COMPETITIVE CONQUESTING What if there were a group of people already primed to buy your products? Well, there is – they’re your competitor’s customers. Surrounding your competitor’s message with your own is one of the best ways to acquire new customers and encourage brand engagement.
AUDIENCE CONQUESTING Leverage third-party audience segments and location behavior signals to find and convert your competition’s customers.
CONTEXTUAL CONQUESTING Use your competitor’s brand name and products as keywords in your targeting strategy to reach people interested in similar products.
TV SYNC CONQUESTING Grab TV viewers’ attention by targeting their devices at the same time your competitor’s commercial airs.
GEOFENCE CONQUESTING Hit your competitors on their own turf. Target shoppers when they are at your competitor’s locations.
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