New Visual Language Research book

Form Follows Function

From Nikolay Mihaylov March 2015 Issue 1 Research book

New Visual Language

Contents 01

Brief: Modernism and Postmodernism

02

Understanding of Modernism

03

Understanding of Postmodernism

04

Designers and their work

05

Development

01 Brief: Modernism

and Postmodernism “Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.�

Brief: You are to submit design proposals for a new graphic design publication entitled, New Visual Language.

The first issue will focus on Form follows function - an exploration of Modernism and Post Modernism.

Part 1 Research into Modernism and Post Modernism generating a body of work that explores the origins and philosophy of the movements related to your area of practice. Your visual work should be an expression of the movement and not a pastiche.

You should aim to convey the essential nature of the movement. You will need to understand the social, industrial and political concerns which influence both movements.

Requirements: • Body of original visual research based upon Modernism /Post Modernism • Evidence of thumbnail visuals and design layouts • Evidence of grid, layout, type and image selection and experimentation • Evidence of multiple solutions and design refinement: • Mast head • Broadsheet cover • Inner page This work will encapsulate edited picks of the work which you have produced throughout the year and will form the basis for your final assessment. The final assessment will be a presentation of the magazine containing edited highlights of your work. This should be presented via issuu.com

02 Understanding of Modernism

After world war 1 companies begain to flourish as markets opened all over the world selling all kinds of food for everyday needs.Graphic design started developing ver gradually as advertising companies bagan staging on the world.The term modernism described the upcomming of new trends and advertising techniques such as books,posters

etc after the early twenties.

Consumerism,facism began to appear as everyday new products ventured the market with labels indicating new appeared companies and the products it sells.

03 Understanding

of Postmodernism

During the late-20th-century Postmodernism movment was a decendat from modernism.The movement was usually accociated with deconstructivism and post-structuralism due to it’s innovation in both art and architecture. ostmodernist ideas in philosophy and the analysis of culture and society expanded the importance of critical

theory and has been the point of departure for works of literature, architecture, and design, as well as being visible in marketing/business and the interpretation of history, law and culture, starting in the late 20th century

01 Bauhaus (form follows

function)

Bauhaus 1917-1933 (Form follows function) During it’s years of operataion Bauhaus was a school of art and design which created it’s own leading style of graphic design which set the foundation of the movment Modernism. The famous phrase Form Follows function indicates the usage of simple contempoary graphic design which

communicates in a understanding manner with the usage of simple design. Not only was Bauhause renowned for it’s groundbraking level of communication but with it’s architecture.

Swiss Design Style Often referred to as the International Typographic Style or the International Style, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century.

Led by designers Josef M端ller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style favored simplicity,legibility and objectivty.

Of the many contributions to develop from the two schools were the use of, sans-serif typography, grids and asymmetrical layouts.

Also stressed was the combination of typography and photography as a means of visual communication.

The primary influential WORKS were developed as posters, which were seen to be the most effective means of communication.

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Edouard Hoffmann. It is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. One of the most popular typefaces of the 20th century, its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s

04 Designers

and their work (cover design)

Josef Mßller-Brockmann After reading across Jospef Muller Brockman’s book Grid Systems in graphic design I was deeply inspired by his innovation in book layout as his grid system development greatly helps me in understanding the grid and working both with typography and the image.In addition I have made some research regarding his cover book design which

could really help me and give an insight about creating a magazine about Modernism and Postmoderism

Armin Hoffmann One of the most renowned artist during the 20ties is Armin Hoffman. dding to work and theories that surrounded the Swiss International Style, which stressed a belief in an absolute and universal style of graphic design. The style of design they created had a goal of communication above all else, practiced new techniques of photo-typeset-

ting, photo-montage and experimental composition and heavily favored sans-serif typography.

JOSEF ALBERS Josef Albers was one of the students which learnt graphic design at Bauhaus.He is known for his abstract work which showed an influence of both the Bauhaus and the Constructivists with its simplified geometric shapes.His series Homage to the Square is an example of his disciplined approach to composition and color theory

Paul Rand aul Rand (August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’s NeXT. He was one of the first American

commercial artists to embrace and practice the Swiss Style of graphic design.

Design 04 Magazine (cover design)