Gallery Stock Trends, 2017

Gallery Stock Trends

Issue 2017

PLEASE NOTE: ALL IMAGES USED THROUGHOUT THE BOOK ARE FOR ILLUSTRATION AND INSPIRATIONAL PURPOSES ONLY.

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FRONT COVER: JAY KOLSCH/GS3673978 • THIS PAGE: MARC OHREM-LECLEF/GS3524649

03 Intro

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The Creator

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The Humanitarian

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The Perennial

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The Ground Observer

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The Alpha Female

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The Futurist

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The Upstander

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The Immersive Explorer

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2017 Visual Trends

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2017 Color Trends

Cultural Movement From social media to streaming content services, our world of influencers is ever changing.

A global obsession has taken place as individuals crave being connected, informed, and engaged with brands, culture, and each other.

On any given day there are over 85 million images and videos uploaded to Instagram, 423,000 hours of video uploaded to You Tube and over 140,000 websites added to the Internet, according to stat trackers: Social Pilot, Statistic Brain and Quora. It’s through this visual content that people and brands relate, express and experience their identities.

Our team compiled an overview of rising cultural trends, client requests, in-house sales data and market-relevant tear sheets in order to understand the most important aspects of image consumption today and better predict content needs for tomorrow.

Powerful imagery is at the forefront of powerful storytelling. Providing the world’s best Creatives with innovative and inspiring imagery is in our DNA. We’ve taken a look at the people and forces set to influence our world in 2017 and beyond, meet The Change Makers....

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The Creators connected diverse opinionated distinct aware These selfpreneurs have generated a following simply by being themselves. Their magnetism, talent, point of view and antics permeate the language and behavior of our mainstream. Nielson stated that over 90% of consumers trust peer recommendations over the 33% that trust ads.

Brands are partnering with these innovators in order to reach millions of their actively engaged followers.

Captiv8, a company that connects brands to creators, says that someone with 3-7M followers can garner on average $187K for a YouTube post, $75K for an Instagram or Snapchat post and $30K for Twitter. Some studies even show that the real voices come from the “power middle,� the mid-level creators and influencers that tend to have a small but more loyal fan base. They drive 16 times more engagement than the top tier.

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BOONE RODRIGUEZ/GS3629377, BRANDON WOELFEL/GS01058553, GALLERY STOCK/GS3534013, PATRIK GIARDINO/GS01069713

PATRIK GIARDINO/GS01069676, TIM LANDIS/GS01085429, JRC/GS01506

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BRANDON WOELFEL/GS01058468, ALISHA SIEGEL/GS3428385, BROOK PIFER/GS3679836

The Creators

Creator content reflects: • Hyper connectivity (mobile devices, laptops)

• Spontaneous captured content

• Individuality (strong POV)

• Environmental portraits

• #nofiler... real life documented

• Influencers (social networks & streaming content) • Artisans (small businesses, handmade and small scale production)

• Lifestyle – Crazy friend and famly moments – Pushing the envelope

from home, deals on-the-go, friendship business bonds, small business identities (you as a brand) • Visual irony • Memes and ‘slanguage’

• Business without walls (work

BRANDON WOELFEL/GS01058493, MIKE SMOLOWE/ GS3567603, GALLERY STOCK/GS3419942, MAX HIRSHFELD/GS3637035

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The Humanitarian open-minded compassionate optimistic political global citizen The humanitarian seeks to promote equality, opportunity, sustainability and collective responsibility. They advocate an inclusive representation of our societal demographic.

The evolution of the humanitarian is all-embracing and does not discriminate against gender, sexual orientation, race, size, age, religion or ability.

The emerging 2016 trend for a wider representation of Family, Culture, Body, Gender, Love and Age will continue in 2017 and will see mainstream brands aligning themselves with people who were traditionally seen as outsiders.

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GALLERY STOCK/GS1214727, GALLERY STOCK/GS3402218

MC KENNEDY/GS3327179, GALLERY STOCK/GS3629705, GREG MILLER/ GS3477646, GALLERY STOCK/GS01071931

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Humanitarian content reflects: older parents, mixed race families, couples without children, same sex parents

• Diversity (all shapes, races, sizes, ages, genders/non-genders, abilities) • Unconditional love & acceptance • Reconstruction of “normal” with a fresh interpretation of lifestyle events, business and travel around: - Diverse family views (single parent,

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- Break the stereotypes of what is male/female

° Relationships ° Science

° Business ° Sports ° Education

- Change perspectives on body types - Keep it real with actual sweat and hustle during fitness or sports

NILS ERICSON/GS01057953, IAN ROSS PETTIGREW/GS3505334, LORI ADAMSKI-PEEK/GS3482868, JULIO GAMBOA/GS1127276

The Humanitarian

GALLERY STOCK/GS1395388, IAN ROSS PETTIGREW/GS3548564, GALLERY STOCK/GS3629927

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GALLERY STOCK/GS1168686, STEPHANIE RAUSSER/GS3545295, GALLERY STOCK/GS3624123

The Perennial curious amorphous inclusive confident connected leader The Perennial, as reported by Gina Pell, Content Chief at The What, is no longer defined by their age group. Rather, the Perennial breaks these boundaries by being socially conscious and globally curious. They consume products and media based on their wants, interests, and behavioral patterns regardless of generational stereotypes. The Perennial wants to stay current with technology, trending issues and wants to connect with other global-minded citizens regardless of age.

This group is on the pulse of NOW. The blended generation is able to spread ideas and commerce faster then any one single previously defined generation. They are relevant leaders who are adaptable and want to include others as they embrace the next wave of needs and desires.

PETE THOMPSON/GS3679303, LUCA ZORDAN/GS0966347, JOSHUA LACUNHA/GS3477554, MICHAEL DOS SANTOS/GS3396177

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Perennial content reflects: Perennial content reflects: • Age Diversity • Blurring stages… 30 is the new 20, 40 is the new 30. Ages are melding with an increased fluidity • Trans-seasonal • Portraits • Experiences over materialism – Engaged family life – Products/businesses with services – Robust travel exploration – Modern, forward thinking business • Collaboration and teamwork • Digital Experiences - VR, AR, MMR

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STYLANDER/GS01081201, NILS ERICSON/GS01057949

The Perennial

ROB HOWARD/GS3580375, GALLERY STOCK/GS3458925, CHRISTIAN AMMANN/GS3670274

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GALLERY STOCK/GS3401145, DAEJA FALLAS/GS3524863, TIM LANDIS/GS01082716, MIKE SMOLOWE/GS01057138, JAY KOLSCH/GS3673995

The Grounded Observer calm relaxed boundless measured unplugged These free spirits have a metamorphic mindset that allows them to detach from the stress of everyday. The Grounded Observer is able to physically unplug from society, finding comfort in connecting with the universe on an elemental level. Free from the constraints of constantly checking email, social media and news, the Grounded Observer can relax and enjoy a quieter pace.

There are some disturbing stats reported

by Deloitte, in association with always being connected: • 84% of cell phone users claim they could not go a single day without their device • Studies indicate some mobile device owners check their devices every 6.5 minutes • Researchers recently discovered that one in three people felt worse after visiting Facebook and more dissatisfied with their lives Our Grounded Observer is able to step away and power down. With the new-found solitude comes the ability to ground themselves while focusing on life unfolding in front of their eyes. Life blossoms to a more enriching experience when you live in the present with all of your senses.

PETE THOMPSON/GS3679349

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JAY KOLSCH/GS01069977, MARCOS FERRO/GS01085369, LLYOD ZIFF/GS01038060

The Grounded Observer

The Grounded Observer content reflects: • Absence of technology

– Alcohol-free raves

• Embracing the hygge lifestyle, by savoring the cozy

– Massive increase in personal exercise and fitness activities

• Anti-digital travel, a backlash to the constantly engaged culture, people seeking a secular but spiritual experience from their travel time

– Running club combined with community projects

• Continued rise of solo female traveler

• Family with a work life balance who embraces anti-digi family time

• Landscapes • Health and Wellness- mindfulness, relaxation MICHAEL DOS SANTOS/GS3396265

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The Alpha Female strong powerful brave fearless innovator Women now occupy the mainstream consciousness and the Alpha Female’s voice is the loudest. Today’s teenage girls live in a unique world of high school entrepreneurs, celebrity activism and self-made models, who speak openly and reach an enormous audience in real time. In even greater numbers, aging women are experiencing a longevity revolution, as they not only live longer but also refuse to “act their age.”

Women are taking the reigns in the workplace and at home to reshape what is considered the social norm. In fact, while institutions of higher learning were once the domains of men, women are now the majority of global graduates.

Women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018. If women make up a significant portion of your customer base, they should be represented on your management team. Research shows that companies with genderbalanced teams have a higher ROI. Everybody wins when women continue to grow in visibility.

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MARC OHREM-LECLEF/GS3524496, JUSTIN PAGET/GS3677195, LLOYD ZIFF/GS1123658, INIGO GEORGE/GS01076820

CHRIS SORENSEN/GS0957285

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Alpha Female content reflects: • Diversity- representing a wider range of age, ethnicity, style, body types • Business- femtrepeurners, leadership and mentors, female only co-working spaces, women as the main focal point of scenarios in business imagery, female teams and groups looking to help other women advance in their careers

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• Diversity in roles with particular attention to tech, science, business and start ups • Health and Wellness- strong athletes and focused women, challenging and pushing physical limits regardless of age, body type, ethnicity, celebrating supposedly taboo facets of womanhood

STEVE BOYLE/GS01081093, JUSTIN PAGET/GS01081619, LUCA ZORDAN/GS0102687, GALLERY STOCK/GS3669992

• Education- STEM subjects with a focus on young women • Travel- increase in the solo female traveler • Environmental portraits

The Alpha Female

MARTIN ADOLFSSON/GS3406095, PATRIK GIARDINO/GS01069729, LORI ADAMSKI-PEEK/GS01083160

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GALLERY STOCK/GS01075261, GALLERY STOCK/GS01063344, SIMON STOCK/GS1120906

The Futurist innovative advanced fresh modern progressive specialized The Futurist is well calibrated to advancements and is always switched on. These digital native consumers look to wander and discover, across social networks and search engines, rather than revisiting the thing they already knew about. They value and seek out meaningful digital experiences.

They are looking for the next… the new… the advanced.

The growth of artificial intelligence, virtual reality and augmented reality offer a place to escape to as this tech becomes the extension of ourselves.

The rise of Pokemon Go is an example of how AR is posed to explode. The popularity of ticket sales for Swedish band ABBAs Virtual World Tour in 2018 prove that they are as sought after and valuable as tickets to a live concert.

Futurists have a thirst for data as they look to record everything: patterns in sleep, steps taken and laps swum. Tracking devices and apps are an integral start to the morning routine. Apps and devices such as Strava, Fitbit, MapMyRun and Worldbeing, allow the Futurist all of the tools needed to monitor the day’s productivity and carbon emissions. These vast data pools are creating highly nuanced, granular profiles of consumer behavior allowing brands to market to an audience of one - with bespoke and targeted content perfectly attuned to the individual.

In the realm of business, the Futurist knows the landscape is shifting. It has been stated by Quartz Media that by 2020 40% of the US workforce will be contract based workers. Working from home, working remotely, working in co-working spaces, science and tech based start-ups and creative offices networks of connected professionals are all subverting the traditional office model.

JENS BOLDT/GS3507510, RAFAL RODZOCH/GS01062237, GALLERY STOCK/GS3569595

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Futurist content reflects: • Wearable Tech- fitness trackers, emerging application of on-skin wearables, health monitors • Human Tech -Body Hacking: Robotic enhancements to damaged bodies for improved performance and connectivity to other devices • Education- relating to new technologies for young people - STEM • Mindfulness – an internal look at health, diet, self-tracking and overall lifestyle

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GALLERY STOCK/GS01064074

• Augmented reality (AR) and virtual reality (VR) • Business- flexible, more freelance, more collaboration • Boomers- with lifespans increasing, new careers starting at 55+ • Consumer- online shopping for retail, malls for textile experiences consumers still crave, contactless payments, peer to peer lending, online services • Unreality - purposefully fantastical

environments not possible in the real world. This is a natural antidote to the clichéd themes of honesty and authenticity and can be seen as a Backlash against the prevalence of ‘social media realism’ of recent years.

– Surreal, hype-fantasy, digital glitch, fairytales, otherworldliness

The Futurist

GALLERY STOCK/GS3401059, TREVOR ADELINE/GS3620066, VINCENT FOURNIER/GS0946243

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The Upstander change action unify inspire vocal The Upstander chooses to take positive action in the face of polarizing social, political and economic times. They are ordinary people doing extraordinary things to create a difference in their communities. This past year, the United States saw a wave of activism that confronted laws discriminating against transgender people and the Black Lives Matter movement continues to change the national dialogue about race and the divisive political situation. We have seen the rise of the global citizens. All in all, the Upstander is not silent. The Upstander is the agent of change.

According to the Global Strategy Group, 78% of Americans agree that companies should take action to address the important issues facing society, while 88% agree that corporations have the power to influence social change. The Upstander is challenging brands to engage in a non-alienating way by referencing the widening social divides and deliver a unifying message about shared values.

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ALASDAIR TURNER/GS3413067, GALLERY STOCK/GS3667369, GALLERY STOCK/GS3629691, STEPHANIE KEITH/GS3576273

STEPHAN SCHACHER/GS01087777, GALLERY STOCK/GS3659547, GALLERY STOCK/GS1215114

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BRIAN DOBEN/GS3331121, THINK JAMES PHOTO/GS0945419, LOIS PIERRIS/GS1106574

The Upstander

The Upstander content reflects: • Social entrepreneurs working and environmental portraits • Community- food waste backlash, community projects around growing, sharing and consuming food and drink, community events supporting your fellow neighbor, community watch supporting a safer place to live, community/police working together to improve relationships, volunteerism to build

houses/clean-up streets/paint murals/help youth/collect food/ donate medical services • Business -urban farming, drone farmers, healthy vending machines, kitchen farms, lab grown meat, sharing economy, businesses taking a stance in environmental or political issues, open and accepting work environments, attendance to conferences and meetings

• Environmental sustainability and global change • Equality and opportunity

GALLERY STOCK/GS3527955, GALLERY STOCK/GS3645604, GALLERY STOCK/GS01071181, GALLERY STOCK/GS01085090

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The Immersive Explorer freedom happiness movement engagement delight The Immersive Explorer pursues happiness through life experiences as a way to enrich their life. Access not ownership. They are unconcerned with the emptiness of material possessions in contrast to the possibility of unlocking life’s biggest adventures. Sharing their perspective through social media stories is a natural progression. Studies have shown that having quality social relationships is one of the best predictors of happiness, health and well-being.

This mind set requires some extra effort and mindfulness about the way we make decisions about how to be happy in life.

The Tiny House Movement, where people are choosing to downsize the space they live in, is a great example of how the Immersive Explorer is addressing environmental and financial concerns while pursuing the desire for more time and freedom. By living simply they now have extra income for more cultured encounters.

From a business perspective, the Immersive Explorer is looking to intertwine work and pleasure.

Hotel lobbies and bars are now commonplace work hubs for the growing number of these global freelancers and digital nomads. Hourly or daily rentable workspaces like Breather have emerged to provide a tactile workspace to meet the needs of these intimate groups. Even hotel chains are switching their aesthetics to more closely match a home-away-from home feel. The Westin Group calls this adaptation a “blended space,” where a room has interchangeable space to work or relax.

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DANA NEIBERT/GS3513899, ASHLEY CAMPER/GS3589521

STEVEN LAXTON/GS01072427, PASCAL SHIRLEY/GS0169509, CARMEN CHAN/GS3619447

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NILS ERICSON/GS01057975, BOONE RODRIGUEZ/GS3612929, DALE MAY/GS01060102

The Immersive Explorer

The Immersive Explorer content reflects: • Quality social experiences and travel (vs materialism)

– Connections – Environmental portraits

• Story-doing is the new storytelling.

Consumers move from passive audiences to active co-producers

• Business

• Lifestyle – Engaged, true and honest relationships among families, couples and friends – Celebrations from the heart – Pared down lifestyles

– Blurred business/pleasure - Remote workers and flexible hours - Happier, non-traditional business atmosphere • Transformative Travel - desire for hyper-local travel experiences such as, Google Trip App, Air BNB and Instagram, ‘instagrammable imagery that can be read and have impact

JAY KOLSCH/GS01069952

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2017 Visual Trends

Aerial Perspective Over-head shot, bird’s eye view and drone photography

Bravado Fearless color manifested in fashion, accessories, home décor and styling, influenced by 90’s, memphis group, revival of Pokemon, and explosion of VR technology

Minimalism Soft/faded colors, elemental hues, large areas of negative space, elevating single objects to almost iconic status

Unreality Purposefully surreal and fantastical imagery and their creators

CAMERON DAVIDSON/GS01067524, MIKE CARREIRO/GS0944501, GALLERY STOCK/GS01072210 DEAN BELCHER/GS3526687, CAMERON MCNEE/GS3613895, GREG REID/GS01057215 MATT SCHWARTZ/GS3620547, COLIN MICHAEL SIMMONS/GS3652210, COLIN MICHAEL SIMMONS/GS3652075 CHRISTIAN AMMANN/GS3510696, NEAL GRUNDY/GS3628400, JENS BOLDT/GS3507520

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90’s Reboot Flash on camera, bold colorful style, juxtaposition of femininity and masculinity, carefree and youthful

Analogue Film style filter, analogue processing imperfections, think 80’s Stranger Things, Ads, Fashion

Repetition and Pattern Multiple, repetitive forms - evolution of the flat lays trend

Qualux Simple and elegant, confidently understated with an eye on timeless quality, luxury personified

LUCA SAGE/GS3664240, GALLERY STOCK/GS3607531, DAVID HARRY STEWART/GS3433364 LLOYD ZIFF/GS140898, MICHAEL TUREK/GS01058021, LARRY SULTAN/GS160222 JONATHON KAMBOURIS/GS1408952, COLIN MICHAEL SIMMONS/GS3652196, PAUL KOOIMAN/GS014521 AARON SMITH/GS3513723, AARON SMITH/GS3513744, GALLERY STOCK/GS3517766

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2017 Color Trends

PANTONE® Color of the Year: Greenery 15-0343 PMS 376 C54 M0 Y100 K0

According to the Pantone Color Institute, “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”

This year we will look to greenery as a natural neutral to ground us. This gravitation to new growth will represent vitality in the imagery created in 2017.

To aid in design, Pantone selects a preferred palette of complimentary colors. This year the supporting colors range from Canyon Clay, Lead, Plum Wine, Silt Green and Redwood among many others.

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JESSICA SAMPLE/GS01074373, JEREMY JACKSON/GS3643041

RICHARD SCHULTZ/GS3641704 , JESSICA SAMPLE/GS01074245, JAY KOLSCH/GS01069950

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Jen Fox Freeman Creative Director, US jennifer@gallerystock.com 190 Bowery 2nd Floor New York, NY 10012 Lee Coventry-Walsh Creative Director, Europe lee@gallerystock.com 47 Borough High Street London, SE1 1NB

©2017 Gallery Stock