for larger yards, but for the 80% of homeowners with lots smaller than one acre, the excitement of bringing home part of the brand’s 90-year legacy wasn’t possible – until now. With the introduction of the RAZOR, a series of 21-inch walkbehind mowers, Ariens expands to yards of

“We’re back in the walk business and in a big way,” said Andy Massignan, Director of Product for the Residential Market at AriensCo. “Our 21-inch walk mowers were designed by the AriensCo team from the ground up using every bit of knowledge to create a premium product for those who may never need

That design experience is on full display in the feature-driven versatility and thoughtful touchpoints across RAZOR’s four-model lineup. Comfort grips on the front-wheel-

models’ height-of-cut adjusters allow users to quickly and easily change cutting height from one-to-four inches. Buyers also have an option for REFLEX™ speed control technology, a self-propelled feature that matches the speed of the operator.

of things that helps our customers take the work out of yard work.”

RAZOR also has options for vertical storage that takes up less space, dual-blade technology that atomizes clippings into a fine mulch, and ball-bearing wheels for durable, easy maneuverability. Standard features include a three-in-one design that gives users the choice to bag clippings, mulch or rear-discharge, class-leading three or four-year warranties, Briggs & Stratton engines and a strong 5.5-inchdeep steel deck that promotes a strong airflow to lift, cut and discharge grass evenly and leave a smooth, carpet-like finish.

handlebar,” said Massignan. “All the user needs to do

make the mower drive

“Features and attractive styling are great selling points, but our focus is on how those elements influence the user experience and performance,” said Massignan. “We’re here to help our customers accomplish an objective, and in the lawn scope, that’s crafting a beautiful outdoor living space to enjoy with your friends, family and neighbors. The RAZOR does that in less time and with less effort.”

To learn more about the RAZOR, visit a dealer near you by going to Ariens.com/dealers.

Issue 2 2023 | Collective IMPACT 23

Using Cutting-Edge Technology, Salm Partners is Enabling Growth in the Sausage and Hot Dog Category

Technology that creates a better product at a lower cost can change the world. That was the belief Chris Salm and three of his brothers trusted when they launched Salm Partners in 2004. In fact, they had enough faith in this idea and the technology behind Salm Partners to install a multimillion-dollar coextrusion, cook-in-package production line in a new 26,000 square foot facility in Denmark Wisconsin without any customers. Within six months, the entire 30 million pounds of capacity was sold out.

Since starting the first system in 2005, Salm Partners has grown to operate 7 production lines across two plants in Denmark and employ over 750 individuals.

According to CEO Keith Lindsey, growth is a core value of the company. “Our mission is to be a path of growth for our partners,” said Lindsey, “and we consider our internal workforce, our suppliers, our customers, and our community members to be our core partners.”

The coextrusion, cook-in-package process Salm operates creates a consumer preferred product with industry leading food safety and shelf life. The consumer preference comes from the snap of the casing and the freshness of cooking products in an oxygen free environment. Food safety comes from the sous vide cook process, which guarantees a food safe package since its contents are never exposed to the

environment after the cook step. This also creates products with long shelf life, which reduces food waste at retail and at home.

In addition to their technology, Salm Partners utilizes a unique, partnershipbased business model with their customers. Salm Partners is the only manufacturer in their category that does not have their own retail brand. Instead, they focus on co-manufacturing, or producing products for their customers brands.

“By focusing on co-manufacturing, we don’t compete with our customers,” says Lindsey. “Instead, we are solely focused on giving them a better product at a better cost so that they can win in the market. The only way we grow is through our customers’ success and growth.”

Cost and sustainability are currently the two main factors influencing the meat industry, two benefits the Salm method had from the beginning. Salm produces less waste, uses less water, needs fewer preservatives, can use more environmentally friendly packaging, doesn’t require freezing, and has an easier supply chain than conventional hot dog and sausage production. While most of Salm Partner’s products go to grocery retail, the benefits are present in foodservice settings like restaurants, sporting events, and convenience stores. When all the savings are taken into account, the company asserts that foodservice operators can achieve a cost advantage of up to 12%.

You never know where you’ll come across the next big, creative business. One of these businesses is Salm Partners.

24 Collective IMPACT | Issue 2 2023

Renovations to Sustain a Baseball Franchise

The Wisconsin Timber Rattlers are almost done with their first major renovations to Neuroscience Group Field since 2013. These renovations add new premium seating areas, comply with new standards set by major League Baseball for players, and enhance the fan experience with a signature homage to the Milwaukee Brewers that will catch everyone’s eye.

Before we get to that, let’s mention that there have been a few slight changes to the stadium since the last renovation to the stadium.

Eland Electric installed 88 solar panels on the roof of the pavilion at the end of the first base concourse in 2017 to help power

the stadium with clean energy. Musco Lighting installed LED lights before the start of the 2022 season to improve lighting at the stadium while reducing energy and maintenance costs by up to 85% compared to the old lighting system.

For 2023, the new seating areas include the Johnson Financial Group Diamond Seats behind home plate, expanded concourses to create additional handicap accessible seating down both lines, and three new outdoor suites atop a rebuilt left field wall.

The stadium has a full 360° concourse to allow fans to take in the view of the action from anywhere around the ballpark. New restrooms have also been installed at the end of the first base concourse.

Technology upgrades will allow fans to order food from any seat in the stadium using the First Pitch app. They can just order through their phone, skip the line, and pick up at the concession stand. In-stadium wi-fi has been upgraded to make this process even easier.

Players are going to enjoy a new clubhouse with dual batting cages, expanded weightroom, an agility field, and plenty of modern comforts.

The tribute to Bernie Brewer is what fans will be talking about this season. The Capital Credit Union Slide is a 30-foottall structure located next to the Left Field Suites. This ride won’t be limited to mascots. Fans will be allowed to take a slide after taking in the view from the top during Timber Rattlers home games this season.

Attending a Wisconsin Timber Rattlers game in 2023 is going to be an experience that you have never had before. Make your plans to get out to Neuroscience Group Field this season and take a fresh look!

Issue 2 2023 | Collective IMPACT 25
Attending a Wisconsin Timber Rattlers game in 2023 is going to be an experience that you have never had before.
26 Collective IMPACT | Issue 2 2023

Accuracy, Patient Outcomes Improved with 3D Planning Technology

Innovation and the use of technology have dramatically changed the healthcare industry. The Orthopedic & Sports Medicine Specialists (OSMS) team leverages technology to further their mission of providing high-quality care, increasing safety and improving patient outcomes. With partners like Tornier and Stryker, OSMS orthopedic surgeons have access to priority technology and software such as the Blueprint® 3D Planning System which provides unprecedented accuracy and detail for shoulder replacement surgery.

A precise plan

Shoulder surgery can be complex and highly personal to each individual. Up until five years ago, surgeons heavily relied on experience to determine the angle needed to help with shoulder replacements. In

2018, 3D planning technology emerged and doctors were able to make accurate diagnoses and treatment plans before surgery – improving patients’ surgical outcomes. The Blueprint software uses CT scans of the shoulder to create a detailed 3D model of the patient’s anatomy. Surgeons use the 3D model to virtually plan surgeries tailored to the unique specifications of their patients. Once finalized, surgeons apply the precise surgical plan to the patient’s shoulder in the operating room.

“In 23 years of being an orthopedic surgeon I’ve never seen anything make such a big difference in terms of the patient outcome,” said Dr. Michael Tressler, OSMS orthopedic surgeon and physician-owner.

What’s next for orthopedic technology?

Orthopedic technology continues to evolve and soon will see surgeons using 3D printing to build implants crafted specifically for each patient’s anatomy. We will also see Medical Mixed Reality (augmented reality) and headsets used in operating rooms to give surgeons an interactive look at upcoming operations before any incisions are made.

Innovative technology gives OSMS orthopedic surgeons access to all of the necessary tools needed to provide quality care and successful surgical outcomes. Patients can rest assured knowing their surgery will be in the best hands with reliable technology backing them up.

Patient benefits

With 3D planning, surgeons can accurately visualize the unique anatomy of a shoulder to determine:

• More precise measurements

• Where patterns are in the joint that impacts implant considerations

• Which implant type and size best suites the patient’s anatomy

• Implant placement to maximize bone preservation

“We treat our patients how we want our own families treated and 3D technology helps us provide the best outcomes to patients,” said Dr. Steven Schechinger, OSMS orthopedic surgeon and physician-owner. “It’s incredibly satisfying to provide advanced technology that allows our patients to return to their lives faster.”

Issue 2 2023 | Collective IMPACT 27

Innovation in the Skies Above Green Bay

The aircraft industry is one built on innovation. Innovative ideas and technological advances in engineering, materials, and processes have turned big dreams into big results. From the first flight of the Wright Brothers in 1903 to a world dependent on commercial air travel, it is easy to see how far aviation has come. Now, manufacturers in the aviation industry are combining modern digital technology with improved mechanical systems to create safer, more efficient flight. While innovation and technology has made flying easier and safer, they have also driven new regulations for the industry making some level of upgrade mandatory for most aircraft. Jet Air Group continues to engage with manufacturers and system developers to provide solutions for the ever-changing landscape of aviation for new aircraft and to keep yesterday’s aircraft flying into tomorrow.

In Green Bay, Jet Air Group is committed to innovation in aviation. First moving to Green Bay in 1979, Jet Air has a history of embracing new aircraft and systems. It became the first Mitsubishi MU-2 Service Center in the United States and remains one of only three in the nation. Similarly, Jet Air was an early service center for Cirrus aircraft based in Duluth, Minnesota. Cirrus, known for being the first aircraft certified with a full airframe parachute system, continues to push the industry with innovations like Safe Return Autoland on the Vision Jet and Cirrus IQ, which lets pilots check the on-board status of their aircraft fuel, oxygen, and de-ice fluid from their phone. In 2015, Jet Air became an Enstrom Helicopter Corporation service center. Based in Menominee, Michigan, Enstrom produces both piston engine and turbine engine driven helicopters known for fly-ability and safety. As of 2019, Jet Air Group is a service center for ICON

aircraft based in Vacaville, California. ICON produces an amphibious Light Sport Aircraft with foldable wings when stored. Jet Air supports these airframe platforms through partnerships with the manufacturers and factory trained personnel.

Beyond providing service for innovative aircraft, Jet Air Group also incorporates new technology into legacy airframes through its avionics shop’s capability of providing custom installations and avionics service on all size aircraft from a wide range of manufacturers. Even small planes can have that “glass cockpit” feel with new instruments and panel. Industry leader Garmin has developed a full suite of products to provide enhanced navigation, autopilot, communication, and engine monitoring. Through partnerships with Garmin and other vendors, Jet Air Group is able to offer a complete avionics package for an aircraft or individual system upgrades integrated with existing components. This allows Jet Air Group to pull in pilots and owners from across the country to Green Bay for quality service.

28 Collective IMPACT | Issue 2 2023
Jet Air Group continues to engage with manufacturers and system developers to provide solutions for the everchanging landscape of aviation.

How our IT Leveraged AI, ML, and Cloud Computing

Did you know the first computer virus called creeper is now 52 years old? We have been reactionary to these viruses ever since. AI (artificial intelligence), ML (machine learning), and cloud computing are the most recent keys in technology to be proactive against these viruses and is how technology is changing the computing landscape. Combining these versions of protection could also significantly lower the cost of your SOC’s (security operations center) around the clock monitoring and everyday expenses. Artificial intelligence ranges from chat bots to media monitoring, this form of intelligence is changing the way we work. When it comes to IT, this innovation can protect your business by analyzing patterns of threats. AI is a force multiplier in your business’s protection. The artificial intelligence is tier one in detecting blips from large volumes of data and making basic determinations to either fix the situation or put it into the workflow for the next tier of advanced human workers to assess.

Cloud computing is another modern solution to IT security. What cloud computing can do is take your closet full of servers and remove it, without losing all that data. While there are three solutions to cloud migration (public, private and hybrid), each offers a proactive solution

in protecting against viruses. The cloud can automate updates and patches which provide security against these viruses and malware, as well as isolate an infected virtual machine to prevent a virus from spreading. This, coupled with the backups the cloud provides, can keep data protected and easily restored. To figure out which of the three cloud solutions fits your business best, contact an IT professional so you can avoid your data entering the Hotel California; it can go in, but it can never leave.

When you put together AI as a force multiplier, ML, and cloud computing as a safety component, your security and SOC costs should lower. Not only will these costs go down, but these options, especially cloud migration, can utilize the “work from anywhere” workspace to decrease costs by lowering office space dollars and improving efficiency by cutting down on commutes. Virus and antivirus are constantly changing but being proactive and getting out in front of them is how technology is rapidly improving the world of IT and Security and is the way of the future.

Issue 2 2023 | Collective IMPACT 29
30 Collective IMPACT | Issue 2 2023

Technology is Transforming the Grocery Industry

What is the first business to cross your mind when you hear the words innovative technology?

If you pictured a grocery store, I’d be surprised. The truth is, however, that grocers must embrace advanced technology to keep guests coming back in this very competitive industry. Festival Foods is doing just that.

With 40 store locations throughout Wisconsin and two more in the planning stages, Festival Foods is growing at a fast pace. In only the past seven years, we’ve doubled our store count. To support that growth, we must be highly invested in technology solutions.

Our team of nearly 40 IT professionals builds and manages multiple systems. We also keep an eye on developing technology, such as the technology that powers the Festival Foods Gas Rewards Program, which launched in 2022. A partnership between Festival Foods and Kwik Trip, Gas Rewards is a customer loyalty program that enables shoppers at Festival Foods stores to earn Gas Rewards points on purchases. Points are redeemable at Kwik Trip locations for discounts on gas.

To bring the Gas Rewards program from concept to reality, Festival Foods’ IT team developed software that was later

implemented in the cloud. The use of cloud technology facilitated a reliable and “always on” solution for both companies.

Here’s how it works: Festival Foods and Kwik Trip locations connect to the cloud to exchange Gas Rewards points in real time, which means a shopper at Festival Foods can redeem points at Kwik Trip within seconds of completing a transaction.

Other innovations are coming for Festival Foods guests. Later this year, we’ll begin offering digital manufacturer coupons. Guests will access savings through a digital channel that is replacing many paper coupons industrywide. The solution will be integrated with the Festival Foods online shopping service and our Gas Rewards program, providing guests with a seamless digital experience.

The expansion of self-checkouts

– in response to positive guest feedback – is also in process.

Both in-store and online grocery shopping are sure to be transformed by these technologies in the coming years – say nothing of technology that isn’t yet developed. Festival Foods is committed to keeping pace with advancements in technology that will improve the shopping experience for every guest.

Issue 2 2023 | Collective IMPACT 31
Grocers must embrace advanced technology to keep guests coming back in this very competitive industry. Festival Foods is doing just that.
32 Collective IMPACT | Issue 2 2023 $6,643 refund* for your employee health plan? It’s possible with UnitedHealthcare Level Funded Designed for lower costs, Level Funded plans include a potential year-end surplus refund when your plan participant medical claims are lower than expected. In fact, 25.2% of Level Funded plan sponsors in Wisconsin received a health plan refund in 2022, the average of which was $6,643.* *Among the 25.2% of UnitedHealthcare Level Funded plan sponsors in Wisconsin who received a refund in 2022, the average refund was $6,643.38. UnitedHealthcare internal analysis, Jan. 1, 2022–Dec. 31, 2022. Please consult a tax and/or legal advisor to determine if, by receiving this refund, there are any restrictions or obligations. Surplus refund available only where allowed by law. Administrative services provided by United HealthCare Services, Inc. or their affiliates, and UnitedHealthcare Service LLC in NY. Stop loss insurance is underwritten by UnitedHealthcare Insurance Company or their affiliates, including UnitedHealthcare Life Insurance Company in NJ, and UnitedHealthcare Insurance Company of New York in NY. B2B EI221627817.1 3/23 © 2023 United HealthCare Services, Inc. All Rights Reserved. 23-2203650 More savings Exemption from many state premium taxes and Affordable Care Act regulations More flexibility Choice of a variety of network and plan designs, plus wellness programs and telemedicine at no additional cost More stability Stop loss protection from unexpected high claims and fixed monthly costs like a traditional health plan Talk to your broker or learn more at uhc.com/wisconsin

Creating a Complete Workspace Solution Through Innovation and Technology

No two customers have the same needs when it comes to workspace design. Unfortunately, many workspace design manufacturers take a cookie-cutter approach, attempting to create a one size fits all solution that gets applied to every client. Yes, it may solve “a few” of each client’s challenges, but ultimately, it will not meet all the desired outcomes of each individual client.

KI has taken a revolutionary approach with its Infinity process, one that provides each client with a unique, personalized solution that utilizes innovative designs to expressly meet each client’s individual challenges. This is due to KI’s vertical manufacturing process that allows complete flexibility in design solutions. This is vital today as the newest generations entering the workforce are choosing to work for companies that place an emphasis on workplace design that is conducive to a more holistic view of health and well-being, important aspects that often weigh more heavily on

a potential new hire’s decision of where to work than does pay and vacation time.

The Infinity process takes a collaborative approach that starts with listening. It’s more than just hearing what they are saying, but instead, truly listening as the client highlights the challenges they face and needs they are looking to meet. This involves asking probing questions to fully explore and drill down for a complete picture of each client’s workspace needs and challenges.

From there, the client and design team exchange ideas, clearly define objectives and then continually tweak ideation that results in new discoveries, which more often than not, leads to new, innovative products specifically designed for that client.

In fact, through the Infinity Program, more than 20% of KI’s products are modified or co-created with the clients, making them distinctly unique to achieve the client’s needs. Once the design is created, they are then prototyped, tested and refined to ensure it meets the desired needs.

That’s where technology comes into play and KI is at the forefront, incorporating new technologies throughout its facilities, allowing for even greater innovation. One such technology is the addition of a 950-ton, “two-shot” injection molding machine to its Green Bay facility, allowing it to mold two-color, polypropylene shells. This was a first for the industry, creating a new process to add two different colors into one mold. This not only streamlined

the manufacturing process for this style of chair but created a two-tone chair that has a sleeker design, with no seams. Robotics also play a key role in the process, and KI strategically utilizes robotics to complement work completed by its team members. Whether it’s a part of the molding process, welding, the coating process or during assembly, robotics are integrated to streamline the processes and reduce opportunities for workplace injury. They are also used in quality control testing to ensure each new design created can withstand the rigors of daily use.

The culture of innovation instilled throughout KI has allowed it to remain an industry leader by designing products specifically to address the individual needs of large companies such as Meta to smaller companies that require unique designs to meet their need. Ultimately, KI remains focused on designing new products that align with, and define, the workspace of the future.

Issue 2 2023 | Collective IMPACT 33
KI’s WiggleRoom Super Structure, strikes the perfect balance between private and public spaces. It incorporates technology for video conferencing as well as power for furniture and charging of devices to meet the technology needs of today and tomorrow. KI’s revolutionary classroom seating product, Ruckus, undergoes extreme testing to ensure a comfortable and safe student experience. Featured in a recent Wall Street Journal article, KI prototype designed for Meta’s (previously called Facebook) workplace to block sound, shields workers from their peers and allowing for heads-down, uninterrupted work.

Tech Advances Make Event Planning Easier

The advance of technology is alive and growing in the entertainment industry. Some of it is obvious to guests of the Resch Center/Resch Expo and the Meyer Theatre, but much of it is behind the scenes on a laptop or tablet.

Our guests have been using mobile tickets that get scanned as they enter our venues for years. While purchasing, you can now almost always pick your seat from the comfort of your home or wherever you are with your smartphone, tablet, or laptop.

Technology continues to grow for POS systems (point-of-sale). You’re noticing more and more venues are going cashless for concession items. Many are offering more grab and go stands. The grab and go concession stands require less staff to manage and offer pretty much all of the payment options like Apple Pay, Google Pay, and the major credit cards.

When concerts or family events come to the Resch Center, they often have a wide array of merchandise to sell to fans. We use a software program called At Venue that digitally keeps track of the inventory as we are selling it for a tour. We can look in real time to know a certain size for a t-shirt/product is running low at the first floor merch stand and be able to bring down additional inventory from the second floor. The software also allows us to get photos and sizes of the merch from a tour in advance.

Internally, we use a key software program called Ungerboeck. We use it for an event booking calendar, event management, floor planning, event registration, and inventory. We also use the system to reserve event dates for every bookable space inside all of our venues. Vendors can use it to reserve tables and chairs for their exhibit and then pay for it on the spot, too! As equipment gets rented out, Ungerboeck keeps track of the inventory and rents only what is available.

While technology continues to advance in our industry, there is still no magic robot

to set up the Resch Center for a concert or a hockey game. No push buttons or programs to get the Resch Expo ready for a large consumer expo. Manual labor is still required to set a stage, drop a curtain, or place a table or chair. Emerging technology, however, continues to help the process from booking to set-up.

PMI Entertainment Group manages the Resch Center, Resch Expo, Meyer Theatre, and owns the Green Bay Gamblers and Ticket Star.

34 Collective IMPACT | Issue 2 2023

How Technology Impacts Construction Efficiency

Sara Weber, a virtual construction specialist at Miron Construction Co., Inc., is helping push the boundaries of technology on construction projects in Green Bay. She is currently working on the new Experience Greater Green Bay project located in the Titletown District near Lambeau Field. By using a process called Building Information Modeling (BIM) coordination, she is helping to solve construction issues on site.

In BIM coordination, a specialist like Sara takes the digital 3D models that the Somerville Architects & Engineers design team created for each building component and overlays them to identify potential conflicts. The architectural model contains the walls, ceilings, and roofs; the structural model contains the floors, beams, and joists; and the mechanical model contains ducts, piping, and equipment. When the

models are placed on top of each other, the technology shows where ducts are hitting beams, where pipes are hitting joists, and where mechanical rooms may be too small for the equipment they expect to house.

The new Experience Greater Green Bay project has a large, open atrium with a mix of structural steel and wood beams as the main components. In these types of open areas, it can be difficult to properly conceal items such as ducts, conduit, and lights, but when the building is constructed in a digital space first, each component is shown virtually in order to account for these items.

Miron’s coordination technology is not restricted to the open areas of a building.

Where space is limited, the tools are still put to work. For example, the mechanical 3D model will help Miron determine if the ceiling is low enough to conceal the duct. Plumbing models are used to determine where storm drainage pipes can be routed in the building. Lastly, furniture models can be used to determine how much sunlight each room in the building will receive throughout the ever-changing Wisconsin seasons.

As technology matures in the construction industry, more and more creative uses are developed and implemented on Miron’s project sites. We are excited to see how technology can help us innovate now and into the future!

Issue 2 2023 | Collective IMPACT 35
Construction Model showing interface between architectural and mechanical systems. Photo credit: Somerville Architects & Engineers Members of Miron Construction’s virtual construction team.

Fincantieri Brings Digital Realities to U.S. Shipbuilding

A Navy officer with the Frigate program uses virtual reality goggles to look at a desktop 3D printed model, while in the background the other members of the program office can see the same display visible through the goggles. Notice the screen in the background displays the mixed reality superimposed on the 3D model.

36 Collective IMPACT | Issue 2 2023

Green Bay, Wis. – As one of the largest employers in Northeast Wisconsin, Fincantieri Marine Group is solidifying a culture of innovation at its shipyards with the use of virtual and augmented reality technologies.

When global maritime giant Fincantieri acquired three Wisconsin shipyards 16 years ago, they were committed to bringing modern technologies and innovation to the American shipbuilding market. Since then they have established themselves as one of the most important shipbuilders in the country. Securing important contracts in military and commercial spheres, ranging from the Navy’s new class of guided-missile frigates, liquefied natural gas (LNG) bunkering barges, to offshore wind farm support vessels. Many of these projects represent critical national security interests and vital economic and sustainable energy ventures in the post-COVID world.

Fincantieri recently demonstrated to the U.S. Navy how the shipbuilder uses extended reality during construction to be more efficient and to share challenges in real time with the respective engineering team. Extended reality is a mix of virtual, augmented, and mixed reality technologies.

“We are here to shape and lead green and digital shipbuilding in the U.S. industry,” said Marco Galbiati, CEO of FMG. “Much of this technology has been in use for years by our parent company and other Fincantieri business units, and we want to use our resources to continually improve our products and processes.”

The use of augmented, virtual and mixed realities continues to be more common in manufacturing. Fincantieri utilizes

these tools throughout the entire lifecycle of a ship, from conceptual design and construction, to simulated operations and training for maintenance.

Virtual reality proved useful, especially during COVID-related travel restrictions. Fincantieri’s cruise ship division was able to make vessels digitally available to customers to tour specific spaces in an immersed virtual mock-up. This is also helpful when conducting solution comparisons during the conceptual design phase to work through issues when they arise, and when it comes to shipbuilding, there are always challenges.

Beyond virtual mock-ups, Fincantieri uses prototyping, which is a combination of 3D printing and mixed reality. Prototyping allows them to perform early evaluation of solutions to address problems before moving to production. Engineers use desktop 3D printed structures (see image 1) combined with a mixed reality layer of systems integrated in that particular space.

The third aspect of extended reality technology used by Fincantieri is called “holoplan.” This application allows them to project and match digital assembly plans as building blocks, leveraging mixed reality technology. This also offers an opportunity to review the design of the various deck plates.

Fincantieri is continually exploring additional ways in which to incorporate these technologies in their design and construction efforts, because they collectively allow for better cross-department collaboration, a more timely and thorough identification and exploration of issues, and a more efficient and informed build process.

Issue 2 2023 | Collective IMPACT 37
We are here to shape and lead green and digital shipbuilding in the U.S. industry.

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In Green Bay

Whether you’re starting or advancing, our Nursing and Medical Assisting programs can take you places. We’ll support you every step of the way. Enroll now.

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Business Recognition Luncheon Awards & Showcase

Tuesday, June 6

11 a.m. - 2 p.m.

KI Convention Center

Please join us for this celebration designed to recognize and honor individuals’ and companies’ achievements, growth, innovation, and exceptional business practices in Greater Green Bay. Awards will be given out for Business Person of the Year, Cornerstone, Entrepreneurial, Growth, and Special Accomplishment.

Chamber Golf Classic

Monday, July 24

9:30 a.m. to 4:30 p.m.

Wander Springs Golf Course, Greenleaf

We’ll see you on the links for our annual Golf Classic. Enjoy golfing the scenic fairways and challenging greens as you compete for various prizes.

VIEW

38 Collective IMPACT | Issue 2 2023
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ALL EVENTS

MAY 2023

50 years

- An-ser Services

- Camera Corner Connecting Point

30 years

- Idealair Heating & Cooling, Inc.

20 Years

- Hilgenberg Realty LLC

- Winona Foods, Inc.

15 Years

- First Business Bank

10 Years

- Compassus

- Festival Foods Support Center

- Green Bay Packers Hall of Fame, Inc.

- McCormick Assisted Living

- The Salvation Army Ray and Joan

- Kroc Corps Community Center

- The Salvation Army - Thrift Store

5 Years

- Titletown Development

JUNE 2023

141 Years

- Johnson Financial Group

- Sanimax USA LLC

50 Years

- Amerhart, Ltd.

- AT&T

- Bay Towel, Inc.

- Reinhold Sign Service, Inc.

- Schreiber Foods, Inc.

- WBAY-TV

- Wells Fargo

- WFRV Local 5

40 Years

- Brown County United Way

30 Years

- Hotel J

25 Years

- E-Hub @ the E-Loft

- Greater Green Bay Community Foundation, Inc.

15 Years

- AK Pizza Crust

10 Years

- GRACE School System

- The Boldt Company

5 Years

- American Tent

- Ariens Hill

- Escape Room Wisconsin

- Ho-Chunk Gaming Wittenberg

- Loyality

- Pilotsmith Inc.

JULY 2023

141 Years

- Associated Bank Green Bay

103 Years

- Green Bay Press-Gazette

- JPMorgan Chase

- Wisconsin Public Service Corp.

50 Years

- Best Western Green Bay Inn & Conference Center

30 Years

- CESA 7 Cooperative Educational Service Agency No. 7

15 Years

- ITConnexx, Inc.

- Vehicle Security Innovators

10 Years

- Jack’s Maintenance Service, Inc.

5 Years

- Green Bay Radiology,

- S.C. Microsoft

- Rawhide

- Ruder Ware

- T2 Accelerator

- Walmart Supercenter

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Issue 2 2023 | Collective IMPACT 39
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Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303 SWITCH YOUR BUSINESS TO CELLCOM SCAN FOR ALL OF OUR CURRENT SALES & DEALS WE WILL GIVE YOU UP TO TO HELP BUY OUT YOUR EXISTING CONTRACT 5 000 $ Activation at time of service with Flex or 2-yr agreement and credit approval required on smartphone or basic phone. Tablets, Mobile Broadband, Connected Devices etc. are not covered. Advance Pay services are not eligible for this offer. Payout Offer available to new Cellcom Business lines on new or existing accounts, up to $5,000.00 per account, per 18-month period. Must port in number to Cellcom. Accounts requiring a credit deposit are not eligible. Account must have been deactivated for greater than 60 days. Phone must remain active on the line of service for 15 months. If the customer cancels a ported line, the ETF credit issued to that line will be charged back to their account. Account must be in good standing without any outstanding past-due balances to receive credits. Not redeemable for cash. To apply for credits, you must submit a copy of your original dated Cellcom store receipt, a completed reimbursement form along with the entire copy of your last wireless bill from your previous wireless carrier that includes the charge for the early termination fee on each line. Cellcom has the right to request a copy of your original service agreement. Interofficed copies, or facsimiles will not be accepted. All reimbursement forms must be postmarked/emailed
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