HOW TO IDENTIFY THE RIGHT
KEY OPINION LEADERS (KOL) IN PHARMA & HEALTHCARE www.gramener.com
Who is a KOL in the Pharmaceutical Industry ?
Healthcare and medical professionals with substantial knowledge in particular therapeutic areas are known as KOLs.
They have achieved prominence in their profession through ground-breaking research, publications in reputed journals, and participation in global conferences, etc.
The Role of KOLs in Pharma
Involved at multiple points in the pharma value chain including drug R&D, patient access, sales and marketing.
Instruct doctors on the physiological effects of a given medication and the types of patients who will benefit from it the most.
Significantly impact the communication of new pharmacological research and can be considered "influencers.
KOL Identification Steps
Identify KOLs using resources that are freely available such as journals, pub med journals, state and federal databases, etc.
IUsing a tiering model, map the KOLs by assigning scores to them. This will help you narrow down the list of leaders you want to target..
Use quantitative methods to profile these KOLs at a regional, national and global level based on domain expertise, sphere of influence, etc.
Gramener’s Accurate KOL Identification Solution
A leading pharma client needed an automated KOL identification and profiling solution that could assess medical experts based on their level of industry knowledge, network, online presence, etc.
Our solution helped increase KOL satisfaction levels, reduce rejections and boost NPS scores. It led to a 15% reduction in communication barriers between the sales & marketing teams.
KOL Profiling Solution
Automated KOL Profiling Solution Book a Demo gramener.com/demorequest