B2B SEO Strategies: A Comprehensive Guide

Market

B2BSEO

Ads

INTRODUCTION

By mapping your customer journey, you get a complete picture of how prospects and customers are interacting with your business. The buyer’s journey can be complex and long, and mapping it is critical to drive an effective marketing campaign. We look at effective B2B SEO strategies to enable you to drive business growth.

WHICHSTRATEGIESSHOULDIFOLLOWFOR EFFECTIVEB2BSEO?

Create Detailed Buyer Personas

Understand Your Sales Funnel

Conduct Keyword Research Optimizing Landing Pages

Craft a Scalable Content Strategy

Earn Backlinks

Potential Market

CREATEDETAILED BUYERPERSONAS

Target Market

Available Market

Writing buyer personas in detail is crucial in order to develop a successful B2B SEO strategy. Did you know that 44% of B2B marketers use buyer personas? Tools such as ‘Make My Persona’ are helpful in creating detailed personas for your target audience.

UNDERSTANDYOURSALES FUNNEL

COLLABORATIONBETWEENTHEMARKETINGANDSALESTEAMWILLENABLEYOUTO UNDERSTANDTHEWORKINGOFTHESALESFUNNELANDANSWERQUESTIONSSUCHAS:

KEYSTATISTICS

i. Customer Lifetime Value

ii. Customer Retention Rate

WHICH ARE THE MOST SUCCESSFUL TOUCHPOINTS OF OUR SALES FUNNEL?

iii. When and Why Leads

Chose to Opt-Out

CONDUCTKEYWORDRESEARCH

Keyword research in B2B marketing revolves around buyer personas and targeting buyers at different stages of the sales funnel.

Digging deeper and targeting buyer personas by looking for businessrelated search queries will enable you to drive organic growth.

Categorize keywords aligning with every phase of the sales funnel under different types of search intent, followed by a strategy to target those keywords.

Building topic clusters is also an effective B2B SEO strategy.

Topic clusters begin with robust pillar pages, and include related web pages.

Topic clusters will enable you to target buyers at different stages of the sales funnel and keep content resources organized.

OPTIMIZINGLANDING PAGES

The average conversion rate for landing pages is 9.7%.

Optimizing landing pages for conversion requires a methodical approach.

Here are four tips to enable you to build SEO-friendly landing pages:

a. Use unique and long-form content

b. Place keywords in headings

c. Go for simpler forms-to-fill

d. Use targeted calls-to-action (CTAs)

CRAFT A SCALABLE CONTENTSTRATEGY

When it comes to content creation in the B2B industry, it all boils down to providing your target audience with a myriad of content formats.

E-mail

Marketing

Social Media

These include blog posts, podcasts, case studies, webinars, videos, and more.

Digital Campaign

Publishing high-quality content will draw your audience and people will link to your content pieces. Consequently, you’ll start ranking higher on SERPs.

Content

Marketing

SEO

Mobile Apps

EARNBACKLINKS

Follow these B2B link-building strategies:

a. Target industry-related influencers for the digital PR of your content.

b. Use simple tools that people can link to. For instance, Freightos, an SaaS enabled marketplace model, introduced a free Freight Rate Calculator to calculate air and sea shipping rates. They earned over 200 backlinks.

c. Work with strategic partners on their partner pages. B2B companies sometimes have a separate page with links to partner websites.

WRAPPINGUP

Focus on customer pain points, and convey to your target audience that you have the answer to their queries.

DIGITALMARKETING

THANK YOU