} mg to the \IIddle
Re~bl
r
From the very inception of the o -che~tra,
the Moehrings knew that
says Moehring. He chuckles, "There's
the perfunners coTie into c- e lobby
nothing to worry about." Also, the variety
to sign a Hographs an d chat ...,ith patron;.
of entertainment always provides some1~11
tl-ey d idn 't want to cater only to the
th ng for everyone - a Beethoven sym-
"top I%" economic bracket, as many
phony might be fol lowed by a theme from
strictly classical music orchestras do.
yet 111CX1e r
Instead. they wanted to bring good quality
Annie, and concerts may include some ballet, a performance by a child prodigy,
entertainment to families and individuals
or a pop celebrity appearance . As
availc.bl ~
in the r1iddle bracket. To do so, they com-
Moehring says, "The goal is for everyone
neve · t'a>'E- suc1 an opportun :y. For every
m tted to two principles. First, the enter-
to be glad they came and to leave the
Philhmnor ic e•·-= nt. I 0 percent ol ticket
ta rment would be family-o riented and
concert hall whistling a tune ."
in :lude enough variety to attract all types
This year, the orchestra is adding two
Br
ortl
ic
11
'1ce'l -ing's community fo:Ls includecs asJ:~Ct
Philharr•: nic
of ;,ccessi::ilit)o.. The
nrak~
cc·ncerts:anc events
tc many v.+to other..ise might
reYenuE is ::lonated
to
:ommQf'lit} crganiza-
ti013 sLch as b:.:te;d wome"l's shelters, ~cho::>ls ,
of people. Second, the tickets would be
children's concerts in November and May
Hope H<.<E-n, Co mmJrity in
affcrdable. After all, since ticket revenue
called "Popcorn Po ps" that will feature
ma'lr o: llers.
generally only cove rs 25 to 30 percent
model trains and pe rformances designed
of budget, most orchestras 'lave to work
to capture the imaginations of children.
ing and <:-:•..elopmeoc feor Youc- Homes,
hard at fundraising to cover the rest -
Tickets are only $1 0. The New Year's con-
Inc , sh..-:s the
and
t1a -;- Ellen Rardall. direcier of -nark-:tresp :;. n~e
from
on~
of
sc., reasoned the Moehrings, "VVhy not
cert will feature an illusionist who plans
her ·: rg; r i:!'atio'l's rewly licen>ed =aster
work a little harder and keep the ticket
to make the Maestro, resplendent in
moc:her> ' fYlO at: end:d a con.:ert thanks
ccst low?"
sequined tailcoat, d isappear into thin
to
air while the orchestra goes on playing.
The wo-na1
The Philharmonic's commitment to family-oriented entertainment is also
But the orchestra's accessibility goes
:h-= IC perce nt dcnztion p· ::>gra m. de:; crib~
enccume-· with
cla~s
1er
OV"1
first
cal music "I "Vas
tv.o-fold . Most importantly, rhe material
beyond even these two principles. The
born intc· c. poor farr il)' and a::ended my
is never object ionable, even fo r the sake
Maestro never spe nds intermission
firs: cor c :""! or a
of art. "Whether you've got a three-year-
behind the scenes - he enters the lobby,
Tha ore e::<pen ence o:>ened J P a world
old preschooler or an 80-year-old grand-
breathless and grinning, to greet guests
of oppor:u1ity that I never boone knew
m::>ther, you can bring them to a concert,"
and answer questio ns. Likewise , many of
existed.• M:>ehrilg says that s:.ories like
f~e l d
t rip wltl my class.
Success begins w ith a solid foundation. For more than 30 year , the Belk C :.llege of Business at UNC Charlotte has corr. bined academic excellence and real-world ::xpertise, and our g raduates have reaped unlimited personal and professional rewards. O ur part-time MBA program fits i111:o the life of working professio als, with a rarge of evening classes available at both UNC Charbtte Uptown and the main campus. The Belk College is accredited by Inte rnatio nal.
A_~CSB
The Belk College MBA hosts month:' information sessions for prospective students. For a schedule of upcoming sessions, call 704-687-; 569 or visit www .belkmba.uncc.edu. Informatioa sessions are held both in the University City area md Uptown.
BH K COl lEGE OF BUSI N ESS
MBA
lNC(}fARIDTIE Visit us on the web at www.belkmba .i.lflcc.edu.
14
july 2003
greater charlctte biz