LISTING PROPOSAL PREPARED BY SUNNY FEDORENKO
1 WHO YOU WORK WITH MATTERS 6 MARKETING + MEDIA + PUBLIC RELATIONS MATTER(S) 8 IMPACT + REACH MATTERS 11 PRESENTATION MATTERS 15 MEDIA MATTERS 16 EXPERIENCE MATTERS + NOTABLE SALES & LISTINGS 20 EXPERIENCE MATTERS + MONUMENTAL SALES 25 SERVICE MATTERS 26 PROCESS MATTERS 27 GRAUMAN ROSENFELD - YOUR FIERCEST ADVOCATES C O N T E N T S TABLE of GRAUMAN ROSENFELD
Who You Work With Matters Adam Rosenfeld Jon LGrauman auren Grauman 01 RANKED #9 IN L.A. COUNTY 2022 SHOWBIZ REAL ESTATE ELITE 2021 CHAIRMAN AWARD RWINNER ANKED #6 IN LOS 2ANGELES 022 REAL ESTATE ALL-STARS
Fluent in both Englsh and Russan Sunny is able to relate to peope from al walks of ife across the diverse Los Angeles landscape When she isn’t touring rea estate wth her cients, Sunny enjoys spending tme with her famly and close friends, hikng boxing and payng golf Sunny Fedorenko
GRAUMAN ROSENFELD 02 AGENT GRAUMAN ROSENFELD GROUP sunny fedorenko@theagencyre com 323 899 4042 L C #02095128 SUNNY FEDORENKO
Sunny Fedorenko brings determination, dedicaton and passon for her work to the Grauman Rosenfeld Group at The Agency in Bevery Hils Exceling in communication and personalzed servce, Sunny works to ensure the process of buying and seling a property is as seamess and successful as possble for her cients Her sweet wecoming personaity ony adds to her abiites as a frm and hghy effective negotiator Savvy, creatve and knowedgeable Sunny builds her clentee using engagng socal meda campaigns, attractng an upscae clientele and connections, many from her more than a decade of work n the fashion industry Born in the Soviet Unon Sunny’s mother was a teacher and her dad a contractor Whle studying and competing her university degree, she worked as an nternational model, travelng al over the word and experencng new cultures She earned how to promote, dispay and advertse commercia products skls that translated seamlessly to her career n real estate
Adam spec al zes n legacy estates and large scale development projects throughout Los Angeles His background in real estate deve opment al ows h m to effect ve y adv se h s c ients on nvestment opportun ties and deve opment analys s He also has a keen and d scern ng eye for architecture and des gn Adam earned his B A from The Univers ty of M ch gan in Ann Arbor, and h s J D from F orida Internat ona Univers ty s Co lege of Law n Miami
424 238 2484 License# 01918229
JON GRAUMAN ADAM ROSENFELD GRAUMAN ROSENFELD Meet Your Agents: Jon Grauman Adam Rosenfeld 010 03 jgrauman@theagencyre com 424 238 2484 License# 01469825
Jon and his team sold over $750 mi in 2021, ranking them among the top teams n the country Jon has been recognized by The Wal Street Journa , L A Bus ness Journal Los Ange es Magaz ne and several other media out ets as one of the eaders in the luxury real estate market In 2019, Jon so d 822 Sarbonne Road for $75 m l ion, marking one of the highest sa es n the h story of Los Ange es High end, luxury l st ngs are not Jon’s so e focus He and h s team proud y represent a wide var ety of propert es at varying price po nts across the c ty Serv ng the c ient, bui ding trust and cult vat ng a cu ture of ntegrity are pr or t es for Jon and his team As an L A native Jon is nt mate y fam iar with the city where he has spent his ent re l fe He has more than 19 years of exper ence as a rea estate agent developer and (formerly) mortgage broker and as such, he understands every facet of the bus ness Jon has extens ve experience in construct on and high end resident a development He has developed multiple properties in Beverly H ls and the Sunset Str p Most notably Jon was the deve oper of a modern/architectural home des gned by acc a med arch tect Hagy Be zberg that so d for $24 mi l on
PARTNER GRAUMAN ROSENFELD GROUP
PARTNER | GRAUMAN ROSENFELD GROUP
With over one bi l on dol ars n career sa es Adam Rosenfeld br ngs his industry expert se eadership and stel ar portfo io to the Grauman Rosenfeld Group at The Agency Throughout h s career Adam has had the honor of brokering a vast array of pedigreed estates and new deve opments in Beverly H l s Ho mby H l s Bel A r and Ho lywood H l s He has been ranked as one of Amer ca's best real estate brokers by Real Trends, featured n the Wal Street Journa , as wel as recognized as one of Ho lywood s Top Real Estate Agents by The Hol ywood Reporter
A recognized author ty on real estate trends in Los Ange es Adam works w th a vast array of cl ente e, inc uding high prof le celebr t es entertainment execut ves, captains of ndustry and world class rea estate developers arosenfed@theagencyrecom
GRAUMAN ROSENFELD HERE'S HOW... ResultsMatter 04
05
PUBLIC RELATIONS MARKETING M E D I A 06
MASTERFUL DESIGN MEETS POWERFULSTORYTELLING. GRAUMAN ROSENFELD'S IN-HOUSE CREATIVE STUDIO, EXCELS IN THE ART OF LUXURY HAVING MARKETED SOME OF THE MOST ICONIC PROPERTIES. GRAUMAN ROSENFELD G R . 019 020 s t u d i o BRANDING, PRESENTATION, IMPACT, AND REACH. 07
MATTERS EMAIL SUBSCRIBERS SOCIAL MEDIA REACH CONTENT IS POWERLESS WITHOUT THE RIGHT AUDIENCE ENGAGED FOLLOWERS 12M+ 50%+ 350K+ IMPACT + REACH 08
MATTERSREACH YOUR TRUSTED ADVISORS 50+ OFFICES DOMESTICALLY AND INTERNATIONALLY INTERNATIONAL REACH + EXCLUSIVE SAVILLS PARTNERSHIP EVERYWHERE 09
We Sell Everywhere A local brand with a global reach NAPA MAUI MONTECITO ORANGE COUNTY ASPEN NEW YORK MIAMI TURKS AND CAICOS MADRID LISBON DUBLIN LONDON GENEVA OSLO CROATIA BARCELONA AMSTERDAM BRUSSELS LUXEMBOURG BUDAPEST WARSAW HELSINKI STOCKHOLM ATHENS CYPRUS BUCHAREST COUNTRIES EXPOSURE IN OVER OVER SAVILLS EMPLOYEES OFFICES WORLDWIDE INSTANT CONTACT TO SELLER OF PRIME RESIDENTIAL REAL ESTATE IN ASIA, CONTINENTAL EUROPE AND THE UK 60 30K 700 $18.5M $27M $14 .1M $16 .9 5 M No 1 10
MATTERS PRESENTATION 11
THE ART OF LIGHTING 12
T H E A R T O F C O M P O S I T I O N 13
THE ART OF STORYTELLING 14
MATTERS OUR PR TEAM LEVERAGES RELATIONSHIPS WITH LOCAL AND OGLOBAL UR PR TEAM LEVERAGES RELATIONSHIPS WITH LOCAL AND GLOBAL MEDIA OUTLETS, TO GIVE EACH PROPERTY A DISTINCT VOICE MA EDIA OUTLETS, TO GIVE EACH PROPERTY A DISTINCT VOICE A STORY PEOPLE WANT TO BE A PART OF AND ASPIRE TO SATTAIN TORY PEOPLE WANT TO BE A PART OF AND ASPIRE TO ATTAIN MEDIA 15
EXPERIENCEMATTERS NOTABLE LISTINGS AND SALES16
West Hollywood 17
Los Feliz 18
Hollywood Hills 19
MATTERS MONUMENTAL SALES EXPERIENCE 20
OFFERED AT $139M 1200 BEL AIR Bel Air 21
SOLD FOR $75M 822 SARBONNE Bel Air 22
CARLA RIDGE Beverly Hills 1966 SOLD FOR $35M 23
SOLD FOR $26.3M 24
our
Our
OUR IN-HOUSE TEAM OCONSISTS UR IN-HOUSE TEAM CONSISTS OF EXPERIENCE AND OSKILLED F EXPERIENCE AND SKILLED PROFESSIONALS IN PMARKETING, ROFESSIONALS IN MARKETING, TRANSACTION TMANAGEMENT, RANSACTION MANAGEMENT, OPERATIONS, AND SALES. THEY OARE PERATIONS, AND SALES. THEY ARE HYPER FOCUSED ON PROVIDING HA YPER FOCUSED ON PROVIDING A CONCIERGE LEVEL OF SERVICE CFOR ONCIERGE LEVEL OF SERVICE FOR EVERY ETRANSACTION. VERY TRANSACTION. Gr. Sales Division Gr. Operations Division GR Marketing Studio LUXURY IS AN EXPERIENCE. NOT A PRICE POINT. 25
An elite group of local industry experts, our agents are dedicated to bringing the most value to each and every one of our clients. own in house client concierge team is hyper focused on ensuring that you are receiving exceptional service through every step of your journey with us. listing team, in partnership with your Agent and Gr. Studio, are known within our group for their exceptional attention to detail when it comes to bringing a property to market A personal transaction manager will be assigned to you who will guide you through the escrow process from start to finish. Studio is one of the largest in house real estate marketing teams in Los Angeles. As a client of the Grauman Rosenfeld group you will have access to proprietary videography, photography and digital marketing strategies.
SERVICE MATTERS
GR.
Our
MATTERS PROCESS WHAT WE OFFER Launch • • • • • • • • • • • • Exclusive property website Feature on The Agency’s listing page (118K visitors per month) Comprehensive social media presence across all platforms (12M+ followers) Collaboration with top influencers Targeted digital, social, and print advertising Guided video tour Public relations and earned media Feature in Broker Caravan Guide Inclusion in The Agency’s Weekly newsletter (over 375K recipients) Inclusion in GRG’s Weekly newsletter (over 22K recipients) Email campaign to local brokerage community and top brokers nationwide International reach to over 70+countries through Savills Pre-Launch • • • • • • • Strategic value analysis Custom marketing plan Narrative creation Staging & art curation Architectural photography Videography Digital media campaign 26
WE MAKE IT ENJOYABLE WE SOLVE PROBLEMS WE CREATE SOLUTIONS WE CONNECT THE DOTS WE ARE THE SPACE BETWEEN WHERE YOU ARE AND WHERE YOU ARE GOING YOUR FIERCEST ADVOCATES GRAUMAN ROSENFELD 27
GRAUMANROSENFELD COM @GRAUMANROSENFELD JON GRAUMAN | PARTNER jgrauman@theagencyre com 424 238 2484 License# 01469825 Jon Grauman SUNNY FEDORENKO | AGENT sunny fedorenko@theagencyre com 323 899 4042 License# 02095128 Sunny Fedorenko ADAM ROSENFELD | PARTNER arosenfeld@theagencyre com 424 238 2484 License# 01918229 Adam Rosenfeld ©2021 UMRO Rea ty Corp dba The Agency Registered serv ce marks a r gh s reserved The Agency fu y supports the Equal Hous ng Oppo tun ty aws The Agency, ts aff iates subsid aries and franchises make no representa ions, warrant es, or guarant es as o he accuracy of he informa on con a ned herein, nclud ng square foo age, o size or o her n orma ion concern ng the cond t on su tab l ty or ea ures of the property A mater a is ntended for nformat onal purposes on y and has been obtained from pub ic records MLS, or o her sources be ieved o be rel able, but no ver f ed You shou d conduct a carefu , ndependent inves igat on o he nformat on and property, and consul wi h appropr a e profess onals, such as appra sers archi ects, c v eng neers, e c I your property s sted w th a rea esta e broker, p ease d sregard We do not intend o so c t the of er ngs of other real estate brokers We are happy o work wi h them and cooperate fu ly CalDRE #01904054
