Residential Property Management & Marketing Services
Together we will protect & grow your property investment.
An Introduction
We are specialists in Property Management for the Auckland region. We have a proven reputation for providing a high standard of reliable, consistent and efficient care for your property investment(s). Our goal is to partner with you to protect and grow your return.
We provide a nationally award-winning service, and take a personal approach to our clients – led by our hands-on Senior Leadership team and our experienced Property Managers.
Our Agency was founded in Mount Albert in 1991. Located prominently on the corner of Mount Albert and New North Roads in the Mount Albert Town Centre. This office is complemented by our head office now based in Parnell. We offer a 24-hour service line to our tenants, as well as managing payments and providing monthly reporting and comprehensive inspection services.
Goodwins are a voluntary member of New Zealand's Real Estate Institute.
Key Personnel
Founded by Ashley Goodwin, we have specialised in Auckland property management for over 30 years.
Catherine and Brendan Goodwin are the fourth generation of their family to become actively involved in Auckland’s Real Estate market. They are both immensely proud to continue to uphold the Goodwin family’s commitment to the industry. Aleina joined the business in 2017, bringing a wealth of international real estate expertise, and Vicki is a long-standing member of staff who has unparalleled experience in property management.
When you choose Goodwins, you are choosing a dedicated team who take pride in their work and are personally invested in the success of your property’s management.
Ashley Goodwin AREINZ
FOUNDER & DIRECTOR
With over 50 years in the industry, Ashley definitely has real estate in his blood. He has proven credentials in the Auckland property world, with his vast experience in real estate sales, rentals and management. Under Ashley’s influential leadership, Goodwins had built a high-profile sales presence in the Mt Albert, Mt Eden, Pt Chevalier, Avondale and Sandringham markets. Ashley’s astute understanding of property dynamics and his experience through numerous different real estate cycles makes his knowledge invaluable.
Catherine Goodwin LLB AREINZ CHIEF OPERATING OFFICER & DIRECTOR
After leaving her career as a London-based solicitor, Catherine ignited her passion for Real Estate in 2005, returning home to join the Goodwin’s family-owned and independently operated Real Estate Agency. Catherine started from the ground up, first accepting a role as a Property Manager. Learning the ropes and displaying her clear talent for leadership and advocacy, Catherine was promoted into an Operations Management role, then appointed as General Manager before becoming Managing Director in November 2018. Catherine has overseen the company’s re-brand and, the launch of Goodwins into previously untapped sectors of Auckland’s Rental market.
Vicki Carrington
HEAD OF RESIDENTIAL PROPERTY MANAGEMENT
Vicki joined Goodwins in May 2010, following 12 years in senior management roles for Vodafone. During this time she worked in all facets of business development in business and corporate sales, as a consultant, and overseeing a team of sales reps. Vicki also spent time as Operations Manager and Group Retail Manager overseeing four retail sites and the day-to-day running of stores. This has given her substantial experience and knowledge and provided her with the expertise and skills necessary to understand people and any issues that arise from working in the property industry. Vicki is a very highly regarded, hands-on actively supporting Goodwins’ ‘front-line’ Team.
Brendan Goodwin BA. LLB
CHIEF GROWTH OFFICER & LEAD SALESPERSON
Brendan joined the Goodwins family business in 2017 to work alongside his father Ashley as Director and sister Catherine as Managing Director. With years of experience in commercial property law in NZ, Australia, and the UK, followed by a commercial real estate sales and leasing career in Australia, Brendan’s skills have complemented and bolstered Goodwins’ leadership team. Since joining the family business, he has built a reputation as the top Business Development Manager agent in Auckland, winning the REINZ Business Development Manager of the Year, nationally, in 2019 & 2020. Brendan’s passion for building enduring relationships and broad networks has paid dividends for his clients.
Aleina Goodwin CHIEF OPERATING OFFICER & HR MANAGER
A seasoned property professional with 20 years of experience in the industry. Starting her career at the young age of 20 with a Venue Management company in Melbourne, Aleina quickly progressed through various roles, from an administrator to account management and eventually commercial property management. After eight years of dedicated service, she earned herself a managerial position within the company. Aleina’s thirst for knowledge and experience led her to join her family’s real estate business in Melbourne’s CBD. She honed her skills in Residential Sales, Property Management, Commercial Property Management, Marketing, Trust accounting, and all aspects of the business.
Dave Ducker
HEAD OF FINANCE & HEALTH AND SAFETY
Originally from the UK, and having been based in London for nine years after graduating from Exeter University, Dave had extensive experience with client relations and residential property. This experience has easily transferred over to his role with Goodwins. Dave arrived in New Zealand in 2004, and has been involved with residential property ever since. He joined Goodwins in 2006, and has been an active member within the company since this time. His portfolio has grown over the years and he has established many excellent professional relationships.
Goodwins’ Core Values set an ethical benchmark for the team, and ensures our growing team works in harmony, sharing information, supporting one another and collectively delivering the best service possible to homeowners, and tenants.
As market-leaders in the property industry, Goodwins ensure our landlordclients a competitive advantage and the full support of a specialised team focused on achieving each client’s vision for success.
Management Services
1. QUALIFYING TENANTS
We complete extensive national and international credit checks. Current and prior landlord references are vetted and recorded, and/or we review evidence of home ownership if prospect tenant is not currently a tenant. Employment references are vetted by speaking with appropriate line-manager/HR department.
We will make a recommendation as to whether we believe the prospective tenant is able to meet all the obligations under its tenancy agreement or, provide commentary on which prospective tenant we think is most desirable where there are several suitable candidates. Of course, and without exception we will engage with you throughout the tenant qualification phase and seek your instructions.
2. FINANCIAL MANAGEMENT
Using the latest software programs, we are equipped to ensure your financial requirements are handled efficiently and precisely. Goodwins assures this service by implementing the following accounting practices: We will monitor your tenant’s rental payment and apply a zero tolerance to rental arrears.
Rental income will be electronically remitted to your nominated account. Subsequently, we will supply a financial report detailing the income and expenditure activity for the previous month.
A comprehensive end of financial year statement summarising all rental income and applicable deductions will be issued.
3. MANAGEMENT SERVICES
In order to ensure your home is well maintained, Goodwins offers a service which thoroughly covers all bases. These include:
Conducting a comprehensive ingoing inspection report, which will include an inventory compiled and agreed upon with your specific detail.
A routine inspection will be conducted one month from the commencement of your tenant’s tenancy agreement, this is to ensure your property is being well kept. Thereafter, routine inspections will be completed. A report will be compiled and submitted to you for your records. If any maintenance concerns are detected, we will see that the necessary course of action is taken with your approval.
If your tenant requests housekeeping with linen change and or clean, we will liaise with our contractors to organise the service, attend the site if required to allow access and invoice the tenant directly for the service.
Once your tenant's lease has come to an end, we will conduct an outgoing inspection report. We will use the ingoing and routine inspection and inventory reports as comparatives to ensure the property has been left the same as when the tenancy commenced. If we find any damage and/or omitted furnishings we will instigate the required proceedings.
4. COMPLIANCE AND ACCOUNTABILITY
Licensed pursuant to the Real Estate Agents Act 2008, and voluntary members of the Real Estate Institute of New Zealand. All funds received are deposited to a Professional Trust Account.
5. MAINTENANCE & SUBCONTRACTORS
Such is the importance of quality control and supervision of maintenance, Goodwins is dedicated to obtain competitive quotations and ensure work is carried out in a professional manner.
Goodwins utilise the services of regular, experienced and qualified subcontractors who are on call to us 24 hours a day. A number of subcontractors have been associated with our company for in excess of 10 years, which means you also benefit from prompt, expert service and competitive prices.
All have had their credentials and qualifications checked, are GST registered, have an appropriate level of public liability insurance, and required health and safety certificates. We confirm it is not uncommon, and we will be happy to engage preferred trade personnel to undertake repairs and maintenance services (as appropriate).
Note: Our standard form of Management Agreement allows provision that the client nominate a dollar value above which, no works are undertaken prior to notification and approval.
6. FACILITIES MANAGEMENT
In order to ensure your properties’ facilities are well maintained Goodwins offers a service that thoroughly covers all basis.
If the property is subject to Body Corporate rules, we will monitor the performance of the Tenant in regard to the Tenant’s compliance with the Body Corporate rules and notify the Owner and/or the Body Corporate immediately should the tenant be in breach.
7. SYSTEM REPORTS
We have installed some of the most comprehensive property management systems and software available in New Zealand. All of our employees have a laptop & iPhone at their disposal and major features of our systems are:
Information is easily accessible at all times. At the touch of a key we can provide you with the following information relating to your property:
- Funds held on your behalf.
- Which Tenants have paid rental amounts and outgoings.
- A detailed analysis of a Tenant’s current account.
- History of payments by Tenants.
Tenant data (i.e. relative dates, review method and outgoings scenario).
The system readily identifies arrears and vacancies as required.
Your monthly statement can be produced in either detailed or summarised form.
Our rental and expenditure statements will assist in the preparation of end of month and year financial documents.
Statements can be forwarded to you or your Financial Adviser.
Marketing Strategy
At Goodwins we do not take a 'one size fits all' approach to marketing. We do however, have a fundamental set of principles and processes we work through that guarantees the best result.
The Process
1. Understanding our client's requirements
2. Understanding the property
3. Identifying our target market
4. Presenting the property to the highest standard
5. Creating the marketing assets.
Copywriting
We use a dedicated in-house resource that is trained to write copy in a style that is proven to be most effective.
Photography
We insist that a full set of high quality professional photographs be taken of the property.
Floorplans
To scale drawings are often helpful for any prospective tenant to review.
Virtual tours
Goodwins offers cutting-edge virtual technology, allowing potential tenants to truly immerse themselves in and experience your property. It can be viewed by people from all over New Zealand and around the globe, widening the reach of your property to those relocating around or to Auckland. Our tours can be viewed from the comfort of a desktop, iPad or smartphone. This technology is key to securing international bookings.
Video walkthrough
This style of video showcases the property and provides narrative to communicate key features and benefits.
6. Developing a unique marketing plan
7. Campaign activation and execution
8. Measurement and optimisation
The Marketing Mix
The core essentials
Signboards
We recommend an on-site signboard be installed (where possible) to provide local awareness, generate direct enquiries and allow prospective tenants to quickly understand key information.
Real Estate Websites
Every property listing is advertised on trademe.co.nz, realestate.co.nz, oneroof.co.nz and our own optimised website goodwins.co.nz. We also use paid methods to increase listing exposure when appropriate. A suite of additional property sites are always considered if relevant for the property.
Advertising Collateral
We create high quality property brochures and promotional flyers to ensure prospects have print material to reference that includes all key information.
Email Marketing – Tenant Database
Goodwins maintains an active database of tenants with their requirements. We send regular targeted emails to ensure tenants are aware of new properties as soon as they are listed.
The Goodwins Network
As an established Real Estate business working exclusively in Auckland, and led by a Principal Agent with nigh-on 50 years of real estate experience you can be assured of our extensive network. We have built lasting relationships over this period which means we are well connected and informed.
Direct Canvassing
This will involve our team mining our database to generate potential interest, complete direct mail drops, follow up all enquiry and actively engage with prospects to create interest in the property.
Additional activity
We also consider a number of activities to increase exposure and reach more prospective tenants.
Digital Advertising
Online publications like Stuff.co.nz, nzherald.co.nz and using the Google Display Network will significantly increase reach to potential tenants that are not necessarily active in the market.
Social Advertising
This would typically involve posting a property listing on our Facebook page with "boosting" to reach our immediate following and wider community. We can also run advertising to reach highly targeted groups in Auckland based on geo-location and specific audience demographics.
Print Media
This may include a mix of local Auckland newspaper, magazine or community publications.
Direct Brochure Mailout
A mailout may be undertaken to directly target desirable prospects, such as service industry operators, corporate tenants or specialised tenants for which the property is well-suited.
Remarketing
We have the capability to deliver online remarketing campaigns to visitors of the Goodwins website that have specifically visited a property page.
Company Profile
Goodwin Realty Limited, trading as Goodwins, is a licenced real estate agency (Licensee Number: 10022163). Incorporated in 1991 from the Mt. Albert Real Estate office of its Director, Ashley M. Goodwin, Goodwins remains a privately owned and operated family business.
COMPANY NUMBER 354402
COMPANY STATUS — REGISTERED
ENTITY TYPE — NZ LIMITED COMPANY
REGISTERED OFFICE —
112 PARNELL RD, PARNELL, AUCKLAND 1052
DIRECTORS —
ASHLEY MICHAEL GOODWIN
CATHERINE JUDITH ANNE GOODWIN
Goodwins is recognised as a market leader in the service of leasing and managing investment property across the length and breadth of Auckland. On behalf of its valued clients, Goodwins manages a portfolio of value well in excess of $1,250,000,000.
We are pleased to share with prospective clients that we recently achieved a category win at the REINZ National Awards for 2023 and 2021, and, 3 category wins at the REINZ National Awards for 2020. This is in follow-up to consecutive 2018 and 2019 category-wins by Brendan Goodwin (RPM Business Development). Brendan also won LPMA Business Development Manager 2019, and Goodwins Team was a Finalist to LPMA Agency of the Year, 2019. A finalist nomination for Property Manager of the Year in 2018; National finalist trophy at the LPMA Awards of Excellence 2018; Both a category-win and, 3 finalist nominations at REINZ Awards 2017; nationalfinalist trophy at the Leading Property Managers of NZ 2016’s Awards of Excellence; a national title in 2015; and both “Agency of The Year 2014”, and “Excellence in Business Development Award 2014”.
This is aside consecutive national awards across the NZ Real Estate Institute "Agency of the Year Awards of Excellence" 2009-2014. These National Awards are hard-fought, and to win is testament to a Team committed to Delivering Excellence. Please be assured that we share this news not to 'boast', but to give clients comfort in their decision-making! Auckland is currently awash with unlicensed operators.
Despite the de-regulation of New Zealand's property management industry in 2008, we remain a Licenced Agency operating a non-interest bearing trust account which is regularly audited. Owner or Tenant, our client's money is safe. All funds are transferred electronically, and clients similarly receive our quarterly property inspections, digitally. Of particular value to our clients that travel often, or, are based permanently abroad is our secure client log-in that allows you to review archived financial statements and inspections online, at your convenience.
Goodwins has a proven track record in delivering an exceptional service