hat is Hyper magazine? Hyper magazine is a team consisting of highly passionate writers, artists, designers, and more. We use our ery passion for fashion and culture to fuel all the hard work that goes into our cutting-edge publication. Rich inspiration is all around us and our job is knowing how to convert it all into a consumable publication. Hyper is a publication of highlights. We are careful curators of the world’s current most boundary-pushing art, fashion, film, and music. Hyper always sheds light on popular culture as well as underground culture undiscovered by the general public. We merge the culture of young people of the present and the fashion of the future. We intend to create a culture of empowerment to the artists of the present. When you make the decision to walk up to a newsstand, you are doing so
with the intent to nd something intriguing, something new. Hyper has always made that option readily available. With a strikingly unique art direction, Hyper magazine is hard to miss and hard to not talk about. While the majority of the mainstream magazine publications are focused on being palatable, HYPER wants to make you question your preconceived notion of what a magazine cover
should or could look like. e denition of hyper is “unusually energetic.” is de nition captures our essence perfectly. e rst part,
unusual: our magazine aims to be extremely unique. We do not wish to be like the others. If Hyper magazine was like everyone else, why would we go to the trouble of starting our publication in the rst place? e second part of the denition: energetic: our art direction itself holds a ton of energy. We energize our readers with a passion to go out and do it. “It” can be whatever the reader interprets “it” as. Hyper magazine readers are passionate about the current state of the culture. They not only want to read and consume content related to art, technology, fashion, etc. ey are those artists, fashion designers, and more that we so often write about and feature in our publication. Our readers are loyal to the Hyper magazine brand. We provide visually entertaining, yet informational content. Our readers often play a big role in what content is published in our magazine. is is because our readers are trendsetters. Our readership statistics are as follows: 71% fall into the 18-35 age range. Making 18-35 the key age
