

This past year was another exciting time of growth and learning at Goodwill! Significant progress was made on our Five-Year Strategic Plan ~ Vision 2025, accelerating wellness and development opportunities for team members, strengthening communities by supporting people facing barriers to employment and life stability, and commitments to environmental sustainability and circularity
A culture of caring and learning continued to drive the development of team members, with 96% engaged in training including critical areas of equity, diversity, inclusion, and leadership development. Positive trends highlight an increase in the representation of equity-deserving groups at the board and leadership levels, exceeding targets set by the Federal government's 50-30 Challenge The Annual Employee Survey indicated that over 96% of team members are proud and satisfied working at Goodwill.
A significant collaboration in the circularity space was launched to repurpose, recycle, and remanufacture end-of-life textiles. Work has continued to advance the See the WORTH remanufactured apparel and accessories brand focused on people, planet, and community
Our WorkFirst transitional employment program which integrates life, health and wellness, and coaching supports, advanced hundreds of people facing barriers and their families toward prosperity. An important insight this year revealed that 57% of new team members reported having no family doctor and 72% no access to dental care; demonstrating the necessity of Employee Coaches who assist with navigating and accessing community and health resources. 77 scholarships were awarded to team members aspiring to achieve educational goals.
Community members responded generously to critical initiatives by rounding up their purchases, raising almost $200,000. These funds supported Ukrainians displaced by conflict, earthquake relief in Turkey and Syria, community programs like Circles and ClothingWorks, scholarships, and more. We also delivered over 1,100 donated medical devices to refugees through the Roll Up for Ukraine campaign with Enactus Western and Ability Through Action.
Goodwill continues to grow with new expansions including an Edgar and Joe’s Café in partnership with Indwell supported housing in Old East Village London and a Community Store and Donation Centre in Waterloo, where we created 60 new jobs for the community (42% hired through 12 community partners). We also saw significant growth in eCommerce with our team selling over 7,500 items through online platforms
Most importantly, our collective impact has been driven by our mission to change lives and communities through the power of work. Although the community and world around us faced challenges this year, we continue our work together, building a strong, healthy, vibrant, and inclusive team, guided by our I.C.A.R.E. values and ready for an exciting future ahead
Goodwill Industries, Ontario Great Lakes
When Roen started working as a Donation Attendant at Goodwill, he was dealing with a lot of anxiety. Roen also has Autism, which can make anxiety worse. At first, he was described as very quiet, and felt most comfortable focusing on specific tasks. Over time, Roen built his confidence to try new things with the support of his team and now works completely independently at the donation door.
Roen credits his job with changing his mental state and giving him a sense of community. While he still faces anxiety, he is able to overcome it by taking things one step at a time – something he is proud of every day.
“My favourite part of working at Goodwill is the people. I felt like I was in a safe work environment with all these new faces and different personalities… Goodwill has given me the confidence for achieving whatever I want.”
TD Ready Commitment funding of $1.5 million over 4 years was announced to support WorkFirst.
Debbie has worked since she was 14. After experiencing financial challenges and health issues requiring surgery, Debbie was out of a job for a while.
Our Goodwill is the Canadian hub for a pilot project on textile sorting funded by the Walmart Foundation.
Through Goodwill, she received help with resumes and interview skills. When a position became available at a Community Store, Debbie was nervous she wouldn’t be hired due her age, and was thrilled to get the job.
We implemented Welcome Appointments and a Life Scan for all new staff to support onboarding, seeing a 23% decrease in turnover rates in the first 90 days of employment.
She was incredibly excited to start her journey as a cashier at Goodwill, where she says everyone is treated with respect, and employees get the support they need. She says "the definition of Goodwill is kindness. Every day I want to make somebody's day a little brighter."
Three years on, Debbie hopes to progress to a Key Holder role or even Assistant Manager one day.
We are working with partners on pilot projects to innovate in textile circularity, including using postconsumer textiles to create Cotton Shoddy, Biochar, and other byproducts.
Debbie, Retail Production Associate1,100 medical devices were donated and shipped to support Ukrainians with disabilities impacted by conflict, through the Roll Up for Ukraine campaign with Enactus Western and Ability Through Action.
“I wake up and I’m so happy I have a job to go to. I’m going to help people and I’m going to feel satisfied when I come home. I hope I work here for the rest of my life.”
1,262 team members
977,166 donors continued to fuel our mission
1,957,796 shoppers
4,300+ free community coffees provided
77 scholarships awarded
3,550 coaching sessions supported employee wellness and life stabilization
Over $194,000 raised by customers rounding up their purchases
Over 52,000 people received support on their path to work
Goodwill Board of Directors
Mehendi Kamani - Chair
Rick Jankura - Past Chair
Lynne Cram
Patricia Hoffer
Jerry Koh
Don Ludlow
Arlene McDougall
Michelle Micuda
Matthew Reid
Gerard Seijts
Michelle Quintyn (President & CEO)
Steve Millar (Chief Financial & Administrative Officer)
Goodwill Career Centre Board of Directors
Terry Off - Chair
Lela George
Brad MacDougall
Adam Rice
Michelle Quintyn (President & CEO)
Bev Kobe (Executive Director)
The opening of a new Edgar and Joe's Café in London's Old East Village created a new gathering space serving healthy, local, and affordable food to the neighbourhood. But the unique location of the café at Indwell's Embassy Commons provided opportunities to increase our community impact in new ways.
Beyond its regular operations, the café now delivers daily meals to 72 supportive housing tenants at partner Indwell's Embassy Commons and Woodfield Gate locations. The meals are served in the café after hours, when it becomes a social gathering space for tenants. Knowing that "food affects mood," these meals are an important part of food security and community buildingfortheprograms.
“Our chef designs creative menus with variety to keep things interesting and allows tenants to try new dishes.”
- Neil Burnett Director of Food & Hospitality