2021-23 Gracia Caroline Ignatius_Portfolio

gracia@henshu.studio

+62 819-230-799

2021- 23 | SELECTED WO RKS

PORTFOLIO

GRACIA CAROLINE IGNATIUS Jakarta, Indonesia

EDUCATION 2019.04 - 2023.03 | Yokohama, Japan

Yokohama National University Department of Architecture and Building Science 2017.10 - 2019.03 | Tokyo, Japan

Tokyo Japanese Language Education Center (JASSO) Japanese Language and University Preparatory Course 2014.07 - 2017.06 | Jakarta, Indonesia

SMAK 1 PENABUR Jakarta Math & Science Stream

WORKING EXPERIENCES

Gracia Caroline IGNATIUS 23 July 1999 | Indonesian gr a c i a @ he n shu.studio +62 819- 230-7 9 9 J a ka r ta , Indonesia

Pe r son al In te rest : Ed u c a tio n & c u ltu re, resilien t city, fruga l a rchite c ture , a daptive reu se, local wis dom , s l u m up gr a d i ng, collective h ou sin g, s u s taina b le a rc hitectu re, u rban developm e n t , b ra n d ing & d e s ign

2019.08 - Present | Jakarta, Indonesia

HenShu Studio

@henshu.design, @henshu.motion

Co-Founder & Creative Director HenShu Studio is a creative agency with the core focus to support and unlock the full potential of the expanding community of micro, small, & medium enterprises (SMEs), which has become one of the backbones of the Indonesian economy. Our services range from branding strategy, website, and social media management, to motion design and 3D. Aside from SMEs we have also collaborated with brands from start-ups to multinationals, and small to large businesses. Some of our notable clients are Bain & Company, Golden Group, Agung Sedayu, Times International, Mantappu Corp., and others.

• Communicate directly with clients to identify client’s needs to propose development and design ideas • Brief & lead all the involved team regarding client’s condition, gather insight, and propose ideas.

• Collaborate with cross-functional teams to develop brand strategies, conduct research on consumer and competitors, and provide strategic solutions for client’s needs.

• Create design concepts, envision, and holistically execute a brand visual system.

• Lead the involved team to comprehensively execute brand deliverables such as identity, logomarks /logotypes, colour palettes, patterns, packaging, and social media design.

2022.11 | Tokyo, Japan

Kazuyo Sejima + Ryue Nishizawa / SANAA Architecture Part Time

2022.10 - 2022.12 | Tokyo, Japan

Tezuka Architects 手塚建築研究所 Architecture Internship

2022.05 - 2022.08 | Tokyo, Japan

Shigeru Ban Architects 坂茂建築設計 Architecture Internship

2022.04 | Yokohama, japan

Tote Architects トートアーキテクツLAB 2

www.henshu.studio

Architecture Internship

Contents.

18-24

05-11

03

01 “Knot” Children Center

12-17

02

Academic

25-28

From Slum to a Modern Village

04

Academic

“Blend” Slum Redevelopment Project

Academic

3

Sumba Orphaned Children Dorm Professional (Volunteering)

29-31

05 37-44

Culpedia Branding

Professional

32-36

06 Caltech Comprehensive Branding, Interior Design Professional

RadVoice Comprehensive Branding

Professional

4

07

01

From Slum to a Modern Village Transforming slums, Preserving traditional way of live

Individual Academic Project | Year 4 Sem 2, Fall 2022 Instructor: Ryue Nishizawa, Kumiko Inui, Teppei Fujiwara, Mariko Terada, Hiroyuki Unemori, Toshimitsu Minami | terada-mariko-zt@ynu.ac.jp Location: Jakarta, Indonesia Awards: Yokohama National University 2023 Best Graduate Award, Kitayama Award 2023, Suienkai Award Honours List (Top 5)

A slum upgrading project to preserve the characteristics of slum areas and improve existing problems through minimal interventions, while inheriting the cultural heritage and WUDGLWLRQDO FRPPXQLW\·V ZD\ RI OLYLQJ The project is located in a riverbank slum settlement in Jakarta, Indonesia.

The idea is to avoid the conventional scrap-and-build approach, and utilize the charms hidden within the current slum settlement. Through a targeted intervention, the project DLPV WR LPSURYH WKH LQKDELWDQWV· quality of life, while transforming the negative perception of a slum to the positive outlook of a modern village.

5

SITE The site is located in a slum area in Kalijodo, formerly known as the largest red-light district in Jakarta. The slum houses are situated on a sloping land, flanked by rivers on both sides.

AA’ SECTION

BB’ SECTION

STREET RIVER

RIVER

AA’ SECTION

BB’ SECTION

LAUNDRY

LAUNDRY LAUNDRY

FOOD STALL

SMALL STORE

FOOD, COFFEE STALL

GROCERY

CHAR AC T E RI S T I CS OF SL U M S M ULTIFUN C TION A L S TR E E TS The streets function as an extension of the house and become an important part of life. The street networks also serve various urban functions.

SELLING PRODUCTS

PLAYING GROUND

CEREMONIAL EVENT SPACE

INTERACTION, LEISURE

COMMUNAL LIVING

T H E C ON C EPT OF BR IC OL AGE

The bustling of life in outdoor areas causes the boundaries between private and public to become ambiguous.

Therefore, this results in a closely knit community, similar to rural villages.

The act of reusing a diverse range of available things from surrounding areas as building materials.

This results in diversity and provides possibility for anyone to express their uniqueness and individuality.

MOST ACTIVITIES ARE CARRIED OUT OUTDOOR

HOUSE 1 PARK VEHICLE STORAGE

HOUSE 4

HOUSE 2 WASH DISHES

DRY CLOTHES

SELL PRODUCTS HOUSE 5

HOUSE 3

OUTDOOR KITCHEN SELL PRODUCTS

ZINC SHEET

WOOD

ZINC WOOD SHEET

TRIPLEX

HOUSE 6

MORE OUTDOOR ACTIVITIES RESULT IN MORE INTERACTION BETWEEN NEIGHBORS

PARKING SPACE

6

DRYING AREA

BRICK

ZINC SHEET

WOOD

ZINC SHEET

TRIPLEX

BRICK

EXISTIN G P RO B LE MS

C A SE STU D Y

Addressing these concerns is essential to prevent slums from continuously being perceived as the source of various urban problems.

The charm of the slum mentioned above lies in the unconventional urban landscape, resembling the communal lifestyle of traditional settlements, a sight not commonly found in regular residential areas. Therefore, I conducted research on Indonesia's Bajo sea-dwelling community, known for their traditional floating villages.

HYGIENE Lack of Connection Between Indoor & Outdoor Areas

Due to the enclosed nature of the buildings, residents inside tend to not be concerned about the external cleanliness. Neglected areas, such as gaps between buildings and dark alleyways, become littered with trash.

SAFETY Low Durability

Many buildings were not constructed properly,

resulting in high risk of damage.

Criminal Activities

現状

Slums primarily composed of dark alleyways

increase the risk of crime.

The Danger of Fire

The high prevalence of temporary structures

also raises the risk of fire spreading .

NATURAL DISASTER

3KRWRV· FRS\ULJKW EHORQJ WR LWV ULJKWIXO RZQHUV

S PAT I A L A S P E CT

L IF E ST YL E SEA

High Risk of Flooding

Poor river flow causes flooding during rainfall,

BACKYARD

worsened by the buildings' close proximity to the water, heightening flood risks.

SPATIAL Isolated

Open

Everything is visible with good airflow

Mutually Supportive Community Some houses share structural components

Sea as Shared Yard

Most buildings have direct access to nature

Human Presence

can always be felt throughout the village

The slum's enclosure isolates it from the

Life Overflows Outside

coexisting with the sea and nature

Protects Nature

surrounding urban areas. Despite the close

proximity of the river, its presence is hardly felt.

No Natural Lighting

Many houses have street coverings, obstructing

NATURE

sky views, resulting in dark streets even during

HUMAN

the day.

Provide for Human

Lack of Public Areas

Green spaces and common areas are lacking.

7

Network

All buildings are connected by wooden road on top of stilts

Utilization of Voids

Creating openings between buildings and roads that extend toward the sea

While being open to the sea,

the community itself is closely knit

Mutual Respect

Leading a lifestyle that respect the natural environment

01 STREET

C ONCE P T To address the issues while utilizing the characteristics of slums, the proposal will focus mainly on three key concepts

Establish a network of roads throughout the entire area to integrate the slum with the surrounding, and prevent it from becoming isolated from the outside world.

SPATIAL

CONSTRUCT NEW ROADS GRADUALLY

Connectivity

Openness

Open the slum toward its surrounding urban landscape

Gaps that Encourage Interaction Open up gaps, allowing others to enter and transform those spaces into shared areas

Final Stage

Current Condition

HYGIENE

Create new roads to connect the whole area

BEFORE

Multi Purpose

AFTER

- Training Center - Event Space INDOOR OUTDOOR

Establish a connection between

Trash Station

A system for people to earn

Cleaning Area as Shared Space

the indoors and outdoors

money through depositing trash

prevent disposal of contaminated

to designated stations

water into the river

Relationship

Provision of cleaning area to

Religious

Sanitary

- Prayer - Religious Events

- Laundry - Public Toilet - Trash Station

Education

Stores

- School for young children - Library - Training Center for community

SAFETY

- Food - Daily Needs

Solution to Flood

Partial Reconstruction

Green Areas

Replace buildings along the

Reconstruct only buildings in

Open gaps between buildings

river bed with stilt houses

poor condition or built with

for public or green areas

Grocery

Sky becomes visible

Sanitary

flammable materials

DWELLING

Sanitary Indoor & Outdoor areas become connected

Bricolage

Minimum Private Space

Use a combination of

Consist of bedroom and spaces

affordable local materials

IRU IDPLO\·V SULYDWH XVH

Residents Share Kitchen, Dining, & Restroom

Area under the raised houses can

PUBLIC

be turned into an open shared space

Open to surrounding environment

Event Space

&KLOGUHQ·V (GXFDWLRQ

&RPPXQLW\·V (GXFDWLRQ Training classes for skill

For volunteer organized events

for children

improvement

(health check-ups, vaccinations)

Pre-school education facility

RU FRPPXQLW\·V HYHQWV

8

(wedding, religious events)

02 FUNCTIONALITY

03 GAPS

Create what's needed when it's needed, primarily using a combination of locally available materials.

Creating gaps between buildings to enhance the living conditions, improve airflow, and reduce the risk of fire.

METHOD TO OPEN GAPS BUILDING PROCESS PROFESSIONAL

RESIDENTS

RESIDENTS

STREET CURRENT STATE

STREET Ambiguous Gaps

a small semi-private space, lacking specific functions, but provides a sense of privacy.

- Ventilation

- Extension of the house

- Allow sunlight to enter houses

- Feel secure with doors and windows open

UTILIZATION OF VOID

Triplex

FLOORPLAN １/150

Collumn + Slab

Walls, Floorings, Roofs

Expandable

The positions of collumns and slab are predetermined and constructed by professionals

Residents construct walls using locally available materials between the constructed collumns.They have the freedom to choose materials, colors, and flooring tiles

Residents are free to create temporary extensions using materials like bamboo and wood in the available outdoor space around their homes

Polycarbonate Corrugated Sheet

2m

Household activities are done outside, encouraging interaction with neighbors

Zinc Sheet

トタン

Non-road-facing gaps become outdoor private spaces

ンガ Floor Tiles

9

Advertisement Banners

Old Signboard

STREET Gaps that make streets more spacious

a small semi-private space, lacking specific functions, but provides a sense of privacy.

- Household activities extend into the streets - Fostering interaction between passersby and residents

STREET

STREET

Larger Gaps

Non-road-facing gaps

- Suitable for outdoor kitchens and washing areas

- Outdoor private spaces for diverse activities

(Act as Semi Private Spaces)

- Fostering interaction between passersby and residents

- Extension of houses

I MPLEME NTAT I O N Improvements are divided into multiple stages, each with specific small measures aimed at different objectives.

TH E FIR S T P H A S E

THE FIRST PHASE

The main goal is to tackle the pressing issue of poor sanitation in the slum. In this phase, sanitation facilities are installed at various locations, serving multiple purposes like laundry and dishwashing. This phase also includes the opening of new roads, and xxisting mosques are also renovated with ablution facilities for pre-prayer cleansing.

Furthermore, a community center is planned at the slum's entrance.

The ground floor will host a laundry area, the second floor will provide shared toilets, and the third floor will accommodate a community training center and children's educational facilities.

x

TH E SECON D P H A S E

x x

This phase aims to resolve the recurring flooding issue caused by rainfall. To prevent flood damage, buildings along the river will be rebuilt as stilt houses, with areas below the houses used for commercial and public use, while the second floor will be dedicated to living spaces.

THE SECOND PHASE RIVER

CURRENT STATE

REBUILD AS STILT HOUSES

TH E TH IR D P H A S E This phase focuses on building improvements with the aim of addressing issues related to durability and fire safety. In this regard, it is necessary to demolish several buildings constructed with poor conditions and flammable materials. To minimize the risk of fire spread, new buildings will be designed using fire-resistant materials.

BUILDINGS BUILT WITH FLAMMABLE MATERIALS

BUILDINGS TO BE REPLACED

10

Only several carefully selected buildings will be replaced with the purpose of reducing WKH ULVN RI ILUH VSUHDGLQJ ZLWKRXW VLJQLILFDQWO\ GLVUXSWLQJ WKH LQKDELWDQWV· OLIH

THE THIRD PHASE

x

1F FLOORPLAN 1/200

5m

2F FLOORPLAN 1/200

5m

FEMALE TOILET MALE TOILET

11

02

“Blend” Slum Redevelopment Project An innovative strategy to blend contrasting perspectives, discover a middle ground

Individual Academic Project | Year 4 Sem 1, Spring 2022 Instructor: Ryue Nishizawa, Hiroyuki Unemori, Maki Onishi, Takahashi Ippei | office@unemori-archi.com Location: Jakarta, Indonesia Aw a r d s : B e s t P r o j e c t Aw a r d f o r D e s i g n S t u d i o I I A ( P r o j e c t t i t l e : 1 0 , 0 0 0 m 2 )

Urban villages are often seen as a pressing issue that demands immediate solution. From the perspective of the government and city dwellers, urban villages hinder urban development. Therefore, it seems logical to clear these areas, relocating residents to governmentprovided social housing.

However, residents also view these areas favorably due to their strategic location, historical roots and emotional aspect, also the relatively comfortable lifestyle they offer. Nevertheless, there are undeniable concerns about hygiene and potential hazards that require addressing.

My approach aims to address problems while preserving the original sense of community and traditional living, fosters interactions among residents, bringing daily life into the streets, creating a vibrant, closely-knit neighborhood.

12

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Convenient to live due to strategic

Areas with high crime rates

Having lived there for many years,

URB A N 9 ,/ / $ *(

contributes to environmental pollution High likelihood to be a source of infectious diseases

they are accustomed to the lifestyle &ORVH WR WKH UHVLGHQWV· ZRUN SODFH and school

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Family like closely-knit community

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Co n v e n ti o n a l Approach

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Urbanization has reached most of the surrounding areas

necessities with cheap prices

Nature & agricultural land no longer exist Rural village is surrounded by city

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13

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Transportation fee to school & work,

Efficient land use

& 2 1 & ( 3 7 ' , $ * 5 $ 0

A part of the nature had been transformed into city

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The city becomes more proper & clean

The majority of surrounding areas were still nature and agricultural lands

Human and nature mutually benefit from each other

nearby with cheap prices

Residents are relocated to social housing through forced eviction and demolition

Urbanization began to reach rural village.

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03

“Knot” Children Center Design A children friendly neighborhood prototype to bring together the community

Individual Academic Project | Year 3 Sem 2, Fall 2021 Instructor: Kumiko Inui, Yuzuru Tominaga, Toshimitsu Minami | minami-toshimitsu-pz@ynu.ac.jp Location: Kanagawa, Japan

The challenge is to rethink city children's upbringing amid growing individualism driven by high-rise apartments and long working hours, impacting social interaction and hindering their growth. Due to safety concerns, children spend most of their time indoors, supervised in daycare, limiting their curiosity.

I aimed to create a space fostering interaction and growth, breaking down traditional distinctions between work and life, learning and play, and home and community.The project proposes an innovative children and community center, blending functions from conventional daycares to encourage active participation across ages and backgrounds in shaping a new community.

The design mimics a real neighborhood, featuring multiple "houses" that offer various functions, allowing children the freedom to move around. The secure neighborhood encourages children to play freely in roads, nature, and outdoor communal spaces.

18

SITE

D E S IGN ME TH OD

The site is located in a residential area with multi-generational community in Nishitobe-cho, Kanagawa, Japan. The area has unique characteristics that influence the design and development considerations:

HIL LY TOPOGR A P H Y

The area consists of natural slopes with uneven terrain.

The whole design process will mainly be a combination of Rebuild, Renovation, & Reuse

REBUILD

PARTIAL RENOVATION

REUSE EXISTINGS

Smaller scale houses & non-compliant old buildings

Shared Housings

(OGHUO\ SHRSOH·V KRXVHV

Transforming a portion of the shared housings into communal spaces for both college students and children to use together.

Elderly households often have unused rooms, & would be happy to repurpose it for community use.

(couples or individuals living alone)

(rented by university students)

To accommodate larger nursery areas, smaller-scale houses will be merged to create larger-scale buildings.

I R R E GUL AR B U ILD IN G P LA C E M E NT S Buildings in the area were constructed without predetermined urban plan, resulting in an organic arrangement. Many structures do not have direct access to the main road.

C ON C E P T D IA GR A M

The area consists of natural slopes with uneven terrain.

Original Street

New Street

Original street + New Street

Project Area

Rebuild

2nd Level Street

New buildings are made to be in harmony with existing buildings in term of scale and form

Reuse

NON-COM P LIA N T OLD B U ILDI NG S

Main activity zone

Numerous older buildings were constructed prior to the establishment of current regulations, rendering them non-compliant with existing standards.

19

Renovate

Upper layer road to connect new buildings

PR OGRA M

elderly

local residents, nursery staff

university students

foreign students

children aged 6 and above (elementary school students)

children aged 0-5

*UDQGSD·V Studio

8 AM -12 PM

Each house serves different functions and managed by different people, similar to a real neighborhood A house with kitchens and a dining hall managed by local Grandmas, providing a place for Grandmas to spend time with and care for children while the parents work.

Nursery age 0-2

Cafe

A house managed by local grandpas where children engage in creative activities like drawing, sculpting, painting, and crafting under the guidance of the grandpas.

*UDQGPD·V Kitchen

A class for foreign students living at Yokohama International Student House (10 minutes from the site) teach English and other languages to local residents and children.

Children are taught music by university students living nearby

Nursery Age 3-5

&KLOGUHQV· 子供 Dining 食堂

Local Dining Room, Event Space

Most activities take place inside the nursery (children) or the local dining room / event space (local residents) *UDQGSD·V Studio

3 PM

Nursery Age 0-2

Cafe

Language Class

*UDQGPD·V Kitchen

Nursery Age 3-5

Music Class Do-Re-Mi House After School Children Nursery

Local Dining Room, Event Space

After school, children spend time with local elderly, university, and international students. Cafes are popular for activities, with university students doing assignments and others using the space for remote work.

7 PM

Cafe

Individuals from the local community who are not involved with children are also welcome to freely use the space.

20

The space is for elementary school children to spend time after school, doing homework, or taking extra classes taught by university students.

Local Dining Room, Event Space

Since the children have gone home, most activities take place in the community cafeteria and cafes. (university students & local residents)

SOL UTI O N TO E X I S TIN G P R OB L EM (N ON-C O M P LI A NT O L D BU IL D IN GS)

IN TE R A C TION S W ITH IN TH E N E W C OMMU N ITY

In Nishitobe-cho, there are many existing non-compliant buildings, but due to their location away from the road, it is challenging to rebuild them. Therefore, instead of replacing individual buildings, by collectively transforming all existing non-compliant structures, the community can create a new neighborhood environment that meets the standards. This model of neighborhood revitalization can serve as a prototype for areas other than 至 西横 おれんじハウス おれんじハウス 浜駅 Nishitobe-cho. 西戸部保育園 西戸部保育園

Foreign Students

Elderly A place to gather with other elderly residents, so they don’t feel lonely

DURING PROCESS

BEFORE DESIGN PROCESS

県営藤棚団地

水

The health benefit when taking care of children

AFTER PROCESS

水

道

May experience the joy of everyday life

道

道

道

Children University Students

藤棚二丁目東公園

至

Non-Compliant Buildings

Rebuild

21

周辺図 S=1:1000

至

毛

山

野

毛

山

Partial Renovation

横浜留学生開館

0m

10

50

Make friends with people in the neighborhood Gain experience in teaching Earn money etc.

Reuse

横浜留学生開館

藤棚台学童クラブ

50

野

The scope of design

Shared Housings

Build new family in Japan Practice Japanese Language Gain experience in teaching children Earn money from teaching etc.

横浜留学生開館

横浜市立一本松小学校

横浜市立一本松小学校

課題敷地：ヨコハマアパートメントを含む1000㎡程度 横浜市西区西戸部町２丁目２３３１３

課題敷地：ヨコハマアパートメントを含む1000㎡程度 横浜市西区西戸部町２丁目２３３１３

“KNOT”

The entire neighborhood become their learning & playground Learning become more fun & interactive Learn and experience various things from the people in the community

The local area become more lively Building strong community

Local Residents

6(& 7 , 2 1 $ $·

０

10m

1/200

mm 8500 &KLOGUHQ·V Dining

6000

Music Class Do-Re-Mi House

5000

2000

Cafe

1000 GL &KLOGUHQ·V Cooking Class

Kitchen

Aʼ

W E S T E LE VATION V IE W ０

mm 12000 11000 8500 6000 5000

2000 1000 GL

A

22

10m

1/400

1F FLOORPLAN 1/200 10m

+ 6000 Outdoor cafe space

Pl ac e to as k for adv i c e fr om pr ofes s i onal r egar di ng c hi l d c ar e & par enti ng

Libr ar y C afe

C hild-C a r e Suppor t C ente r

+4000

+4500 +3000

C a f e (O p e n f o r l o c a l c o mmu n i t y )

Outdoor Lear ning S pace

+4500

- P a re n t s c a n s p e n d t i me i n t h e c a f e w h i l e c h i l d re n a re p l a y i n g - C a n b e u s e d b y p e o p l e d o i n g re mo t e w o rk - U n i v e rs i t y s t u d e n t s g a t h e r t o g o g ro u p w o rk s , s t u d y, e t c .

+3000

+3800

*U DQ G P D·V K it ch en

+3000

+3000

As a r epl ac em ent of g ra n d p a re n t s t h a t l i v e i n thei r hom etow n, c h i l d re n c a n p l a y a n d l ear n to c ook fr om l o c a l “G ra n d ma s ” 1F : C hi l dr en D i ni ng S p a c e U nder gr ound: Ki tc hen , C h i l d re n c o o k i n g c l a s s

Tatami

+2000 +2000

+2000

N ur ser y R oom (A ge 3-5)

N ur ser y R oom (A ge 3-5)

Tr a di ti ona l S w e e ts S hop

e ac rr Te Can be used for sitting d u ri n g e v e n t s + 0

+1000

+450

+450

C h i l d re n e n j o y c l i mb i n g a n d d e s c e n d i n g , s o t o c re a t e a n e n j o y a b l e s p a c e f o r t h e m, t h e i n t e ri o r o f t h e c h i l d c a re ro o m i s d e s i g n e d w i t h g ra d u a l l y a s c e n d i n g l e v e l s .

Do- Re- M i House +150 +1000

t Ta

am

i

Ma y b e u s e d f o r p ri v a t e e v e n t s

Usage: - A s a m u s i c h a l l to h o l d p e rformances - M u s i c p r a c ti ce - W i t h p a r t i ti on s, th e sp a ce ca n be divided i n t o t h r e e se cti on s. E a ch se ction can be u t i l i z e d a s a ch i l d ren 's mu si c class led by u n i v e r s i t y stud e n ts

23

g in in D e l ca pac Lo S Open at al l ti m es for ev er y one

+0

+300

2F FLOORPLAN +7000

1/200 Heal th Ro o m

Recept io n

O ffi ce + 6000

Gr andpa’s S tudio

A s a r e p l a c e m e n t o f g r a n d p a r e n ts th a t l i v e i n th e i r h o m e to w n , c h i l d r e n c a n p l a y w i th l o c a l “ G r a n d p a s ” .

C hild-C are S upport C enter

+6000

C h i l d r e n c a n l e a r n c a r p e n tr y, d r a w p i c tu r e s to g e th e r, tr y to l e a r n s c u l p tu r e s , e tc .

A fte r s c h o o l fi n i s h e s , E l e m e n ta r y s c h o o l c a n e a t s n a c k s i n th e a fte r - s c h o o l n u r s e r y w h i l e w o r k i n g o n a s s i g n m e n ts a n d s tu d y i n g , u n d e r th e s u p e r v i s i o n o f u n i v e r s i ty s tu d e n ts .

T h e r o o m s c a n a l s o b e u s e d fo r u n i v e r s i ty s tu d e n ts to tu to r th e c h i l d r e n .

2 n d L e v e l S t re e t

+2500

Upper lev e l “ St r e e t ” t h a t c o n n e c t s h o u s e s .

Can be a r o u t e f o r p a r e n t s a n d l o c a l c i t i z e n s t o stroll aro u n d w h i l e e n j o y i n g t h e s c e n e r y a n d watching t h e c h i l d r e n

A f t e r Sc hool N ur s e r y

2 n d L e v e l S t re e t

Children c a n a l s o h a v e f u n f r o m o n e e n d o f the stree t t o a n o t h e r, a n d r u n l o n g d i s t a n c e s Te rra c e

+ 3200 + 2500 M u l t i- p u r p o se a r e a fo r c o m m u n i ty e ve n ts o r m a y b e r e n t e d fo r p r i va te u se

24

05 04

Tangan Pengharapan Childen Dormitory Dormitory for a children learning center in Indonesian rural village

Individual Professional Project | Jan - Oct 2023 Client: Yayasan Tangan Pengharapan | ytp.education@gmail.com Location: Sumba, East Nusa Tenggara, Indonesia

Tangan Pengharapan is a non-profit organization committed to alleviating poverty in Indonesia through the establishment of learning centers in rural areas. I assumed a leadership role in the design of one of their dormitories catering to orphaned children at the learning center situated in Sumba.

Engaging in discussions with remote teachers, I identified the children's needs and challenges in the existing dormitory.

The learning center, currently comprising a school building and a mixed dormitory, faced capacity constraints due to continuous student enrollment.

To address the growing need for space, I worked on the design of a new dormitory exclusively for boys, strategically located adjacent to the existing girls' dormitory (currently mixed dormitory). Over ten months, I focused on creating a cost-effective and functional building, mindful of limited materials and construction techniques. The goal was to expand the learning center's facilities, ensuring a supportive environment for the education and well-being of the children in need.

25

P H OTO C OP Y R IGH T ED TO TANG AN PENG HARAPAN

SITE Situated amidst the natural landscape of Sumba, the site is approximately a 30-40 minute drive from a neighboring city that houses a store specializing in building materials.

RENCANA DENAH

200

150

250

400

400

150

150

150

150

RENCANA DENAH

600

1600

300

E X IS TIN G MIX E D D OR MITORY

S ITE FO R N E W BOYS D OR MITORY

200

150

250

400

400

2150

150

150

150

150

150

200

100

500

200

150

1600

150

SKALA 1 : 100

200

100

500

200

150

2150

SKALA 1 : 400

The new boys dormitory will be constructed directly opposite the existing mixed dormitory, which is intended to be exclusively allocated for girls' use in the future.

EXIST IN G M IXED D OR M ITORY

26

FL OOR PLA N 1 /1 5 0

F R ON T EL EVAT ION 1 /1 0 0

OT H ER PR OPOSED FAC AD E ID EAS The structural plan has been crafted to mirror the design of the existing mixed dormitory situated across from the new dormitory. This design incorporates ventilations, wall openings, and high ceilings to enhance airflow within the building.

*8 ( 6 7 7( $ & + ( 5 · 6 5 220

27

WA S H IN G S PA C E , D RY IN G A R E A

& + ,/' 5 ( 1 · 6 6 78 ' < $ 5 ( $

L I V ING ROOM / M ULT I- PURPOSE AREA

& + ,/' 5 ( 1 · 6 % ( ' 5 220

L I VING ROOM / M ULT I- PURPOSE AREA , S TU D Y A R E A

28

*8 ( 6 7 7( $ & + ( 5 · 6 5 220

297.513 mm

05

Culpedia

Comprehensive branding

Professional Project by Gracia Caroline - HenShu Studio | office@henshu.studio | July - September 2023 Client: Culpedia | contact@culpedia.com Location: Kyoto, Japan

Culpedia is an NPO with a vision to preserve cultural richness that is gradually fading, particularly among the younger generation who show diminishing interest. Recognizing the decline in interest towards cultural heritage, Culpedia is dedicated to combining cultures from various countries. For example, by telling the story of Momotaro from Japan using the traditional Indonesian "Wayang" puppet. Culpedia aims to broaden the awareness of Japanese culture globally while simultaneously increasing interest in local cultures through engaging narratives tailored for the younger audience. Therefore, using cultures as a bridge that connect and link people from various background together.

The current primary focus of their activities revolves around the fusion of Japanese and Indonesian cultures. In assisting them with brand identity creation, I am contributing to their mission of bridging cultural gaps and ensuring the preservation of diverse heritages.

29

L OGO I D E AT I O N P R O C E S S in this phase I created 4 options that I sent to the client as proposals. These options consist of a fusion of unique logo icons and logotypes, each designed to convey specific meanings that represent the core of Culpedia. I created each option in order to offer a comprehensive exploration of visual identity possibilities, providing client with a range of creative choices, and laying foundation for a logo that resonates with Culpedia's core values and message.

CO N C E P T 1

CONCEPT 2

CONCEPT 3

CONCEPT 4

L o go Icon:

Logo I c on:

L o g o Ico n :

L o g o Ico n :

T h e s h a p e o f a “ Wa y a n g ” p u pp e t.

“Wayang” is a traditional form of puppet theater from Indonesia.

An Open Book Represent the name “Pedia” in C u l p e d i a , w h i c h m e a n s “ K n o w l e d g e ”.

S h a p e d l i k e a p e r s o n ’ s f a c e w ea rin g g l a ss e s , t o r e p r e s e n t l e a r n i n g and research

L o go Type: Magnifying Glass R e p r e s e n t “ R e s e a r c h ” a s o n e of Culpedia’s core activity Conversation Bublle R e p r e s e n t “ C o m m u n i c a t i o n , E xc h a n g e ” as Culpedia’s main purpose

30

Open Book “K n o w le d g e ” o r “P e d ia ” C C fo r C u lp e d ia

Book “ Knowl edge” or “ Pedi a”

Conver sat i on Bubbl e “ Communi cat i on” or “ Exchange”

P P fo r c u lPe d ia C & P M e rg in g in to a b o o k to re p re s e n t c u ltu re s m e rgi ng in to o n e

Logo Ty pe: T h e c h a ra c te r "u " c o n n e ct s t he c h a ra c te rs "c " a n d "l."

T h is s y m b o liz e s th a t c u ltur e i s s o m e th in g th a t c o n n e c ts p eopl e.

Gr adi ent Gr adi ent col or s r epr esent cul t ur es mer gi ng i nt o one

L o g o Typ e : Li nk Cul t ur es as somet hi ng t hat connect peopl e

Mi zuhi ki / Jap an ese Kn o t Cul t ur es t hat inter lock and connect Sakura Fl ower A r epr esent at ion of Jap anese cultur e Wayang Pupp et A r epr esent at ion of Ind onesian cultur e

L o g o Typ e : I ndon esian st yle t yp o g r ap h y Usi ng font with cur vatur e gi ves a sense of tr ad ition and cultur e

BRAN D I DE NT I T Y Culpedia's visual identity is a blend of cultural elements, designed to combine both Indonesian and Japanese traditions. The use of dark blue and red as the main colors, serves as a representation of cultural depth and heritage of Japanese traditional colors. The use of dark hues not only evokes a sense of tradition but also emphasizes the profound roots that culture holds. In the final logo, the integration of distinctive elements from Indonesian and Japanese cultures convey a message, of how cultures create connections between people through communication and knowledge sharing. The visual identity not only resonates with tradition, but also embodies the forward-looking approach of passing cultural wisdom to the younger generation, ensuring a connection between the past and the future.

31

06 04

RadVoice

Comprehensive branding

Creative & Art Direction by Gracia Caroline - HenShu Studio | office@henshu.studio | October 2022 - Present Client: RadVoice Indonesia | randy@radvoice.id Location: Jakarta, Indonesia

Established in 2022, RadVoice Indonesia is a Jakarta-based media relations and content writing agency. Since then, RadVoice has worked with numerous organizations, including the multinational healthcare company Baxter Healthcare (Asia) Pte Ltd, the global digital health nonprofit Healthcare Information and Management Systems Society, and the Bali-based Environmental Bamboo Foundation.

In this project, I worked closely with the founder of RadVoice, a journalism practitioner to create a strong visual identity that could best represent the brand, I led my team under HenShu Studio, from end-to-end to create a distinguisable branding, media-quality content and efectively communicate clients' messages across various industries to the Indonesian public.

Our services includes: - Brand Audit - Brand Implementation & Logo Design - Website Design & Development - Social Media Management

32

BR AN D A UDI T We initiated the branding process by conducting an in-depth market research, laying the foundation to determine the direction for developing the RadVoice brand. The strategy was formulated to position RadVoice uniquely, ensuring it stands out and maximizes its potential for success.

33

BR AN D I M P LE M E NTAT ION This phase encompasses the design of the logo and collaterals, transforming the ideas generated in the previous step into visual elements.

The goal is to give RadVoice a distinct identity and a recognizable face that sets it apart.

LO GO S K E TC H E S & PROPOS E D ID E A S

C OL L AT ER AL S Letterhead, enveiope, business card design

Four preliminary logo design choices have been created for RadVoice Indonesia, focusing on a sharp and polished appearance, incorporating elements that symbolize the professionalism associated with the media industry.

F INA L L OGO D E S IGN

b

b

5a a

b

34

b

The primary logo predominantly features a logotype, employing a bold Sans Serif typeface and utilizing two solid colors to convey a sense of strength and formality.

The font is characterized by sharp, straight edges, symbolizing RadVoice's commitment to quality content and professionalism. The use of a bright red color in the logo serves to articulate the brand message of amplifying voices through high-quality content.

WEBSITE DE S I G N & D E VE L OPME N T We developed a company profile website for RadVoice that is consistently refreshed with new blog posts featuring educational content related to the media industry, along with updates on RadVoice's activities and projects. To infuse a youthful, vibrant, and lighter aesthetic into the website, custom-made illustrations were crafted. These illustrations not only enhance the visual appeal but also contribute to a more engaging and descriptive presentation of the content.

35

SOC IAL M E DI A M A NA GEME N T Since its official launch in January 2023, we have been actively supporting RadVoice by generating and supplying social media content. This involvement began with the formulation of monthly content proposals, followed by the design of visuals. The content spans across various formats, including Instagram posts, stories, and the utilization of Instagram Reels. This strategic approach aims to raise awareness among RadVoice's target audience through dynamic and diverse social media engagement.

11:11

36

11:11

07

Caltech Energi

Comprehensive Branding, Website Design & Development, Office Interior

Creative and Art Direction by Gracia Caroline - HenShu Studio | office@henshu.studio | February - July 2023 Client: PT Caltech Energi Prima | mulyadi@caltechenergi.com Location: Jakarta, Indonesia

PT Caltech Energi Prima is a company specializing in providing reliable utility solutions for power plants, heat generators, burners for boilers, and championing green initiatives such as solar PV power plants, green mobility, and eco-friendly wastewater treatment.

The project aimed to create a visual identity aligning with Caltech Energi Prima's professional utility image while maintaining a modern appeal. I achieved this by blending sleek design with vibrant illustrations representing their services, applying a simple and modern look for the logo design. I led my team under HenShu Studio to design the branding materials, including marketing collateral, to reflect professionalism while captivating a broad audience. The result is a cohesive and impactful visual identity, reinforcing the company's dedication to cutting-edge, eco-friendly solutions in the utility sector.

Services for Caltech: - Logo Design & Brand Identity - Stationery Design - Website Design - Office Interior Design

37

LOGO DE S I G N This phase involves designing the logo as the face of the company Caltech Energi Prima, conveying its commitment to green and renewable energy. The chosen colors symbolize transformation and new energy, striking a balance between a youthful, modern appearance and maintaining a professional look for Caltech.

LO GO S K E TC H E S & P R OPOS E D ID E A S

F IN AL L OGO D ESIGN

“Leaf” Green Energy “Sun” Source of Energy A continuous cycle of energy

Option 1 employs a corporatestyle font for the logotype, enhancing the brand's formality, corporate identity, and modern aesthetic.

Option 2 utilizes small capital letters and a sleek, rounded font, projecting a modern, youthful, and fresh appearance for the company.

“Leaf” Green Energy “Sun” Source of Energy Power On A continuous cycle of energy

Option 3 features a modern, rounded font, and introduces a unique element with a strikethrough in the word "Cal." This line symbolizes the equator, reflecting Indonesia's location and the abundance of natural resources for green energy.

38

Option 4 employs a corporate-style font with a bold emphasis on "CAL" and a lighter font for "Tech." This design reflects the origin of the name "Caltech" as an acronym from the client's children's names.

39

BR AN D I T E M S & S TAT ION ERY D ES IGN In this phase, the focus is on designing essential corporate items such as letterheads, invoices, business cards, envelopes, and more.

These materials will collectively contribute to a cohesive and professional brand identity for Caltech.

40

WEBSITE DE S I G N & D E VE L OPME N T We created a company profile website for Caltech, integrating illustrations to showcase its services and infuse a modern touch, ensuring it stands out from typical machinery-related business websites and exudes a more youthful vibe.

41

OFFICE INTERIOR

42

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44

SELECTED WORKS BY GRACIA CAROLINE IGNATIUS

THANK YOU

PORTFOLIO