GO TEXAN Pavilion Sponsorship Packet

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Celebrate Your Lone Star Pride in the

GO TEXAN PAVILION at the State Fair of Texas®

2 0 24 SPONSORSHIP OPPORTUNITIES

TEXAS DEPARTMENT OF AGRICULTURE


THE GO TEXAN PAVILION AT THE STATE FAIR OF TEXAS Formerly known as the Food and Fiber Pavilion, the Texas Department of Agriculture hosts Texas makers, associations, and businesses in the 30,000 square foot GO TEXAN Pavilion all 24 days of the State Fair of Texas. Whether your business is big or small, join us for our largest outreach event of the year. We have opportunities to sell product, advertise or become a sponsor! This comprehensive packet contains all you need to know about the GO TEXAN Pavilion at the State Fair of Texas. To participate you will need be an active participant in the GO TEXAN program. If you are not sure if your account is active or need help accessing it, e-mail GOTEXAN@TexasAgriculture.gov for assistance.

This year GO TEXAN is celebrating 25 years of promoting Texas products! Since 1999, GO TEXAN has proudly connected Texas-based businesses with consumers all around the world. We invite you to celebrate this milestone with us this year inside the GO TEXAN Pavilion at the State Fair of Texas.


 Join us 

S E P T E M B E R 2 7 - O C T O B E R 20

2024 STATE FAIR OF TEXAS in the

GO TEXAN PAVILION Put the marketing power of Texas and the State Fair behind you.

®


GO TEXAN PAVILION BY THE NUMBERS During the Fair’s 24-day run, the State Fair of Texas welcomes more than 2 million people through the gates.

2023 ATTENDANCE

2,341,449* VISITORS to the State Fair of Texas

»

~234,000 VISITORS to GO TEXAN Pavilion

$1,070,362

» SALES REVENUE

from GO TEXAN Pavilion

GO TEXAN GENERAL STORE

Number of items sold

66,859

AVERAGE STORE TRANSACTION

$8.00 *2023 numbers based on State Fair of Texas published data


2024 SPONSORSHIP LEVELS The State Fair of Texas® is a spectacular showcase of exhibits, shopping, live entertainment, food, and competition presented each fall, all located just two miles east of downtown Dallas inside historic Fair Park. The GO TEXAN Pavilion continues to be a cornerstone of the State Fair of Texas. Sponsoring the GO TEXAN Pavilion provides a company with on-site branding, exposure and the opportunity to reach more than 200,000 fairgoers who enter the pavilion through face-to-face interaction and activation over the course of 24 days. Sponsorship provides custom opportunities to engage with fair goers throughout the Pavilion.

2024 SPONSORSHIP LEVELS

DIAMOND

PLATINUM

GOLD

SILVER

BRONZE

ALUMINUM

$50,000+

$25,000-$49,999

$20,000-$24,999

$15,000-$19,999

$12,000-$14,999

$5k-$11,999

Naming Rights to a Sponsored Item

1-Day Admission Passes

50

50

25

15

10

5

Access to Unloading Pass

1

1

1

1

1

1

BENEFITS

*All passes are subject to availability and you may be required to pick up passes daily at will call.


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GO TEXAN PAVILION

DIAMOND SPONSOR $50,000

1 AVAILABLE

Presenting recognition for the GO TEXAN pavilion Exclusive naming rights to the pavilion and the opportunity to reach fairgoers who enter the pavilion through face-toface interaction and activation

4 Recipe placements in the recipe books 1 40'w x 8'h outdoor banner on the pavilion north entrance Logo recognition on the 16' south entrance banner

2 Co-branded ceiling banners on the interior 1 Door decal on the store contractor door 2 Advertisements on pavilion maps Back cover ad on each recipe book Distribution of industry coloring pages all 24 days of fair Discounted exhibit space

4 Boosted social media posts and digital map & guide listing Logo inclusion on banners, recipe book, store bags and billboard Logo placement on GO TEXAN website SFT event page


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GO TEXAN STORE

PLATINUM SPONSOR $25,000

1 AVAILABLE

Presenting recognition for the GO TEXAN store Exclusive naming rights to the 8,000 square foot retail space in the pavilion where GO TEXAN partners promote and sell their Texas made products Logo placement on 21' exterior wall graphic at north 1 entrance Logo inclusion on banners, GO TEXAN store signs, recipe book, store bags and GO TEXAN website's SFT event page

2 Recipe demos for the GO TEXAN store video loop 2 Recipe placements in the recipe book 1 Advertisement on one pavilion map 1 Coupon distribution with every purchase Premium GO TEXAN store shelf space

4 Social media posts and digital map and guide listing


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GO TEXAN PAVILION

GOLD SPONSOR A $20,000

1 AVAILABLE

Exclusive naming rights to the GO TEXAN demo area Logo on benches Exhibit space in GO TEXAN pavilion

1 Light tower sign (3'h x 4'w) in general store 1 24-day parking pass Access to unloading pass Inclusion in thank you banner Logo inclusion on shopping bags and pavilion map

3 Social media posts and listing in digital map & guide 2 Minutes of video advertisement space on pavilion and/or general store TV

GO TEXAN PAVILION

GOLD SPONSOR B $20,000

1 AVAILABLE

1 Branded door decal on TDA office door, designed by sponsored and approved by TDA

Sponsor designed GO TEXAN reusable tote bag for general store (Must include GO TEXAN mark. TDA approval of design required) - TDA prints staff shirts Featured space in corner next to register near north entrance

1 Entrance door sign located at wine garden entrance 1 24-day parking pass Access to unloading pass Inclusion in thank you banner Logo on shopping bags and pavilion map

3 Social media posts and listing in digital map & guide of video advertisement space on pavilion and/or 2 Minutes general store TV


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GO TEXAN PAVILION

SILVER SPONSOR $15,000

1 AVAILABLE

Exclusive naming rights and opportunity to emcee GO TEXAN's exclusive VIP event, Preview Night Exterior wall graphic sized 16’h x 51”w located outside wine garden entrance Branded cafe tables - designed by sponsor and approved by TDA Logo on shopping bags and pavilion map

1 24-day parking pass Access to unloading pass Inclusion in thank you banner Dedicated sampling space at preview night

2 Social media posts and listing in digital map & guide 1 Minute video advertisement space on pavilion and/or general store TV


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GO TEXAN STORE

GO TEXAN PAVILION PUB

BRONZE SPONSOR A

$12,000

BRONZE SPONSOR B 1 AVAILABLE

Naming rights to sampling pub

1 8'w x 4'h banner in sampling pub 1 Branded charging station in pub area 3 Social media posts, boosted 1 Logo on shopping bag 1 4'w x3'h light tower sign in general store 24-day parking pass

$12,000

1 Exterior wall graphic 1 Floor graphic (3'x4') Featured space in GO TEXAN general store Logo on shopping bags

1 Coupon included with every purchase in the General Store

1 24-day parking pass

Access to unloading pass

Access to unloading pass

Inclusion in thank you banner

Inclusion in thank you banner

Digital map and guide listing

Digital map and guide listing

24 Sampling shifts for your business/organization 30 Seconds of video advertisement on pavilion TV

1 AVAILABLE

1 Social media post, boosted 30 Seconds of video advertisement space on pavilion TV


9 $4,000-$5,000

WASTE RECEPTACLES

$5,000

Waste receptacles are located throughout the GO TEXAN Pavilion and can include a sponsor logo.

HOT ITEM

1 SPONSORSHIP AVAILABLE

CAFÉ TABLES

$4,000

Co-branded with GO TEXAN, our 8 café tables will feature full table decals that are perfect for brand awareness.

1 SPONSORSHIP = 8 CAFÉ TABLES

PAVILION GOLF CARTS

$4,000

A unique transportation sponsorship includes the GO TEXAN golf carts. Sponsorship includes branding of the vehicles and the opportunity to provide branded materials.

1 SPONSORSHIP AVAILABLE


$2,000-$4,000

STAFF PICKS

GO TEXAN SOCIAL MEDIA PACKAGE

$4,000

Package includes: four Facebook posts, four Tweets and one, 2-minute Facebook Live interview from the show floor. Posts will be scheduled as follows: 2 pre State Fair, 1 during State Fair and 1 after State Fair to GO TEXAN social media followers. (65,000+ Facebook followers; 14,000+ Instagram)

QUANTITY 1

GENERAL STORE COUPONS (DISTRIBUTED WITH EVERY PURCHASE) $3,000 A great way to drive purchases after fairgoers leave the GO TEXAN Pavilion is through coupon distribution with every purchase in the GO TEXAN Store. QUANTITY 2

$2,000

DOOR DECALS Your message can be seen on one of the available doors throughout the pavilion.

LOCATIONS 2

10

$

COUPON LOGO

$


1 1 $1,500-$2,000

$2,000

INTERIOR SIGNAGE 120" x 72" Sign Hung in The Pavilion.

SPONSORSHIP

FLOOR STICKERS/FOOT PATH STICKERS

1

$1,500

Floor stickers are 4' x 3' or can be custom shapes. Package includes 2 stickers.

LOCATIONS 2

KIOSK SIGNS

$1,500

Logo on all kiosk sampling signs. 5 kiosk locations staffed every day with samplers. SPONSORSHIPS 1


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$ 1,000

RECIPE BOOKLET Recipe books are distributed with every purchase in the GO TEXAN Store.

INSIDE BACK COVER $1,000 Approximately,

20,000 are handed out each year.

QUANTITY 1

ENTRANCE DOOR SIGNAGE, WINE GARDEN, INTERIOR Approximately 2.5' x 3.5' sign on entrance doors.

$1,000 QUANTITY 2


$250 - $1,000 13

NORTH ENTRANCE DOOR SIGNAGE, INTERIOR $1,000

3' x 4' sign on entrance doors.

LOCATIONS 1

LIGHT TOWER SIGNS A great way to promote your company or product is through the sign on light tower.

$500

LOCATIONS 6


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CUSTOM & IN-KIND SPONSORSHIPS If you have ideas, let’s talk.

CLICK HERE

ADDITIONAL OPPORTUNITIES IN THE GO TEXAN PAVILION AVAILABLE HERE (512) 983-1645 GOTEXANEVENTS@TEXASAGRICULTURE.GOV

CLICK HERE


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