Long-Range Strategic Plan By 2017 we aim to: To ensure the long-term success of Goodwill Industries, Ontario Great Lakes and its mission as a social change agent, a long range strategic plan is set forth following a the organization transform and more than double its impact. This new plan is a ‘living’ vision, changing sharply focused eye to the future while setting targets to The plan expresses substantive leaps to strengthen mission, business, brand and engagement, people and workplace and environment.
+150% We aim to expand our workforce from 300 employees to 750 by 2017.
70,000 By 2017, our goal is to serve 70,000 job seekers annually.
Strengthen Mission.
Strengthen People and Workplace.
We create jobs, help people gain work in the community and integrate mission throughout every dimension of the organization
We build an inclusive culture of learning, respect, fun and accountability
Create 450 new jobs to 750
Value respect, teamwork and innovation and have fun working together… employee morale is 90%
Provide a robust employee development and family strengthening program to help individuals and families overcome barriers and achieve full potential • 100% of Goodwill employees have
Foster inclusion through pro-active hiring for ability, best practices related to recruiting and retaining persons with disabilities and giving a voice to all stakeholders
to training and supports • Graduate 30% of employees to better jobs annually Expand transitional and supported employment, co-ops, placements and other ‘earn-while-you-learn strategies’ to equal 30% or greater of total Goodwill jobs aimed at strengthening individuals for the workforce Serve 70,000 job seekers and learners annually • 30,000 people served face to face - 5,000 receive intensive services: case management, counselling, skills development, job placement, coaching, transitional employment - 25,000 receive basic (light touch) services: employment resource and job connection centres, workshops, job fairs • 3,600 trained/skills developed, return to school • 2,500 placed in jobs • 40,000 job seekers served virtually Collaborate and innovate to erase attitudinal, social and other barriers to inclusion and lead in poverty reduction and de-stigmatization
Strengthen and develop leadership and training and succession strategies advancing 70% of Goodwill supervisor or higher tier jobs internally Drive performance with enabling technology – 100% of employees are Recognize and develop employee potential through scholarships and awards - $25,000 awarded per annum
“Goodwill is one of our community’s largest employers of persons with disabilities. Their successful, 100 year-old model of integrated human and employment services on a foundation that creates jobs and sustains people and service – is the kind of social system we need more of.” Dr. Carol Herbert
Dean, Schulich School of Medicine and Dentistry University of Western University
Strengthen Business.
Strengthen Brand and Engagement.
Strengthen Environment.
We have a strong earnings base and generate profit to grow and self-sustain Goodwill’s service objectives and fund mission services
We achieve a high level of awareness, engagement and collaboration
We improve our environmental impact
greater than 90% of revenue from enterprise sources Generate a net gain of 5% per annum to fuel mission and growth Grow Donated Goods/Retail revenue to $27 million • Open 15 Donation Centres, 10 Community Stores and grow donations to 840,000 • Expand after-market and recycling initiatives to 12% of total Donated Goods/Retail revenue
convenient Attended Donation Centres and mission-focused customer service • Donors increase to 840,000 per annum and 1.02 per household partnership drive donation volume express mission and indicate pride Ensure consistent brand and design standards, a vital image, robust social media platform and expert customer service and relationship management – mission stories penetrate widely Raise $14 million through Work Works campaign
less than 10%) through full scale donor collection and after-market recycling programs Create 350 new ‘green’ jobs and ready people for the ‘green’ labour market • Environmental Service Worker 20 per annum and is sought after by employers Earn regard as a lead resource and model for environmental stewardship winning a Chamber of Commerce award • Partner with all municipalities in our region on waste diversion environmental stewardship practices across the whole organization implementing GII Green Guidelines and a sustainability policy and program
Benchmark in top 25% across Goodwill Industries International key performance indicators Expand business and mission platforms to include light industrial contracts and food and hospitality services to equal 10% of gross revenue
Our Vision.
Our Mandate.
Everyone is working in sustainable thriving communities.
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Our Mission. Changing lives and communities through the power of WORK.
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Help people overcome barriers and gain access to work Provide access to affordable goods Support the environment through recycling Strengthen communities through work Foster social inclusion
Our Values. RESPECT... above all else, we embrace diversity and treat all people with dignity: Recognition • Empowerment • Stewardship • Pride • Excellence • Communication • Teamwork