City Life Autumn 2017

Page 36

Seeking smooth skin? Madame Wax is Cardiff ’s most prolific wax studio, they have an array of awards to fill their repertoire! The team have been praised for their customer service, so you can put your feet up and relax while they do all the work.

M ADAME WAX

They offer a range of services from the ‘best Brazilian’ wax in Cardiff to HD brows, LVL lashes and they also have a range of male treatments, taking you from zero to Va Va Voom. If you have any unwanted hair, Madame Wax have the specialist skills to give you the “Ooh” without the “Ouch”. We spoke to The Madame Wax, Adele Bradbury to find out more. Why should women should wax? The thing with a good wax is once you’ve experienced the results; you won’t be picking that razor up anytime soon! Waxing leaves you with sumptuously smooth skin that’ll last. With hair removed from the root, there’s no annoying stubble. Best of all you can remain hair free for up to three weeks. When you feel good in your skin, there’s no need to hide in your trackies; get that little black dress on! It’s one of the reasons that women who wax can wear their favourite lingerie or outfit with full confidence. When you’re more confident it shows,

and there’s nothing more attractive than confidence! What’s the most popular treatment? Definitely intimate waxes – we offer “the best Brazilians in Cardiff ”. Clients can choose between seven variations, but the Dita – our signature Hollywood wax (which is full bald eagle) is the most popular! But we also have a brow bar which has been extremely successful. Our LVL lash lift is really popular as well, it really enhances your eyelashes to give you that beautiful full lash look. I hear you have very loyal customers. Why do your clients come back? Clients love the body confidence they get from Madame Wax. We call it “ooh la la!” and you notice the difference. We’re fun, friendly, and just the right amount of cheeky. People also come back as we are specialists in waxing and do it day in day out. Our no-nonsense style puts clients at ease and makes all embarrassment disappear within an instant. 36

We’re real women – just like those reading this! We don’t judge, we’re just here to help our clients get the silky soft skin they want – and we do it pretty well. Does waxing hurt? I’d be lying if I said a wax was entirely painless. After all, this treatment removes hair from the root, so you’re going to feel something. But that’s where your waxologist can make all the difference. If you’re relaxed you’ll feel less discomfort. It’s why we’re so focused on making sure clients feel comfortable on the treatment couch. Technique and skill matter, we do nothing but wax so there’s no inexperienced fumbling, which can make the experience painful. We always promise to give you the “ooh” without the “ouch!” Do clients ever feel embarrassed when they come for treatment? I know there are lots of people who secretly want a wax, but never book a treatment. And I’m sure embarrassment is one of the reasons. We do have plenty of first-timers at the salon and as with any new experience, it’s only natural to feel a little unsure.


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