Greater Charlotte Biz Media Kit 2014 LR

reach [business decision-makers] where they work

[media kit]

yo u r

b i z

2

b i z

r e s o u r c e

f o r

g row i n g

c o m pa n i e s

focusing on the [marketplace]

The Charlotte Region is the Epicenter of Economic Growth in the Carolinas Make the most of your opportunities in this dynamic marketplace...

At the geographic center of North and South Carolina, the greater Charlotte region is the largest commercial marketplace in the Carolinas. Roughly the size of the state of Massachusetts, the region encompasses 16 counties across 2 states–12 counties in North Carolina and 4 in South Carolina. It is home to the world headquarters of nine Fortune 500 companies, and since 1990 new and expanding businesses have invested more than $18 billion here, creating more than 170,000 new jobs. With a population of 2.2 million people, the region is growing rapidly at a forecasted rate of roughly 20% in the next 10 years.

Diversified and interdependent, the greater Charlotte business community is vibrant and booming. It supports NFL, NBA, WNBA, and AAA baseball teams, as well as hosts NASCAR and PGA events. It is home to the U.S. National Whitewater Center and the celebrated NASCAR Hall of Fame.

providing [substance]

Real Stories About Real People Running Real Businesses Business owners, managers and entrepreneurs rely on Greater Charlotte Biz...

Greater Charlotte Biz magazine was created to deliver real stories about real people running real businesses in the Charlotte region. We help business people learn about each other and about the abundance of business resources available in this marketplace. We assist area business people in creating wealth, growing, succeeding and celebrating business activity.

Published monthly, Greater Charlotte Biz is a business-to-business magazine mailed directly to Charlotte’s business community, its owners, managers, executives and business strategists. Greater Charlotte Biz takes readers inside area business enterprises and provides insight into the business decisionmakers who lead those businesses to success.

Greater Charlotte Biz provides advertisers with a colorful, attractive, informative, educational and entertaining vehicle for achieving maximum branding and advertising impact with influential business executives. Reaching an exclusive, bright and powerful group of owners, managers and entrepreneurs, Greater Charlotte Biz is a consistently reliable and dependable monthly publication connecting business talent, wisdom and experience for mutual growth and gain.

Greater Charlotte Biz provides an excellent vehicle for building greater brand in this rapidly expanding marketplace.

Our faces are seen in all the right places, from the auto repair shop, to the accountant’s office, to the furniture showroom, to the steel fabrication plant, to the logistics warehouse. We’re there. Come get to know us!

awareness

targeting [executives]

Get in front of busy decision-makers from a broad base of growing enterprises.

Greater Charlotte Biz reaches business leaders in 16 counties–12 in North Carolina and 4 in South Carolina...

With over 100,000 readers each and every month, Greater Charlotte Biz reaches business decisionmakers at nearly every business location with more than seven employees in the 16-county region.

Each issue is mailed directly to the desks of more than 20,000 business owners, managers and executives every month. Inside each business location, business decision-makers make Greater Charlotte Biz magazine a must-read for those who challenge themselves every day to stay innovative and profitable in the highly competitive marketplace that is the greater Charlotte region.

Readership (5.2 readers/copy) 104,000 Distribution 20,000 MOVERS & SHAKERS & DECISION-MAKERS Owners, Principals, Partners CEOs, Presidents, COOs, General Managers Senior Executives CFOs, Financial Executives CIOs, Data Management Executives HR Executives Sales and Marketing Executives Manufacturing Executives Doctors, Dentists Lawyers, Accountants Architects, Engineers INDUSTRY SATURATION Manufacturing 8% Wholesale 12% Retail 11% Transportation, Communications, Utilities 5% Financial, Real Estate, Insurance 14% Contractors, Construction, 14% Services, Legal, Accounting, Technology 22% Health, Medical, Fitness 10% Agriculture, Forestry, Fishing, Mining 4%

connecting [buyers + sellers]

Connect with an exclusive audience of talented business executives and upscale consumers.

Greater Charlotte Biz reaches the right audience at the right time.

DEMOGRAPHICS SMALL, MIDDLE & LARGE EMPLOYERS 5–9 Employees 18% 10–14 8% 15–19 14% 20–49 24% 50–99 14% 100–249 13% 250–up 9%

AGE

HOUSEHOLD NET WORTH

Under 25 6% 25–34 15% 35–44 23% 45–54 34% 55–64 17% 65 plus 5%

$250,000 plus $500,000 plus $1,000,000 plus

EDUCATION High School 13% College 57% Post-Graduate 30% RESIDENCE Own 95% Rent/Lease 5%

47% 18% 16%

YEARS IN BUSINESS Less than 3 3-10 Years 10 + Years

7% 15% 78%

INCOME $30,000–$50,000 8% $50,000–$100,000 35% $100,000–$150,000 33% $150,000–$500,000 24% GROSS REVENUE Under $500,000 $500,000–$2.5 million $2.6 million–$25 million $25.1 million–$100 million $100 million plus

18% 29% 26% 18% 9%

DECISION-MAKERS At Nearly Every Business Location With More Than 7 Employees In 16 Counties, Including Doctors & Dentists, Accountants & Lawyers, Architects & Engineers

building [brand-awareness]

Build your brand with a vehicle that people trust and that delivers long-term results.

In an age of interruption, magazines like Greater Charlotte Biz engage...

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Magazine Ads Are Less Interruptive

Magazine Ads Are More Engaging

How acceptable do you find each of the following advertising methods?

For which of the following would you say advertising gets in the way of your enjoying?

71%

28%

Magazines

Reading Magazines

49% 49%

Radio

Accessing the Internet

44% Broadcast TV

51%

37%

Listening to Radio

Cable TV

11%

55%

Source: Roper ASW, 2003

Other

Watching Cable TV

62%

Advertising adds to the enjoyment of the following:

71%

Watching Network TV Reading Magazines

Source: Roper Public Affairs, 2005

36% Listening to Radio

32%

Very/somewhat negative attitude toward advertising:

Watching Cable TV

32%

8%

Watching Network TV

21%

Magazines Using the Internet

18%

Source: Roper Public Affairs, 2005

Very/somewhat positive attitude toward advertising:

Radio

61%

19%

Magazines

TV

52% 30%

Web

TV

46% Radio

Source: Dynamic Logic AdReaction 4, May 2005

30% Web

Source: Dynamic Logic, AdReaction 4, May 2005

engaging [readers]

Magazine advertising is better received and the most trusted!

Targeted magazine advertising is still the best way to build your brand...

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Consumers Are More Receptive to Magazine Advertising

More than one third of Americans would support eliminating advertising from network television, cable TV and Web sites. Nearly one in four would eliminate advertising from radio.

In addition, as a medium that offers consumers control over their advertising consumption— magazines have a low advertising rejection level.

In Support of Eliminating Marketing & Advertising 16%

More Receptive to Advertising 84%

Magazines 23%

77%

4

Consumers Trust Magazine Advertising the Most

Magazine advertising has been and continues to be the advertising medium that adults and teens trust.

Consumers usually trust and believe advertising in:

10% Internet 15% Cable TV

43% Magazines

Radio 34%

66%

Network TV 38%

62%

32% Network TV

Web Sites 40%

Cable TV

60% Source: Media Choices 2000, Adults 18+

Source:Yankelovich Omniplus, February 2004

…brands that spent a higher percentage of their marketing budgets on advertising received a higher return on their overall marketing investment. …behind trade promotion, magazine advertising was more effective than any other element in the marketing mix. Among media, magazines were 40% more effective than TV, and 60% more effective than radio. …upon exposure, the immediacy of the incremental sales effects of magazine and TV advertising were similar. …brands with a higher percent of magazines in the media mix experienced a substantially higher return on their overall investment.

Source: Magazine Publishers of America

www.greatercharlottebiz.com

“If you have a product or service for Charlotte, you need to be in Greater Charlotte Biz!” Marty Conte – Diamond Springs

“We made up for the cost of a year’s worth of advertising in the first month of our advertising campaign with Greater Charlotte Biz. I would recommend it to anyone!”

Daryl Larner – Larner’s Office Furniture Outlet

“I want you to know just how pleased we have been with the results of advertising in your magazine.

We hit a home run with Greater Charlotte Biz.” Bob Henricks – Henricks Corporate Training and Development, Inc.

Galles Communications Group, Inc. 5601 77 Center Drive, Suite 250 Charlotte, NC 28217-0736 phone: 704.676.5850 fax: 704.676.5853 e-mail: info@greatercharlottebiz.com

“After advertising for two years in this magazine, I have had the pleasure of seeing and hearing its impact from our insureds, prospects and friends…this advertising is priceless in establishing our image and our message in the Charlotte region.”

Skip Knauff – Knauff Insurance, Inc.