Roberto Hernández

![]()
Roberto Hernández

Hi! I’m Roberto. I’m a bilingual graphic designer specializing in the development and revitalization of brand identities that bring your visual identity and voice to life.
I have worked for over 10 years for a Danish company leading and collaborating on creative design in Europe, Latin America, and East Africa.
I also love to help NGO’s. I have over 7 years of experience providing comprehensive design services to a global NGO network dedicated to upholding economic justice and human rights for vulnerable populations, including women. This work has included developing and reinforcing branding guidelines, designing high impact multilingual campaigns, and co-designing products with end users. In this role, I have created a wide range of publications and communications collateral that highlight the brand’s visual identity and voice. These include multilingual flyers, posters, letterhead, brochures, and promotional items. Additional digital assets include multilingual annual reports, social media assets, email templates, website graphics, and infographics.

























LAYOUT & DESIGN
Client WIEGO Year 2023







Illustrations:
Certain aspects of collateral materials involve the creative process of producing illustrations that draw inspiration from a diverse range of themes.
I have had the opportunity to work with a diverse clientele, providing logo design services to a wide range of businesses. This includes startups, as well as established companies in various industries such as outdoor sports, technology, fashion stores, and more.
Take a look at some of the logos I have crafted.










BRAND’S VISUAL IDENTITY
Client As Bonitas
Year 2022
Country Brazil
As Bonitas: a group of organized and non-organized women waste pickers from across Brazil. Their mission is to involve men and women waste pickers, both organized and non-organized, in the struggle for gender equity in inclusive recycling. The organization evolved from a research-action initiative led by MNCR-WIEGO, in partnership with the Federal University of Minas Gerais (UFMG) and the NGO INSEA to raise gender awareness with women waste pickers in the state of Minas Gerais, Brazil.
Hernández




BRAND’S VISUAL IDENTITY
Client Bike Lab
Year 2022
Country Nicaragua
BikeLab: reflect the essence of cycling and capture the spirit of adventure and freedom that comes with riding a bike.





BRAND’S VISUAL IDENTITY & UI/UX
Client Freknur
Year 2021
Country Kenya
Freknur: is a groundbreaking mobile financial service app specifically designed for emerging markets worldwide. Seamlessly blending advanced technology with financial inclusion, Freknur offers users a comprehensive suite of services that revolutionize the way they manage, save, invest, and transact.
I was asked to create the branding of the product, from logo design guidelines to user experience mobile app design and promotional materials.





I’ve created eye-catching media visuals for companies and partnered with NGOs to support important causes. My portfolio reflects how I approach design in different ways.











Thank you for your interest in my work. As you can see, I love branding and design. Contact me to find out more about how I can help you better represent your visual identity and voice or assist on your next design project.