Cement is most often a gray or slightly brownish color due to the presence of coloring oxides in the clinker. For certain applications, usually aesthetic ones, it may be desirable to use a lighter or white Portland cement. White ordinary Portland cement known as “White Cement” is one of the most important raw materials used in construction of a building. White cement with the exception of whiteness has same properties as Gray ordinary Portland cement has. It is as durable and strong as Gray ordinary Portland cement and has high degree of whiteness.