2018 | Volumn 14, Issue 4
A roundup of news for our publication family!
Plan your work and work your plan
Fall
is finally here. Finally, we’re having some cooler days and rain. You remember, that wet stuff that falls from the sky every so often. Plus, high school football is back and consuming most of our sports sections. You gotta love it! We’re also gearing up for the final quarter special sections, which vary from hunting and fishing guides to voter’s guides. Throw in some festivals and high school homecomings…man, it’s going to be a great fall. One of the keys to making sure it will be great quarter, we need to be prepared for visiting our local businesses. The advertising landscape continues to change, as more and more businesses are relying on their website and social media (with their 100 or so friends) to market their business. Sure, they’ll have several “likes” on Facebook from some good friends and
| By Jim Beaver
customers, but nothing like the thousands of homes we reach each week with our products. Last week I was helping the Taylor Press with one of their upcoming promotions. I was assigned to make some “cold calls” on businesses that hadn’t been seen for a while, if ever. The sales staff in Taylor has changed and they have three specials coming up soon and they needed some help. I like making cold calls. Not sure why. I guess I just like the possibility of selling something new, as well as meeting people. After making several calls and pretty much striking out, I thought back on how it was much easier “in the day” when businesses would be waiting for us to come and take their advertising dollars. Nowadays, we’re having to work a little harder for a piece of the advertising pie. As See PLAN Page 3
SCHOLARSHIP RECIPIENTS
Abigail Hamson
Anna Nemec
Joseph Nemec
Nicholas Rucker
The daughter of Scott Rucker, Elgin Courier
The daughter of Tim Nemec, Granite Printing
The son of Tim Nemec, Granite Printing
The son of Scott Rucker, Elgin Courier
www.granitepublications.com
THANK A VETERAN OR A SERVICEMAN EVERY DAY!