February 2025 GO TEXAN Partner Newsletter

PARTNER NEWSLETTER February 2025

CHAMPION SPONSORS

SAVE THE DATE - 2025 GO TEXAN EXPO

JUNE 18-21, 2025 DALLAS MARKET HALL Expo includes participation in 4-day Total Home & Gift Market. Meet potential buyers and leads, attend workshops, educational events, & networking sessions.

Who Should Attend: GO TEXAN partners in agricultural and value-added product production in Texas.

GO TEXAN MEGA Event Grant - Applications Open Feb. 5!

The GO TEXAN Marketing Enhancement Grant Assistance (MEGA) Program is designed to provide grant funds to GO TEXAN partners to assist with the marketing and promotion of certified Texas agricultural products, including those that have been produced, processed, or otherwise had value added to the product in Texas; certified Texas non-agricultural products; Associate GO TEXAN Registrants; and the GO TEXAN Program.

GTE grants are designed to provide grant funds to Associate-level GO TEXAN partners who coordinate public festivals, farmers markets, and events across the state that will promote GO TEXAN businesses, Texas made products, and the overall GO TEXAN Program. Applications open February 5, 2025.

Learn more and register for our GTE Pre-award meetings on February 12 or February 19th.

Required Action

Timing to Obtain/Submit

Create a TDA-GO Profile (see TDA-GO Access Instructions)

Obtain a TIN/EIN (if you do not already have one) *

up to 2 weeks

Request Access to by creating TDA-GO profile (if you do not already have one)*

48-72 hours ahead of the application submission deadline for TDA to approve account. Last minute registrations are not guaranteed.

TDA Deadline to receive final application and all supporting materials through TDA-GO

March 20, 2025 - 11:59 p.m. Central Time

Award Timeline

Anticipated Award

July 2025 (or as soon thereafter as practical)

Anticipated Start Date of Project/Grant August 1, 2025

End Date of Project

GO TEXAN NEWS

December 31, 2026

GO TEXAN Quarterly Partner Meeting Mark your calendar for Thursday, February 6th, at 10:00 AM and join us via TEAMS for the GO TEXAN Quarterly Partner Meeting!

GO TEXAN Quarterly Partner Meeting

REGISTER HERE

This session will feature: A reintroduction to the Texas Department of Agriculture’s Marketing Team, including some new team members, as we’ve recently grown.

Insights from Jarvis Brewer, Small Business Advocate from the Governor’s Office of Small Business Assistance and the Business Permit, on programs and resources available to support your business.

Don’t miss this opportunity to connect and learn about valuable tools and updates.

GO TEXAN Partner Survey

GO TEXAN Partner Survey Open for response until February 28th We need your feedback on the 2024 GO TEXAN Partner survey. Our goal is to provide valuable benefits to our partners, and your input is essential in helping us improve the GO TEXAN Program.

As a thank-you for your time, you’ll receive a coupon code for up to $50 off any eligible GO TEXAN event or item purchase!

How to Redeem Your Discount: 1. Complete the survey using the link below.

2. You’ll receive an email with your unique coupon code.

3. Enter the code in the coupon field on your next GO TEXAN event application or purchase.

The survey link will close on February 28th. Please reach out if you have any questions.

Click HERE to respond February 2025

Southern U.S. Trade Association (SUSTA) TDA works closely with trade organizations including the Southern United States Trade Association (SUSTA) and U.S. Livestock Genetics Export (USLGE).

Through these partnerships, TDA supports Texas companies to expand (or establish) their international presence by participating in international trade missions and trade shows.

Participating businesses can get reimbursed up to 50% of eligible expenses such as international travel to shows, advertising, freight, in-store demonstrations and so much more through SUSTA's 50% CostShare Program and USLGE's Branded Program.

If you know companies interested in exporting or expanding their market reach, we encourage them to contact the International Marketing Team to discuss the available resources.

Upcoming SUSTA Events - 2025

Canadian Produce Marketing Association (CPMA) Show (Canada - April 8 - 10) Seafood Expo Global (Spain - May 6 - 8) HOFEX (Hong Kong - May 14 -16) SIAL China (China - May 19 - 21) Seoul Food and Hotel (South Korea - June 10 -13) Summer Fancy Food Show (New York - June 29 - July 1) ANUGA (Germany - October 4 - 8)

Interested? Contact Lindsay Baerwald (512) 463-7591 or email GoGlobal@texasagriculture.gov for more information.

GO TEXAN NEWS

REGISTER NOW - Seoul Food and Hotel

Seoul, South Korea

June 10-13

REGISTRATION DEADLINE: MARCH 10, 2025 Seoul Food & Hotel is the most inclusive and important food trade in South Korea.

As Korea's largest international food and hospitality trade show, Seoul Food & Hotel is seen as an effective trading platform for the industry. Seoul Food & Hotel delivers a vital business hub for high quality Korean buyers and industry experts to source premium goods and view worldwide industry trends across various sectors.

PARTICIPATION FEE: CORNER BOOTH: $2,015; EARLY BIRD SPECIAL: $1,815 (REGISTER AND PAY BEFORE JANUARY 13, 2024) IN-LINE BOOTH: $1,852; EARLY BIRD SPECIAL: $1,652

REGISTER HERE

(REGISTER AND PAY BEFORE JANUARY 13, 2024)

REGISTER NOW - ANUGA 2025

Cologne,

Oct 4 - 8

Germany

REGISTRATION DEADLINE: JULY 4, 2025 ANUGA is divided into smaller sections each representing a different segment of the broad food industry; these are some of the categories that comprise ANUGA: Fine Food, Frozen Food, Meat, Chilled & Fresh Food, Dairy, Bread & Bakery, Drinks, Organic, Hot Beverages, and Culinary Concepts. All of these offer unparalleled business opportunities for both visitors and exhibitors; furthermore, these are some of the products in high demand at the tradeshow: vegan & vegetarian options, organic, fairtrade products, gluten-free products, and lactose-free products.

PARTICIPATION FEE: $6,200 (IF YOU REGISTER AND PAY BEFORE MAY 4, 2025) $6,000 (IF YOU REGISTER AFTER MAY 4, 2025)

REGISTER HERE February 2025

Europe Inbound Trade Mission to Texas & Summer Fancy Food

Interested? Contact Kate Idzorek (512) 983-1645 or email GoGlobal@TexasAgriculture.gov

GO TEXAN NEWS

GO TEXAN Success Stories

Has the GO TEXAN program helped your business shine?

Have you made key contacts, gotten a product into more stores or found help sourcing locally through the program?

Anything else to brag about as a program benefit? We’d like to hear your stories! They may be used in brochures, on social media or in other publications.

Complete this form to share your experience!

GO TEXAN Social Media Features

GO TEXAN is proud to showcase Partners across our social media accounts! With an audience of over 85,000 people, you could be featured through a Partner Spotlight.

Please complete this form to participate.

Questions? Contact Chloe Bertrand at chloe.bertrand@texasagriculture.gov.

February 2025

2025 Texas Restaurant Show - Houston, Texas

George R. Brown Convention Center The Texas Restaurant Show offers two days of face-to-face engagement

through

exhibits,

education,

and

networking

events. The Show welcomes thousands of attendees including regional chefs, restaurant owners, distributors, managers, executives, educators, and consultants under one roof — which means a powerful and dynamic marketing platform for your company.

The Exhibit Hall showcases global foodservice companies offering products and services including food & beverage, technology, equipment manufacturers and suppliers, delivery systems and more to a targeted audience representing $106 billion in sales in Texas alone. The 2024 Texas Restaurant Show was a resounding success, with over 5,500 attendees (10% increase over 2023) and 500 restaurant industry exhibitors.

GO TEXAN Pavilion discounted booth space costs $2,000 per 10 x

10

space

,

a

$1,200

discount!

Each

booth

contains

complimentary carpet, one 6’ draped table, and one chair.

Check out the 2025 FLOORPLAN.

GO TEXAN NEWS

Katy Home & Outdoor Living Show - Deadline to join 2/21

February 2025

Grow at Clark Gardens - Weatherford, Texas

"Grow at Clark Gardens" is back! Throughout March, Grow at Clark Gardens will host events designed to enrich the lives of local citizens and tourists through art, wellness, and nature-based activities.

Vendor Markets: March 8, 2025 10:30am - 4:30pm: Let's Grow Girls Vendors on this date must be offering products directed towards a female clientele.

March 29, 2025 10:00am - 4:00pm: Let the Good Times Grow - A vendor market that has a little bit of something for everyone.

GO TEXAN Partners receive a discounted booth rate of $56.25 per day.

To participate, please submit a Vendor Form.

GO TEXAN NEWS

Spirits of the West Fest - Alpine, Texas Spirits of the West Fest | April 25 & 26, 2025 | Alpine, Texas A festival celebrating pure Texas wines, brews, spirits, music and food. All of the best of Texas, in the heart of Far West Texas!

More info: www.spiritsfestwtx.com

REGISTER HERE 20+ Spirits Vendors - such as Wiliam Chris, Andalusia Whiskey, Wild Texas Wines, Tito's Vodka, La Pulga Tequila... and more!

20+ Retail Vendors - such as Old Bones Chili, CABOOTS Handmade Boots, Hammerson Forge, Dibs Mixers, Wild Texas Food Company... and more!

10 Food Vendors - such as Oh My Pizza!, Bock Burger, The Caribbean Lobster Guy, 10 Mile Productions, Sky Island.. and more!

February 2025

Texas Blueberry Festival - Nacogdoches, Texas

The Nacogdoches County Chamber is inviting all GO TEXAN Partners to consider attending the 35th annual Texas Blueberry Festival! If you are interested in getting first crack at applying for vendor space, please contact the Nacogdoches County Chamber of Commerce, 936-560-5533, or email president@nactx.com.

The annual event is always the second Saturday in June, making it June 14, 2025 in historic downtown Nacogdoches (The Oldest Town in Texas). It attracts over 20 thousand attendees to the festival grounds and offers guests tons of delicious activities including a car show, pie eating contest, photo ops, a 42 tourney, washer board tourney, pet parade, live stage entertainment, cooking demos, pickleball play, a sweet shop and more!

GO TEXAN NEWS

GO TEXAN LICENSE PLATE

Do you love showing your support for the GO TEXAN Program any way possible?

Now you can purchase a custom GO TEXAN license plate through the DMV for $70/year.

My Plates - Regular Vehicle My Plates - Farm truck/trailer 100% of proceeds support the GO TEXAN Program

GO TEXAN TIER Change Form

Looking to change your GO TEXAN Account TIER? This can be done at any time throughout the year.

At renewal time, if your business needs have changed and you need to lower your partnership level, we can help with that too!

GO TEXAN TIER Change Form

February 2025

ALERT - Online Scams Targeting Texans Statement from Commissioner Sid Miller “I urge every Texan to stay vigilant against scams and fraudulent activities. Unfortunately, criminals continue to prey upon hardworking Texans, often posing as government agencies or officials to steal your money or personal information. These deceitful schemes can come through phone calls, emails, or fake websites and social media accounts. If something doesn’t feel right, trust your instincts and proceed with caution.

I want to make one thing clear: the Texas Department of Agriculture (TDA) will never ask you for money or personal information via phone, email, or any unsolicited communication. If you receive such a request, it’s a scam—plain and simple. Don’t send money, don’t share your personal details, and report any suspicious activity to your local authorities immediately. Your safety and security are our top priority."

Examples:

GO TEXAN NEWS

Your GO TEXAN Field Representatives

1. J.D. Lawrence (915) 249-9844

6. Kristin Lambrecht (713) 677-9321

2. Briann McLaughlin (806) 386-9139

7. Jami McCool (210) 708-1713

3. Neely Kirkland (214) 809-5534

8. Kara Smith (956) 502-6817

4. Darrell Dean (214) 938-0067

9. Carol Faulkenberry (254) 592-1507

5. Manuel Martinez (713) 677-9814

10. Lauren Moore (254) 340-7046