霖島超級市場刊物

走進雲林，找回農業與人之間的關係。 Walk into Yunlin and find the relationship between agriculture and people.

好的天氣，好的農作物 Good weather, good crops

Table Of Contents 前言 /Preface

01 02

設計前期 數據分析 / data analysis 資料盤點 / data inventory

主題定位 主題名 / subject name 動機 / motivation 目的 / purpose

03

主題方向 方案 1/

產地到餐桌 x 尋根溯源

方案 2/ 產銷包裝的新想像 方案 3/ 全新的蔬菜品牌

前言 踏上雲林最真實的感受 廣闊的平原、和徇的暖陽、緩慢的步調是許多人對雲林的第一印象，從名字 上也給人一股溫柔舒適感，然而在實地踏查後卻徹底顛覆我們的想像，毒辣 的烈日刺激著肌膚、溼透的後背帶來黏膩不適感，在這樣情況下，手上動作 從未緩下的農民、採菜工人們，讓我們不禁懷疑，我們真的認識過雲林嗎 ?

Design early stage

設計 前期

為什麼雲林是農業大縣 ? 由濁水溪、新虎尾溪、北港溪 3 條河流默默灌溉的雲林縣，擁有因 濁水溪沖積而成的平原、從合歡山上所挾帶下來的礦物質，提供了 這塊土地豐厚的養分，搭配上溫暖的氣候，形成最適合農業發展的 樣貌，而這正是上天送給雲林最珍貴的禮物。

Data analysis data analysis

77,047 230,00 1,128,8 農業面積佔雲林總面積數 1/2

農業人口數佔雲林總人口數 1/3

蔬菜產量大概佔全國的 1/3

Agricultural area accounts for 1/2 of the total area of ​​Yunlin

The agricultural population accounts for 1/3 of the total population of Yunlin

Vegetable production accounts for about 1/3 of the country

蔬菜總收穫面積 -77,047 公頃 蔬菜的收穫面積就占了全縣的一半，使雲林成為全 國蔬菜主要供應縣市之首，並擁有影響台灣蔬菜市 場價格的實力，由此可知雲林對臺灣蔬菜的重要地 位舉足輕重。

雲林縣總人口數 674,622，農業人口約 230,000 身為農業大縣的雲林也面臨著人口老化的問題， 農委會積極協助青農回鄉耕作，除了希望藉由青 農帶動雲林農業發展外，更是為這片土地注入新

雲林一年的蔬菜產量 -1,128,763 公噸 全國超過 1/3 的蔬菜出自雲林，如此龐大的生產 量，讓雲林有著蔬菜王國之稱。

Total vegetable harvest area-77,047 hectares Yunlin County covers an area of ​​about 129,100 hectares, of which the harvest area of ​​vegetables accounts for half of the county, making Yunlin the top vegetable supplier in the country and has the power to influence the price of Taiwan’s vegetable market. Lin plays a decisive role in the important position of Taiwanese vegetables.

The total population of Yunlin County is 674,622 Approximately 230,000 agricultural population As a large agricultural county, Yunlin is also facing the problem of an aging population. The Council of Agriculture actively assists young farmers in returning to their hometowns to farm. In addition to hoping to use the young farmers to drive the development of Yunlin's agriculture, it also injects fresh energy into this land. .

鮮的能量。 Yunlin's annual vegetable production-1,128,763 metric tons More than one-third of the country's vegetables come from Yunlin. Such a huge production volume makes Yunlin known as the kingdom of vegetables.

Correspondence between towns and cities

1 市

640 斗六市 主要 - 絲瓜

14

649 二崙鄉

634 褒忠鄉

638 麥寮鄉

主要 - 小白菜

主要 - 蘆筍

主要 - 結球萵苣

鄉

643 林內鄉

631 大埤鄉

647 莿桐鄉

主要 - 茄子

主要 - 芥菜

主要 - 青江白菜

648 西螺鎮

652 水林鄉

653 口湖鄉

646 古坑鄉

主要 - 青江白菜

主要 - 蒜頭

主要 - 龍鬚菜

主要 - 麻竹筍

655 元長鄉

636 臺西鄉

主要 - 青花菜

主要 - 蘿蔔

654 四湖鄉

637 崙背鄉

主要 - 大蒜

主要 - 苦瓜

5

632 虎尾鎮

630 斗南鎮

主要 - 大蒜

主要 - 絲瓜

鎮

633 土庫鎮

651 北港鎮

主要 - 蒜頭

主要 - 蒜頭

Flow Description

step1. 栽種幼苗

step2. 分發給農民種植

step5. 運輸到批發市場

step3. 農民採收

step6. 透過裝箱運到超市

step4. 農民裝箱

step7. 消費者購買

一般大眾比較熟悉的是農夫辛苦種植，但經過實地踏查整條產業鏈才發現，過程沒有我們想像的容易，市場裡 一顆顆隨處可見的蔬菜，都是由許多人的心血而來的，從守護幼苗不被蟲咬的育苗場、烈日下辛苦栽種的農夫 及採菜工，一直到天未亮就四處奔走的批發商，在這過程中每一個人都是不可或缺的。

育苗場 蔬菜的幼苗時期是最需要保護的，一株 一盆確保蔬菜可以得到適量的營養，環 境溫度須隨時管控，天氣過熱時就開始 灑水降溫還需撥放老鷹的聲音防止鳥類 偷吃幼苗。

裝箱 為了減少曝曬的時間，從清晨天未 亮就開始上工，在採收的同時直接 做分級的動作，一箱箱扎實的蔬菜 運上卡車後，直接將最新鮮的蔬菜 送往批發市場販售。

農民採收種植 頂著烈日彎著腰，汗水並未像想像中的滴 落在土裡，因為怕曬傷，所以大部分的伯 伯阿姨都會把自己包緊緊，汗水直接被衣 物吸收，溼透的衣服貼著肌膚，悶熱的不 適感，讓踏查半日的我們都快忍受不住， 然而這卻僅是他們的日常。

育苗場

裝箱

農民採收種植

批發市場 西螺果菜批發市場，全台一半以上的蔬菜都會聚集 在這裡，從清晨到傍晚來來往往的卡車從未停下， 在這裡一件就是一箱，一輛輛大型卡車在市場穿梭， 以這裡為中心，將新鮮蔬菜快速的輸送到各個市場、 量販店、餐廳、小吃店等。

市場 日常最容易取得蔬菜的地方，從市場一把一把買回 家，經過烹調就成了餐桌上那平凡而美味料理。

批發市場

市場

Logistics box

9,800

萬個

物流箱種類繁多、原料仰賴進口、紙箱短缺 國內蔬菜產量大概是 280 萬公噸 / 年，換算下來年所需紙箱約 9,800 萬個，目前市面上的蔬菜物流箱， 光是同種蔬菜就有許多不同版面、尺寸，這也導致造紙廠、印刷廠需要不斷換版重新製造，不但耗時、 也容易造成供貨效率不佳，影響最明顯的就是像是空心菜、菠菜、青江菜等的短期葉菜類，只要收成 後晚送出一天，就會增加農產品的耗損。 加上台灣紙漿大多仰賴進口，在成本方面容易隨著國際價格起伏，像是近期因疫情導致紙漿的價格、 國際運費調漲、製造業回流等因素，導致國內紙箱短缺的現況。 There are many types of logistics boxes, raw materials rely on imports, and carton shortages The domestic vegetable output is about 2.8 million metric tons per year. When converted, the annual demand for cartons is about 98 million. The vegetable logistics boxes currently on the market have many different layouts and sizes for the same vegetable. This also leads to paper mills and printing plants. The need to constantly change versions and re-manufacture is not only time-consuming, but also prone to poor supply efficiency. The most obvious impact is short-term leafy vegetables such as water spinach, spinach, and qingjiang vegetables. As long as they are sent out one day after harvest, they will increase the amount of agricultural products. Depletion.

In addition, Taiwan's pulp mostly relies on imports. In terms of cost, it is easy to fluctuate with international prices.

Factors such as the recent increase in pulp prices due to the epidemic, the increase in international freight rates, and the return of manufacturing industries have led to a shortage of domestic cartons.

Logistics box

瓦楞紙的構造 瓦楞紙是由「面紙」和「芯紙」兩種原紙裱褙貼合而成。由於面紙在外層，又稱為「表紙」；芯紙則因為其形狀加工處理呈波浪狀，又可稱「浪紙」。 由於瓦楞紙獨特的構造設計，具有足夠的強度可以保護產品，同時十分輕薄，便於攜帶運送，是目前各個產業用來運送、包裝產品時最主要的包材之一。 The structure of corrugated paper Corrugated paper is made by laminating two kinds of base paper, "face paper" and "core paper". Because the facial paper is on the outer layer, it is also called "cover paper"; the core paper is wavy because of its shape and processing, and it can also be called "wave paper." Due to the unique structural design of corrugated paper, it has enough strength to protect the product, and at the same time it is very thin and easy to carry and transport. It is currently one of the most important packaging materials used in various industries to transport and package products.

圖樣分析

資訊分析

材質

單色剪影

菜名 產地 標語

雙色剪影

等級 規格 淨重 收貨人

內銷 / 三層 A 楞，厚度約 5mm 外銷 / 五層 AB 楞， 厚度約 8mm

單色寫實

出貨人 出貨地址 供應代號 品牌口號

育苗場員工

採菜工

" 挑這個眼睛要利，如果有看到一盆裡超過一株的，就要把

" 在那邊拉 ~"

它挖起來移植到另一盆，不然會營養不良長不大。"

因為在廣闊的田裡，彼此溝通都需要拉大嗓門才行，除了炎

阿姨邊分享她的經驗，手裡的動作卻也沒停下，銳利的眼睛

熱的天氣外，長時間的彎腰對腰部也造成很大的負擔，現場

掃瞄著每一盆幼苗，時而帶著慈愛的眼神注視著它們，就像

的採菜工平群年齡大約都落在 50~60 之間，從這裡也體現了

對待自己小孩一樣。

農業人口老化的問題。

Nursery staff

Vegetable picker

"Pick this eye for profit. If you see more than one plant in one pot, you

"Pull over there~"

have to dig it up and transplant it to another pot, otherwise it will become

Because in the vast fields, communication with each other requires a louder

malnourished and not grow up."

voice. In addition to the hot weather, long-term bending also causes a

The aunt shared her experience, but the movements in her hand did not

great burden on the waist. The age of the pickers on the scene is about 50~

stop, her sharp eyes scanned each pot of seedlings, and sometimes looked at

Between 60, this also reflects the problem of aging agricultural population.

them with loving eyes, just like treating her own children.

空心菜農民

批發市場攤販

" 洗地下藥菜一定會比較漂亮啊，只是這樣藥檢過不了，吃

" 以前都是早上 4、5 點大批的賣完就沒有了，但現在賣不

了也對身體不好 "

完只好等到 7 點後改成零售，不然放隔天就不新鮮了 "

選擇跟農產合作社簽約契作的伯伯，為了符合產銷履歷的標

有著 30~40 年販菜經驗的阿伯，講起賣菜經驗眼底滿是對蔬

準，對於蔬菜的用藥有一定的控管，在採收前 10 天絕對不

菜的情感與自信，與被市場車潮推著走的我們相比，這裡就

灑農藥，為的就是留給蔬菜一段代謝藥物的時間，這樣的種

像他家廚房一樣從容自在。

出來的蔬菜也比較沒有農藥殘留。

農民穿著

Vegetable picker

Vegetable picker

"Pull over there~"

"Pull over there~"

Because in the vast fields, communication with each other requires a louder

Because in the vast fields, communication with each other requires a louder

voice. In addition to the hot weather, long-term bending also causes a

voice. In addition to the hot weather, long-term bending also causes a

great burden on the waist. The age of the pickers on the scene is about 50~

great burden on the waist. The age of the pickers on the scene is about 50~

Between 60, this also reflects the problem of aging agricultural population.

Between 60, this also reflects the problem of aging agricultural population.

全副武裝上戰場 ! 炎炎夏日的農田就是農夫的戰場，如何與毒辣的陽光對 抗，這些農人早已研究出心得來，保護臉的面罩、以防被 泥土弄髒的工作服是基本配備，輕薄的防曬背心袖套，讓 他們在這場戰爭中盡可能地保持涼爽，一頂斗笠不夠，還 需綁上一塊布阻擋烈日從側邊的襲擊，防止割傷的手套搭 配上止滑雨鞋，一層層的裝備都是他們長期務農所獲得的 經驗，才能為我們留下一把把新鮮的蔬菜。

工欲善其事，必先利其器 曳引機、插秧機、自動施肥機等農業機具在農田上是最 帥氣的存在，為了因應不同使用需求、農田大小而發展 出各式各樣的機型。像是在這次踏查中我們就發現一台 由插秧機改裝成的載貨運輸車，跟坦克車一樣的履帶， 讓他能在崎嶇不平的農田上自由奔行，加大的載貨平台 可以一次運送更多箱到平地上，像這樣的改裝農機是農 村漸漸發展出的特別景象。

Topic Targeting

主題 定位

霖島 lim tou 用雲林縣的閩南語羅馬拼音 Hûn-lîm-koān 發想連結到「恁兜」，就像在你家菜園的親切感，以及雲林蔬 菜新鮮的意象，除了順口、好念，能快速連結到雲林以外，羅馬拼音的使用也讓名稱更具有特色、國際化。

Lim tou Use the Hokkien Roman pinyin Hûn-lîm-koān in Yunlin County to connect to "Xundou", just like the intimacy of your vegetable garden and the image of fresh Yunlin vegetables. In addition to being smooth and sweet, you can quickly connect Outside of Yunlin, the use of Roman pinyin also makes the name more distinctive and international.

動機 為什麼選擇雲林蔬菜 ? 蔬菜與我們的生活最靠近，卻很少有人了解，它是如何來到我們面前的，全台灣的蔬菜幾乎都會經由雲林，再進入各 地的市場中，在這裡可以觀察到最完整的蔬菜產業生態，從育苗場、農民栽種、採收、大量批發、小量販售，一個個 環節全都聚集在這裡，我們決定踏上這塊土地，與它來場深度交流。

與生活息息相關

最完整的蔬菜產業鏈

台灣蔬菜最大的集散地

Why choose Yunlin Vegetables?

Vegetables are the closest to our lives, but few people understand how it came to us. Almost all of Taiwan’s vegetables will pass through Yunlin and then enter the markets everywhere. Here you can observe the most complete vegetable industry. Ecology, from seedling farms, farmers planting, harvesting, wholesale wholesale, and small sales, all the links are gathered here. We decided to set foot on this land and have in-depth exchanges with it.

Closely related to life

The most complete vegetable industry chain

Taiwan's largest distribution center for vegetables

目的 雲林是多數人對台灣蔬菜的第一印象，在農業發展悠久的歷史中，得天獨厚的地理環境，及豐富的物產，一直都是在 地人引以為傲的資源，隨著時間早已形成深不可見的農業底蘊。 找出傳統農會、地方品牌還沒完全做到的部分，透過實地踏查尋找可以超越或深化的地方，像是不注重品牌、美學形 象等，希望可以透過這次的計畫，將這股豐厚的底蘊逐漸催化，重新和大眾溝通雲林這個地方的人事物，讓未來雲林 蔬菜充滿更多想像。 Yunlin is most people’s first impression of Taiwan’s vegetables. In the long history of agricultural development, the unique geographical environment and rich products have always been a source of pride for the locals, and it has long been formed over time. Invisible agricultural heritage.

Find out the parts that traditional peasant associations and local brands have not fully achieved, and look for places that can be surpassed or deepened through on-site inspections, such as not paying attention to branding, aesthetic image, etc., and hope that through this project, this richness can be improved. The background of Yunlin gradually catalyzed, re-communication with the public about people and things in Yunlin, so that Yunlin vegetables will be full of more imagination in the future.

Logo type development process

Design elements

雲 雨水灌溉 Rainwater irrigation

+ 雲林縣

蔬菜

林

vegetables

恁兜 ( 你家 ) 溪流 濁水溪 / 新虎尾溪 / 北港溪 stream

以雲林得天獨厚的地理環境作為視覺元素，將河川、雨水、 農田的意象融入標誌設計中，標誌本身採甲骨文的形式呈現， 文字是最早用來溝通的方式，我們以蔬菜品牌的角度切入， 重新和大眾溝通雲林這個地方的人事物。 Taking the unique geographical environment of Yunlin as a visual element, the images of rivers, rain, and farmland are integrated into the logo design. The logo itself is presented in the form of oracle bone inscriptions. The text is the earliest method of communication. We cut it from the perspective of the vegetable brand.

Communicate with the public about people and affairs in Yunlin.

Zhuoshui Creek / Xinhuwei Cree / Beigang Creek

霖島

農具 farm tools

Logo type Permutations

Color plan

Clear green

Sunshine green

RGB:163 214 202

RGB:203 227 174

CMYK:40 0 25 0

CMYK:25 0 40 0

Main color

Auxiliary color

Calm black

Pure white

RGB:62 58 57

RGB:255 255 255

CMYK:0 0 0 90

CMYK:0 0 0 0

Auxiliary color

Auxiliary color

將花椰菜壯碩的外型想像成雲林地圖，看似柔軟的土地，卻藏著穩如磐石的農業根基，一朵朵茂盛的花菜團結一心向外發展，就 像是那 1 市 5 鎮 14 鄉的人們，共同努力將雲林推廣出去。流線性的文字符號像是蔬菜隨著微風起浪的模樣，而雲林也在這當中逐 漸茁壯成長。

雲林縣大多講閩南話，所以鄉鎮的標示上選擇使用羅馬拼音，在創造新想像的同時也保留住在地文化的特質。 Imagine the sturdy appearance of cauliflower as a cloud forest map. The seemingly soft land hides a rock-solid agricultural foundation. The lush flowers of cauliflower are united and developed outwards, just like those 1 city, 5 towns and 14 People in the township work together to promote Yunlin. The streamlined text symbols resemble the appearance of vegetables rising with the breeze, and Yunlin is also gradually growing up in it.

Most of Yunlin County speaks the Southern Fujian dialect, so Roman pinyin is chosen for the label of the township, which creates new imagination while also retaining the characteristics of the local culture.

Subject direction

主題 方向

plan 1

產地到餐桌 x 尋根溯源 溝通對象 一般消費者

問題 食安意識逐漸抬頭，越來越多人追求吃得健康，但除了連鎖超市、量販店的蔬菜具有完整產銷履歷外， 在一般傳統市場或是外食餐廳，很難知道吃下肚的蔬菜來源。

解決方案 全台將近 1/3 的蔬菜都來自雲林，為了將農產以最新鮮的狀態輸送到全台各地，在當地有著最完整的蔬菜產業鏈，透過實地踏查一路從傳 統市場、蔬菜批發市場、產地最後到培育蔬菜的育苗場，將每一關的人員、蔬菜狀態、運輸方式、環境 ... 等，作為整體視覺重點，製作一 系列蔬菜溯源之旅的四張海報。

視覺外觀設計 四張海報以蔬菜為主體，再從主軸中發散出育苗場、產地、批發市場、傳統市場四個地域，從中探究食材的源頭，增加一般消費者的安心感。

Communicate with Consumers in supermarkets and mass merchandisers problem Most vegetables will be repackaged in plastic bags after entering the mass merchandise store, causing waste solution In this era of gradual scarcity of resources, green consumption has become an international trend. With the core of reducing the use of plastic bags, consider which vegetables can be sold without single-portion packaging. Take inventory of single-portion packaging and box packaging. The advantages and disadvantages of the open display box, adding these advantages to make consumers more willing to buy and move towards green consumption together.

運用漫畫的排版方式去呈現育苗場運作 的狀態，讓觀看者更能了解蔬菜從無到 有的生產程序。

plan 2

產銷包裝的新想像 溝通對象 農民、批發商 ( 第一線販賣者 )

問題 蔬菜種類、尺寸沒有經過整合，一種蔬菜可能有好幾款紙箱，紙廠需重新換版導致印刷耗時、二次回收利用的機率不高，導致紙材的浪費。

解決方案 盤點雲林地區所有的蔬菜種類，依照外觀、食材本身特性去分類，定義出 3 種不同尺寸、相似結構的物流箱，重新梳理箱外的資訊，讓同一尺寸的物流箱可以適用於多種蔬菜， 在外觀上使美感達到統一性，同時也能保持通用性，希望透過這樣的改革，使物流箱的使用上可以更加友善環境，同時具備永續發展的意味。

視覺外觀設計 參考市面上常見的蔬菜紙箱尺寸，重新制定的規格 後續會依據紙箱的容積，去計算每一樣蔬菜可以裝的數量與重量 500*350*420mm= 適合蔬菜本體較硬不怕擠壓，加高的箱體讓每一箱可以放的數量較多，例如高麗菜、胡蘿蔔、竹筍、南瓜等 600*400*280mm= 適合較不耐壓的葉菜類，長形的箱體可以放下如空心菜、茄子等蔬菜

450*300*180mm= 適合體積單位較小、批發數量少的蔬菜，例如碗豆、玉米筍等 目前傳統物流箱上的符號過於工業、視覺感很硬，希望轉換成單色印刷，搭配上影像網點的手法，不但減少油墨的印刷、降低紙箱成本，也可以使符號帶有農 業較柔性的風格，同時提升物流箱的質感。 Communicate with Farmers, wholesalers (first-line sellers) problem The types and sizes of vegetables have not been integrated, so that the carton printing is time-consuming and the probability of secondary recycling is not high, resulting in waste of paper. solution Inventory all the types of vegetables in the Yunlin area, classify them according to the appearance and the characteristics of the ingredients themselves, define three logistics boxes of different sizes and similar structures, and reorganize the information outside the boxes, so that the logistics box of the same size can be applied to a variety of vegetables. In terms of appearance, the aesthetics can be unified while maintaining versatility. It is hoped that through such reforms, the use of logistics boxes can be more friendly to the environment, and at the same time have the meaning of sustainable development.

Visual design Refer to the common vegetable carton sizes on the market and re-formulate the specifications Later, we will calculate the quantity and weight of each vegetable according to the volume of the carton.

500*350*420mm=Suitable for vegetable bodies that are harder and are not afraid of squeezing. The heightened box allows a larger quantity of each box, such as cabbage, carrots, bamboo shoots, pumpkins, etc.

600*400*280mm=Suitable for leafy vegetables that are less resistant to pressure. The long box can hold vegetables such as water spinach, eggplant, etc.

450*300*180mm=Suitable for vegetables with small volume units and small wholesale quantities, such as bowls of beans, bamboo shoots, etc.

At present, the symbols on the traditional logistics boxes are too industrial and have a very hard visual sense. I hope to convert to monochrome printing, with the method of image dots, which not only reduces the printing of ink and reduces the cost of cartons, but also makes the symbols have a more flexible agricultural style. , While improving the texture of the logistics box.

立體圖

左右面

前後面

500*350*420mm

350*420mm

500*350mm

600*400*280mm

400*280mm

600*280mm

450*300*180mm

400*280mm

600*280mm

plan 3

全新的蔬菜品牌

溝通對象 一般消費者

問題 台灣蔬菜最大產區、農業大縣、台灣糧倉，這些大概是許多人對於雲林縣的定義，但這塊土地隨著時間的歷練，其實早已擁有深厚的農業底蘊， 而這也成為雲林發展的重要基石。

解決方案 身為嘉南平原上最主要的農作物供給地區，在相似的地理環境中孕育出了各式各樣的蔬菜，形成擁有共通點卻又各自帶有特色的物產文化。 你知道平時吃的蒜頭有 9 成來自雲林嗎 ? 或是原來台灣也有出產美生菜 ? 平時看的到的蔬菜在雲林幾乎都有耕種，希望以農業大縣的角度去 訴說，幫雲林縣創造一個全新的蔬菜品牌，讓大眾重新認識雲林。

Communicate with General consumer problem Taiwan’s largest vegetable producing area, a large agricultural county, and Taiwan’s granary. These are probably the definitions of Yunlin County by many people. However, over time, this piece of land has already possessed profound agricultural heritage, and this has become the development of Yunlin. Important cornerstone of solution As the most important crop supply area on the Jianan Plain, various kinds of vegetables have been bred in a similar geographical environment, forming a product culture that has common points but each has its own characteristics. Do you know that 90% of the garlic you usually eat comes from Yunlin? Or did Taiwan also produce American lettuce? Almost all the vegetables you see are cultivated in Yunlin. I hope to tell from the perspective of a major agricultural county to help Yunlin The county has created a brand new vegetable brand to let the public re-recognize Yunlin.

輔主色

主色

西螺紅 / 西螺大橋 R219 G84 B67 C10 M80 Y70 K0

陽光綠 / 吸收陽光的滋潤 R203 G227B174 C25 M0 Y40 K0

設計理念

主標：BENGIN FROM O 副標：從林開始

純白 / 單純簡單 給予安心感

R163 G214 B202

C0 M0 Y0 K0

C40 M0 Y25 K0

O 是一個起點，同時象徵著雲林，也代表蔬菜的起源從雲林開始。 而透明水珠與雲的質地形成的透明粒狀感 代表早晨在蔬菜葉面上露珠與雲之中的通透感。 design concept Main standard: BENGIN FROM O Sub-standard: starting from Lin O is a starting point and symbolizes Yunlin. It also represents the origin of vegetables from Yunlin.

And the transparent grainy feeling formed by the texture of transparent water droplets and clouds Represents the transparency of dew and clouds on vegetable leaves in the morning.

清澈綠 / 由河川和雨水灌溉而成

R255 G255 B255

沉穩黑 / 建立穩重的信任感和形象 R62 G58 B57 C0 M0 Y0 K90

雲林其實比你我想像之中還來的更多， 讓我們運用新的視角去看待這塊「寶地」。

透過俯視來觀看雲林這塊土地，會發現原來我們平時吃的蔬菜 都是由這裡種植生產的，而其實這背後又擁有著許多小故事。

Yunlin actually came more than you and I imagined, Let us look at this "treasure land" from a new perspective.

Looking at the land of Yunlin from the top, you will find that the vegetables we usually eat are grown and produced here, but in fact, there are many short stories behind this.

No.25

組 長

陳曉郁

何迦妤

鄭雅琪

謝晴慧

企劃書 / business proposal

文案 /copywriting

視覺設計 /visual design

視覺設計 /visual design

金費支出 / Gold expenses

攝影 / photography

簡報 /PPT

採訪 /Interview

攝影 /photograph

剪輯 / shoot a video

提報 /report

張婷雅

組 員