Connecting Digital Advertising With Real-life Results
Overview If you’re an auto dealer, you spend a lot of money on advertising, from TV to radio to digital. At some point, you may stop and ask, “Is this advertising really helping me sell cars?” That is the very question we set out to answer when working with one of our auto-dealership groups on a campaign study. We teamed with Oracle Data Cloud, a best-in-class data-analysis company, to run a Datalogix (DLX) auto study. Datalogix’s partnership with Polk, a leading automotive data provider, allowed us to anonymously match our client’s offline auto-purchasing data with online ad-exposure data.
Data-Collection Period: 90 days
Jul
Campaign-Exposure Period
Sep
Sales-Measurement Period: 90 days
Post-Campaign Sales Window
Datalogix-Analysis Period
+8 Weeks
Collection and Measurement Timeline Campaign-Exposure Period
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Aug
Campaign-Exposure Period
+4 Weeks
Polk DMV Data Aggregation
Analysis
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