S/S 17 – Digital Wave
The target audience is for women and younger women.
DIGITAL WAVE
Wet-look gel and highshine surfaces are a big part of this trend. Hair is scraped back with a drenched look while fabrics are patent, glossed and often have a technical, reflective feel.
Stripes are back in trend as new nautical sees the traditional Breton stripe prints deconstructed and pieced together in a modern, unexpected way, as the classic look steps up a notch and takes on a glossier feel. Accessories are big, bold and quirky with bright eye makeup.
The colour is infused with the look and feel of the digital age , classic 1980s tones will return, and black plum will emerge as a key tone. Electric magenta, jelly bean green, hot pink and machine red will get things off to a bright start. old shoreline blue and horizon yellow are introduced as accents.
Nightlife was the excess and glamour of the era inspire acid leopard prints that work perfectly in the 1980s , animal prints are clashing and hallucinogenic.