6 Benefits Of Quality Images To Ecommerce Businesses

6 Benefits Of Quality Images To Ecommerce Businesses

Online shopping has become a "buzzword" nowadays. Due to the hustle and bustle of life, people rarely get time to visit shopping malls or supermarkets. Also, the scarcity of time has made internet shopping the first choice of people. Not just that, online discounts and coupons also encourage buyers to shop from online stores.

Furthermore, the COVID-19 social distancing has tremendously boosted Ecommerce businesses. Some sellers prefer to build their e-commerce website, while others place their product on big shopping platforms like Amazon, Flipkart, Alibaba, etc.

Whether you put your product on your own site or third-party site, one thing that matters in increasing sales is the quality of images. It has been found that customers focus more on images than the description to make the final purchase. If you put blurry or non-descriptive images on a listing, buyers won't buy for them, no matter how good they may actually be. Put simply, product images can make or break the selling game.

Several commercial photographers in Bristol, and many other parts of the UK, click fantastic commercial images for ecommerce businesses. You can find them easily to upgrade the quality of the product images and increase your sales. They have a unique eye for photography and know well about the different camera angles that result in stunning images.

Let us dive into the key benefits of incredible images to e-commerce businesses without wasting much time.

1. Higher Number Of Clicks Poor looking images are one of the key reasons for shifting buyers to another brand with better product photos. On the flip side, you can give an incredible boost to the sale of your online products by placing clear and eye-catching pics. The larger the number of quality images on the listing, the higher the chances of converting viewers into buyers.

2. Rise In Revenue It has been said," a picture is worth thousands of words." This adage is absolutely true; great photos proved to be pretty beneficial to increase the revenue, sales and traffic on the online shopping platform. By putting real and descriptive pictures on the website, you can alleviate the return rate and boost the conversion rate.

According to the IRCE report, quality product images with alternative views and zoom increase the chances of customers to buy the product. To generate more revenue, you simply need to portray your product online the way it is in person.

3. Alleviate Returns Experienced sellers know how compelling commercial photography is when it comes to reducing returns. You will be surprised to know that around 22% of online store returns are due to inappropriate mapping of photographs. "Product looks different from actual appearance in images". For instance, the product may seem orange in pics but red in actuality. In such a case, you may need to refund the sales. Hiring skilled commercial photographers is vital to boost the revenue and decrease the returns.

4. Boost Conversion Advancements in photography bring rotating 360 degrees and 3 D images. These eye-catching images can boost the conversion rate by 27%. You can hire talented commercial photographers to get the most advanced product pictures.

5. Develop Trust

According to experienced marketing experts, nicely clicked images are crucial to creating a brand story as well as trust among the buyers. This also drives good traffic towards websites and increases organic ranking on the search engine. The well-captured product with every detail reflects the brand's professionalism and increases sales, revenue, and profit.

6. Drive Traffic From Cell Phone Around 60% of traffic on shopping sites comes from cell phones. But, if your smartphone does not support your product image, you can lose a lot of opportunities. On the flip side, well-optimized photos can change the game.

Wrapping Up-: This was all about the importance of premium quality photos in the ecommerce business. So, next time give more attention to the product pics in your listings to sell and earn more. Hope you found the above information interesting!

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