What’s Brewing in Beer, Wine, & Spirits?
Viral specialty cocktails, at-home mixologists, canned seltzers, conscious consumption: These trends and others have taken the beverage industry by storm during the last few years, evolving the market and impacting sales, consumer mindsets, and the future of alcohol.
Read on to discover the biggest trends in the BevAlc industry and how suppliers and distributors can maintain high spirits and sales as they navigate the market.
The Buzz of Boozeless Drinks
A short-lived trend or the future of beverage?
Non-alcoholic beer, wine, and spirits saw $396M in sales in 2022. 23.2%
OF SALES
NON-ALCOHOLIC BEER
OF SALES
NON-ALCOHOLIC WINE
85.3% 19.5% 13.4% 1.03%
NON-ALCOHOLIC SPIRITS
Gen Z: The Conscious Consumer
The largest generation in history, Generation Z (anyone born between 1997-2012) now consists of 2.5 billion members—or one-third of the global population. As more Gen Zers become of drinking age, they are going to have a big impact on the beverage industry.
Gen Z has $360M in disposable income.
GEN Z IS DRIVING THE NON-ALCOHOLIC MOVEMENT.
20% 38% 45%
Gen Zers are drinking 20% less alcohol than millenials.
38% of Gen Z drinkers bought more non-alcoholic beverages in 2022 than 2021.
WHEN THEY DO DRINK, WHAT IS GEN Z HAVING?
45% of 21+ Gen Zers completely abstain from alcohol consumption.
TOP BEER ALTERNATIVES
14% Hard Lemonade
13% Hard Ice Tea
13% Malt Liquor
10% Hard Seltzer
8% Hard Kombucha
BUILDING LOYALTY
WITH GEN Z
With a generation so focused on digital accessibility, data privacy, and peer recommendations, how can brands build brand loyalty and relationships?
1 https://nielseniq.com/global/en/insights/education/2022/non-alcoholic-beverage-trends-in-the-us/#:~:text=As%20of%20August%202022%3A,88.4%25%20from%20a%20year%20ago.
2 https://www.forbes.com/sites/jefffromm/2022/07/20/as-gen-zs-buying-power-grows-businesses-must-adapt-their-marketing/?sh=60b638b02533
3 https://www.drinkripples.com/blog/5-stats-behind-the-gen-z-drink-trend-thats-not-going-away
4 https://bevalcinsights.com/exploring-the-ins-and-outs-of-gen-z-purchasing-trends/
