S20 What's New Catalog - Incentive

Spring 20

What’s new?

Keep it simple. Keep it natural. Keep it different.

We didn’t start with a mission. It evolved with us. Keeping things simple, natural and different is all we knew at the time. Now, it’s all we care about. We make sure it touches everything we do. Whether that line of thinking is trite, profound or nowhere in between is anyone’s guess.

We know what got us here. We are proof. We’re sticking with it; carving our niche, meeting like minds and making every day our first.

Our factory.

Our small, single-story brick and mortar Los Angeles factory is the engine of the Graf Lantz dream locomotive. It’s loud. It’s tight. It’s frenetic, and it’s filled by a talented team of craftspeople with a knack for unconventional materials, jumping through hoops and keeping us on the rails every day.

Design Studio & Factory 2751 W. Temple St Los Angeles, CA 90026

Check out our NEW Wholesale Shopping Site (for retail stores only): wholesale.graf-lantz.com

Tel: 310-560-2412 Fax: 310-356-3135 Instagram: @graflantz Facebook: graflantz Pinterest: graflantz Information, Collaborations and Special Projects info@graf-lantz.com Sales Inquiries sales@graf-lantz.com Minimums Bags opening order: $1000 min Bags reorder: $500 min Objekt opening order: $500 min Objekt reorder: $250 min

Made in Los Angeles | graf-lantz.com

New Styles

Ami “Ami” or “net” in Japanese is inspired by the hustle and bustle of the traditional Japanese fish market.

Our net fisherman tote is a functional addition to replace those plastics and tote in style. Ships end of March.

Cotton canvas 15 ”W x 17”H | 10 1/2” Handle drop This product is designed in Los Angeles and produced in China

6500NT

6500O

6500TR

Natural

Orange

Terracotta

$19

$19

$19

6500SE

6500AR

6500EA

Sea

Army

Earth

$19

$19

$19

• Pocket that converts to a pouch for tote when not in use

• 100% cotton • Strong and expandable netting

Wine Ote’s Introducing our Best Selling Wine-O’s as a Greeting Card.

Wine-O’s are one of our top selling skus - We transitioned our 7 pack into a giftable note card. Ships end of March.

Merino wool felt | Includes a blank Folded Card, 7-wine-O’s, Envelope and Plastic Sleeve.

4.5”W x 6.25”H

4117C

4117K

Cheers

Kampai (Japanese)

$14

$14

4117S

4117P

Salud (Spanish)

Prost (German)

$14

$14

Blank card inside!

Each card says “Cheers” in four languages!

• Appeals at retail and great for gifting • Great for celebrations or host & hostess gifting • Space for card giver to write a note inside

Hana Go A chic yet casual East-West silhouette was designed for work or play - our Hana Go Canvas is crafted with our hand washed industrial weight cotton canvas.

Cotton canvas | Vegetable tanned leather 17” W x 10”H x 5 ½” D

5258PON 5258HZN

Poppy | Natural

Horizon | Natural

$128

$128

• A cross between a satchel and a tote • Leather snap flap • Interior patch pocket 5258TUS Turmeric | Sienna $128

Seiken Crossbody Our industrial weight cotton canvas is now introduced in a perfectly petite crossbody.

Cotton canvas | Vegetable tanned leather 9 1/2� W x 7 1/2�H

6401MTN

6401POS

Mountain | Natural

Poppy | Sienna

$92

$92

6401HZN

6401BKS

Horizon | Natural

Black | Sienna

$92

$92

• Simple flat shape • Rounded silhouette

• Metal zipper • Adjustable crossbody

Ravi Pillow Our showstopping Ravi Grab Pillow adds comfort as well as sustainable statement and acoustical elements to fit any environment.

3mm | Merino wool felt 25”x25” (18”x 18” + 7” edge)

4363GH Granite / Heather White

$225

• Finished veg tanned leather trim handles for easy transportation and mounting on the wall.

• Pillow insert included Handmade from our Luxurygrade 3mm Merino wool

felt that is stain, water and everyday life-resistant.

• Great for safe home environments our felt is nontoxic Oeko-Tex Grade, nonflammable & non-pilling. It is also easy to spot clean!

Yuka Fitz Color Block Felt Rug Simple, Minimal and Luxurious. The Yuka Filz Rug features thick 5mm of pure plush Merino wool felt to add texture, durability and sustainable elegance to any home.

3mm | Merino wool felt 3’ x 5’

4365GHW Granite / Heather White

$385

• Great for acoustical elements • Zig zag stitched

• Color-blocked 5mm Merino wool Felt • Logoed leather tag at side

New Colors Hear at Graf Lantz color is rooted deep in our brand identity. Felt and Canvas just happen to be wonderful vehicles for highlighting the custom colors we develop with our Bavarian Factories (for felt) as well as our LA wash-house (our industrial weight canvas).

We follow color trends closely but really our new colors are a gut instinct - what is inspiring us at the moment and how that translates through.

DJ

HZ

Dijon

Horizon

TR

MA

Terracotta

Matcha

PO Poppy

Horizon (Felt and Canvas) Our best selling canvas color has now been translated into our Merino Wool Felt for Spring 20 - also named Horizon. A Dusty Blue inspired by the versatility of denim as a neutral and calmness of blue skies for miles.

5201HZN

6401HZN

Jaunt Tote

Seiken Crossbody Canvas

$268

$92

new

5252HZN Hana Backpack $248

3170HZ

3050HZN

3120HZN

Hana Pouch Petite Canvas

Key Card Case

Card Wallet

$38

$19

$16

Dijon (Felt) A bold and fresh yellow to brighten up the palette and brings a happy bolt of color.

3100DJN Eyeglass Sleeve $28

4385 Tissue Box Cover | Small - 6” x 6” $39

3139DJN Hana Pouch Petite

5250DJN

$39

Hana Tote $188

Terracotta (Felt) We will see this color even more in fall but we are introducing the terracotta in Spring. Inspired by earthenware and clay - a warm neutral with a modern feel.

3050TRN Key Card Case $19

5465TRN Sora Crossbody $198

3000TR Felt Key Loop $12

3111TRN Flat Felt Pouch $48

5250TRN

3100TRN

Hana Tote

Eyeglass Sleeve

$188

$28

Matcha (Canvas) Now introducing in canvas the matcha is a contemporary easy and soft green.

5256MAN Hana Boat Bag Canvas $138

5255MAN Hana Tote Canvas $110

Poppy (Canvas) We had Poppy during our original canvas color launch. It was very popular and one of the happiest colors, perfect for spring. We are excited to bring it back!

5255PON

6401POS

Hana Tote Canvas

Seiken Crossbody Canvas

$110

$92

3170PO

5256PON

Hana Pouch Petite Canvas

Hana Boat Bag Canvas

$38

$138

5257PON

5258PON

Poppy | Natural

Hana Go Canvas

$188

$128

Design Studio & Factory 2751 W. Temple St Los Angeles, CA 90026 Tel: 310-560-2412 Fax: 310-356-3135

Check out our NEW Wholesale Shopping Site (for retail stores only): wholesale.graf-lantz.com

Instagram: @graflantz Facebook: GrafLantz Pinterest: Graf Lantz Information, Collaborations and Special Projects info@graf-lantz.com Sales Inquiries sales@graf-lantz.com Minimums Bags opening order: $1000 min Bags reorder: $500 min Objekt opening order: $500 min Objekt reorder: $250 min

Made in Los Angeles | graf-lantz.com Made in Los Angeles | graf-lantz.com

www.graf-lantz.com