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Copyright Š 2017 by John Aaron Goold. All Rights Reserved. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage and retrieval system - except by a reviewer who may quote brief passages in a review to be printed in a magazine or newspaper - without permission in writing from the publisher. Adobe product screenshots reprinted with permission from Adobe Systems Incorporated. Mac, FinalCut and iMovie are registered trademarks of Apple Inc. None of the companies referenced in this book have endorsed this publication. All comments on products are strictly the author's opinion.

Table of Contents Welcome! Quickstart

Appendix 1: My process for quick-turnaround editing

Chapter 1: How to use this book

Appendix 2: Resources

Chapter 2: Five questions before you start


Chapter 3: Computers, software and gizmos


Chapter 4: Get organized

About the Author

Chapter 5: The editing toolbox Chapter 6: Three editing decisions Chapter 7: Four formats and two styles Chapter 8: Stay organized Chapter 9: Export, deliver, store Chapter 10: Sharing on social platforms Chapter 11: My only DON'TS Chapter 12: Speed and working with others



2 The Video Editing Handbook

Hello and welcome to The Video Editing Handbook! I'm Aaron Goold, a caffeinated digital video producer and editor in mostly-sunny Los Angeles. I'm excited to guide you through one of the most powerful and up-and-coming skills in the current marketplace: video editing. Here's a complaint I hear a lot: “I want to learn video editing, but there's just too much to learn.” I totally understand this concern. First, you have to find the right software, then you have to think about file formats, then you have to know how mix audio, and on and on. The truth is that you don't have to know everything to be a good editor. Knowing a little bit about technology and slightly more than a little bit about editing practices will help you move mountains. To make this process easier, I filtered many of these editing practices to just a few key principles. You'll see these principles illustrated in easy-to-read charts throughout the book, such as the Core Editing Concepts right after this introduction. If you're like me and like to get started right away, begin with the Quickstart section—the next section. If you want a thorough introduction to video editing, start with Chapter 1: How to use this book. I recommend having some video to work with before starting, but that's about it. If you don't have any editing software, I will give you some options in the Quickstart chapter and in Chapter 3: Choosing a computer and software. From there the adventure is in your hands, literally. You'll be using your fingers a lot. Prepare to be amazed at how quickly your ideas will take shape and generate emotions.



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6 The Video Editing Handbook

For those of you who are computer savvy and eager to edit some video, this Quickstart chapter is for you. If you need more details along the way, then refer to the other chapters or the Resources section in the back. Some of you might have already installed Premiere Pro or some other video editing software. If that's the case, go ahead and skip to Step 2: Import your videos. Hop on to your computer and let's get started!

Step 1: Download and install Premiere Pro CC First, let's get you an editing program. I use Adobe's Premiere Pro for all my video editing. If you prefer another editing program, you will be able to follow along for the most part, but I won't reference anything but Premiere in this guide. At the time of this book, you can download Premiere Pro here: Look for the “Free Trial” button. Download and Save the Premiere Pro Setup file. Follow the Adobe installation steps to install Premiere. You will first install the Adobe app navigator, then install Premiere. If you need more instructions, read Adobe's installation guide here: After you install Premiere, open it. You will prompted to create or open a new project. This is your first time using Premiere, so you will not have anything to open. Click “New Project” on the left side of the window. A new window will appear. In the field marked “Name”, name your project



something like “Test 01”. Click “Browse”. The finder or explorer window will appear. Create a new folder on your desktop (or wherever it's convenient) and name it “Video Test 01” or something similar. Select that new folder and click “OK” in the Premiere window. Your new Premiere project will appear.

Step 2: Import your videos In your newly-created folder on your desktop, create the following folder structure:

Now you need some videos. If you already have some videos you want to work with, copy and save those into the “VIDEO” folder. If not, record some videos with your phone or whichever 8 The Video Editing Handbook

camera you prefer to work with. Copy those videos from your device and save them into the “VIDEO” folder. Return to Premiere. Look for the panel with the label “Media Browser”. You will see a list of all your hard drives. Navigate to your newly-created “VIDEO” folder and select it. This Media Browser has a second column that will list all of your videos. Select them all and right click. Select “Import” from the dropdown. Your videos will populate in the Project panel.



You could have also dragged and dropped your videos from the “VIDEO” folder without using the Media Browser. But there's a reason why I had you use this method instead of dragging and dropping. To find out why, read Chapter 5.

Step 3: Get to know the layout You just met the Media Browser panel in Step 2. Let's meet the others. First, go to “Window”, then “Workspaces”, then select “Editing”. You might already have this setting selected. If so, your layout won't change. You will see four big panels and two small ones. At the top left is the Project panel. All your videos are there. At the top right is your Program Monitor panel. When you edit something, you can watch it there. At the bottom left is your Media Browser, which you just used—like a pro I might add—to import your videos. At your bottom right is a long panel, the Timeline or Sequence panel. I hope you like that panel, because you will be hanging out there a lot.

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Here's a diagram of the layout:



Step 4: Learn these 3 editing tools (for now)

Click and drag a video from the Project panel to the Timeline panel. You can now edit this video. To edit the video you just added to the Timeline, you will need to know how to use a few of the tools. You will find the tools between the Media Browser and the Timeline Panel in the image above. The most important tools are the Arrow (also called the Selection tool), the Track Select Forward tool, and the Razor (or blade). You can learn more about these and other tools in Chapter 5. For now, these three tools will get you started. Here's a quick tip: hover your cursor over a tool in the Tool panel to see its name. Those little hover-help bubbles work in other parts of Premiere as well.

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Use the Arrow tool to click and drag clips around within the Timeline. This is useful when you need to move one clip at a time.



Note the blue-highlighted tool, the Arrow in this case. This is what you'll see as you select and move a clip.

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If you need to move ALL of the clips after a certain point, use the Track Select Forward tool. This tool selects all of the videos in your Timeline after the cursor, which makes it easy for you to move all of those videos at once. Without the Track tool, you would have to move all of the clips one by one.



But what if you want to move more than one clip but not all of the clips after a certain point? Then you would go back to the Arrow tool and click and drag over multiple clips to select them. Once you've selected these clips, you can click anywhere within the highlighted clips and drag them to another area within the Timeline. To chop out sections of a clip, use the Razor tool. Hover the mouse over the section of the clip you want to cut. Click to make the cut. Then select the Arrow tool and click on the part you want to remove or move. If you want to delete that section, just hit your Delete key. If you want to move it, just click and drag. If you click the edge of the clip and drag, you will shift from where that clip begins. It will not change its position in the Timeline.

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Before a cut



After a cut

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You'll notice the audio moves with the video. If you want to separate the video from the audio, you can press and hold the ALT key (Option key on Mac) and click-drag the video or audio. You might want to unlink the video and audio completely. To do that, you right-click the clip and choose “Unlink”. Be cautious when using this option. It can be challenging to sync and “Link” the audio and video back again. For ideas on how to edit your video, check out Chapter 6: Three editing decisions and Chapter 7: Four formats and two styles.

Step 5: Play your edits So you've made a bunch of cuts and moved some video around. Now it's time to actually watch your hard work. Use the Playhead to start where you want in the Timeline. The Playhead is the vertical, blue line in the Timeline. Select the Arrow tool and click anywhere on the ruler above the Timeline to move the Playhead. You can also select the top of the Playhead and drag it. To play your video, make sure you have clicked somewhere in the Timeline and hit the spacebar. To stop the video hit the spacebar again. You can also play your video by clicking the play button in the Program Monitor panel.



Step 6: Create title cards Premiere recently changed how it creates titles. Instead of a pop-up title panel, you now select the text tool (the “T” tool) and click directly on the Program Monitor. Type what you want and adjust the style of the text in the Effects Panel under the “Text” dropdown menu. Notice a new clip appear in your timeline. You can move that clip around just like any other edited video.

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When you're done, exit out of the window. You will see your title card in the Project panel, the same panel with all of your videos and sequences. Click and drag this card to the Timeline and release it on the layer on top of your video. To learn more about layers, check out Chapter 5 and look for the Tracks section. From here, you can edit the title card just like your videos.

Step 7: Export your video After you have made all of your edits, go to File >> Export >> Media. A new window will appear. Next to “Output Name”, title your video. You can also choose where to save your video. For “Format”, choose “H.264”. For “Preset”, choose “Match Source – High bitrate”. There are many other presets you can choose, but these are the best for now. At the bottom, select “Export”. Once the export bar completes, your video will be ready to upload or share. Just like that, you're a video editor! The rest of the book will provide many more strategies and details for how you can make your editing faster and more effective.



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How to use this book


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There are three kinds of editors: 1. Hollywood editors 2. Digital editors 3. Amateur or hobbyist editors A Hollywood editor is as it sounds: someone who edits well-budgeted TV shows, feature movies, or high-end, national commercials. Think House of Cards or a Mercedes commercial. These types of editors are usually part of a union and work in special rooms that look like the deck of the Starship Enterprise. A digital editor is someone who edits lower-budgeted productions that primarily end up on the internet or for private use, like a corporate video, wedding, or non-public presentation. These editors use much more nimble facilities yet still deliver a high-quality product. For the most part, I am in this second category, as are most people who make a living as editors or videographers. The third category, the amateur editor, is perhaps the largest overall and fastest growing type. This book is intended primarily for the last two groups. As I write this, YouTube representatives claim over three hundred hours of video are uploaded every minute to the YouTube servers. Whether that's a good thing or a bad thing, I don't quite know. Yet despite this surge in video output, no one has created a singular resource that describes what we digital editors—the largest group of editing professionals—do on a daily bases. In other

How to use this book


words, if all of us were suddenly stricken with amnesia, no one would know how we did our jobs. But it might make for an interesting movie plot. Naturally, there are many books and videos that will show you how to use video editing software, but there are few concise resources dealing with the best strategies for consistently making videos. Creating an effective video is now a skill on par with effective writing or web development. You don't have to be an expert, but a basic understanding of the technology and craftsmanship of editing will give you an advantage over less experienced editors. It's pretty sweat, but don't get too cocky about it yet. We still have some learning to do. Currently, if someone wants to learn the big picture of what a career or hobby in video editing entails, he or she must comb through hours of scattered online tutorials and hundreds of blog posts. I wrote this book to put an end to all that wasted time and give you the best crash course in digital video editing. Readers planning to use video for business or marketing purposes will benefit the most from this material. However, even if your goal is to make a short film or an experimental piece, you will still be able to find many useful tips to achieve a professional look. Some chapters and sections end with an ACTION. These actions demonstrate ideas you can try in your editing software as you read this book. I don't cover many specific software features, but when I do, I use my editing suite of choice, Adobe's Premiere Pro. I provide recommendations for

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other software and further reading in the Resources appendix at the end. I wrote the chapters in a specific order which I think will be helpful for someone completely new to video editing. However, each section will stand alone and can be referred to as needed when you are in the process of editing your own videos. As we get started it will help to have a few videos ready to edit.

How to use this book


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About the author That's me, Aaron Goold. I wrote, directed, and, yes, edited the 2015 science fiction movie Immersion: A Metaphysical Wandering, available on Amazon. I have edited hundreds (possibly thousands) of videos for companies such as Maker Studios, Machinima, America's Funniest Home Videos, and StyleHaul. Currently, I am resting my eyeballs and working on the audio story series The Hidden Pages. Check it out at


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The Video Editing Handbook: Best book for making videos fun and efficient  

DISCOUNT INSIDE! The Video Editing Handbook is by far the best collection of tips on how to make videos quickly and effectively. Small-bus...

The Video Editing Handbook: Best book for making videos fun and efficient  

DISCOUNT INSIDE! The Video Editing Handbook is by far the best collection of tips on how to make videos quickly and effectively. Small-bus...

Profile for gooldster