2024 Annual Report by Goodwill Industries of Ventura and Santa Barbara Counties

Changing Lives Through the Power of Work

Annual Report

CEO Message

Peter Marcus President & CEO

Dear Friends,

When you think of Goodwill Industries of Ventura and Santa Barbara Counties, what comes to mind? For us, it’s transformation, opportunity, and impact.

We witnessed firsthand the power of work changing lives throughout 2024. Every day, individuals walked through our doors looking for hope, support, and a path forward. And every day, thanks to our dedicated team, donors, and partners, we provided them with the tools to take that next step.

Our region continues to grow and evolve, bringing both new opportunities and new challenges. Many of our neighbors face barriers to employment, financial stability, and education. Some are rebuilding after hardship, while others are seeking their first chance to build a career. Through our workforce development programs, job training, and mission-driven retail operations, we have stood alongside them empowering, equipping, and elevating those ready to move forward.

This annual report shares the numbers, but behind every statistic is a person. It is a life changed, a family strengthened, and a future reimagined. In 2024, we served countless individuals seeking opportunity through our direct service programs, and the demand continues to grow. As we look to 2025, we are doubling down on innovation, collaboration, and sustainability to expand our reach and deepen our impact.

We are not only fulfilling on our mission here at Goodwill Industries of Ventura and Santa Barbara Counties, we are creating a movement. A movement that says everyone deserves a chance. A movement that thrives because of people like you. Whether you shopped, donated, volunteered, or partnered with us this year, you played a role in building a stronger, more resilient community.

Thank you for being part of this mission. Together, we are shaping a future where every individual has the opportunity to reach their full potential.

About Us

Goodwill Industries of Ventura and Santa Barbara Counties is a local 501c3 non-profit organization. We provide vocational training and job placement services to people in our community who face barriers to employment such as youth, justice-involved, those with disabilities, and Veterans.

Our Mission Services are funded by Goodwill retail operations, grants, donations, and contracts which ensures all of our programs are available at no cost to qualifying individuals.

Our Mission

Our mission is to provide vocational and educational opportunities that eliminate barriers to employment, strengthen communities, and help people in need reach their full potential through the power of work.

Our Vision

We envision a world where people have the opportunity to reach their highest potential. We believe that every individual has value and by recognizing that value, we can help

them find their place in the community. In order to make this belief a reality, we have positioned ourselves as the premier provider of workforce services.

Our Values

We believe in the inherent value of work; work has greater value than charity. We believe that every individual has the right to be treated with dignity and respect. We value an environment that encourages the people we serve to reach their highest potential. We value social, financial, and environmental stewardship.

Overcoming Adversity: Isaac’s Journey to Success

Isaac’s story is one of resilience and transformation. After making poor choices in his youth and falling into a life of crime, he found himself trapped in a cycle of rejection due to his criminal record and visible tattoos. These barriers made it nearly impossible to secure stable housing or employment, deepening his sense of hopelessness. That cycle began to break when Isaac joined the Pathway Home program, a Goodwill Industries of Ventura and Santa Barbara Counties (Goodwill VSB) initiative that supports justiceinvolved individuals in rebuilding their lives.

Through personalized services like job development, resume building, and mock interviews, Isaac gained the tools and confidence needed to pursue meaningful work. He completed 900 hours of paid experience at Monroy’s Muffler Shop, eventually earning a permanent position. His passion for cars— sparked by time with his grandfather—helped anchor his new path.

Beyond employment, Isaac is now working toward his GED and an associate’s degree. The encouragement he received helped him overcome his anxiety about returning to school. Goodwill VSB and the Pathway Home program played a pivotal role in his growth, showing him that with support and determination, change is possible. Isaac’s journey is a powerful reminder that second chances can lead to new beginnings.

Opportunities for Growth: Jessica’s Success Story

Jessica’s journey is a powerful example of how Goodwill’s programs help individuals build fulfilling careers and gain stability. Through the NDWG program, a Goodwill initiative funded federally through the National Dislocated Workers Grant to support those impacted by disasters, Jessica was introduced to new opportunities beyond low-paying retail jobs with no benefits.

Her transition to working with the Foster Park crew allowed her to develop hands-on skills in a supportive environment. Goodwill provided transportation assistance, tools, and proper work attire, eliminating common barriers to employment. Jessica earned her OSHA certification, which significantly boosted her job prospects and demonstrated her commitment to safety and professional growth.

The work Jessica performed through the NDWG program allowed her to contribute directly to her community while gaining valuable experience. She found purpose in helping restore areas affected by disaster, which brought a sense of pride and accomplishment.

Jessica now dreams of buying a home in her hometown—a goal that once felt out of reach. Thanks to the practical training and support she received, she is well on her way. Her story highlights how Goodwill VSB and NDWG program empowers individuals while also strengthening the communities they serve.

The Highlights

Ventura Mission Office Opens

In Q1 2024, Goodwill Mission Services has opened a new office inside the Ventura store on Thompson, providing clients with easier access to job training, employment support, and other essential Goodwill services.

Clients receive ongoing support to remain successful

Supportive Services Job Training

Revenue supports job preparation, training and placement

People working strengthens our community

4 Community

Donations

Items are donated to Goodwill

Retail Stores

Donated items are sold in our retail stores and online

Recycling Outlet Center

Unsold items are recycled

Remaining items are sold by the pound

2024 Environmental Impact

Goodwill Industries of Ventura and Santa Barbara Counties ...

• Received approximately 35,872,925 pounds of donated material

• Collected 479,881 pounds of e-waste

• Received donations from 652,235 donors

• Processed 1,713,294 transactions

... and recycled

• 1,627,200 pounds of books

• 6,257,420 pounds of textiles

• 938,972 pounds of shoes + accessories

• 1,014,875 pounds of other material

Goodwill Fact

Each year, we proudly help protect and preserve our natural resources by diverting millions of pounds of unwanted and unneeded goods that would otherwise end up in a landfill.