Bobcat & Griz Banking

DIGITAL CAMPAIGN // BOBCAT & GRIZ BANKING First Interstate Bank Visit bobcatbanking.com and grizbanking.com for more.

WHAT WE DID...

Updated layout, imagery, subject lines, snippets, and send frequency of emails. Updated copy, imagery, and usability of the Bobcat Banking and Griz Banking web pages.

Welcome to Griz Banking.

Learn more about your benefits at grizbanking.com GRIZBANKING.COM

25% OFF

FREE food, drinks, and spirits.

Griz Gear The UC Bookstore on Needatdirections?

Click here. game day. 10% off any other day.

Monte photography by Lido Vizzutti

WELCOME EMAIL // GRIZ BANKING

Art Direction and Content: Grace Lahey Sent to all new memebers within one week of sign-up.

You’re invited.

Flash your Griz Banking card for exclusive access to the coolest party in town.

You’re invited.

CLICK TO LEARN MORE

Flash your Griz Banking card for exclusive access to the coolest party in town.

CLICK TO LEARN MORE

BASKETBALL EVENT EMAIL // GRIZ BANKING

Art Direction and Content: Grace Lahey

“We’ve got the VIM!”

FULL LAYOUT // BOBCAT BANKING

Know someone that needs a Bobcat Banking Card?

Food, prizes, and a whole lot of football.

Tell us what you think about the program.

SEND THEM A LINK >

TAILGATE SCHEDULE >

TAKE THE SURVEY >

Art Direction and Content: Grace Lahey and Cody Brockel

2015: (Pre-Redesign)

2016: (Post-Redesign)

Unique Open Rate*: 28.9% Click-to-Open Rate*: 1.2%

Unique Open Rate*: 49.8% Click-to-Open Rate*: 26.3%

*Banking industry averages for Unique Open Rate and Click-to-Open Rate are 22-25% and 10-15%, respectively.

EMAIL STATISTICS // BOBCAT BANKING

Analysis: Cody Brockel, Brittany Cremer, and Grace Lahey Sources: Smart Insights, Mail Chimp, HubSpot

WEB DESIGN // GRIZBANKING.COM

Art Direction and Content: Grace Lahey Online account opening. Updated imagery, updated copy.

THANK YOU