MARKETING PLAN DOCUMENT Recreation & Wellness
Last updated December 22, 2020
PLATFORMS Marketing/Advertising out 1.5 to 2 weeks before the event
Print Media Mailbox stuffers !Delivered one week before event to housing for disbursement Posters - around campus & M State if appropriate Yard Signs - around campus (outdoor) Floor/Wall Stickers - around campus approx. $80 per sticker !Order through Marketing minimum 1.5 months in advance reserve spaces through EMS system as soon as possible (up to 3 weeks) to ensure availability
Digital Media Social media posts Facebook Twitter Instagram Videos with MSUM students DragonDigest Post DragonCentral Event Pathway Digital Ads (Television) around campus Follow specs: https://www.mnstate. edu/marketing/digitalsign-standards.aspx IMLeagues E-mail Blast typically have a monthly email listing upcoming events
Other Platforms Window writing Wellness Center Kise Commons work with Sodexo for permission & reservation
Magnets with schedules Waterbottles with schedules Add events posters in the bathrooms with infographics Etc.
Physical Advertising Staffing tables during the first week or two of school during busier times to have student staff there with computers advertise intramurals & help students sign up for an intramural account hand out schedule cards Tabling events at CMU, Kise, Resident Hall Lobbies Pop up events to get people to sign up for an account/advertise for the next big event ! Always have a computer at the event and incentives to get students to sign up ! Identify events to include surveys to gather information & data
Schedule Cards Schedule Cards with the instructions on how to sign up on the back of the card. given to First Year Programs to put in their Orientation Folders in July given to International Services/Global Engagement to give out to their students in July Delivered to Housing to put in mailboxes in August Deliver to M-State & emailed to Teresa Stolfus
PROGRAMMING AUDIENCE Undergraduate Distance Education
60 40 20 0
37%
52%
80
76%
60 40
11% Enrolled only in distance education
Graduate Distance Education
Enrolled in some distance education
Not enrolled in any distance education
0
16%
8%
20 Enrolled only in distance education
Enrolled in some distance education
Not enrolled in any distance education
Undergraduate Race/Ethnicity 80%
80 60 40 20 0
1% American Indian or Alaskan Native
2% Asian
4%
3%
4%
0%
Black or Hispanic/ Native Latino African Hawaiian American or other
White
Two or more races
5% 1% Race/ Ethnicity Unknown
Nonresident alien
Students by the Numbers...
Fall 2019 Enrollment Data e m i -T 19%
Fall 2019 Total Enrollment ... 5,747
Par t
PartTime 19%
me
ale M % 39
81%
Ti
l l Fu
Mal e
39%
Full-Time 81%
Undergraduate Transfer-In Enrollment ... 471
61% ale m Fe 1% 6
Fe m ale
Graduate Enrollment ... 1,074
Graduate Student Residence
Undergraduate Student Age
100
Undergraduate Enrollment ... 4,673
75
82%
65%
75 50 50
31% 25
18%
25
0
0% 24 and Under
25 and Over
Age Unknown
3% 0
In-State
Out-of-State
Residence data are reported for first-time degree/certificate-seeking undergraduates, Fall 2018.
Foreign Countries
COMPETITIVE SPORTS GOALS Increase intramural participation Increase international student involvement Increase domestic students of color involvement Drive intramural revenue
Strengths Equipment Available and our Staff
Weaknesses Lacking large scale participation Outdoor recreation opportunities Reduced event and league offerings Clear information about intramural registration Boosted FB/Instagram for registration Special Events can capture wider audiences General promotion during the season
Measurement • Total Participants • Participations • Unique participants • Number of Teams • Number of Offerings • Special Events • Leagues
• Tournaments • Collaborations • Outdoor Recreation Offerings • Adaptive Recreation Offerings • Overall Revenue • Survey Data • Overall Satisfaction
Action Steps Promote clear registration information prior to all intramural registration deadlines/events. Boost posts through social media to increase reach. Collaborate with residence halls to increase on campus participation. Build photo/video library to promote programs between registration dates.
FITNESS & WELLNESS GOALS Increase participation & engagement rates: Wellness Educator Offerings Wellness Programming Group Fitness Employee Wellness
Weaknesses Wellness Educator Program
Strengths
(minimal progress in previous years) Wellness Programming (low participation rates)
Staff
Group Fitness
Virtual Programming
in-person class options & lack of
Campus Well Design
available instructors
Social Media Presence First Year Experience Classes
variety of classes lack of participation & engagement incentive program needed
(ready audience)
Employee Wellness
Pathways Co-Curriculum
(minimal progress in previous years)
(ready audience)
Campus Well Engagement (students, families, faculty/staff)
Measurement • Total Participation • Unique participation • Number of Offerings • Group Fitness Classes • Trainings for Wellness Educators
• Participant Evaluations • Social Media Click Usage • Survey Data • Overall Satisfaction • Campus Well Statistics
Promotion Class previews through social media Consistent color branding for Group X classes between print, digital, and social media Usage guides and tips through social media
Action Steps Generate clear Group X posters that emphasize the course type, list the instructor name and associate the class type with a specific color. Promote each Group X class with specific color to increase brand recognition. Generate "Youtility" content with fitness tips, how to properly use equipment, etc. Promote Group X Classes with previews through social media stories. Humanize the fitness brand by promoting Group X Instructors, FFC's and Personal Trainers on Social Media.
SUBMISSION PROCESS Please send all FINALIZED information as early as possible. Add in any specific goals, ideas for marketing, previous materials used and photos you may have. Please keep in mind the standard offerings timeline when submitting programming materials. Please submit all of the pertinent information below via google form: Event details - title, date, time, location, price. Event benefits - why should people go? Event links. What are the goals and purpose of this event? Do you have graphics made already? Who is the audience, who can attend? Were student fees used to support this program/event? What date would you like to begin active marketing and what type of marketing you would like to see? Marketing methods will be determined based on each individual event or program. Because of this, not all events will receive the same promotion. Events that provide more notice will receive more targeted marketing.
Introduction
Letter from the President
Contact for Advice, Approvals and Graphics
Brand Promise
msum Logo
Letter from the President A brand becomes great when it is experienced, consumed and believed by the people who willingly and enthusiastically champion the brand. Our campus has put a great deal of thought into defining our mission, core values, vision, and priorities. Just as important as clarity in articulating our messages is the visual presentation of these messages. While the individual goals and communication needs of each college, department, office or program may differ, all of us work together to represent one institution – Minnesota State University Moorhead. Protecting our valuable brand assets requires a united commitment by our entire campus community to represent the university consistently, positively and purposefully. A strong and steadfast visual identity builds recognition and creates a robust institutional image. This guidebook is designed to assist in the process of implementing simple and attractive branding that is flexible enough for campus departments to retain individuality within the university brand. If you have questions about our brand, please contact the MSUM Marketing and Communications office which is charged with maintaining its integrity and deciding appropriate applications of our brand. Thank you for your dedication to affirming our image and brand by adhering to these visual standards.
Anne Blackhurst, president
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MSUM Visual Identity Standards
Contacts for Advice, Approvals and Graphics Faculty and Staff
Purchasing Stationery Products
Marketing & Communications Department
Contact Copy2Print at printing@mnstate.edu or 218.477.2173 for information about preferred suppliers of printed stationery items.
mnstate.edu/marketing The Marketing & Communications Department is responsible for maintaining the university’s visual identity system and is available to respond to inquiries about its use, including: • Requests to create visual identity graphics • Explanation of the contents of this manual Contact: marketingteam@mnstate.edu Your email will be forwarded promptly to the appropriate person to respond.
Trademark Licensing Trademark Licensing regulates the use of the university’s name and identifying marks, including: • Use of the official university seal • Use of university trademarks on merchandise (includes the university name, university logo, visual identity, and intercollegiate athletics marks) • Use of university trademarks by student groups • Use of university trademarks by nonuniversity entities • Contact: Kallee Nelson Brand Management Representative Learfield Licensing Partners, LLC 2570 Holiday Road, Suite 250 Coralville, IA 52241 t: 319-400-3111 e: kmartins@learfieldlicensing.com www.learfieldlicensing.com
Students and Student Groups Individual students are not permitted to use the university’s marks. Student groups may use the msum visual identity system provided they follow the guidelines in this manual. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements. Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student groups with approval from the Marketing Department. Email the Marketing Department at marketingteam@mnstate.edu.
Alumni and Alumni Groups Individual alumni are not permitted to use the university’s marks. Alumni groups may use the msum visual identity system with the approval of the Marketing Department, upon recommendation by the Alumni Foundation.
Individuals External to the University This manual is intended primarily for use by the msum community. Any individuals, groups, or companies external to the university wanting additional information about the use of Msum marks should contact the Marketing Department at marketingteam@mnstate.edu. MSUM Visual Identity Standards
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Brand Promise How msum educates
The quality of the msum experience
The ability to bring people together intentionally
An intentionally thorough educational experience
Translates into academic and non-academic experiences, and extends to lifelong relationships
A wealth of both academic and cultural offerings
Illustrates the committed and mentoring nature of msum faculty Contributes to the “welcoming” and “right-sized” nature of msum This is an attitude as well as a way of educating
Students can expect progressive academics and educational opportunities that evolve with the times It is necessary to exhibit confidence (not arrogance) regarding this in order to make it believable
msum provides a collaborative, opportunity-rich
learning community that empowers and engages students with a real-world education that fosters
personal growth and professional success.
Describes the msum entity as a whole
A very specific offering from msum
The academic environment of msum must be brought forward
The school is “roll-up-your-sleeves” practical
The visual impression of the mark must be “smart”
Faculty that understands the world outside of the university
A “learning community” has to exhibit a sense of fresh, forward thinking
Students are prepared for life after college
A learning community is about intellectual challenge
“Real-world” implies life possibilities beyond the area of Moorhead or the Midwest
The ultimate goal for students but not differentiating — this is what universities and colleges do
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MSUM Visual Identity Standards
msum Logo
M: • Inspired by the process of tempering, which strengthens and fortifies, as in preparing for the real world
Colors:
Flame:
• Dual colors create a sense of collaboration • Red borrows equity from existing brand colors
• Flame shape is a gesture toward illumination and learning • Borrows equity from the dragon, with contemporary influence
Type: • Scala and Scala Sans • Modern yet classic
MSUM Visual Identity Standards
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Logo Standards
Our Symbol
University Signature
Clear Space
Identities
Unacceptable Logo Usage
Students and Student Groups
Our Symbol
Our new symbol is composed of a sans serif letter M that expresses the realworld attributes of msum. The addition of the flame reflects the processes of tempering/strengthening and illuminating knowledge. The flame is also reminiscent of our school mascot, the dragon. Cropping of the msum symbol is discouraged and must be approved by the msum Marketing Department.
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MSUM Visual Identity Standards
The msum symbol as a graphic element may only be reproduced in the following msum colors.
Symbol msum Red and msum Gray
Symbol msum Gray
Reverse symbol
MSUM Visual Identity Standards
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University Signature
The primary msum signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact. The primary signature may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.
Vertical Format
Horizontal Format
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MSUM Visual Identity Standards
Two colors make up the msum signatures: msum red and msum gray. Consistent use of these colors reinforces a unified identity and makes the msum signature more memorable and recognizable. The preferred colors should be used whenever possible. However, it is acceptable to reproduce the msum signature in msum gray. The logo may be reversed as White from a background with appropriate contrast. It is also acceptable, but not advised, to reproduce the msum signature in Black.
msum Red and msum Gray
msum Gray
White
Black
MSUM Visual Identity Standards
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Clear Space
To ensure visual impact and clarity, clear space must always surround the Minnesota State University Moorhead signature — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than 50% the height of the “M” of the symbol.”
Primary vertical format
Primary horizontal format
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MSUM Visual Identity Standards
Identities
The signatures shown below are custom-generated artwork. Therefore, please reproduce them using only the approved electronic files. Any substitution will dilute their impact. The signatures may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.
Scala
Scala Italic
Scala Sans
Scala Sans Italic
Department Name
Department Name
Department Name
Department Name
Department Name
Department Name
Department Name
Department Name MSUM Visual Identity Standards
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Unacceptable Uses 1.
Never distort logo, change proportions, or redraw logo.
2.
Never switch colors of msum marks.
3.
Never use unapproved color combinations.
4.
Do not use any msum logo in all msum red (except on dark gray merchandise). See page 37.
5.
Never rearrange parts of msum marks.
6.
Never change typefaces in msum marks.
7.
Never position the logo at an angle or in vertical rotation.
8.
Never reprint logo from scans of previously printed materials.
9.
Never rearrange graphic elements of logo.
Do not use the logo in any variation seen on pages 16-17. Please contact marketingteam@mnstate.edu or call 218.477.2208 with questions about logo use.
1.
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3.
4.
5.
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11.
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10. Never add shapes to msum marks.
11. Never print the logo without enough clear space surrounding other design elements.
12. Never include logo within a sentence or tag line.
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MSUM Visual Identity Standards
SUM is a great place. is a great place.
Math Department
13.
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13. Never download the logo from the website and attempt to use it in print material.
14. Never print images over heavily textured graphic backgrounds.
15. Never add drop shadows, bevels, or any “special effects� to the logo.
16. Never use the logo as a watermark in web pages or print materials.
17. Never adjust the logo to a size that cannot easily be read.
18. Never crop any portion of the logo.
19. Never add an outline to the logo.
20. Never use the images as a decorative element, such as tiling.
21. Never use the university seal on unofficial documents, or in place of the logo.
22.
23.
22. Never use the dragon logo with anything associated outside athletics.
23. Never use the old wordmark logo on new design projects.
MSUM Visual Identity Standards
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Students and Student Groups Individual students are not permitted to use the university’s marks. Student organizations may use the MSUM visual identity system provided they follow the guidelines in this manual, including proper colors, font and regulations. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements (i.e. logos, etc.) Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student organizations with approval from the Marketing & Communications Office. Email the Marketing & Communications Office at marketingteam@mnstate.edu.
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MSUM Visual Identity Standards
Student organizations may use the words Minnesota State University Moorhead or MSUM in combination with their organization name as long as the following criteria are met: ▸ Prior approval for merchandise and all print materials is provided by a member of the Marketing Team (marketingteam@mnstate.edu) ▸ The organization is not representing itself as an official and separate entity of the university. ▸ The presentation does not compromise our visual identity. ▸ Merchandise (T-shirts, hats, etc.) is not being sold for profit. ▸ The pairing of Minnesota State University Moorhead or MSUM with a graphic element does not appear to be a logo or representation of the university.
Acceptable usage MSU M G e o l og y C lub ESOTA STATE UNIVERSITY M O OR MINN
Geology Club
HEA D
HEA D
HEA D
HEA D
Student organization name paired with M logo symbol.
Geology Club
ESOTA STATE UNIVERSITY M O OR MINN
ESOTA STATE UNIVERSITY M O OR MINN
Geology Club
M G e o l og y C lub
Student organization name paired with MSUM wordmark logo.
ESOTA STATE UNIVERSITY M O OR MINN
Student organization logo and Minnesota State University Moorhead verbiage must be significantly positioned apart.
M O O R HE A D
M O O R HE A D
Geology Club
MSU
MSU
MSU
Student organization logo and MSU Moorhead verbiage must be significantly positioned apart.
Unacceptable usage E S O TA S TAT E UN I V E R S I T
S TAT E UN I V E R S I T
Y MO O
Y MO O
RHE
RHE
AD
AD
Clu
Clu
b
b MSUM
Clu
b
MSUM Visual Identity Standards
G e o l og y
Usage of the university logo when another logo or graphic element is present.
b
Usage of the university logo when another logo or graphic element is present.
Clu
MSUM verbiage paired with the student organization name AND the graphic element.
G e o l og y
MSUM verbiage paired with the student organization name AND the graphic element.
M S UM
M S UM
MSUM
E S O TA
gy
gy
MSUM verbiage paired with the student organization name and the graphic element.
M I NN
M I NN
MS UM G e o l o
MS UM G e o l o
MSUM verbiage paired with the student organization name and the graphic element.
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Basic Design Standards
Color Palette
Grid
Signature Signoff
Fire Pattern
Flame Icon
Typography Photography
Primary Color Palette
Color
White
The primary color palette contains the three colors in the msum visual system: primarily White, msum Red and msum Gray. Consistent use of these colors will ensure a unified visual identity.
msum Red
msum Gray
coated paper
pantone 187 c
pantone 404 c
uncoated paper
pantone 187 u
pantone 404 u
4-color process
c 7, m 100, y 82, k 26
c 20, m 25, y 30, k 59
r 167, g 24, b 48
r 118, g 110, b 102
html a6192e
html 776e64
electronic media online
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MSUM Visual Identity Standards
Secondary Color Palette
Color
Use of these supplemental colors will lend appropriate variety to msum communications while complementing the primary palette. Please be sure to specify all color selections by appropriate color formula.
msum Orange
msum Gold
msum Green
msum Blue
coated paper
pantone 718 c
pantone 131 c
pantone 383 c
pantone 653 c
uncoated paper
pantone 718 u
pantone 131 u
pantone 383 u
pantone 653 u
4-color process
c 0, m 74, y 100, k 8
c 2, m 39, y 100, k 10
c 29, m 1, y 100, k 18
c 94, m 57, y 4, k 18
electronic media
r 190, g 77, b 0
r 204, g 138, b 0
r 168, g 173, b 0
r 50, g 98, b 149
online
html be4d00
html cc8a00
html a8ad00
html 326295
Color
msum Purple
msum Black
msum Light Gray
msum Metallic Silver
coated paper
pantone 7664 c
pantone Black c
pantone 400 c
pantone 877 c
uncoated paper
pantone 7664 u
pantone Black u
pantone 400 u
pantone 877 u
4-color process
c 74, m 100, y 0, k 10
c 63, m 62, y 59, k 94
c 6, m 7, y 13, k 16
r 101, g 50, b 121
r 45, g 41, b 38
r 196, g 191, b 182
html 653279
html 2d2926
html c4bfb6
electronic media online
MSUM Visual Identity Standards
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Layout Grid
All msum materials are built upon a grid of 20 equal vertical by 20 equal horizontal units. This modular approach ensures structural integrity and enhances the consistency of size and appearance for all visual elements. Used correctly, the grid helps designers achieve balance and results in a clean, wellorganized layout of assets, copy and images. Proportions will vary per size.
The 20 x 20 layout grid is created by dividing any given format (brochure, business card, poster) into 400 equal units (20 high and 20 wide). For example, these guidelines are for an 8.5” x 8.5” page that has been divided into 400 units, each measuring .425” x .425”. All design elements in these guidelines are aligned to the grid.
Grid unit 1/20 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
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MSUM Visual Identity Standards
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Symbol
Signoff area, lower 1/3
Horizontal signature
Signoff area, lower 1/3
Vertical signature
Signoff area, lower 1/3
Signature signoff size and orientation
The msum signature or symbol should be placed in the lower 1/3 of the communication cover aligned and sized with the format’s grid. Examples below are a few of the many possibilities.
MSUM Visual Identity Standards
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Fire Pattern
The fire pattern shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact. The fire pattern may be cropped, enlarged or reduced but not reoriented. Its size and shape should be bordered by the grid.
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Pattern orientation
Fire pattern
Fire pattern orientation may not change. Its size should be bordered by the grid.
Fire pattern msum Red, 100% size
Fire pattern msum Red, 500% size
Fire pattern msum Gray, 100% size
Fire pattern msum Gray outlines, 100% size, 30% opacity
MSUM Visual Identity Standards
Flame Icon
The flame icon shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact. The flame icon should always appear vertically and may be flipped left or right horizontally but never flipped upside down.
Flame icon orientation
msum primary color palette
msum secondary color palette
Flame orientation options are flipped left or right but always vertical
Alternate flame variation
Vertical alignment to grid
Horizontal alignment to grid
MSUM Visual Identity Standards
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Typography Primary Typeface
Alternate Typeface
Scala and Scala Sans
Georgia and Verdana
Typography is another important element that adds consistency to all communication materials.
Use of the primary typefaces on all materials is strongly encouraged. However when they are unavailable — for example, in some PC-based programs such as Microsoft PowerPoint, in business correspondence or on the Web — these alternatives are acceptable.
One large typeface family makes up the msum identity system. These fonts may be used separately or in combination.
Scala Family
Scala Sans Family
Georgia Family
Verdana Family
Scala
Scala Sans
Georgia
Verdana
Scala Italic
Scala Sans Italic
Georgia Italic
Verdana Italic
Scala Bold
Scala Sans Bold
Georgia Bold
Verdana Bold
Scala Bold Italic
Scala Sans Bold Italic
Georgia Bold Italic
Verdana Bold Italic
Scala Condensed
Scala Sans Condensed
Scala Condensed Bold
Scala Sans Condensed Bold Scala Sans Light Scala Sans Light Italic Scala Sans Black Scala Sans Black Italic
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MSUM Visual Identity Standards
Photography
The msum photographic style evokes a connection to our community of audiences. Choose images that capture moments and perspectives that reflect our promise of collaboration, opportunity, learning and real-world education.
Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab). Student-centered or facultycentered photography should appear natural and not posed. Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture. Color palette is not limited but should be bright and vibrant.
MSUM Visual Identity Standards
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Application Stationery
Print Examples
Merchandise Signage
PowerPoint Background
Web Standards
Social Media Standards
Business Card msum identity msum signature or symbol is required on the front. msum seal and mission statement are optional on the back.
College/Department
First Last Name Job Title
Color palette Business cards use the msum primary color palette. White dominates.
218.477.2142 t 218.477.2142 c 218.477.2142 f email@mnstate.edu
1104 Seventh Avenue South Moorhead, Minnesota 56563 mnstate.edu
Typography Primary: Scala Secondary: Scala Sans Size 3.5� x 2� Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.
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MSUM Visual Identity Standards
Minnesota State University Moorhead is a caring community promising all students the opportunity to discover their passions, the rigor to develop intellectually, and the versatility to shape a changing world.
A member of the Minnesota State system
Letterhead
Print your personalized letter onto the pre-printed msum letterhead. Download a Word template at mnstate.edu/marketing/templates.aspx.
College of Social and Natural Sciences
email@mnstate.edu 218.477.XXXX 218.477.XXXX
Dear Sir or Madam, Please type you letter here. Use either Georgia or Verdana as your font choices. Please do not change the margins. They are set up to print on official MSUM letterhead.
msum identity msum signature or symbol is required on the front. Color palette Letterheads use the msum primary color palette. White dominates. Letterhead is printed in 2-color. Typography Primary: Scala Secondary: Scala Sans Size 8.5” x 11”
Sincerely,
First Last Name
Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.
www.mnstate.edu
1104 Seventh Avenue South • Moorhead, Minnesota 56563 Minnesota State University Moorhead is an equal opportunity educator & employer and is a member of the Minnesota State Colleges & Universities System.
MSUM Visual Identity Standards
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Envelope msum identity msum signature and address are required on the envelope. Color palette Envelopes use the msum primary color palette. White dominates. Envelope is printed in 2-color or 1-color (msum gray). Typography Primary: Scala Secondary: Scala Sans Size #10, #10 window, A6, A2 Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print. Personalization 1,000 order minimum is required for envelope personalization. Contact printing@mnstate.edu for prices and more information.
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MSUM Visual Identity Standards
1104 7th Avenue South Moorhead, Minnesota 56563
Note card
msum identity msum signature or symbol is required on the front. Flame icon The flame icon is used as a graphic accent. Color palette Note cards use the msum primary color palette. White dominates. Typography Primary: Scala Secondary: Scala Sans Size 6” x 9” folded to 6” x 4.5”
College or Department Title
www.mnstate.edu
Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.
MSUM Visual Identity Standards
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Print Examples
By following the guidelines presented in this document, msum communications will maintain a consistent, recognizable style in the marketplace. Graphic elements should be used in a complementary manner. Careful use of the color palette and typography maintain the integrity of the msum brand.
msum identity msum signature or msum symbol is required on all materials. Additionally a msum signature may be used in the communication.
Photography Photography has a selective focus, is closely cropped, and uses a limited palette. Images should reflect simplicity, clarity and humanity. Typography Primary: Scala Secondary: Scala Sans Grid 20 x 20 equal units
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MSUM Visual Identity Standards
mnstate.edu
Color palette Materials use the msum primary color palette. White dominates. The secondary palette is used sparingly as an accent.
ATHLETIC TRAINING College of Science, Health, and the Environment
Fire pattern The fire pattern is used judiciously as a subtle accent.
The athletic training program provides students with outstanding academic preparation and dynamic clinical experiences to help them qualify as candidates for the Board of Certification examination. Since its inception, the program has helped MSU Moorhead students consistently perform at or above the national average on the Board of Certification examination. The program maintains the prestigious Commission on Accreditation of Athletic Training Education (CAATE) accreditation. Application to the program takes place during the fall semester of the sophomore/ transfer year, and only a limited number of students are admitted to the program each year.
Careers
Athletic training is an allied health care profession. Certified athletic trainers specialize in preventing, recognizing, diagnosing, managing and rehabilitating injuries that result from physical activity. Patients include people of all ages—from professional athletes to industrial workers. Athletic trainers work under the direction of a licensed physician and in cooperation with other health care providers. They may work in professional sports, college or high school athletics, hospitals, clinics, physician’s offices, industrial settings, sports medicine clinics or fitness and sports centers. A bachelor’s degree is the minimum requirement to work as an athletic trainer, but the National Athletic Trainers’ Association (NATA) states that 65 to 70 percent of athletic trainers have a master’s or doctoral degree.
Curriculum
Athletic training is a rigorous five-semester program that combines classroom learning with hands-on clinical experiences. The curriculum includes courses in human anatomy, physiology, nutrition, orthopedic assessment, therapeutic modalities, therapeutic exercise, biomechanics and pharmacology. All sophomore-level students and above complete 15 to 20 hours of hands-on experience each week in a variety of clinical rotations. Skills and techniques learned in class are often applied daily to real-life situations. For more information about MSUM, please contact:
admissions@mnstate.edu mnstate.edu 800.593.7246 or 218.477.2161
Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (VOICE) or 1.800.627.3529 (MRS/TTY).
Benefits of the Athletic Training Major ▸ Students receive comprehensive clinical experiences at settings that often include MSU Moorhead athletics, Concordia College men’s/ women’s hockey and baseball, large high schools and middle schools in the Fargo-Moorhead area, Urgent Med and Sanford.
The Summer Kodály Institute is a graduate-level program designed for qualified educators and supervisors at every level of musical instruction.
July 13-24, 2015
▸ Students receive expert instruction and mentoring from area physicians and certified athletic trainers from outside the university.
Summer Certification Levels One and Three
▸ Research is an important component of the program. Students present independent and faculty-mentored research at the MSU Moorhead Student Academic Conference.
For more information, visit mnstate.edu/Kodaly
▸ Students and faculty are actively involved in leadership positions at the district, state and national NATA level. ▸ The program’s robust athletic training student association provides students with outstanding opportunities for professional development, networking and socializing. ▸ Approximately a quarter to half of all MSU Moorhead students who graduate from the Athletic Training program go on to pursue graduate degrees each year.
Music
Theatre
Dance
School of Performing Arts
Print design examples
Minnesota State University Moorhead 2015-2016 Viewbook
Discover the MSU Moorhead
EXPERIENCE! Campus life buzzes with exciting activities to explore Clubs and organizations offer endless opportunities to learn, share and develop new friendships.
2014–2015
BIOSCIENCES
The Cheryl Nelson Lossett Performing Arts Series The University Theatre Series
mnstate.edu
College of Science, Health, and the Environment
The University Music Series
Careers
Career opportunities open to biosciences graduates include STEM, biotechnology, natural resource management and research, technical sales and service, teaching an agricultural-related business, and much more. Many MSU Moorhead biology majors are pre-professional students preparing to enter schools of medicine, chiropractic, dentistry, optometry, veterinary medicine, physical therapy, and numerous other graduate programs. The job outlook for biological and medical scientists continues to be strong, with graduate or professional school necessary for employment in certain areas.
Curriculum
We offer the following degrees: ▸ Bachelor of Arts degree in Biology ▸ Bachelor of Arts degree in Biology, with an emphasis in Ecology and Evolutionary Biology (EEB), or an emphasis in Health and Medical Sciences (HMS)
Benefits of the Biosciences
▸ Langseth Hall and Hagen Hall are state-of-theart learning facilities that include a greenhouse, physiology labs, an anatomy lab, ecology labs, a genetics lab, a microbiology lab, an aquatic research facility, biochemistry and biotechnology research, and a herbarium, which provide the tools students need for practical, real-world learning. ▸ All faculty members hold Ph.Ds. or Masters, and regularly contribute to journals and publications, present at conferences and conduct ongoing research projects.
Wind
Ensemble
▸ All students receive individualized course advising by faculty specialized in their career path. ▸ Students have the opportunities to become involved in faculty-mentored research projects. Students work with faculty on research in classroom and lab settings, fieldwork and through independent projects. ▸ MSU Moorhead uses cadavers as a teaching tool in the Human Anatomy course.
Wind Ensemble Concert
▸ Bachelor of Science degree in Life ScienceEducation in preparation to become a secondary and middle school science teacher
▸ There are multiple opportunities for hands-on experience through outreach, volunteering and collaboration.
Dr. Monte Grise, conductor
▸ Minors in Biology, Ecology and Evolutionary Biology, Health and Medical Sciences, Vaccinology, and Biochemistry and Biotechnology
▸ Upper-level Biology elective courses average 10 to 15 students, ensuring that students receive plenty of individual attention and the opportunity to demonstrate their knowledge and skills.
Tickets are $7 adults; $5 seniors and students Purchase online at mnstate.edu/tickets or call the MSUM Box Office at (218) 477-2271 M-F from 10:30 a.m. to 4 p.m. or buy at the door.
▸ MSU Moorhead students have a track record of success in presenting their work at regional and national conferences.
For more information about MSUM, please contact:
admissions@mnstate.edu mnstate.edu 800.593.7246 or 218.477.2161
The Straw Hat Players
The Biosciences Department at Minnesota State University Moorhead features state-of-the-art learning facilities, dedicated, experienced, award winning and highly qualified faculty and an exceptional record of student achievement. Through a combination of outstanding classroom instruction and in-depth, handson research, students who graduate from the program enjoy a powerful advantage over other graduate and professional school applicants and are well-prepared to excel in a variety of science-related careers.
Friday March 6, 2015 7:30 p.m. Glasrud Auditorium in Weld Hall, MSU Moorhead
mnstate.edu/spa Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (VOICE) or 1.800.627.3529 (MRS/TTY).
Hansen Theatre | Gaede Stage | Fox Recital Hall
Music
Theatre
Dance
Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (voice) or 1.800.627.3529 (MRS/TTY).
School of Performing Arts
MSUM Visual Identity Standards
37
Merchandise
The msum logo is a registered Federal trademark and is owned exclusively by the university. Anyone wishing to use the msum symbol and signatures on merchandise must first request design approval from Trademark Licensing at: Kallee Nelson Brand Management Representative Learfield Licensing Partners, LLC 2570 Holiday Road, Suite 250 Coralville, IA 52241 t: 319-400-3111 e: kmartins@learfieldlicensing.com www.learfieldlicensing.com
Approved Merchandise Vendors Download the approved merchandise vendor at mnstate.edu/marketing/merchandiseordering.aspx The approved merchandise vendor list will be continually updated as additional vendors are approved to use the new msum visual identity/logo. Send questions about merchandise ordering to marketingteam@mnstate.edu msum clothing and merchandise may also be purchased at the msum Bookstore.
38
MSUM Visual Identity Standards
Order MSU Moorhead Name Badges at the price of $12 each. Please order your badge from our online order form:
When ordering merchandise, you may request the full msum logo, full logo with department title, or just the M symbol with department name. See page 15 for examples of the M symbol with department titles. Refer to pages 54-55 for complete logo options.
http://appserv.mnstate.edu/ instrmedia/name_badge.htm Using this form allows faster processing of your order.
You may use an all red variation of the logo for printing on merchandise with a dark gray background. Dual color (red and gray) is preferred to create a sense of collaboration. Any other use of the red logo is strictly prohibited. Contact SMA, Inc. for design approval.
MSUM Visual Identity Standards
39
Room Identifier ADA Signage Insert with Brushed Aluminum Frame Mounted with VHB Tape/Bolts
1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate) Charcoal Gray Verbage
1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate)
202 B CONFERENCE ROOM
Optional Slider
IN USE
10”
1 MM PVC White (Digital flame graphic print)
Braille: American, stainless steel braille beads
Sign Sizes Classrooms, Rest Rooms, Directions, etc 10” x 10” Offices, Dorm Rooms 8” x 6”
40
Vinyl and Substrate colors MSUM Red Arlon High Performance 2100 / 2200 / 2270 - 01 Red Gerber High Performance 220 / 225 / 230 - Cardinal Red MSUM Gray Arlon High Performance 2100 / 2200 / 2270 - 52 Dark Gray Gerber High Performance 220 / 225 / 230 - Dark Grey MSUM Silver Arlon High Performance 2100 / 2200 / 2270 - 07 Silver Metallic Gerber High Performance 220 / 225 / 230 - Silver
MSUM Visual Identity Standards
Contact: Jennifer Donahue Marketing & Communications MSU Moorhead jennifer.donahue@mnstate.edu 218.477.2340 mnstate.edu/marketing
353 B 3” x 18” Dorm Room
WOMENS RESTROOM 10” x 10” Restroom - Women
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American
MENS RESTROOM 10” x 10” Restroom - Men
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American
PLANETARIUM 8” x 24” Wayfinding/Directional - Wall Mount
1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American
ELEVATOR 10” x 10” Elevator
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American
STAIRS 10” x 10” Stairs
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American
STUDENT ACTIVITIES 8” x 36” Wayfinding - Double Sided - Hang from Ceiling
1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American
102 A OFFICE Jane Smith
6” x 8” Office Sign with Window
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American
202 B CONFERENCE ROOM
Sign Sizes:
IN USE 10” x 10” Conference Room with Slider
• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American
MSUM Visual Identity Standards
41
Departmental Identifier Social Work
16”
Student Senate
Vinyl Logo and Verbage 8” x 24”, 8” x 30”, 8” x 36” 1/16” Brushed Aluminum, G ray Vinyl Verbage, DS Tape Mount
Speech Language & Hearing Sciences
18”
18”
5”
Vinyl Verbage - 6”- 8“h, 1/16” Brushed Aluminum Back - 18” x 18“, 4 Aluminum Stand-offs, 3-D Acrylic Logo, DS Tape Mount
42
MSUM Visual Identity Standards
Marketing & Communications
5”
Vinyl Verbage - 5”h, 1/16” Brushed Aluminum Back - 18” x 18“, 4 Aluminum Stand-offs, 3-D Acrylic Logo, DS Tape Mount
Window Identifier Admissions 10”
Admissions
Hours: Monday – Friday 8 - 4:30
Hours: Monday – Friday 8 - 4:30
Admissions Window ID size may vary slightly to accomodate window dimensions
Admissions
Admissions
Hours: Monday – Friday 8 - 4:30
Hours: Monday – Friday 8 - 4:30
Admissions
Admissions
Hours: Monday – Friday 8 - 4:30
Prefered Application: on Sidelight All Materials: Vinyl Lettering
Secondary Applications: Door Glass MSUM Visual Identity Standards
43
PowerPoint Background msum identity msum signature or msum symbol is required on all PowerPoints. Fire pattern The fire pattern is used judiciously as a subtle accent. Color palette PowerPoints use the msum primary color palette. White dominates. The secondary palette is used sparingly as an accent. Typography Primary: Scala Secondary: Scala Sans Alternate: Verdana or Georgia Size 4:3 ratio 16:9 ratio Grid 20 x 20 equal units
46
MSUM Visual Identity Standards
Download PowerPoint and other backgrounds at mnstate.edu/marketing/templates.aspx.
Web Standards and Policies The following web standards apply to all web pages for MSUM Offices, Colleges, Departments, Programs and Student Organizations. *Note: See section below for standards for faculty, staff, and instructional web pages. 1.
The Visual Identity Standards Guide applies to all MSU Moorhead web pages. The standards specify appropriate use of the university’s logo, symbols, typefaces and colors.
2.
All MSU Moorhead web pages will be developed, designed and supported by the MSUM Web Team, which is comprised of the Web Communications Strategist from University Marketing, the Web Master/Designer from Information Technology and the Web Developer from Information Technology.
3. All university web pages will comply with the World Wide Web Consortium (W3C) Standards (http://www.w3.org/standards/). 4.
All university web pages will comply with the MnSCU Accessibility Guidelines (http://webmasters.mnscu.edu/accessibility), including the Web Accessibility Initiative (WAI) (http://www.w3.org/WAI/). ▸▸ Minnesota State Colleges and Universities by law (Minnesota Statutes 2008, section 248.07) and policy forbids discrimination against individuals with disabilities in providing services to the public or its constituencies. Because of the importance of access to electronic information and other Web based resources, MnSCU is committed to provide web sites that are accessible pursuant to the standards set forth in Section 508 of the federal Rehabilitation Act.
*Web standards for all faculty, staff, and instructional web pages. Instructional Technology staff is available to help faculty develop their instructional web pages. You can contact them via phone at 218.477.2135 or email at its@mnstate.edu. The web standards are mandatory for all faculty, staff and instructional web pages with the exception of item #2, which is optional for all faculty, staff, and instructional web pages.
MSUM Visual Identity Standards
47
Web Content Standards 1. Typography
e. Title bar headings Titles or headings on the red bar across the main photo banners can be up to 46 characters in length. The type is Verdana 2.2em.
The MSU Moorhead website utilizes Verdana for its primary typeface. Georgia is also accepted as an alternate typeface for headings, subheadings and additional usage.
f. Paragraph length Paragraphs should be one to four sentences in length but should not exceed six character lines.
Preferred color choice is standard black type on a white background, red type on a white background (typically for headings), or white type on a red background. Type that is hyperlinked should be red. (Please see color palette section of visual identity guide for proper color codes).
g. Photo banners The main rotating photo banner on the MSUM homepage should consist of a two- to five-word heading and a 6-12 word descriptor for each rotating image.
2. Copy Requirements The minimum point size for web copy is .9 em. Copy requirements are dependent upon placement and should follow the parameters below:
3. Thumbnails Thumbnail features, most commonly seen in the right-hand column of the website, should include a two- to five-word title with a five- to eight-word descriptor above the thumbnail image.
a. Body Copy [p: font-size: 0.9em] Body copy should be .9em Verdana. b. Headings [h1: font-family: Georgia; color: #333333; font-size: 1.7em; font-weight: normal] Headings or titles should be 1.7 em Georgia. c. Subheadings [h2: font-family: Georgia; color:#333333; font-size:1.4em; fontweight:normal] Subheadings should be 1.4 em Georgia. d. Additional heading style [h3: font-family: Georgia; color: #000000; font-size: 1.4em; font-weight: normal; border-bottom-width: 2px; border-bottom-style: solid; borderbottom-color: #a7192c] A third style of headings can be 1.4 em Georgia with border styles applied.
48
MSUM Visual Identity Standards
All MSU Moorhead web pages must use standard university terminology in referring to departments, courses, and organizations. The content of all MSU Moorhead web pages must be current, accurate and understandable.
The image should be 140 px x 100 px.
navigation for Academics, Admissions, Student Life, Athletics, Visitors and About MSUM. b. Footer Every web page should include the standard footer, which includes the Mission, the MnScu and Affirmative Action Notice, Accessibility, Disclaimer, Emergency, Copyright, Contact Us, A-Z index, Jobs, Maps and the Campus Address and Phone Number. c. Logo All official University websites are required to include a link back to the homepage (http://www.mnstate.edu) via the University wordmark.
5. University References The institution’s full name is Minnesota State University Moorhead. The name may appear as follows: Minnesota State University Moorhead
Below the thumbnail image should be a hyperlink with a > sign indicating a hyperlink to the page with related content.
4. Required Page Elements All pages should follow the University-standard three-column template. a. Header Every web page should include the standard header, which includes the academic wordmark, the Ask MSUM, Directory and Give to MSUM icons as well as the main
MINNESOTA STATE UNIVERSITY MOORHEAD
Acceptable abbreviated forms include: MSU Moorhead MSUM Any form used other than those listed are considered incorrect.
6. Degree References
When abbreviating an academic degree, do not insert a period after each letter. Note the exceptions. BA, Bachelor of Arts BS, Bachelor of Science MA, Master of Arts MS, Master of Science MFA, Master of Fine Arts MLA, Master of Liberal Arts Ph.D., Philosophiae Doctor (Doctor of Philosophy) Ed.D., Doctor of Education
7. Offices, Organizations and Departmental References Names of departments, organizations and offices should be spelled out upon the first reference with the abbreviation (if applicable) included in parentheses. On second reference, the department or office should be abbreviated (where applicable) with uppercase letters and no periods. For example: Comstock Memorial Union (CMU) is a popular gathering place on campus. Within the CMU, there are…. Names of departments, organizations, offices, programs and colleges should be capitalized when specifically referenced and/or when the full title is used. Use lowercase if no proper name is used. For example: Department of Art & Design….the department offers… The Student Academic Conference….the conference is a unique venue… The Master of Liberal Arts Program….the program requires…
8. Photography Style Standard photo dimensions for the main photo banners is 1366 px x 911 px.. Thumbnail images are 140px x 100px. All images should be high quality to allow for resizing and cropping for maximum visual impact. Images should have a minimum pixel size of 800x600 and a minimum of 96 DPI for optimal resolution. The general photography style should follow the parameters below: ▸▸
▸▸
Main photo banners should have a unique, rotating selection of 3-5 images that blend people (students, faculty and alumni), place (classrooms, facilities, buildings) and stock imagery (if applicable). Images should have varying angles and composition for variety. Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab).
9. URLs/Links Any reference to content that is already available on the MSU Moorhead website should provide a link rather than duplicating the material (i.e. Admission information, course descriptions, degree requirements). All links on web pages should connect properly and should not produce an error message of any kind. URLs can be indicated with the prefix ‘www’ rather than including the full address with ‘http://’. For example: Visit www.mnstate.edu. Hover states (when placing the cursor over a hyperlink) should be indicated with an underline or with a change in color relative to the font or the text backdrop.
10. Miscellaneous Items Bulleted lists (ordered and unordered lists) should either be the default bulleted list with circles or the default numbered list. For example:
▸▸
Student-centered or faculty-centered photography should appear natural and not posed.
• Freshmen • Sophomores • Juniors
▸▸
Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture.
OR
▸▸
Color palette is not limited but should be bright and vibrant.
1. Freshmen 2. Sophomores 3. Juniors
11. Contact Us For questions, information or assistance related to the web standards, please contact the MSUM web team at webteam@mnstate.edu.
MSUM Visual Identity Standards
49
Social Media Guidelines These guidelines are the standard both legally and ethically for: 1.
Those posting on behalf of MSU Moorhead
2. Those who identify themselves in social mediums as employees of MSUM 3.
MSUM social media administrators/managers/content producers
The university has always protected the freedom of speech for our faculty, staff and students. These guidelines are meant to enact an ethical and moral standard on our university’s public mediums—they are not meant to restrict personal freedoms and personal social media activities. Follow our social media requirements as a representative of MSU Moorhead.
Laws, Regulations, and Policies
Minnesota State University Moorhead recognizes social mediums as official communication channels between the university, our constituents and general public.
> Submit for approval the profile image/avatar of each account/site to ensure MSUM branding standards are upheld. Be thoughtful about the type of photos you share. Consider adding a watermark and/or posting images at 72 dpi and approximately 800x600 resolution to protect your intellectual property. Images at that size are sufficient for viewing on the web, but not suitable for printing. Contact University Photography at 218.477.2338 or upgphoto@mnstate.edu with questions. > Clearly indicate in the account’s description that it is the official representation of the unit and legally associated/affiliated with Minnesota State University Moorhead. > Include a disclaimer statement regarding content and opinions contained on the site (see example on page 5). > Agree to a consistent level of posting in order to build awareness and generate followers. Guidelines recommend posting 3 to 5 times a week on Facebook, 3-10 times daily on Twitter and the other platforms regularly.
To ensure that Minnesota State University Moorhead is properly portrayed and protected on the Internet, this policy establishes criteria by which social media sites become officially endorsed by the university. Such recognition enables MSUM to monitor its presence on social media sites that purport to represent the institution or affiliated units, without involving excessive censorship or limiting academic freedom. The goal of endorsement is to ensure the university is represented in a fair, accurate and legal manner while protecting the brand and reputation of the institution.
> Sites not updated regularly will be subject to deletion.
Official endorsement means the social media site will be listed on the university’s social media website and, whenever feasible, will be linked to, promoted and featured in marketing and communication activities.
> Adhere to the same standards of conduct and communication that are expected in the workplace.
The following actions are required to become officially endorsed: > Notify the university’s digital marketing specialist of the proposed site. (The site or platform must already be vetted by the appropriate administrative leader, i.e., dean, chair, director, etc.) > Register the site and name of the parties responsible for content for each site with the university’s digital marketing specialist. This ensures effective communication and content coordination capabilities.
50
MSUM Visual Identity Standards
> Sites that model spam will also be removed. Organize your posts, tweets and pins, and avoid posting excessive messages within the same timeframe. > Monitor replies and comments, and respond promptly and appropriately. Unanswered questions or unaddressed concerns may generate negative posts that reflect on MSUM’s social media effort as a whole. (Best practice suggests checking and responding at least twice per day.)
> Protect confidential and proprietary information. Do not post confidential or proprietary information about MSUM, students, employees, or alumni. Employees must follow the applicable federal requirements such as FERPA and HIPA, as well as NCAA regulations. Adhere to all applicable university privacy and confidentiality policies. See the MSUM policy website at mnstate. edu/policies. > Post accurate information. Clarify and consult sources before posting. > Be mindful of intellectual property rights and copyright rules. Cite and link to the MSUM website (Dragon Digest) and sources whenever possible.
> Avoid content that could be interpreted as obscene, offensive, threatening or illegal. > Adhere to Terms of Service (or Terms and Conditions) as defined by the social media website in which the user is participating. > Respect university time and property. University computers and time on the job are reserved for university-related business as approved by managers. It’s appropriate to post at work if your comments are directly related to accomplishing work goals. All university employees must abide by the MnSCU policy on the Acceptable Use of Computers and Information Technology Resources. Failure to carry out any of these laws, regulations and policies could result in the termination of social media platforms.
Starting and maintaining a new social media page, group, or account on behalf of MSUM Social media provides an opportunity to reaffirm the mission of MSU Moorhead, to strengthen our brand, to promote accomplishments of our faculty, students and alumni, to engage with stakeholders and to be a valued community member. See MSUM’s Strategic Plan for more information at mnstate.edu/it/strategic-plan.
Social media guidelines when posting for personal use Maintain personal blogs, social media accounts and websites on your own time. If you identify yourself as a Minnesota State University Moorhead community member, you are sharing your own views and not that of the University. You must use a disclaimer such as: “The views expressed here are mine and do not necessarily reflect the views of Minnesota State University Moorhead.”
Resolving conflicts and concerns Social media technology is evolving, and social media participants are constantly pushing the envelope as to what is acceptable. We recognize that this policy cannot address all of the situations and circumstances that may arise in the social media world. Users can contact MSUM’s digital marketing specialist at socialmedia@mnstate.edu for guidance.
MSUM Visual Identity Standards
51
Athletics Standards
Athletics Symbol
Athletics Signature
Athletics Typography
Athletics Samples
Athletics Symbol
Recognized student groups and organizations can use the official Dragon Logo upon approval.
54
MSUM Visual Identity Standards
The athletic symbol is a custom design fire-breathing dragon. The Dragon symbol must be accompanied by reference to Minnesota State University Moorhead Dragons Athletics.
Athletics Symbol
The msum athletics symbol as a graphic element may only be reproduced in the following colors. All symbols may be used on print materials and clothing. In a one-color treatment, the Dragon symbol must appear in black or white (in a reverse treatment). In a two-color treatment, the logo must appear in black, and the tongue of fire on the dragon must appear in red. The logo may be reversed from a dark background or photograph and must appear as white or white with a red tongue of fire.
Red and black
The Dragon logo may not be tipped or angled. Do not modify, scan, or recreate the symbol. Official versions may be obtained through the Athletics Department.
Black
Reverse
MSUM Visual Identity Standards
55
Athletics Signature
The primary msum athletics signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact. The primary signature may be applied in two formats, with or without the Dragon symbol.
With symbol
Without symbol
56
MSUM Visual Identity Standards
Athletics Signature
This logo may only be used for Athletics. Shades of gray and gradients (such as on our website) must use the black/red-flame dragon. For secondary options, see page 54.
Red and Black
Black
White
Red
MSUM Visual Identity Standards
57
Athletics Typography Header Typeface
Primary Typeface
The official header typeface of Dragon Athletics is ITC Machine. This type may be skewed 5 to 10 percent to be made italic.
Verb
ITC Machine ITC Machine italic
Typography is another important element that adds consistency to all communication materials. One large typeface family makes up the identity system. These fonts may be used separately or in combination.
Verb Family Verb Extra Light
Verb Bold
Verb Extra Light Italic
Verb Bold Italic
Verb Light
Verb Extrabold Italic
Verb Light Italic
Verb Extrabold Italic
Verb Regular
Verb Black
Verb Regular Italic
Verb Black Italic
Verb Medium
Verb Ultra
Verb Medium Italic
Verb Ultra Italic
Verb Semibold Verb Semibold Italic
Alternate Typeface The alternate typeface for Dragon Athletics is Veranda as seen on page 28. No other fonts may be used. 58
MSUM Visual Identity Standards
Athletics Samples
JOI NT HE DRA GON FAM ILY
PARTNERSHIP PLAYBOOK
Wort Swi
Lauren Dietz (Jr., Spicer, Minn.) // Cody Christ (Jr., Dazey, N.D.) // Molly Montonye (Sr., Graceville, Minn.) // Ashley Leintz (Sr., Bismarck, N.D.) // Adam Jiskra (Sr., Grafton, N.D.) // Abby Wolpern (Sr., Belle Plaine, Minn.)
FARGO-MOORHEAD
Bellbanks.
MSUM Friends & Family Receive 15%* Off Our Standard Rates (*subject to availability)
2015 FALL SPORTS
SCHEDULE
MSUM Visual Identity Standards
218-284-1000 • Marriott.com
Go Dragons!
1333 South 8th Street | M
bellbanks.co
59
Appendices
Approved Marks
Identity Matrix
MINNESOTA STATE UNIVERSITY MOORHEAD 62
INSTITUTIONAL MARKS
MSUM Visual Identity Standards
MINN-00001
MINN-00002
MINN-00003
MINN-00004
MINN-00005
MINN-00006
MINN-00007
MINN-00008
MINN-00009
MINN-00010
MINN-00011
MINN-00012
MINN-00013
MINN-00014
MINN-00015
MINN-00016
MINN-00017
MINN-00018
PRIMARY ATHLETIC MARKS MINN-00022
MINN-00023
MINN-00038
MINN-00039
MINN-00024
MINN-00040
MINN-00025
Note: - Red backgrounds cannot be used with a mark that has a red flame (i.e. MINN-00022, MINN-00023, etc.) - Grey marks can only be all grey or grey with red flame (i.e. MINN-00038)
COLOR INFORMATION
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2017.
COLORS
PANTONE®
HTML
PROCESS
Red 1
PMS 186
C8102E
C:2% M:100% Y:85% K:6%
Red 2
PMS 187
A6192E
C:7% M:100% Y:82% K:26%
Grey 1
PMS 404
776E64
C:20% M:25% Y:30% K:59%
Grey 2
PMS 400
C4BFB6
C:6% M:7% Y:13% K:16%
Grey 3
PMS Cool Gray 9
78777A
C:55% M:47% Y:44% K:11%
Black
Process Black Reproduction of any logos or wordmarks is prohibited without the approval of Minnesota State University Moorhead and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
October 2017
learfield.trademarxonline.com
Page 1
MINNESOTA STATE UNIVERSITY MOORHEAD SECONDARY ATHLETIC MARKS MINN-00029
MINN-00030
MINN-00041
MINN-00042
MINN-00031
MINN-00043
MINN-00032
MINN-00033
MINN-00034
MINN-00044
MINN-00035
MINN-00036
MINN-00045
MINN-00037
Note: - Red backgrounds cannot be used with a mark that has a red flame (i.e. MINN-00033, MINN-00034, etc.) - Grey marks can only be all grey or grey with red flame - The stroke has been removed from the flame (MINN-00033)
VERBIAGE MSU Moorhead™ Minnesota University Moorhead™ MSU Moorhead Dragons™
MSUM Dragons™ MSUM™ Dragons™
EMBROIDERY THREAD COLORS
MSUM Visual Identity Standards
COLORS
PANTONE ®
Madeira
Robison Anton
Red 1
PMS 186
1839
1147
Red 2
PMS 187
1638
1039
Grey 1
PMS 404
1664
1239
Grey 2
PMS 400
1912
1087
Black
Black
Black
Black
COLOR INFORMATION
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2017.
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COLORS
PANTONE®
HTML
PROCESS
Red 1
PMS 186
C8102E
C:2% M:100% Y:85% K:6%
Red 2
PMS 187
A6192E
C:7% M:100% Y:82% K:26%
Grey 1
PMS 404
776E64
C:20% M:25% Y:30% K:59%
Grey 2
PMS 400
C4BFB6
C:6% M:7% Y:13% K:16%
Grey 3
PMS Cool Gray 9
78777A
C:55% M:47% Y:44% K:11%
Black
Process Black Reproduction of any logos or wordmarks is prohibited without the approval of Minnesota State University Moorhead and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
October 2017
learfield.trademarxonline.com
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Department
Identity Matrix
msum Horizontal Logo
msum Vertical Logo
Business Cards
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Letterheads Standard Executive
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Envelopes
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Signage
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Vehicular Signage
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Marketing Materials Brochures Posters Advertisements Flyers Folders News Releases
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Internal Materials Routing Slips Fax Sheets
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Websites
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PowerPoints
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Merchandise Clothing Gift Items
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msum Symbol
Symbol with Department
Official Seal
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Ceremonial Note Cards/Invites Diplomas
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MSUM Visual Identity Standards
Athletics Logo
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Athletics Uniforms Promotional Gifts
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Dragon Symbol
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Old Logo