EBOOK:
Specialised Technology, Real Results: The Future
of the Smart
Tourism Destination
Making the right choice for your destination
In the rapidly evolving world of destination marketing, choosing the right technology can make or break your success. Too often, destinations fall into the trap of selecting the biggest brand in the room, assuming that its widespread recognition equates to suitability for their unique needs. However, this approach can lead to costly mistakes and long-term inefficiencies.
Why industry-specific tech matters
Tourism destinations face more competition and challenges than ever before. To overcome them, they need more than good intentions: they need technology designed for their reality.
Choosing the right tool isn't just a question of price, but of impact. Tourism-specific solutions offer faster, more measurable, and sustainable returns.
This eBook is designed to empower you with the knowledge and insights needed to make informed decisions about your technology choices. We will explore the compelling case for industry-specific solutions, highlighting why a tailored approach is crucial for meeting the demands of tomorrow’s tourism visitors.
We are always very conscious of our funding, and the new platform just enables us to save time. What we’ve really loved and noticed most about the new site is the linger time, and the ability to have a much more interesting site and much more flexibility with the [content] we put on the site has shown in the linger time.
I do think Simpleview is like Rolls-Royce, it is such good value for money because you do get what you pay for and the cost savings long term is just so important."
– CHRIS HOWARD
Visit Surrey
More customisation, less hassle
Have you ever felt like you're forcing a tool to do something it wasn't designed to do?
This happens every day when generic platforms are used in tourism contexts.
Customisation becomes a headache: it requires more resources, more time, and, in many cases, more frustration. And when it comes time to scale, the platform becomes a hindrance rather than a driver.
With specialised solutions like Simpleview, customisation isn't the exception—it's the norm. The platform adapts to you from the start. This translates into efficiency, savings, and measurable results in less time.
Tourism-specific technology: when generic isn't enough
Tourism destinations are uniquely complex. Managing a destination means managing multiple audiences (tourists, residents, local businesses, publicly owned cultural resources, etc.), communicating in real time, integrating data from multiple sources, and delivering a coherent, inspiring, and useful digital experience.
Generic platforms aren't designed for that challenge. Simpleview is.
Why settle for "multi-purpose" tools when you can have a system designed for you?
Solutions like Simpleview CMS, DMS, or CRM are specifically designed for the day-to-day operations of destinations. Solutions that incorporate specific features such as event calendars, interactive maps, partner management, advanced audience segmentation, and integration with regional tourism systems. And everything is interconnected.
This way, you can spend less time setting up, adapting, or fixing… and more time creating impact.
The difference in having an expert partner
When you choose a specialised provider with a proven track record in the tourism industry, you're not just buying software you're gaining a strategic partner.
Simpleview works exclusively with travel destinations around the world. Our SaaS solutions are constantly evolving based on feedback from clients across the industry, meaning that improvements benefit all users. This collaborative approach ensures that your technology remains cutting-edge and responsive to the evolving landscape.
Think of it this way: every update is based on the collective intelligence of the global tourism ecosystem. And you're part of it.
Working with Simpleview has marked a turning point in Andalusia's digital strategy. Not only do they understand the tourism sector perfectly, but they also speak our technological language. Their mastery of every area of digitalisation and their ability to thoughtfully improve features have allowed us to move forward with confidence and ambition. Their understanding of digital tourist behaviour — based on data from more than 400 million unique users — is a key differentiator. The impact has been immediate: a 52% increase in organic positioning in just a few weeks since we acquired the Simpleview technology stack.”
CIO
Andalusian Tourism
– ADRIAN GOMEZ SOLA
How to avoid common mistakes when choosing technology
Choosing technology can be intimidating, especially when the market is full of bright but empty promises.
Here are some key suggestions to avoid making mistakes:
Don't be swayed by the initial price alone. Evaluate the total cost of ownership (including customisation, support, and integration).
Avoid a "one size fits all" solution. After all, if you have to adapt a generic tool too much, it’s probably not the right one for you. 3
Prioritise integration. Your CRM, CMS, and DMS should all talk to each other. If they don't, you'll lose data... and opportunities. 4 Evaluate the provider's experience. Do they have real success stories in destinations like yours?
5 Ask about the evolution of the tool. Is it updated frequently? Does it listen to its users? Does it adapt to tourism industry trends?
Rule out building from scratch: Self-development is a hindrance, not an advantage
Although it may seem tempting to create a custom solution from scratch, the technical and operational reality shows that this option often becomes an obstacle to innovation and agility. In-house development involves years of investment in design, programming, maintenance, testing, updates, cybersecurity, and scalability. Furthermore, any error in the functional definition phase can affect the entire future architecture.
On the other hand, a specialised SaaS (Software as a Service) solution like Simpleview offers a mature, robust, and constantly evolving platform, supported by a global ecosystem of destinations.
This allows you to benefit from continuous improvements, specialised support, immediate integration with key systems (such as CRM and DMS), and a drastic reduction in total cost of ownership. SaaS not only accelerates implementation: it frees you from the technological burden so your team can focus on what matters: growing your destination.
Clear comparison: specific vs. generic solutions
Identify your criteria
Implementation timeline
Customisation
Support and training
Integration with tourism systems
Product evolution
Return on investment
Generic Solutions
Long and complex
Costly and limited
Generalist
Limited or non-existent
Slow, does not prioritise tourism
Disparate and late
Specific Solutions (such as Simpleview)
Fast and focussed
Native and optimised
Specialised in tourism
Complete and fluid
Continuous, with destination feedback
Measurable and scalable
Ask smart questions t smart decisions
Empowering your decision making
Technology is no longer just a tool. It's a strategic decision.
Destinations that embrace solutions designed for their specific needs are more agile, more attractive, and better able to adapt to change. In a sector where competition is global, standing out starts with choosing the right people to walk the path with.
Simpleview is not just a provider: it's the technology partner of choice for tourism destinations that want to grow with intelligence, creativity, and efficiency.
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