Sample Report Format

Appendix F: Sample of Report Format

TITLE PAGE AND PRELIMINARY PAGES Title Page Letter of Submission Research Group Acknowledgements Table of Contents List of Tables List of Figures Executive Summary

CHAPTER 1.0

ii iii iv v vi x xiv xv

INTRODUCTION 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9

CHAPTER 2.0

Introduction / Background to the study Problem Statement Research Questions Research Objectives Theoretical Framework and Hypotheses Significance of the study Limitations of the study Definitions of Terms Summary

LITERATURE REVIEW 2.1 2.2 2.3

2.4

2.5

Introduction Research History / Development 2.2.1 Related Models The Setting / Industry / Sector 2.3.1 Subject Matter 1 (e.g. Customer Satisfaction) 2.3.2 Definitions / Concepts 2.3.3 Measurement / Operationalisation Definitions 2.3.4 Customer Expectations and Perceptions Subject Matter 2 (e.g. Customer Loyalty) 2.4.1 Definitions / Concepts 2.4.2 Measurement / Operationalisation Definitions 2.4.3 Consumer Behaviour and Customer Loyalty 2.4.4 Consequences of customer Loyalty Conclusion

CHAPTER 3.0

RESEARCH METHODOLOGY 3.1 3.2 3.3

3.4 3.5 3.6 3.7

3.8

CHAPTER 4

Introduction Research Design (e.g. investigation, unit of analysis, time horizon, scope) Instrumentation 3.3.1 Measures / Scales (tabular form) 3.3.2 Questionnaire design (Sample) 3.3.3 Questionnaire testing and refinement Sampling Technique and Sample Size Data Collection (fieldwork) Data Preparation Data Analysis Strategies 3.7.1 Goodness of Measure (e.g. reliability) 3.7.2 Descriptive statistical analyses 3.7.3 Hypothesis Testing 3.7.3.1 Testing Differences - 2 sample means (t) - More than 2 sample means (ANOVA) 3.7.3.2 Testing Associations - Nominal variables (χ²) 3.7.3.3 Testing Relationship/Effect/Influence) - Simple regressions - Multiple regressions Conclusion

DATA ANALYSIS 4.1 4.2 4.3 4.4 4.5

4.6

Introduction Sample Characteristics Goodness of Measure (e.g. reliability and validity) Descriptive statistical analyses (e.g. means, standard deviation) Hypothesis Testing Results 4.5.1 Testing Differences 4.5.2 Testing Associations 4.5.3 Testing Relationship/Effect/Influence Conclusion

CHAPTER 5

CONCLUSIONS AND RECOMMENDATIONS 5.1 5.2

5.3

5.4

Introduction Conclusions 5.2.1 Reliability and validity of measures 5.2.2 Descriptive findings 5.2.3 Differences 5.2.4 Associations 5.2.5 Relationships Recommendations 5.2.1 Reliability and validity of measures 5.2.2 Descriptive findings 5.2.3 Differences 5.2.4 Associations 5.2.5 Relationships Future Research

APPENDIX A. B. C.

Questionnaire Letter of Authorisation Supportive Evidences