First Pulse September 2015

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September 2015 Edition

www.grandrapidsfumc.org

Dear Friends, “Rebranding” – is generally applied to a marketing strategy in which a product is given a new name or a new design for an established brand. Growing up in Flint, I became a devotee of Buick! My parents always drove Chevrolets because my mother worked for Chevrolet. I will never forget in 1968, my grandfather (who also worked at the Chevrolet Engine Plant), bought TWO new Buicks: a Le Sabre AND a Regal. My grandfather always aspired to own a Buick. In the summer of 1968 when he bought that Le Sabre, he let me drive and my grandmother and him to Mackinac Island – and I was hooked. Today, Pigeon and I own two Buicks, but the Buick of today is NOT the same as the Buick of the 60s and 70s. The Buick of today has gone through a rebranding process. The Buick brand has been redesigned to be attractive, relatively economical, and highly desirable for the needs, desires, and wishes of today’s consumer. Their marketing is fresh and strategic because they have listened and applied adjustments to a historically reputable brand to give it new life. September is when we introduce some “rebranding” of our worship and educational life at First Church. Now don’t be alarmed: the style of worship isn’t changing! But there is going to be more variety to choose from. Let me explain. One regular message that we heard in our Envisioning our Future process was that people wanted an earlier Sunday morning worship option. They wanted two different styles of worship as well. People also communicated that they wanted to return to a dedicated Christian education hour between worship services.

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Intentional Faith Development

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After much prayer and conversation, beginning September 13 – HOMECOMING SUNDAY, our schedule will be: 8:15 am — WORSHIP in the “Upper Room.” One of the most under-utilized spaces in our building has been the parlor. We have been working diligently to re-configure that room with appropriate lighting and seating. It is a beautiful space for worship. Our intent is for this service to be a bit more contemplative, following a modified order of worship for morning prayer that will include communion each Sunday. There will be a brief message each Sunday. Our hymns will be led by Eric on the piano and music will be more ensemble- and instrumental-oriented. 9:15 am — THE FAITH DEVELOPMENT HOUR for ALL ages. You will read about new classes for adults as well as youth and children. It is a way for the entire family to be engaged in learning the Christian faith. 10:15 to 10:45 am — A BREAK. Classes will be finishing up, coffee and conversation enjoyed, children will be located by the parents, choir has time to gather and rehearse, pastor has opportunity to re-group, robe and prepare, and all of us have a chance to then get to the sanctuary for the meditative beginning of worship.

of worship in keeping with what has been the tradition of First Church. The choir will be singing, there will be other musical additions as well as attempting to be eclectic and intergenerational. PLUS… We are also rebranding Wednesday evening worship! For many years, Taizé has been the worship style on the first Wednesday of the month. We are expanding that style, and offering a worship experience on the first and third Wednesdays of each month in the Upper Room called Refresh! A mid-week worship opportunity at 7 pm. Communion will be offered on the 3rd Wednesday. We will embrace music from Taizé, the Iona community, new and old hymns, as well as a time for prayer, meditation, prayers for healing, and a quiet time of reflection. We will begin this new adventure on September 16. Please come and join us in this important expansion of our worship life. To play out my analogy: it is not my grandfather’s Buick anymore! Come on – give it a test drive! Rebranding is occurring! Invite a friend, or if someone has been missing for a while, invite them back. See you in September! Pastor Bob Hundley

10:45 am — WORSHIP in the sanctuary. This will be more of a festive style

Pastor’s Message

Radical Hospitality 1

Risk-taking Mission and Service

Passionate Worship 5

Extravagant Generosity 4

3 Compassionate Care

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