99 College Hill, Freemans Bay - Goodwins Proposal

99 College Hill, Freemans Bay

An Introduction

We are specialists in Property Management for the Auckland region. We have a proven reputation for providing a high standard of reliable, consistent and efficient care for your property investment(s). Our goal is to partner with you to protect and grow your return.

We provide a nationally award-winning service, and take a personal approach to our clients – led by our hands-on Senior Leadership team and our experienced Property Managers. Our Agency was founded in Mount Albert in 1991. Located prominently on the corner of Mount Albert and New North Roads in the Mount Albert Town Centre. This office is complemented by our head office now based in Parnell. We offer a 24-hour service line to our tenants, as well as managing payments and providing monthly reporting and comprehensive inspection services. Goodwins are a voluntary member of New Zealand's Real Estate Institute.

Key Personnel

Catherine and Brendan Goodwin are the fourth generation of their family to become actively involved in Auckland’s Real Estate market. They are both immensely proud to uphold the Goodwin family’s commitment to the industry. Aleina joined the business in 2017, bringing a wealth of international property expertise, and Vicki is a long-standing member of staff who has unparalleled experience in property management.

When you choose Goodwins, you are choosing a dedicated team who take pride in their work and are personally invested in the success of your property’s management.

Ashley Goodwin AREINZ FOUNDER & DIRECTOR

With 49 years in the industry, Ashley definitely has real estate in his blood. He has proven credentials in the Auckland property world, with his vast experience in real estate sales, rentals and management. Under Ashley’s influential leadership, Goodwins had built a high-profile sales presence in the Mt Albert, Mt Eden, Pt Chevalier, Avondale and Sandringham markets; Goodwin Realty Ltd sold its sales agency to Bayleys in September 2011. Ashley’s astute understanding of property dynamics and his experience through numerous different real estate cycles makes his knowledge invaluable.

Catherine Goodwin LLB AREINZ MANAGING DIRECTOR

Following five years practicing as a barrister and solicitor in New Zealand and the United Kingdom, Catherine commenced her career in real estate in 2005. Electing to operate ‘at the coal-face’, Catherine managed a large property portfolio in West Auckland before commencing her transition to management. As Managing Director of Goodwins, Catherine stands alongside her father Ashley in his commitment to safeguard our client’s investments, while further developing his commitment to provide the company’s clientele a superlative level of professional service.

Founded by Ashley Goodwin, we have specialised in Auckland property management for over 30 years.

Vicki Carrington GENERAL MANAGER

Vicki joined Goodwins in May 2010, following 12 years in senior management roles for Vodafone. During this time she worked in all facets of business development in business and corporate sales, as a consultant, and overseeing a team of sales reps. Vicki also spent time as Operations Manager and Group Retail Manager overseeing four retail sites and the day-to-day running of stores. This has given her substantial experience and knowledge and provided her with the expertise and skills necessary to understand people and any issues that arise from working in the property industry. Vicki is a very highly regarded, hands-on GM, actively supporting Goodwins’ ‘front-line’ Team.

Brendan Goodwin

NEW BUSINESS MANAGER

BA. LLB

Brendan practiced for seven years as a Commercial Property Solicitor in New Zealand, Australia and the United Kingdom. He then commenced his real estate career in Melbourne, Australia in 2014. Having worked as a Sales and Leasing Agent for the Commercial Real Estate Agency Allard Shelton, Brendan has an in-depth understanding of commercial property management, the purchase and sale of commercial property as well as marketing and leasing office, retail and industrial premises. Since 2017, Brendan has turned his attention to residential property, and manages Goodwins' larger marketing projects, most notably, Goodwins' appointment to accommodate America’s Cup Challengers, and notable film and media studios that have turned to Goodwins to meet their accommodation needs whilst on location in New Zealand.

Aleina Goodwin

OPERATIONS & HR

In 2006 Aleina began her Real Estate career working with a prominent Melbourne commercial venue management company. During this time Aleina built her knowledge in managing, marketing, facilities maintenance and accounting practices relating to property. In 2013 she became Managing Director of her family’s residential and commercial real estate agency. In this position the agency experienced unprecedented growth. Her extensive knowledge of the property industry has proven to be an asset to both Goodwins and its clients since joining.

Our Senior Leadership Team will nominate one of Goodwins’ expert property managers to become your dedicated, day to day contact. Goodwins’ Core Values set an ethical benchmark for the team, and ensures our growing team works in harmony, sharing information, supporting one another and collectively delivering the best service possible to homeowners, and tenants.

As market-leaders in the property industry, Goodwins ensure our landlordclients a competitive advantage and the full support of a specialised team focused on achieving each client’s vision for success.

Zoned Schools for this Property*

PRIMARY/INTERMEDIATE SCHOOLS

SECONDARY SCHOOLS

Auckland Girls Grammar School 1.3km Ponsonby Primary School 0.7 km Western Springs College 2.9km

Ponsonby Intermediate 0.5 km

Current Relevent Listed Properties for Rent

3-BEDROOM

There are currently 18, 3-bedroom properties advertised for rent in Freemans Bay, Ponsonby, St Marys Bay, and Herne Bay on www.trademe.co.nz asking a weekly rent ranging from $690.00 to $4,500.00 per week.**

There are currently 11, 3-bedroom properties advertised for rent in Freemans Bay, Ponsonby, St Marys Bay, and Herne Bay on www.realestate.co.nz asking a weekly rent ranging from $895.00 to $3,300.00 per week. **

4-BEDROOM

There are currently 11, 4-bedroom properties advertised for rent in Freemans Bay, Ponsonby, St Marys Bay, and Herne Bay on www.realestate.co.nz asking a weekly rent ranging from $940.00 to $2,300.00 per week. **

There are currently 9, 4-bedroom properties advertised for rent Freemans Bay, Ponsonby, St Marys Bay, and Herne Bay on www.realestate.co.nz asking a weekly rent ranging from $940.00 to $2000.00 per week. **

Goodwins' Terms of Offer

Goodwins’ standard schedule of management fees is as follows:

“The Agent is hereby authorised to deduct from the rents collected on behalf of the Owner, the following fees:

a. Management fee of 8.50 % + GST on all monies received from the tenant, including rent, recovery of water and utilities. (“Management Fee”).

b. Routine Property inspections at $50.00 + GST per inspection.

c. Letting fee of one (1) week’s rent + GST payable to the Agent upon securing the first, and every subsequent tenancy.

d. Re-advertising contribution $89.00 +GST.

e. Consolidated Statement (End of Year Financial Statement prepared by the Agent’s Trust Accountant) $17.39 +GST.

f. Account Administration fee of 8.5 % + GST calculated on the value of invoice for Goodwins to pay all invoices from rents collected.

g. Goodwins offers its clients the option to pay $50.00 + GST per annum to participate in our Tenancy Tribunal Program. If the Owner elects not to participate in the Tenancy Tribunal Program, the Owner will be responsible to pay $20.44 for each application to the Tenancy Tribunal and the Agent’s hourly rate set at $100.00 + GST per hour will apply should the matter require a mediation and/or Tribunal Hearing.”

It is acknowledged that the opportunity to be appointed your exclusive letting agents of the new development at 99 College Hill, presents a very exciting opportunity. It would also be our hope that this appointment becomes the foundation of many future dealings.

Goodwins makes offer to pay full marketing costs incurred in the placement of tenants. For your properties these will include:

1. A professional photo shoot of building.

2. Upload to https://www.trademe.co.nz/property, www. realestate.co.nz, https://www.oneroof.co.nz/housesfor-rent, and our own optimised www.goodwins.co.nz.

3. Install of a professionally erected For Rent signboard (where permitted).

4. The properties highlight across our team of property and business development managers, an extensive database of relocation agents, and other related databases.

5. The properties being featured on our daily rental list; and, alerted to pre-registered prospects for whom it may be suitable.

Our extended marketing service, includes our shoot of an interactive virtual reality tour allowing potential tenants to truly immerse themselves in and experience your property before they ever step onsite. Your property will effortlessly be viewed by people from all over Auckland, New Zealand and, around the globe, widening the reach of your rental property to those relocating across, or, to Auckland.

It allows potential tenants to actively navigate their way around the property via a 360-degree virtual reality tour. Thereby, increasing the number of applicants that can view the property, and ultimately provides a larger scope for us to find your ideal tenant faster.

As spoken-to, we were the first residential property management company in Auckland to incorporate virtual reality tours as a standard component of our marketing campaigns.

We have attached link to an unfurnished Virtual Reality Tour of an unfurnished apartment at the International: https://my.matterport.com/show/?m=fzS4x9898Qt&ts=1&help=1

Under separate document, we will attach a copy of our management agreement – which outlines the terms and conditions of our daily operations.

We look forward to answering any questions you might have in relation to our proposal.

Yours sincerely, Goodwin Realty Limited

Licenced (REAA 2008) MREINZ

Goodwin BA. LLB BUSINESS DEVELOPMENT/SALESPERSON

M: 021 278 7770 brendan@goodwins.co.nz

Goodwin LLB AREINZ MANAGING DIRECTOR

M: 021 437 710 catherine@goodwins.co.nz

Source: * Property Guru, ** www.trademe.co.nz and www.realestate.co.nz, *** the Ministry of Business, Innovation and Employment

Bonds 01 March 2022 – 31 August 2022 most current data available.

Average rent – The most typical weekly rent, calculated by adding up the weekly rents for all bonds and dividing this by the total number of bonds lodged. Standard deviation – The distribution of rents around the average. If the standard deviation is small, most of the sample is close to the average. If it is large, the distribution is more spread out. Approximately 68% of all the weekly rents will fall within one standard deviation on either side of the average. For example, if the average rent is $100 and the standard deviation is equal to 20, then approximately 68% of weekly rents will be between $80 (the average minus one standard deviation) and $120 (the average plus one standard deviation).

Lower quartile – The weekly rent at 25% of all market rents when all are placed in order of value.

Median rent – The middle value when all the weekly rents are placed in order of value. The median is a better indicator of rents in the middle of the range than the average or mean rent figure, as the average can be influenced by one or two rentals that are extremely high or low.

Upper quartile – The weekly rent at 75% of all market rents when all are placed in order of value.

**** This rental assessment does not purport to be a registered valuation and, it should be noted that rental values may change as market conditions fluctuate.

Brendan

Catherine

Management Services

1. QUALIFYING TENANTS

We complete extensive national and international credit checks. Current and prior landlord references are vetted and recorded, and/or we review evidence of home ownership if prospect tenant is not currently a tenant. Employment references are vetted by speaking with appropriate line-manager/HR department.

We will make a recommendation as to whether we believe the prospective tenant is able to meet all the obligations under its tenancy agreement or, provide commentary on which prospective tenant we think is most desirable where there are several suitable candidates. Of course, and without exception we will engage with you throughout the tenant qualification phase and seek your instructions.

2. FINANCIAL MANAGEMENT

Using the latest software programs, we are equipped to ensure your financial requirements are handled efficiently and precisely. Goodwins assures this service by implementing the following accounting practices: We will monitor your tenant’s rental payment and apply a zero tolerance to rental arrears.

Rental income will be electronically remitted to your nominated account. Subsequently, we will supply a financial report detailing the income and expenditure activity for the previous month.

A comprehensive end of financial year statement summarising all rental income and applicable deductions will be issued.

3. MANAGEMENT SERVICES

In order to ensure your home is well maintained, Goodwins offers a service which thoroughly covers all bases. These include:

Conducting a comprehensive ingoing inspection report, which will include an inventory compiled and agreed upon with your specific detail.

A routine inspection will be conducted one month from the commencement of your tenant’s tenancy agreement, this is to ensure your property is being well kept. A report will be compiled and submitted to you for your records. If any maintenance issue or problems are detected, we will see that the necessary course of action is taken with your approval.

If your tenant requests housekeeping with linen change and or clean, we will liaise with our contractors to organise the service, attend the site if required to allow access and invoice the tenant directly for the service.

Once your tenant's lease has come to an end, we will conduct an outgoing inspection report. We will use the ingoing and routine inspection and inventory reports as comparatives to ensure the property has been left the same as when the tenancy commenced. If we find any damage and/or omitted furnishings we will instigate the required proceedings.

4. COMPLIANCE AND ACCOUNTABILITY

Licensed pursuant to the Real Estate Agents Act 2008, and voluntary members of the Real Estate Institute of New Zealand. All funds received are deposited to a Non-Interest Bearing Trust Account, which is independently audited.

5. MAINTENANCE & SUBCONTRACTORS

Such is the importance of quality control and supervision of maintenance, Goodwins is dedicated to obtain competitive quotations and ensure work is carried out in a professional manner. Goodwins utilise the services of regular, experienced and qualified subcontractors who are on call to us 24 hours a day. A number of subcontractors have been associated with our company for in excess of 10 years, which means you also benefit from prompt, expert service and competitive prices.

All have had their credentials and qualifications checked, are GST registered, have an appropriate level of public liability insurance, and required health and safety certificates. We confirm it is not uncommon, and we will be happy to engage preferred trade personnel to undertake repairs and maintenance services (as appropriate).

Note: Our standard form of Management Agreement allows provision that the client nominate a dollar value above which, no works are undertaken prior to notification and approval.

6. FACILITIES MANAGEMENT

In order to ensure your properties’ facilities are well maintained Goodwins offers a service that thoroughly covers all basis.

If the property is subject to Body Corporate rules, we will monitor the performance of the Tenant in regard to the Tenant’s compliance with the Body Corporate rules and notify the Owner and/or the Body Corporate immediately should the tenant be in breach.

7. SYSTEM REPORTS

We have installed some of the most comprehensive property management systems and software available in New Zealand. All of our employees have a desktop network monitor & iPhone at their disposal and major features of our systems are:

Information is easily accessible at all times. At the touch of a key we can provide you with the following information relating to your property: Funds held on your behalf. Which Tenants have paid rental amounts and outgoings.

A detailed analysis of a Tenant’s current account. History of payments by Tenants.

Tenant data (i.e. relative dates, review method and outgoings scenario).

The system readily identifies arrears and vacancies as required.

Your monthly statement can be produced in either detailed or summarised form.

Our rental and expenditure statements will assist in the preparation of end of month and year financial documents.

Statements can be forwarded to you or your Financial Adviser.

Marketing Strategy

At Goodwins we do not take a 'one size fits all' approach to marketing. We do however, have a fundamental set of principles and processes we work through that guarantees the best result.

The Process

1. Understanding our clients requirements

2. Understanding the property

3. Identifying our target market

4. Presenting the property to the highest standard

5. Creating the marketing assets.

Copywriting

We use a dedicated in-house resource that is trained to write copy in a style that is proven to be most effective.

Photography

We insist that a full set of high quality professional photographs be taken of the property.

Floorplans

To scale drawings are often helpful for any prospective tenant to review.

Virtual tours

Goodwins offers cutting-edge virtual technology, allowing potential tenants to truly immerse themselves in and experience your property. It can be viewed by people from all over New Zealand and around the globe, widening the reach of your property to those relocating around or to Auckland. Our tours can be viewed from the comfort of a desktop, iPad or smartphone. This technology is key to securing international bookings.

Video walkthrough

This style of video showcases the property and provides narrative to communicate key features and benefits.

6. Developing a unique marketing plan

7. Campaign activation and execution

8. Measurement and optimisation

The Marketing Mix

The core essentials

Signboards

We recommend an on-site signboard be installed (where possible) to provide local awareness, generate direct enquiries and allow prospective tenants to quickly understand key information.

Real Estate Websites

Every property listing is advertised on trademe.co.nz, realestate.co.nz, oneroof.co.nz and our own optimised website goodwins.co.nz. We also use paid methods to increase listing exposure when appropriate. A suite of additional property sites are always considered if relevant for the property.

Advertising Collateral

We create high quality property brochures and promotional flyers to ensure prospects have print material to reference that includes all key information.

Email Marketing – Tenant Database

Goodwins maintain an active database of tenants with their requirements. We send regular targeted emails to ensure tenants are aware of new properties as soon as they are listed.

The Goodwins Network

As an established Real Estate business working exclusively in Auckland, and lead by a Principal Agent with nigh-on 50 years of real estate experience you can be assured of our extensive network. We have built lasting relationships over this period which means we are well connected and informed.

Direct Canvassing

This will involve our team mining our database to generate potential interest, complete direct mail drops, follow up all enquiry and actively engage with prospects to create interest in the property.

Additional activity

We also consider a number of activities to increase exposure and reach more prospective tenants.

Digital Advertising

Online publications like Stuff.co.nz, nzherald.co.nz and using the Google Display Network will significantly increase reach to potential tenants that are not necessarily active in the market.

Social Advertising

This would typically involve posting a property listing on our Facebook page with "boosting" to reach our immediate following and wider community. We can also run advertising to reach highly targeted groups in Auckland based on geo-location and specific audience demographics.

Print Media

This may include a mix of local Auckland newspaper, magazine or community publications.

Direct Brochure Mailout

A mailout may be undertaken to directly target desirable prospects, such as service industry operators, corporate tenants or specialised tenants for which the property is well-suited.

Remarketing

We have the capability to deliver online remarketing campaigns to visitors of the Goodwins website that have specifically visited a property page.

Company Profile

Goodwin Realty Limited, trading as Goodwins, is a licenced real estate agency (Licensee Number: 10022163). Incorporated in 1991 from the Mt. Albert Real Estate office of its Director, Ashley M. Goodwin, Goodwins remains a privately owned and operated family business.

Goodwins is recognised as a market leader in the service of leasing and managing investment property across the length and breadth of Auckland. On behalf of its’ valued clients, Goodwins manages a portfolio of value well in excess of $1,080,000,000.

We are pleased to share with prospective clients that we recently achieved a category win at the REINZ National Awards for 2021, and, 3 category wins at the REINZ National Awards for 2020. This is in follow-up to consecutive 2018 and 2019 category-wins by Brendan Goodwin (RPM Business Development). Brendan achieved to also win LPMA Business Development Manager 2019, and Goodwins Team was a Finalist to LPMA Agency of the Year, 2019. A finalist nomination for Property Manager of the Year in 2018; National finalist trophy at the LPMA Awards of Excellence 2018; Both a category-win and, 3 finalist nominations at REINZ Awards 2017; national-finalist trophy at the Leading Property Managers of NZ 2016’s Awards of Excellence; a national title in 2015; and both “Agency of The Year 2014”, and “Excellence in Business Development Award 2014”.

This is aside consecutive national awards across the NZ Real Estate Institute "Agency of the Year Awards of Excellence" 2009-2014. These National Awards are hard-fought, and to win is testament to a Team committed to Delivering Excellence. Please be assured that we share this news not to 'boast', but to give clients comfort in their decision-making! Auckland is currently awash with unlicensed operators.

Despite the de-regulation of New Zealand's property management industry in 2008, we remain a Licenced Agency operating a non-interest bearing trust account which is regularly audited. Owner or Tenant, our client's money is safe. All funds are transferred electronically, and clients similarly receive our quarterly property inspections, digitally. Of particular value to our clients that travel often, or, are based permanently abroad is our secure client log-in that allows you to review archived financial statements and inspections online, at your convenience.

The Goodwins Difference

We understand that selecting the right property manager is an important decision. What makes us different... Why choose Goodwins?

The trick is to ask the right questions... So here are a few to get you started:

What portion of the year can we expect out property to be rented?

We will ensure consistent return from your investment. At Goodwins our properties on average are rented 97.6% of the year.

Will the rent be paid on time?

We know reliable income is crucial. At Goodwins 98.6% of or tenants pay their rent on time.

Do you find quality tenants?

Finding tenants that respect your property and uphold their obligations is paramount. We involve the Tenancy Tribunal against less than 1% of our tenants.

Will you provide the right advice?

We understand that evolving legislation can be daunting. At Goodwins, we ensure you remain compliant with two qualified lawyers in our senior leadership team, and by having specialist external consultants on retainer.

Do you use tradespeople we can trust?

To maintain and improve your asset, work may be needed from time to time. At Goodwins we require Service Level Agreements will all our tradespeople we engage to attend to your property. This guarantees you quality workmanship at competitive rates with priority attendance.

Why else should you use us?

Do you know that not all property managers are licenced?

We are licenced and qualified in an unregulated industry. Your property manager will be an expert.

Do you know not all property managers have a trust account to collect your rent?

We have a non-interest-bearing trust account. Your money will be safe.

Do you know how other property managers deal with rent arrears?

We have a dedicated debt collections manager who handles arrears. Your rent will be paid on time.

Do you know whether other property managers provide photo and written routine inspection reports?

We use the latest technology platforms to complete routine inspections. Your property will be well looked after.

Do you know whether other property managers guarantee every enquirer sees your property?

If you take our recommendation to shoot a virtual reality tour, we do. Your property will reach more tenants.

Do you know whether other property managers will pay for your property's professional photos?

We will and rent a minimum of one property per day. Your property will stand out from the competition.

Do you know whether other property managers have a database that captures and filters prospective tenants?

We have over 125 prospect tenant enquiries per week. Your property will be rented quicker.

That is the Goodwins Difference. Now all you need to do is join the winners circle.