Conquesting by Goodway Group

Conquesting

COMPETITIVE CONQUESTING What if there were a group of people already primed to buy your products? Well, there is – they’re your competitor’s customers. Surrounding your competitor’s message with your own is one of the best ways to acquire new customers and encourage brand engagement.

AUDIENCE CONQUESTING Leverage third-party audience segments and location behavior signals to find and convert your competition’s customers.

CONTEXTUAL CONQUESTING Use your competitor’s brand name and products as keywords in your targeting strategy to reach people interested in similar products.

TV SYNC CONQUESTING Grab TV viewers’ attention by targeting their devices at the same time your competitor’s commercial airs.

GEOFENCE CONQUESTING Hit your competitors on their own turf. Target shoppers when they are at your competitor’s locations.

goodwaygroup.com

Q&A What kind of third-party data is available for audience conquesting? We offer thousands of competitive audience segments from in-market shoppers to brand enthusiasts and more through best-inindustry data providers, like Amazon, Oracle, PushSpring, BlueKai, Datalogix, Factual, and Lotame. How do I know if TV sync conquesting is right for my campaign? TV sync conquesting is a great option for advertisers with limited budgets. Following traditional TV watchers onto their second screens means you can grab the attention of high-value viewers and drive awareness for your brand, without a big TV spend. How do I know if I should geofence my competitor’s location? Industries with strong shopping behavior signals we can leverage are the best fit. For instance, retail stores, hotels and sports arenas are locations where consumers go that we can build a geofence radius around. Also, places where you use your phone for comparison or coupon shopping, like car dealerships and restaurants, are great options to capture in-market shoppers for conquesting.

Surround the competitor’s strategy with your brand message.

goodwaygroup.com