Graphic Arts Media Opportunities Kit

MEDIA

EXCHANGE

For Continuously Learning Professionals

B2B Resources for Graphics Arts, Communications & Print Technology

2021 PRINT + DIGITAL OPPORTUNITIES KIT New Improved WWW.GRAPHICARTSMAG.COM

Print Joe Mulcahy, Chairman 1-877-513-3999 joe@graphicartsmag.com

Digital Ryan Mulcahy, Publisher 1-289-500-8595 ryan@graphicartsmag.com

SILVER LININGS

Opportunity Awaits The Bold At this moment, there are 6,466 businesses in Canada recognized with the NAICS CODE 323. These organizations employ more than 52,641 people from St. John's, Newfoundland to Victoria, British Columbia. This collective is the 5th largest manufacturing sector in Canada, and adds over $9.8 billion to Canada's gross domestic product every year. These are Canada’s print professionals. Graphic Arts Magazine is their trusted media resource.

As the COVID-19 virus wreaked havoc across the globe, Graphic Arts Magazine refocused its role within the fast-changing landscape. Throughout 2020, our team, as did almost everyone, shifted focus and implemented new strategies in a bid to survive these challenging times.

Graphic Arts Buy & Sell, and now see the brand developing into something much more. Throughout all these years, we have celebrated, inspired, and supported the people, products and places that obsess over the technological process of transferring ink onto substrates.

producers, suppliers and educators in Canada's commercial, direct mail marketing, industrial, packaging & labels, wide format & specialty, and textile printing markets.

But throughout it all, we are grateful. The pause allowed us, for once, to stop racing towards the upcoming deadline, and instead start building towards the next big milestone.

In 2021, Graphic Arts Magazine is proud and excited to further add to this practice, by introducing to you to Graphic Arts Media Exchange.

But Graphic Arts Media Exchange is well prepared, and excited for the challenge.

We are here to serve the continuously learning professionals of graphic arts, communications and print manufacturing technologies.

Due to the rapid and massive shifts in media consumption habits, these are trying times for many. Newer formats of media are cheaper to produce, thus becoming more prevalent. But these scary truths do not negate the facts. Print was humanity’s first technologically advanced, mass communication method. Print is a trusted communication transfer. Print is and always will be, an essential service.

Since 1997, leaders have relied on Graphic Arts Magazine’s news coverage to learn, share and exchange valuable industry information regarding products and services. It has been exciting to witness the journey from the start with

We used to create content for print professionals. Now we create multimedia with print innovators. We used to speak to audiences. Now we are speaking with fellow community members.

Professional landscapes are changing.

Print professionals allow for the facilitation of communication between all segments of society. Graphic Arts Media Exchange enables focused conversations, between the leading professionals that manufacture society’s printed mediums.

To support the objective of providing comprehensive media content for printers, we have attracted a Board of Advisors representing virtually every industry segment.

This group consists of the leading

RYAN MULCAHY, Publisher | ryan@graphicartsmag.com

Graphic Arts Media Exchange is a B2B Resource for the Continuously Learning Professionals of Graphic Arts, Communications & Print Manufacturing Technologies.

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GRAPHIC ARTS MAGAZINE

2

Opportunities Await the Bold

4

Chairman's Message

5

Tools of B2B Engagement

6

Professional Demographics

7

2021 Editorial Calendar - Q1, Q2

8

2021 Editorial Calendar - Q3, Q4

9

Graphic Arts Magazine - Print Display Advertisements

10

GraphicArtsMagazine.Com - Digital Display Advertisements

11 11

Graphic Arts Studios - Branded Content,

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Graphic Arts Studios - Video Marketing

13

Graphic Arts Email Conversations

14

Graphic Arts Digital Retargeting

15

Digital Retargetting Ad Sizes

16

Contact Graphic Arts Media Exchange

Press Release, New Product, Feature

Media Kit | 3

CHAIRMAN’S MESSAGE

Substantial back to market engagement strategies You’ve stepped up to the plate. Let’s knock it out of the park.

As print professionals across Canada are continuing to endure this stressful pandemic – just as we have for the past 24 years, our team is here to support your B2B media engagement strategies.

Throughout the past 12 months, many leaders were forced to reinvent their business models, repurpose their production lines and or completely enter new markets. The team at Graphic Arts was no exception. But during these times, our team gained new perspectives, learned necessary lessons, and ultimately, developed improved methods of B2B media engagement.

B2B Media solutions for Canada’s Graphic Arts, Communications & Print Innovators For Original Equipment Manufacturers of Print Consumables, Softwares & Hardwares We create and publicize multimedia that showcases the leading people, products, and processes of Graphic Arts, Communications & Print Technology.

For Commercial Manufacturers of Offset, Digital, Packaging, Wide-Format & Textiles Printing We provide owners and their leading professionals access to market leading insights and resources, to ensure that their presses continue printing.

For Trade Printers We showcase a variety of high-margin, profit-building products to a national audience of print buyers that can avail of trade offering prices.

For Advertising & Creative Agencies We share localized industry insights and perspectives that allow for exceptional return on value for advertising budgets.

For Industry Support; Associations, Trade Shows, Post Secondary Education & Government Programs We offer seamless access + direct ability to communicate with an engaged community of industry professionals.

Welcome to Graphic Arts Media Exchange Selling print is difficult even during normal times, let alone during a global pandemic.

So while others are simply hoping for better days ahead. We are instead using formalized strategy + measurable results to improve your actual day, today.

What does that mean? It means that our tools of B2B Engagement are proven methods of generating new sales opportunities. So whether you’re looking to raise brand awareness, or promoting specific product promotions, we will build a custom campaign that supports your specific objectives.

Brand owners trust our engaged media channels of Graphic Arts Magazine, GraphicArtsMagzine.com, Graphic Arts Email Marketing and Graphic Arts Media Studio. Graphic Arts Media Exchange is here to offer you a cohesive + unified media outreach partner that connects

4 | Media Kit

your brand to new buying potential.

As a trusted media resource, with effective engagement strategies, access to leading market movers, and a variety of cost effective marketing campaigns, let’s connect your brand’s value to prospective buyers.

As we emerge from this exhausting pandemic, please remember that we are a quick e-mail or a phone call away. But until then, stay positive– and be well informed.

Be sure to check out: • A drastically new + improved online resource: www.graphicartsmagazine.com • The powers of video storytelling - Print Pro Ask Me Anything’s - It’s A Wonderful Day For Print! Panels - Print Tech Product Innovations • Improved B2B & Social Media Channels – LinkedIn, Facebook, YouTube, Twitter + Many improved sales and engagement strategies

JOE MULCAHY, Chairman | joe@graphicartsmag.com https://calendly.com/ryan_graphicarts/30min

GRAPHIC ARTS MAGAZINE

TOOLS OF B2B ENGAGEMENT

Graphic Arts Media Exchange Graphic Arts Media Exchange celebrates, inspires, and supports professionals of graphic arts, communications and print technologies.

Launched as Graphic Arts Buy & Sell Magazine in 1997, we have now evolved into Graphic Arts Media Exchange in 2021.

Our team explores the people, processes, and products that create print! We showcase our research with a wide selection of breaking news, published articles, video demonstrations and industry interviews.

Graphic Arts Media Exchange supports those who are committed to being properly informed.

B2B Media Properties

Lead Generation Tools

Graphic Arts Magazine

Display Advertisements Content Creation

www.GraphicArtsMag.com

Brand Awareness Marketing

Graphic Arts Email Communications

Product Promotion Marketing

Graphic Arts Media Studios

Event Marketing Thought Leadership

Graphic Arts Social Media

Community Sponsorship Affiliate Marketing

Our Guiding Principles

CONTINUOUS LEARNING

PRACTICAL SOLUTIONS

VALUE CREATION

TEAMWORK

Graphic Arts Media Exchange supports your brand marketing objectives with creation, promotion and distribution of communication media that educates, inspires and converts audiences.

Media Kit | 5

PROFESSIONAL DEMOGRAPHICS Total Monthly Print Distribution

Print Distribution by Business Type

9,350

Commercial and trade printers – 4,236 Creative services companies / advertising agencies – 1,768 Instant printers and copy shops – 1,125 Specialty printers – 520 Manufacturers and distributors – 620 Print brokers and forms distributors – 206 Other trade services – 120 Packaging printers – 175 Publication and book printers – 125 Bindery and finishing houses – 120 Business form printers – 110 In-plant reprographic departments – 125

Print Issue Lifetime Impressions 9,350 x 3 = 28,050

NWT & NUNAVUT 574 BC & YUKON 1,170

AB 99

MAN 270 SASK 154

ATL CANADA 477

QUE 1,270

ONT 5,336

EMAIL Database 19,307 Total Companies

52 641 Total Professionals

WEB Traffic

Age Demographics

65% Male

2019 Average Run of Site Per Year 300K (2019) Average Visits to Site per month 25K (2019)

Gen Z Millennials

Boomers

62% Owners, Senior Leadership 24% Executive Management 10% Administrative 4% Production

Silent (1928-45)

(1946-64)

(1997-2012)

4%

(1981-96)

Gen X

Professional Commuity Demographics

12%

(1965-80)

34%

46%

4% 1920

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35% Female

1940

1960

1980

2000

2020

GRAPHIC ARTS MAGAZINE

2021 EDITORIAL CALENDAR: TOPICS & DEADLINES

2021 Editorial Calendar Are Print Consumables Consuming Your Profits?

MARCH 2021

• Pressroom chemicals, substrates, plates, blankets, ink & toner • Using and managing consumables to reduce your production costs • Options that save you money

V1

Community Focus: Print Consumables – Inks, Substrates, Plates

The “WOW” Factor: Digital Finishing Creates Stunning Value

APRIL 2021

• Value-added print and how much you can charge for it • From products for small and medium businesses to major print-embellishment equipment • Adding finishing and embellishment technology: The challenges and the rewards

V2

+ How Canada’s top book printers are re-arranging the landscape + Process-free plates: sustainability and the business proposition Community Focus: Digital Finishing - Processes, Hardware, Software, Applications

The Continuing Dominance of “Big Iron” Offset

MAY 2021

• Major OEMs leading the way • How digital complements offset: Inkjet versus toner • Leveraging advances in offset: The challenges and the rewards

V3

+ How COVID-19 accelerated key industry trends Community Focus: Offset

The Wonderful World of Wide-Format

JUNE 2021

• How technology is driving unprecedented growth • Adding wide-format: The challenges and the rewards for commercial printers • Amazing applications: From signage to wallpaper to car wraps

V4

+ Large Media, Inks and Software Community Focus: Wide-Format, Specialty-Format

Recruiting talent: Students reveal their hopes; employers their expectations

JULY 2021

• Students and young leaders pitch their ideas to Graphic Arts Magazine while employers outline what they expect in the realm of talent • We examine one of the most crucial issues in our industry today – how to attract top talent • Our judges will award a prize to the student or team that offers up the best solutions

+ Five ways small businesses can grow after the pandemic Community Focus: Print Innovators Network (All Chapters Invited to Participate)

V5

IMPORTANT DATES: News + Editorial Due: 1st of previous month; Advertisements Due: 15th of previous month; Publication Release: 1st to 5th of Issue Date

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2021 EDITORIAL CALENDAR: TOPICS & DEADLINES

2021 Editorial Calendar AUGUST 2021

V6 SEPTEMBER 2021

V7 OCTOBER 2021

V8 NOVEMBER 2021

V9 DECEMBER 2021

V 10

Workflow Automation Drives Efficiency and Profits • How implementing workflow software can save you time and money • MIS systems and OEM-specific software • Labour and training considerations

+ Successful print-marketing strategies in the digital age Community Focus: Print Software

Digital print has forever changed Packaging and Labels • What’s new in flexo, rigid, folding carton, corrugated and more • Intelligent packaging in the pharmaceutical industry • The rising use of variable data in packaging

+ The future of Label Printing Community Focus: Packaging, Flexo and Labels

Digital Inkjet creates BIG Business for Commercial Printers • Utilizing inkjet to boost your bottom line • Short-run variable printing and the equipment investment • Integrating inkjet into your shop: The challenges and the rewards

+ The evolution and enduring power of targeted direct mail Community Focus: Digital Inkjet, Direct Mail Marketing

The Meteoric Rise of Textile Printing • Direct-to-garment (DTG) and dye-sublimation printing • Growing global applications – clothing, fashions, interior décor and more • New equipment rollouts – from desktop printers to wide-format

+ In a bind? A close look at the latest in bindery technology Community Focus: Textiles, Apparel & DTG Printers

The Business of Print in Canada: An Inside Look at Some of Our Top Printers • The growth of online printing • Setting up a web-to-print portal • 2022: Selling print in a post-COVID environment

+ 2021: Year in Review Community Focus: We summarize the major trends that shaped the stories of 2021

B2B & Digital & Marketing: Ryan Mulcahy, Publisher: 1-289-500-8595 or email ryan@graphicartsmag.com Magazine Ads, Advertorials, Inserts, Outserts: Joe Mulcahy, Chairman: 1-877- 513-3999 or email joe@graphicartsmag.com

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GRAPHIC ARTS MAGAZINE

PRINT MAGAZINE ADVERTISING

DISPLAY ADVERTISING 1/8 page

1/6 page

1/4 page

1/3 page

1/2 page

1/2 page

Full page

# of issues

4” x 2.375”

2.625” x 5”

4” x 5”

2.625” x 10.5”

4” x 10.5”

8” x 5”

8.5” x 11” plus 1/8” bleed

1 issue = 3 Issues = 6 Issues =

$489page per 1/8

$749page per 1/6

$1259page per 1/4

$1829page per 1/3

$1979page per 1/2

$1979page per 1/2

$3289page per Full

$440 per 4” x 2.375” $391 per

Cover Advertisements

$675 per 2.625” x 5” $599 per

$1133 per 4” x 5” $1007 per

Inside Front Inside Back Outside Back

$1647 per 2.625” x 10.5” $1464 per

$4,200 $4,699 $4,899

$1781 per 4” x 10.5” $1584 per

Small Lug

$1781 per 8” x 5” $1584 per

$877

4.25 in X 1.226 in

$2795 per 8.5” x 11” $2375 per plus 1/8” bleed

$1697

Large Lug 8.5 in X 1.25 in

INSERTS

OUTSERTS

Benefits: Long run rate. Increased potential for engagement.

Ensure your promotion creates a lasting effect.

Benefits: Enhanced Engagement Opportunity. Put unique brand samples in the physical hands of your ideal buyer.

Specifics: Size 8.5 x 11 - Full page, double sided Inserts not to exceed 80lb cardstock Inserts supplied by client (unless otherwise agreed upon) Final inserts to be delivered to Graphic Arts production facilities, two weeks prior to publication date.

Specifics: Size 8.5 x 11 - Double sided (unbound) Pamphlets, brochures, postcards Inserts not to exceed 80lb cardstock Inserts supplied by client (unless otherwise agreed upon) Final inserts to be delivered to Graphic Arts production facilities, two weeks prior to publication date.

$160 per 1000 Inserts. Average printed run: 9,500.

Average Cost Range = $1.2K - $1.9K

$185 per 1000 Inserts. Average printed run: 9,500.

Average Cost Range = $1.5K - $2.2K

ADVERTORIALS: Trusted, real-life examples of the benefits of your products and services Expose your advertorial to our audience of 9,350 printed magazine readers and 25K monthly website visitors What is an advertorial?

How it works

One of the most compelling marketing tools is the advertorial or case study. An advertorial conveys information via an engaging, real-life story about one of your customers who’s experienced success directly because of your products and / or services. As reflected by its name, advertorials combine advertising and editorial content and can include superlatives and comparisons. These claims ring true because they’re usually quotes from actual users of your products or services. The most effective advertorials clearly outline proven financial and business benefits – such as boosting print quality, increasing productivity, cutting costs, reducing waste, improving workflow, and so on. And because advertorials involve real people at real companies in real time, they’re much more believable.

• Page must be clearly slugged “Advertorial” at the top.

• You supply text and accompanying high-res images.

• Text limit is 700 words per page. Image limit is two per page.

• We design the page and send you a PDF for final approval.

• You receive an approved PDF for your promotional purposes.

Costs $2,500 per page Writing: add $500 Photography: add $500

DIGITAL-ONLY EDITIONS DEDUCT 40% Media Kit | 9

EFFECTIVE TOOLS FOR DIGITAL ENGAGEMENT

GraphicArtsMagazine.Com - Online Community Sponsorships Where print professionals learn, share, grow and develop. Display your brand's value with monthly Community Sponsorship:

1 Month Sponsorship

1 Month Sponsorship

1 Month Sponsorship

$65 CPM

$75 CPM

$80 CPM

approx. 30,000 impressions =

approx. 20,000 impressions =

approx. 10,000 impressions =

$1,950/Month*

$1,500/Month*

$800/Month*

* Costs fluctuate on a per month basis, as your impressions are calculated by actual website traffic. This means you will only be billed for the specific # of digital impressions that your ad receives every month.

Ad Creative Set Requirements

Available Locations, CPM & Sizes News Headlines = $65 CPM New Technology = $75 CPM Community Resources = $60 CPM GAM Studios = $80 CPM

300 x 250

CPM = Cost per 1000 Impressions

1. Medium Rectangle 300 x 250

Average Run of Site = 10K-30K

2. Leaderboard 728 x 90

Impression are counted, each time that your ad appears on Graphic Arts Magazine.com Time Frame = 30 Days

728 x 90

300 x 600

3. Filmstrip 300 x 600 4. Billboard 970 x 250

970 x 250

Pick a community, send your digital artwork, and wait for interested buyers to start engaging with your offerings

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GRAPHIC ARTS MAGAZINE

GRAPHIC ARTS STUDIOS - BRANDED CONTENT

Use professional storytelling to shape conversations + create personal connection Your brand is so important to your business, but how much time and money would you be willing to invest to maintain or elevate trust in your brand? Branded content focuses on creating engaging media, that allows consumers to make a personal connection with a brand voluntarily. It’s usually focused on the values of the brand, not on its products or services. It seeks to generate interesting conversations rather than direct sales.

Branded content appeals to the emotions, uses creative storytelling to generate excitement, and can be easily shared online among readers and viewers, thereby dramatically increasing views. Our team of experienced writers and designers can help create content that excites and engages your prime prospects. All of the options below include posting to the appropriate category on our website with accompanying images and live links back to your own website or landing page.

Press Releases $150

– Posted within three days to our website with live links for one month

New Product: $750

– Posted on our New Technology and Market Focus online sections for one month

Features: $1,150

– Posted on our Homepage and on our New Technology online section for one month – Weekly e-mail blasts and social-media announcements

Technology Spotlight: $750

– Posted on our website pinned to top of Homepage for one month – Posted on our New Technology online section for one month – Weekly e-mail blasts and social-media announcements

Technology Demonstration Series: from $1,500

– We moderate your live 10 minute webcast – Multiple marketing initiatives will drive our readers to the event – All leads will be directed to your chosen contact – Hosted live on our YouTube channel and Facebook Live – Posted afterwards to our YouTube, LinkedIn, Facebook and Twitter pages for one month – Posted also to our new www.graphicartsmag.com/videos/newtechnology for one month – Included on our website under New Products as a news update

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GRAPHIC ARTS STUDIOS - VIDEO SERIES

The power of video • 81% of businesses are now using videos for marketing.

• 97% of marketers claim that videos help customers better understand products.

• 90% of consumers claim videos help them make buying decisions.

• 74% of those who see a product in action via an explainer video will buy it.

Is your value drowning in a sea of online videos?

There’s no denying that video is a tremendously popular media, with over 4 billion videos posted as of January 2021.

But if you work for an original equipment manufacturer, trade printer or a small printing business, what are your chances of getting noticed by your ideal prospects? If you already posted to YouTube, how many views are you actually attracting – a few dozen, a few hundred? If you have videos on your own website, how many views do they typically attract? What are the time and money cost of promoting them?

The good news is that now your branded videos now have the opportunity to live on a channel that your target customer is actually watching. Whether it's technology innovations, case studies, new product launches, special events, corporate rebranding, key promotions and new hire or industry awards, regular posting of videos can help retain top-of-mind recognition – while also encouraging more shares and even creating an industry “buzz.”

New Video Series for 2021 New Technology Showcase - Product • Showcase how your technological solution can boost profits or open new markets.

• Create assurance by demonstrating your unique advantages.

How it works • GAM Studios will assist in producing a product showcase • We post it to our website with a link back to your website or landing page.

• All leads will be sent to you or to your designated contact.

Pre-promotion • An online news item will be posted to our website.

• An online news item will be included in our weekly e-newsletter.

• A ¼-page in-magazine ad will run in the printed issue of your choice.

Meet A Print Professional!

- People Profile interviews with industry representatives, looking to communicate both their personality and company values to potential markets. Showcase your best people to market.

Post-promotion • Your new product video will be posted to all our social-media channels – YouTube, LinkedIn, Facebook and Twitter.

It's a Wonderful Day for Print! - Processes Panel Interview with leading perspectives from each market vertical.

• Top educators, producers, suppliers, and emerging talent in the market sharing insights and learnings.

How it works • You provide your video media in an mp4 format.

• We review it and post it to our website under “Industry Videos” within two weekdays.

• Your video will appear as a clickable icon beginning on the specific day it’s posted, with a compelling, descriptive headline chosen by you or your client.

• Your video will remain on our website for six months.

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GRAPHIC ARTS MAGAZINE

GRAPHIC ARTS EMAIL CONVERSATIONS

Dedicated e-blast opportunities Communicate your company’s value proposition to other industry leaders, companies and prospects via a dedicated e-blast sent to the inboxes of hundreds of print and related professionals across Canada. Here are some opportunities to consider.

E-Newsletter Updates Broad Market Perspective Typical Recipients = 6.4-6.8K Distributed Nationality Open Rate = 17-21% Click Rate = 2-4% $450 – $1,000

Sponsored Email Broadcasts Highly Targeted Market Perspective Up to 6,675K Total Recipients Distributed Regional Open Rate = 19-46% Click Rate = 2-4% $1,250

Direct Mail Sample Kits With a mouse click, our online readers can receive your direct-mail samples!

After seeing your online ad in our digital issue, the process of following up directly with more information to finalize a sale can be a tedious and time-consuming task. Our digital direct-mail sample program will make this process much easier for you. Send your marketing materials directly to those who have already shown interest.

How it works • You run an ad in one of our digital-only editions. Or, you run an ad in our printed magazine which is always posted as a digital edition on our website.

• An icon will appear beside your company name on our List of Advertisers page.

• Readers simply click on that icon to receive your direct-mail samples.

• Topics might include brochures, new product sheets, special offers and so on.

• This is also a great opportunity to expand on the content of the ad that you placed.

Cost: Add 20% to the original cost of your print or digital ad.

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DIGITAL ADVERT RETARGETING

Remarketing • Retargeting • Programmatic Advertising Ever wondered, “What is this new marketing jargon?!”

These terms all have similar meaning when used within the context of digital marketing. They refer to the use of “cookies” to track visitors of one website and reach them with ads on other websites.

Graphic Arts Magazine’s new Digital Marketing Platform provides an effective retargeting opportunity for suppliers to reach thousands of visitors who visit www.graphicartsmag.com every year. Being a leading B2B News network for Canada’s design, print, sign and packaging professionals, GAM’s audience is both engaged and verified. Any prospects that visit our site also leave their digital address and that helps us find them again.

Introducing

GAM Retargeting Step by Step Process

CHOOSE YOUR REACH / IMPACT Your ads will be shown several times to our highly qualified audience of over 9,000 industry buyers as they browse the web!

Each package delivers a specific number of impressions in a specific time frame.

GAM SUCCESS TIP - DRIVE VISITORS TO YOUR ONLINE SITE OR STORE, AND THEN PERIODICALLY REMIND THEM WHAT SPECIFIC VALUE YOU CAN OFFER.

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GRAPHIC ARTS MAGAZINE

DIGITAL ADVERT RETARGETING

Ad Specs Ad creative provided by advertiser. Advertiser must provide ad units in these sizes (in pixels):

Advertiser may submit these additional ad unit sizes to offer more retargeting opportunities:

SALES CONTACTS Rates are net and non-commissionable. All insertion orders are final and non-refundable. In the event of cancellation, the advertiser is responsible for full payment. GAM management reserves the right to offer new products or options throughout the year that may not be listed on this form. Advertisers must supply ads in the sizes and format required to begin program.

A program review to be held at end of each month. In this session, we review analytics and offer suggestions for areas of improvement.

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MEDIA

ENTERPRISES

Let’s connect. Book a 30 Minute Discovery call today! https://calendly.com/ryan_graphicarts/30min

Ryan Mulcahy, Publisher 1-289-500-8595 ryan@graphicartsmag.com Joe Mulcahy, Sales Director 1-877- 513-3999 joe@graphicartsmag.com