2008 Australian International Design Awards Yearbook

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OUR MISSION IS TO BE ONE OF THE WORLD’S FOREMOST DESIGN ASSESSMENT AND PROMOTION BODIES THROUGH WHICH AUSTRALIA MAY BECOME MORE GLOBALLY COMPETITIVE

2008 Australian International Design Awards A MESSAGE

from the Prime Minister of Australia

Innovation and creative design are critically important to Australia’s future – to building a 21st century economy, creating fulfilling, high-skilled jobs and enhancing our quality of life.

That’s why we should all join in congratulating the winners of the 2008 Australian International Design Awards, and those shortlisted for this year’s Awards. Their achievement of excellence is an inspiring example to all Australians of our ingenuity and our potential.

This is also a time to celebrate the Awards themselves, which for 50 years have been promoting Australian designers, innovators and entrepreneurs both nationally and internationally. During those 50 years, the Awards have raised the profile of innovation, encouraged investment in research and product development, and helped to launch new products and businesses.

The Australian Government greatly values the role that design and innovation play in building a strong economy in which our greatest competitive strength is the ingenuity and skills of the Australian people themselves. The Government is committed to lifting the profile of innovation, and to this end shortly after coming to office, we commissioned a Review of the National Innovation System by Dr Terry Cutler. This review provides a foundation for our long-term strategy to foster greater innovation at every level of our economy.

I am delighted to support the work of the Awards and the great achievements of the designers and inventors. This special 50 year anniversary edition of the Yearbook showcases the outstanding work of many Australians and I congratulate them for their excellent work.

The Honourable Kevin Rudd MP Prime Minister of Australia

2008 Australian International Design Awards

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A MESSAGE

from the Chief Executive Officer of Standards Australia

PRESENTED BY

It gives me great pleasure to present the 2008 Australian International Design Awards Yearbook – our tribute to Australia’s industrial design industry and the past 50 years of rewarding design excellence in Australia.

Australian company SnowSports Interactive has been flooded with worldwide interest in this year’s winner, Flaik, and 2007 winner, Knog, sold out of a year’s supply of Gator bike lamps in the first week following the announcement.

This year is a milestone in more ways than one. For the first time in the 50 year history of the Awards, Australian designers competed against their international rivals in the newly structured Australian International Design Awards.

These are only two of the many success stories resulting from 50 years of rewarding excellence in design. As you will see in this book, Australia’s industrial design community has much to celebrate.

This transition could not have come at a more significant time. As we celebrate 50 years of Australian design excellence, we recognise the maturity of the Australian design industry in its ability to compete on a global scale.

Furthermore what began in 1958 as a small industry body established to encourage an appreciation for design among the wider population has evolved into an internationally-renowned design assessment and promotion body showcasing Australian and international design to the world. Standards Australia, as custodian of the Awards, is very proud to be part of this 50-year history. Congratulations to the team for continuing this proud tradition.

In half a century, literally thousands of products have been recognised as standout examples of good design. Many products have become Australian design icons, while others have brought worldwide success to their creators.

Today, more than ever before, design matters. It matters to consumers and it matters to businesses. Good design helps sell products. It encourages superior quality, new and improved functionality, environmental integrity, innovation, aesthetic appeal and value for money.

As a manufacturer, choosing to invest in design can be one of the most important business decisions impacting the success of a product. The two most recent winners of the Design Award of the Year are testament to this.

MAJOR PARTNERS

Through the Australian International Design Awards and its forerunners, designers have been encouraged and rewarded for taking the best elements of design and manufacturing, improving and building on them. The result is an industry that is continually setting new standards in quality, craftsmanship and innovation, punching well above its weight on the international stage.

This Yearbook presents a showcase of some of the memorable products from the past 50 years, and honours the best products from this year’s new international competition.

Congratulations to the 2008 Award winners and all the winners over the lifetime of the Design Awards. Every designer and every product has helped shape Australia’s industrial design community and make it the successful, dynamic, vibrant industry it is today. Now, with the introduction of international design, Australians have another reason to raise the benchmark of design excellence in Australia.

John Tucker

Chief Executive Officer Standards Australia

YEARBOOK PARTNERS

SHOWCARD

MOUNTERS Te l : 9 3 1 0 1 0 6 5 Fax:9310 1061 Email: slc_neil@bigpond.net.au

2008 Australian International Design 6 Awards

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CONTENTS

A message from the Prime Minister of Australia

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Welcome on behalf of Standards Australia

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2008 Judging Panel

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International Perspectives

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Australian International Design Awards – A 50 Year Retrospective

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2008 Australian International Design Award of the Year

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2008 Australian International Design Awards and Marks by Category

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– Consumer

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– Business and Technology

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– Medical and Scientific

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– Automotive and Transport

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– Sport and Leisure

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– Housing and Building

119

– Agriculture and Heavy Machinery

133

– Public Spaces

137

– Furniture and Lighting

143

– Materials and Textiles

151

2008 Australian Design Award – Dyson Student Award

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2008 Award for Excellence in Sustainable Design

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2008 Wheels Automotive Design Awards

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2008 Powerhouse Museum Design Award and Selection

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A Year In Review

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Winners Directory

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A useful business online service is business.gov.au, where you can access information about government grants, as well as checklists for starting and growing your business.

AusIndustry provides incentives to help Australian businesses: conduct research and development grow small business take up new technology undertake industry-specific manufacturing and production commercialise a new technology or venture apply for a tax or duty concession for research and development or to improve export competitiveness • gain access to science resources.

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To find out more about AusIndustry’s products, you can phone the hotline on 13 28 46, visit the AusIndustry website www.ausindustry.gov.au, or email hotline@ausindustry.gov.au

innovation grants | tax concessions | industry support venture capital | small business skills development AusIndustry is the Australian Government’s business program delivery division in the Department of Innovation, Industry, Science and Research. hmaC085638

JUDGING PANEL 2008 Australian International Design Awards

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Nasahn Sheppard

Luke Williams

Hugo Davidson

Paul Carter

Nasahn is Director, Industrial Design for Smart Design, and heads the Design practice for the San Francisco studio. He is Creative Director for programs where solutions require an integrated approach to product design, interactive experiences, brand communications and strategic research. With expertise in the technology, consumer electronics, and consumer packaged goods sectors, Nasahn’s programs have found success in the marketplace for such clients as HP, Clorox, P&G, Toshiba, Amana, Microsoft, Bell Canada, Intel, Motorola, GM, Flip and OXO. He holds multiple design and mechanical patents, design awards and a BS in Product Design (with Honors) from Art Center College of Design.

Luke is Creative Director for the global innovation firm, frog design. He heads the Industrial Design practice for the New York studio and oversees projects spanning a wide variety of enterprises such as Disney, Hewlett-Packard, ColgatePalmolive, American Express and Motorola.

Following a BA in Industrial Design, Hugo worked for 4 years in Europe and the UK. In 1992 Hugo founded Catalyst Design Group. Since then Catalyst has designed and delivered consumer, electronic, telecommunications and sporting products from feasibility through to concept, engineering through to manufacture, and supply.

Paul has worked in electronics design and development for 20 years in roles ranging from engineer to lecturer to project manager, for organisations spanning Texas Instruments, University of Wollongong and most recently Cochlear - the iconic bionic ear manufacturer.

CORE JUDGING PANEL

Bruce Claxton FIDSA

Senior Director, Design Integration Network and Enterprise Group Motorola Past National President IDSA

Bruce holds a Bachelors degree in industrial design from the Cleveland Institute of Art, and an MID from the Georgia Institute of Technology USA. He has over 30 years’ experience in industrial design and has been with Motorola over 25 years. He directs the award winning industrial design and human factors innovation teams for Motorola’s Network and Enterprise Sector.

His design work includes consumer products, heavy equipment, personal care, business equipment in addition to the wireless communications/computing products from Motorola. He holds more than 50 US patents and numerous foreign patents and is a ‘Master Innovator’ at Motorola. This is the highest recognised level of patent achievement at Motorola.

He has led initiatives for Motorola that redefine the traditional boundaries of industrial design.

With creative problem solving (CPS) as a body of knowledge, his design team has facilitated numerous strategic sessions addressing a range of material from engineering and design issues to future business strategies for new directions for the corporation.

Bruce is a Fellow of the Industrial Designers Society of America (IDSA), and a past National President and Board Chair of the IDSA, the world’s largest industrial design society.

Director, Industrial Design Smart Design, San Francisco

Nasahn’s opinions on innovation and design have been sought after in interviews with BusinessWeek, The Sun Herald, Discovery Channel and The Wall Street Journal, and he speaks regularly throughout the international design community on the power of design strategy and innovation. Recently he was the recipient of an IDEA/Business Week Gold Award.

Creative Director frog design, New York

In addition to his role at frog design, Luke is an Adjunct Professor at NYU Stern School of Business where he co-founded the Innovation and Design course to teach design thinking in the MBA program. His opinions have been sought after in interviews with National Public Radio (NPR), BusinessWeek, ID Magazine, Fast Company and The Wall Street Journal.

Luke speaks regularly throughout the international business community and is the author of a forthcoming book on innovation strategy by Wharton School Publishing.

Founder and Executive Director Catalyst Design Group, KNOG

Catalyst now has the reputation as one of Australia’s leading industrial design and product engineering companies, working with a huge variety of local and international clientele.

In 2002, with partner Malcolm, Hugo established KNOG and launched their proprietary products onto the global market in over 32 countries worldwide. A cycling accessories brand, KNOG now manufactures over 100 products, sold through independent, online and dedicated retail stores.

Hugo has also been the recipient of over 28 national and international design awards including the 2007 Australian Design Award of the Year, four IF Awards, the ISPO Award and the red dot design award.

Innovation Manager Cochlear

He has a Bachelors degree in Physics and a PhD in Microelectronics. In 1992 he became the founding member of Cochlear’s ‘Beyond 2000’ group where he conducted and managed research that resulted in six collaborative industry/academic grants, eight patents and scores of scientific publications.

In a later role he managed the development of several Cochlear products from conception to market.

With a strong passion for user-centric design and innovation he was instrumental in changing Cochlear’s design focus inside out (from the details inside the case to the user outside it).

In his latest position as Cochlear’s Innovation Manager he recently helped found, with other leading Australian organisations, the Hargraves Institute for Innovation.

Sally Dominguez

Designer, Inventor, Commentator Founder Bug Design, HOG Works, beautifulusefulgreen.com Panelist ABC TV’s The New Inventors

Armed with an Architecture degree and 10 years’ practice in sustainable building design, Sally has, since 2001, invented, developed and sold a succession of innovative products. Her Nest highchair, awarded a 2003 Australian Design Mark, is in the Powerhouse Museum’s Permanent Collection and is currently touring Europe with the V&A Museum and was listed in Metropolitan Home’s Top 100 Designs of 2005. USA Rotoworld credits Nest with pioneering a new finish in rotomoulded furniture.

Sally’s Rainwater HOG modular tank, debuted on The New Inventors and showcased by the Powerhouse Museum and Cornell University, is now signed with USA-based Design Within Reach (DWR) for their new Sustainability catalogue.

HOG is joined at DWR by Sally’s O MOON outdoor light. Sally is currently developing water reuse and solar products for the US market.

Sally judges design and innovation for ABC TV’s The New Inventors and Wheels Car of the Year awards. She lectures on design and creativity for the NSW Board of Studies and reviews cars, products and houses on air for ABC Radio’s

By Design, and in print for publications including Wheels and G magazine.

JUDGING PANEL 2008 Australian International Design Awards

CORE JUDGING PANEL

Paul van de Loo Technical Director Applidyne

Prior to founding engineering design consultancy Applidyne in 1993, Paul worked as a consulting engineer with Vision Systems, and before that with the Defence Science and Technology Organisation.

Applidyne has assisted many leading Australian manufacturers develop innovative class leading products backed by strong, patented IP. These have included an active suspension system for mining dump trucks, a powerfold mechanism for car rear vision mirrors and a low voltage electric drive system for roller shutters.

Paul’s particular interests include thermodynamics and control systems which have led to him founding a spin-off company, Cogen Microsystems, to develop distributed energy generation technologies including a new solar energy technology.

Paul has a Masters degree in Mechanical Engineering from Stanford University and is a member of Engineers Australia’s National Committee on Engineering Design (NCED).

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EXPERT ADVISORS

Bob Davis

Engineering Manager Open Access

Offsite Inspections - Head Reporter Bob is a design engineer with over 30 years’ experience in a variety of areas, including computer typesetting, industrial control and monitoring systems, telecommunications and audio systems.

He was the project manager and principal engineer responsible for the design of the Siemens MP-20 Payphone, recipient of a 2006 Australian Design Mark, and is currently the Engineering Manager for Open Access, a company which provides innovative networked audio systems.

He has been involved in the design and development of many high-tech engineering systems. His areas of expertise ensure that products not only satisfy customers’ expectations but also have sufficient diagnostic capabilities for maintenance, support and compliance with all relevant standards.

Bob has been a contributor and active participant in several telecommunications standards bodies, most recently being the chairman of the ACIF working committee reviewing safety standards for telecommunications equipment.

Neil Burley

Anne-Maree Sargeant

Michael Alvisse

Jesse Taylor

Anibou

Director ams Pty Ltd - Associated Marketing Services

Founder Burley Katon Halliday

Expert Advisor – Furniture, Lighting, Interior Design, Trends Forecasting

Expert Advisor – Furniture, Lighting, Architecture and Interior Design

Expert Advisor – Automotive Design

Expert Advisor – Furniture, Lighting, Architecture and Interior Design

Having studied marketing then design, Anne-Maree worked in London as an interior designer for DEGW before relocating to Sydney in the late ‘80s to market design products. A 20 year career in the high end furniture and lighting industry has lead her to collaborate with some of the biggest names in design, marketing European brands including B&B Italia, Cassina, Zanotta, Kartell, Poltrona Frau and a host of others during a decade with Space Furniture, and more recently, Established & Sons, Fontana Arte and Via Bizzuno.

Michael, together with business partner Marc Schamburg, established Schamburg + Alvisse in 1994 – a Sydney based producer of Australian designer furniture for architects, interior designers and project managers such as Renzo Piano, Denton Corker Marshall and Bovis Lend Lease.

Corporate clients include Commonwealth Bank, IBM and MCG.

Paul Cockburn

Ever since its establishment, interior designer Marc and architect Michael have been producing designer furniture made in Australia for faster delivery and prized for its attention to detail, comfort and eco-friendly construction using eco-timbers and recycled plastics. The Australian Financial Review has described Michael’s furniture as likely ‘collectibles’ of the future.

Peter Robinson

Managing Director

Neil has over 40 years’ experience in the design industry having founded the practice now known as Burley Katon Halliday in the late ‘60s. Today, BKH is regarded as one of the country’s foremost interior consultancies and has provided complete architectural services to several landmark projects such as ‘Republic’ in Darlinghurst and ‘Post’ in Potts Point, Sydney.

Neil founded the furniture distributor, Anibou in the late 80s and left BKH in 1995 to concentrate on this and other property interests. Anibou distributes quality products that are well designed and made. Its range includes the work of some of Australia’s best designers such as Frank Bauer, Caroline Casey, Gary Galego, Johan Larsson, and Paul Morris. Its classic modern products come from Finland, Germany, Switzerland, Italy and the Philippines and include designs by Alvar Aalto, Marcel Breuer, Norman Foster, Eileen Grey, Konstantin Grcic, Glen Oliver Loew, Mies Van der Rohe and Mart Stam.

Establishing ams Pty Ltd in 1994, Anne-Maree continues to work with leading Australian and international designers, retailers and manufacturers as creative producer for product launches, events and advertising campaigns through to PR and strategic business development. As project manager for emerging designer platform Launch Pad, a program dedicated to connecting Australian designers with manufacturers, she remains committed to the development of the local design community. As a design journalist, her reviews and opinion have been widely published in The Sydney Morning Herald, Indesign, Monument and Inside, and she spent a number of years as Trends Editor for Inside OUT, for whom she is still a regular contributor.

Director Schamburg + Alvisse

Celebrated for his commitment to sustainable design, Michael has been the recipient of numerous Awards including the 2007 Australian Design Award for his Smooth Tub Chair, among others.

His work also features in the Powerhouse Museum’s Permanent Collection.

Deputy Editor Wheels magazine ACP Publications

Managing Director Design Field Writer Motor magazine Expert Advisor – Automotive Design Automotive Expert

Expert Advisor – Automotive Design

Samantha Stevens Automotive Writer The Sunday Telegraph

Expert Advisor – Automotive Design

Christopher Zinn

Media Spokesperson Choice Expert Advisor – Consumer Affairs

Graham Paver

Head of Industrial Design University of Newcastle Offsite Inspector – Newcastle

Brian Steendyk

Managing Director Steendyk Offsite Inspector – Queensland

STUDENT JUDGES 2008 Australian Design Award—Dyson Student Award

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Ross Cameron

Sandy Richardson

Mark Bertinetti

Alaana Fitzpatrick

David Giorgio

David Granger

Ross is Managing Director of Dyson’s South East Asian operations. Ross and James Dyson launched Dyson Appliances (Australia) in 1996, making it Dyson’s first export market. Ross then went on to start the New Zealand business, and together with his team, oversee and support the development of Dyson’s business across South East Asia.

In addition to this role, Ross spent much of the latter part of 2002 in USA where, at James’ request, he assisted with the start up of Dyson Appliances (USA).

Sandy is the Managing Director of industrial design consultancy Design Edge, based in Sydney. Design Edge has extensive experience in electrical, electronic, office furniture and security products.

Over the years Sandy has designed hundreds of products for clients in Australia, Hong Kong, USA and UK.

Mark leads the industrial design of ResMed’s range of next generation OSA and ventilation devices, modules and user interfaces. Mark has worked closely with ResMed’s team of designers in developing a range of devices for the diagnosis and treatment of sleep apnoea and respiratory insufficiencies. These include the VPAP III range, the ResControl II, the Mirage Quattro mask, the VPAP Adapt SV, the AutoSet CS2 and the H3i humidifier for the award winning S8 Flow Generator.

Alaana joined Indesign Group almost three years ago as the Editor of SDQ magazine. Since that time the magazine has undergone a dramatic transformation to become Design Quarterly [DQ], gaining a more sustainable matte finish and venturing into broader issues of design.

David’s career, spanning 12 years, has seen projects in both consultancies and from the client’s side, and amasses a portfolio filled with both national and international brand icons.

David is the Managing Director of bangdesign.

After studying and working in the industry together for a number of years, David and Bryan Marshall founded their Sydney based design studio in 1989 with a collective of 6 key ideas: ‘we believe in collaboration – design does not happen in isolation’; ‘outward thinking - it’s not about us, it’s about them’; ‘process - design is a verb not a noun’; ‘diversity - the cross-pollination of ideas keeps us creatively fresh’; ‘we believe in holistic design – it’s about considering everything, and being open to the possibilities’; and ‘real solutions are about real people – never lose sight of people’.

STUDENT JUDGING PANEL

Managing Director Dyson SEA

Ross’ previous positions include Manager, Global Equipment Product Development, Global Business Development, S.C. Johnson; General Manager, S.C. Johnson Commercial Division - ANZ and General Manager Rotobic, an Australian manufacturing and distribution company. Ross is a production engineer by training.

Managing Director Design Edge

Sandy has an engineering degree from Sydney University and an industrial design degree from Sydney College of the Arts. After graduation, Sandy worked in Manila assisting The Design Centre Philippines with product design and design education. On returning to Australia, Sandy designed school furniture and worked for another design consultancy before starting Design Edge in 1988.

Sandy has also been involved with design teaching, mainly with 4th year students at the University of Technology Sydney.

System Architect - Industrial Design ResMed

Mark has worked with experts in Australia, Germany, Taiwan and China to build a knowledge of cutting edge processes in surface decoration, keypad design, co-moulding, insert moulding, in-mould decoration and laser/ultrasonic welding.

Mark graduated with First Class Honours in Industrial Design from the University of New South Wales. He established his own design agency - Bertinetti Design and has created packaging for Cochlear, merchandise for Johnnie Walker and a lighting display room for GEC Lighting.

Mark went on to join Nielsen Design Associates and worked on a range of consumer and industrial products including mobile phone accessories, bicycle components, the Clark sink plug, the Telstra Touchfone T1000S/C, a low cost security system, a commercial toilet deodoriser and a tamperproof range of conduit connectors for Flexicon.

Editor, Design Quarterly Indesign Group

Working with Indesign Group affords great levels of diversity in the working day, including involvement with design event, Saturday in Design, and programs such as Launch Pad and Queensland New Design.

Alaana studied communications at UWS and decided to use this foundation to comment on design after an earlier dabble in industrial design fuelled her passion for this area. Fusing these two fields seemed only fitting, and Alaana now enjoys the opportunities and challenges she faces in the working day.

As the Editor of an ever-expanding title, her role constantly brings her into contact with many acclaimed designers including Tom Dixon, Ron Arad, Paul Leroy, Marcel Wanders, Giulio Cappellini and more. But the big international names cannot waiver her admiration and appreciation for the quality design that exists on our doorstep.

Senior Industrial Designer Caroma Dorf

David has collaborated on projects varying from one-off bespoke designs to multi-million unit production runs, with many of these projects having gone on to win Australian Design Awards, the 2004 IDEA Award, and the Powerhouse Museum Selection.

The pinnacle of David’s career thus far has been to win the 2007 Bombay Sapphire Design Discovery People’s Choice Award for his Halo Watch.

Since 2004, David has been a Senior Designer with Caroma Dorf.

Managing Director bangdesign

From early on, both David and bangdesign have nurtured and valued their long-standing relationships, providing enduring opportunities to apply their passion for product/furniture/ environmental design. A growing list of national and international client-collaborators drives an expanding appreciation for finding ways to bring people and design together.

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“ IT’S VERY REWARDING GIVING CREDIT TO A DESIGN THAT HAS COME FROM A BRILLIANT CONCEPT TO A BEAUTIFUL REALISATION” SALLY DOMINGUEZ

“ SO MUCH OF WHAT WE DO AS DESIGNERS DEPENDS ON THE USER EXPERIENCE. YOU CAN’T SEPARATE THAT. YOU CAN’T LOOK AT A PICTURE AND SAY, “ OH THAT’S GOOD OR THAT’S BAD” NASAHN SHEPPARD

“ I’VE LOVED THE DEBATES AND DISCUSSIONS! THERE’S A LOT OF DIFFERENT OPINIONS, A LOT OF DIFFERENT BACKGROUNDS, SOME FROM ENGINEERING, BRANDING, EVERYTHING. IT’S LED TO SOME VERY INTERESTING CONVERSATIONS” HUGO DAVIDSON

“ THE AUSTRALIAN INTERNATIONAL DESIGN AWARD IS A SYMBOL OF WHAT GOOD DESIGN, AND EXCELLENT DESIGN SHOULD BE ABOUT. WE’RE LOOKING FOR PRODUCTS THAT SYMBOLISE THIS ASPIRATIONAL MODEL OF DESIGN” LUKE WILLIAMS

“ YOU COULD NOT GET A MORE HOLISTIC CONSIDERATION OF YOUR DESIGN. AS SOMEONE WHO’S ENTERED THESE AWARDS IN THE PAST, SEEING NOW FROM THE OTHER SIDE OF THE FENCE THE WAY IT’S CONSIDERED FROM SUCH A WIDE VARIETY OF EXPERTS, YOU COULDN’T ASK FOR MORE!” SALLY DOMINGUEZ

“ I ALWAYS ASK MYSELF, IS THIS PRODUCT NEEDED? WILL IT BENEFIT PEOPLE?” HUGO DAVIDSON

“ THE JUDGING PROCESS IS VERY THOROUGH, VERY TRANSPARENT AND I WAS IMPRESSED WITH HOW WE WERE ENCOURAGED TO ACTUALLY USE, TEST AND PULL APART THE PRODUCTS” HUGO DAVIDSON “ I’M REALLY ENJOYING BEING ABLE TO ANALYSE PRODUCTS, REALLY BREAK THEM APART” LUKE WILLIAMS

“ THERE ARE JUST SO MANY MOVING COMPONENTS TO DESIGN, IT’S INFINITE. YOU CAN NEVER BE AN EXPERT IN EVERYTHING. THE MORE YOU KNOW, THE MORE YOU REALISE YOU DON’T KNOW” NASAHN SHEPPARD

“ THE STEP BETWEEN GOOD AND GREAT IS A BIG ONE TO TAKE. TO MAKE THAT STEP A PRODUCT HAS TO CONSIDER THE END USER

BY BEING SENSITIVE TO THEIR NEEDS AND BE CONSISTENT ACROSS ALL AREAS” BRUCE CLAXTON

“ I’VE ENJOYED BEING ABLE TO GET MY HANDS ON THE PRODUCTS, EVEN DISMANTLE SOME OF THEM UNDER GREAT DISCUSSION. TO BE ABLE TO EXPLORE EACH PRODUCT THOROUGHLY, THEN SHARE ACROSS DISCIPLINES AND CULTURES DIFFERENT OPINIONS, HAS BEEN REALLY GREAT” BRUCE CLAXTON

“ I’VE BEEN REALLY STRUCK

BY THE HIGH LEVEL OF INVENTIVENESS WITHIN THESE PRODUCTS” LUKE WILLIAMS

2008 Australian International Design Awards

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A word from the Initiator of red dot design award

A word from the President of Korea Institute of Design Promotion

INTERNATIONAL PERSPECTIVES

A word from the President of the International Council of Societies of Industrial Design “ What a remarkable achievement for any organisation to celebrate 50 years of service and dedication to its industry. This impressive milestone serves not only to reflect on past triumphs but also to prepare for future aspirations, leadership and growth.

Marked by its own fifty-year history, the International Council of Industrial Design (Icsid) has proudly nurtured and supported a large spectrum of competitions and awards schemes internationally that aim to elevate professional designers or students of design. To that aim, we applaud the efforts of the Australian International Design Awards for their consistent pursuit of excellence in all its forms.

There is much value to award schemes of this calibre as they foster not only a showcase for international recognition and appreciation for design, but also aim to evaluate and acknowledge the attributes of professional practice, to raise the standards of design and to promote a better and wider use of design.

As such, the Australian International Design Awards should be commended for its outstanding achievements in showcasing Australia amidst an international audience for its merits in design excellence and innovation. The past five decades have been a testament to Australia’s development, and the next fifty years show great promise for even greater change.”

Prof. Carlos Hinrichsen 2007-2009 Icsid President Director, School of Design Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile Design Director Latin American Region of Design Innovation

“It is a great achievement to survive such a long time as an institution, let alone in the field of design as it is a forever changing business. To be in a position to celebrate one’s 50th anniversary justifies your existence to some extent. It proves that no matter how hard times were, you were ‘needed’ and therefore, were able to survive.

Design awards are very important. The market success of a product is a good indicator of design excellence, meaning that design which does not sell is not good enough. It is really that simple.

Of course there are other factors at play such as distribution networks and effective product communications. However design awards such as the ‘red dot design award’ impartially evaluate the design quality and offer an international comparison that cannot be bought. Winning a design award is a great tool for companies to position themselves right from the start as a high quality player in a global market.

When the Design Zentrum Nordrhein Westfalen was founded in 1954 by the Krupp Corporation and the Federation of German Industries, high expectations were placed on the institution’s work. Beyond ‘any mercantile profit orientation’, it should contribute to creating a more beautiful environment and serve the modernisation and export qualification of German consumer goods. Later we developed the ‘red dot design award’ and the main focus of the task spectrum of Design Zentrum changed from design management to becoming a qualification centre for companies looking to maintain their position in the international stakes. Today, the institution is in a better position than ever. It now has a wide international network, it is actively involved in European Union design projects, the competition boasts a new record of entry numbers each year, and it opened its first design centre abroad in Singapore in 2005.

The Australian International Design Awards is celebrating its 50th anniversary this year which means it has survived for 50 years and is now one of the oldest and most experienced design institutions in the world! Congratulations! I wish you every success for decades to come and am looking forward to cooperating closely in the future.”

Professor Dr Peter Zec Initiator, red dot design award Design Zentrum Nordrhein Westfalen Senator Icsid

“Creating value added output in industry and culture, design has become a core part of every country.

It is also directly related to national competitiveness, and this is the reason why the Korean Government set a goal on its national agenda: ‘Creating a creative design country’.

As the importance of design is increasingly being emphasised, now is the time for the Korea Institute of Design Promotion (KIDP) and the Australian International Design Awards (AIDA) to closely cooperate on the basis of an MOU agreed by both organisations, in order to further develop the design industry in both countries.

This year AIDA is celebrating its 50th anniversary and has grown into an international design award.

Representing the Korean design community, I am delighted to congratulate AIDA on its successes over the past 50 years, and wish AIDA continued success in the future. Thank you.”

Lee, Il-kyoo President and CEO Korea Institute of Design Promotion

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Australian Design Icons

Australian International Design Awards—a 50 Year Retrospective

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1958– 2008 REWARDING DESIGN AND INNOVATION EXCELLENCE SINCE 1958

“ We know in the design world what design does for you.

It makes people happy, makes products more efficient and makes companies more profitable. But people still doubt it. That’s why it’s important to continue to recognise good design,” Michael Bryce, Chairman, Minale Bryce Design Strategy.

“ I think good design always has been important and as time goes on, it will become more important. It is really the only thing that differentiates manufacturers – most people can get things made but then you have to differentiate one product from another and get it to sell. That’s where aesthetics comes in and where aesthetic design becomes a feature.”

Robert Pataki, Principal, Neo Technics

“ I hope this whole exercise will provoke a great deal of discussion and argument on the subject of Industrial Design. I don’t mind in the least if people disagree violently with our choice because it will mean that this is a subject worth attention and worthy of wellinformed criticism…”

HRH Prince Philip, The Duke of Edinburgh

ith ea tri um gr at o st al e ea th ur if De nt wo is ch pe si o i g o s r o n p t m hy a s ice le . …, o u b d Ed ” H f w bje ec is a c i e R u n t wo bu H ll- w s i o ak rld rg Pr nfo rt h e i w r n s ts p ha “W ce m m eo t e P d o p s m re le es kn hi i o h e g o bt re ffi ap n w c d i p t p i . co T ro en y, o With the help of the Industrial Design Council of Australia, Good Design Label, Prince Philip Prize and today’s Australian International Design Awards, our growing appreciation of good design has mirrored the growth of Australia’s industrial design industry.

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“ In 1958, a small group of design and industry professionals established the Industrial Design Council of Australia (IDCA), funded by the Commonwealth Government. In an era when Australian industrial design was in its infancy, the goal of the IDCA was to educate manufacturers and consumers on the value of design, encourage and promote high standards of design in manufactured goods and foster an appreciation of good design among the wider community.

“ During the early 1960s, the IDCA - and Australian industrial design - began to flourish. From 1964, Good Design Labels, a visible indicator of quality design and manufacturing, began appearing on products in the marketplace and the IDCA-led Australian Design Index became a well-known register of the best designed and made products in Australia.

“ Fifty years on, the Australian International Design Awards, a division of Standards Australia, continues this proud tradition to recognise the best in Australian design and innovation. “ I think the time was exactly right in 1958 for the Council to be formed,” says Paul Schremmer of Schremmer Crick Design.

The 50 year journey of rewarding design in Australia

“ In the mid 1950s, Australian manufacturers were just beginning to be aware of the need for industrial designers – the main impetus being reports of industrial design success in overseas trade journals mainly from America. By 1958, the time was ripe for a group of distinguished captains of industry to establish the Industrial Design Council of Australia,” he says. “ Fellow industrial designer, Paul Cockburn agrees. At the time of the start of the IDCA, most companies carried out their own design work. Industrial designers self promoted, but the profession was largely misunderstood. Having an independent body dedicated to promoting Australian design and explaining the value of design to industry and consumers was an important step forward. “ Essentially anything [industrial designers] were doing was seen as self-serving and viewed with suspicion. Part of the growth of the industry was a result of the IDCA and the Design Awards,” Cockburn says.

“ When you explain the process of design and why a product wins a Design Award, you essentially explain the difference between style, design and engineering.

Style is about appearance; design is about the experience of a product.

When you understand how it fits together that’s when the penny drops.

It was very important for the IDCA to get that point across,” he says.

“ Together, these initiatives represented the formal start of design assessment and promotion in Australia, stimulating competition, debate, high standards of quality and industry growth.

“ Items ranging from light fittings, floor coverings, hand tools, hardware tools, furnishing fabrics and household products were reviewed by a panel of experts for inclusion in the Index. Judges evaluated products against criteria including standard of manufacturing and attention to detail and finish, suitability of materials used, durability, value for money, construction, comfort of use, safety factors and overall appearance. “ Products meeting the rigorous criteria received the Good Design Label, while manufacturers falling down in areas were given constructive criticism on how to improve their products, as well as the opportunity to resubmit.

“ According to Schremmer, managers, engineers, designers and marketing staff were all determined to be honoured with the industry recognition. “ From the management down, manufacturers were very aware of the Good Design Label and later, the Australian Design Award. They were proud to see an Australian Design Award certificate displayed in their reception area,” says Schremmer.

“ In 1964, the IDCA opened the first Australian Design Centre in Melbourne with a special exhibition of selected products from the Australian Design Index.

Around the same time, lectures and seminars were held in Sydney and Melbourne for designers and others associated in product engineering, management, industrial design and marketing. A steady flow of Federal and state government funding assisted with the establishment of a new Design Centre in Sydney, with more centres to follow in other capital cities. Such was the success of the IDCA that the Commonwealth Government agreed to match dollar for dollar all donations to the Council from other sources.

“ Good design is something you don’t even notice. It is when you take pleasure just by using the product.

Often design is really talking about styling.

People don’t connect the function of what they’re using with design.”

Carl Nielsen, founder, Nielsen Design Associates

“ Good design is one of the few pluses we’ve got to work with… therefore we have to recognise design and translate that into a unique selling point.”

Paul Cockburn, Industrial Designer

“ Today’s climate of globalisation and price-driven products makes it even more important that good design is used to give competitive edge – or just keep up.”

Paul Schremmer, Schremmer Crick Design

e an th m s o mp n g uf in po n o , a r g e i c t ha t t tu th an t h v r a t i e ct t ng ers t d . It fro o d s – iff Th m if m m er a f e a o d a nd t’s no ren e b st w wh h the tia ut es e er r te r a e a al, fe e a a nd o e N e a s g s of eo tu th th e e r g e e t T ro lob ec .” tic ic R d a h u m c lis ni ob ’67

’76

’97

“ The next big step for the IDCA was the introduction in 1967 of the Prince Philip Prize for Australian Design, supported by His Royal Highness, Prince Philip, The Duke of Edinburgh. With the aim of promoting greater awareness of good design in Australian engineering, this prestigious award recognised a product or system of Australian design closely associated with Australian life and industry, and which had made or was likely to make a substantial contribution to Australia’s economic progress. Much like the Australian Design Index, criteria included standard of manufacture and construction, inventiveness of design, originality, aesthetic appeal, ease of operation and marketability.

“ Strong industry rallying and a new injection of funds from the Commonwealth Government saw the Council reopen later that same year and a new ‘innovation’ recognition program was introduced to run alongside the Prince Philip Prize.

“ It wasn’t until 1997 that a revamped format, developed in close consultation with industry, was able to breathe life back into the Awards. Featuring a world-first online application form and first round internet shortlisting, the new program attracted more than 100 applications, with an encouraging 70 per cent submitted by the design industry. The first black tie Presentation Night was held at the Metro Theatre in Sydney with more than 200 attendees coming together to celebrate the best in Australian design.

’68

“ The inaugural Prince Philip Prize was awarded in 1968, during Prince Philip’s visit to Australia in May. Over 90 entries were received and the winning entry was a self-propelled grain header, designed by Kenneth Gibson. At the Awards presentation, Prince Philip said: “I hope this whole exercise will provoke a great deal of discussion and argument on the subject of Industrial Design. I don’t mind in the least if people disagree violently with our choice because it will mean that this is a subject worth attention and worthy of well-informed criticism…” “ With Prince Philip as figurehead, the Prince Philip Prize thrived for the next 10 years.

Manufacturers and designers strongly supported the program and consumer perception of design was growing.

“ The battle of convincing manufacturers of the value of design had largely been won: industrial design was regarded as an essential phase in any product development project. “ It was important for manufacturers to have a greater perception of design because they made the products that influenced the consumers. Back in the 1970s, no one knew what industrial design did and how it could add value to their product. Now they do,” says Robert Pataki, Principal of Neo Technics. “ For somebody to win a Prince Philip Prize was a major accomplishment.

It would help a company go on to great things and made other competitors and industry more aware of good design,” remembers Cockburn. “ Despite the success of the Prince Philip Prize, the IDCA faced funding difficulties in the mid 1970s and was forced to temporarily close in 1976.

“ Recognising not only high quality but innovative Australian designed products, the Australian Design Award (ADA) program became a valuable promotional tool for manufacturers and designers and provided a source of revenue for the IDCA to continue its operations. The Prince Philip Prize continued to be awarded, but only to products which had received the ADA.

“ During this time, publicity was at an all time high. Televised coverage of the Awards presentation on ABC TV reached audiences of over 4 million and in 1979, the first annual yearbook of ADA winners was published. For a recognition program, the industry couldn’t ask for more. “ For the next two decades, however, continuing funding issues, dwindling industry support and a lack of clear direction plagued the IDCA. In 1987 in an effort to reinvigorate the movement, the Government re-launched the IDCA as the Australian Design Council and the Prince Philip Prize was folded, leaving the ADA as Australia’s top design accolade.

’91

“ In 1991, control of the Australian Design Council and the ADA program moved to Standards Australia. Closely aligned with Standards Australia’s aim of providing guidance to encourage basic levels of acceptability for products and services, the ADA was recognised as an important motivator of continual improvement and international best practice in Australia’s industrial design industry. Under Standards Australia, the ADA program continued to run, but the Australian Design Council was disbanded in 1993.

“ With declining industry support, new formats and incentives for the ADA program such as the Australian Design Mark certification scheme were road tested throughout the second half of the ‘90s with little success.

“ The feedback the ADA and Standards Australia received after the 1997 Design Awards was excellent and a clear indicator that the program was on the right road to recovery,” remembers Brandon Gien, Executive Director of the Australian International Design Awards.

“ The key to success was the engagement of the industrial design profession – after all, it was their Awards program. With the help of the design industry, we managed to re-design the application and assessment processes, including a complete overhaul of the assessment criteria,” he says.

“ In 1998, profession-based categories were introduced posing new challenges for the judges but the industry continued to show support for the revised structure and another successful year was celebrated.

’99

“ Unfortunately, however, the latest success of the Awards was not to last long.

The program was still threatened by significant operating costs, leaving Standards Australia with a difficult decision regarding its future. Weighed down by high overheads including staff and offices in New South Wales, Victoria, Queensland and Western Australia and limited revenue streams, the 1999 program was put on hold while Standards Australia explored other options to secure the future of the Awards. The majority of staff was made redundant and for the first time in many years, no Design Awards were presented in Australia.

“ Despite this setback, support from the industrial design community for Standards Australia’s ongoing involvement in the Awards continued to grow. With no appropriate professional body that could inherit the program, industrial designers lobbied for Standards Australia to remain the caretaker. The Design Institute of Australia was approached to take over the program, however, the financial commitment to take on the Awards posed too great a risk for a member-based professional body such as this. With little interest from other compatible industry associations, the future of the Awards was now under serious threat.

“ In 1999, the design industry lobbied hard for Standards Australia to keep the Awards going. It was clear that we needed to come up with a model that would satisfy designers in terms of credibility and rigour and provide a solid business proposition – both financially and strategically if the Awards were to continue under Standards Australia,” Gien explains. “ Armed with a new business plan and financial model, strong support from the industrial design profession and a passion to see the Awards continue, the Board of Standards Australia approved another year for the Awards.

’00

“ In 2000 we launched the new ADA and introduced a two-tier approach – the Australian Design Mark to recognise Good Design and Australian Design Award in recognition of Design Excellence. This two-tier system allowed for a greater number of products to be recognised for their design merits and created a distinction between products that met the criteria for good design, and those that exceeded it. It also ensured that we were able to run the program at a break even budget, which, at least from a financial perspective, secured the future of the Awards,” Gien says. “ For the next few years, the ADA continued to grow in standing and support, buoyed by financial stability. A very successful student design category was launched in 2002 supported by Dyson Appliances Australia and in 2004, product-focussed categories were introduced, the rigorous judging process was further refined and media was given new emphasis.

’08

“ In 2008, on the 50th anniversary of rewarding design and innovation excellence in Australia, internationally-designed products available for sale in Australia were allowed to enter the Awards for the first time. This bold move was aimed at raising the stakes for good design once again, allowing Australian design to be benchmarked against the best in the world. With the ongoing support of the design industry and Standards Australia, this opens the door to the next chapter in the illustrious history of the Design Awards.

Dunhill Industrial Design Awards created - the first of the awards to have an annual event. Australian Design Centre in Adelaide opens with support of South Australian Government.

A ustralian Design Centre in Melbourne re-opens due to financial contributions from Victorian Government.

Prince Philip Prize launched

by HRH Prince Philip, Duke of Edinburgh. Australian Design Centre in Melbourne closes.

C ommonwealth Government announces support of IDCA and matches dollar for dollar donations from other sources.

IDCA’s national office officially opens in Sydney.

I DCA begins review of Australian products for inclusion in Australian Design Index (ADI). Products in ADI begin to carry Good Design Label.

Industrial Design Council of Australia (IDCA) established.

1969-1970

1969

1968

F irst Prince Philip Prize awarded.

1967

1964 –1965

1964

I DCA’s first Australian Design Centre officially opens in Melbourne.

1963

1958

1958–1975 AUSTRALIAN INTERNATIONAL A 50 YEAR RETROSPECTIVE

DESIGN AWARDS Stem Chair*

Designer: Grant Featherston Client: Featherston/Aristoc Industries

AUSTRALIAN DESIGN ICONS

Australian Design Index 1970 Good Design Label

Wiltshire Staysharp Knife*

AWA PZ4 Portable Television*

Email Desk and Wall Fan

Invented by: Dr David Warren of Aeronautical Research Labs Made by: S Davall & Sons

Designer: William F Moody Made by: Amalgamated Wireless Australasia (AWA)

Designer: Paul Schremmer Client: Email Ltd

Australian Design Index 1964 Good Design Label

1969 Sebel Design Merit Award

1972 Australian Design Award 1972 Prince Philip Prize Certificate of Merit

Holden Monaro Coupe

Telecom Gold Phone

Café Bar Compact*

Holden Ltd

Designer: Paul Schremmer Client: Transavia Air Truk

Designer: Carl Nielsen of Nielsen Design Associates Client: Cafe Bar International

1968 Wheels Car of the Year Since 1968, three generations of the Monaro have been produced, including the V2 Monaro Coupe designed in 2001 and awarded an Australian Design Award in 2002.

1970 Australian Design Award 1970 Prince Philip Prize Certificate of Merit

1974 Good Design Label 1974 Prince Philip Prize for Australian Design Australian Classic Design Award

* Image reproduced courtesy of the Powerhouse Museum, Sydney

Black Box Flight Recorder*

Designers: Peter Bayly and Associates, Dary Jackson, Wiltshire International Made by: Wiltshire International

Australian Design Mark introduced as qualifier for Australian Design Award.

I DCA becomes defunct.

Standards Australia International (SAI) acquires ADA and names organising body Australian Design Awards (ADA).

P rince Philip Prize replaced

by Australian Design Award.

C ommonwealth Government ceases funding of IDCA. State government funding, industry services and sale of design label rights keep operation going. Limited funding from Commonwealth Government secured.

F irst annual yearbook of Award winners published.

Australian Design Award launched as ‘innovation’ qualifier for Prince Philip Prize.

I DCA closes temporarily due to funding difficulties but re-opens following strong industry rallying through additional funding by Commonwealth Government.

1992

Powerhouse Museum Selection introduced.

1991

1987

1981

1979

1977

1976

1976–1992 Australia II – Winged Keel Designer: Ben Lexcen Client: Alan Bond

Speedo Swimwear*

Décor Corporation Australia

Speedo

1976 Olympic Games – Australian Swim Team

Sebel Integra Chair* Designers: Charles Fury and Associates, Harry Sebel, Sebel Ltd Australia Client: Sebel Ltd Australia 1977 Australian Design Award 1978 Prince Philip Prize Finalist

1983 America’s Cup

1979 Australian Design Award 1980 Prince Philip Prize for Australian Design

Décor Wine Cask Cooler*

Designer: Richard Carlson Made by: Brian Davis and Company Client: Décor Corporation Australia

Sunbeam Toast ‘n’ Crumpets Toaster

1986 Australian Design Award

1989 Australian Design Award

Sunbeam Corporation Ltd

Caroma DuoSet Dual Flush Toilet Suite

Audio-Tactile Pedestrian Detector

Caroma Industries

Designer: David Wood of Nielsen Design Associates Client: Roads and Traffic Authority (RTA)

1982 Australian Design Award 1982 Prince Philip Prize Finalist

All Australian Mop Bucket

Lockheed Lounge*

Designer: Design Lab Client: E D Oates

Designer: Marc Newson Made by: Marc Newson and Eckhard Reissig

1988 Australian Design Award

* Image reproduced courtesy of the Powerhouse Museum, Sydney

Décor BYO Wine Carrier

AIDA Executive Director becomes Board Member and Treasurer of ICSID.

A IDA celebrates 50 years of rewarding design and innovation excellence in Australia.

A DA goes ‘international’ and becomes Australian International Design Awards (AIDA)

I ndustry support strengthens.

ADA proposes a number of new business models to meet growing expectations of industry.

A wards by ‘design discipline’ abolished. Awards now presented for total design excellence.

S AI splits into two entities.

Commercial entity SAI Global lists on ASX and not-for-profit entity Standards Australia Ltd launches and votes to keep ADA.

A ustralian Design Award – Dyson Student Award established in partnership with Dyson Appliances (Australia).

A DA re-opens under new break-even business model.

A DA operates at a loss and temporarily shuts down.

A wards by ‘design discipline’ introduced. ADA becomes Australia’s promotional member of International Council of Societies of Industrial Design (ICSID).

A DA restructured and industry support slowly regains. First Round Internet Shortlisting introduced to engage industry participation.

A DA slowly loses industry support and credibility.

T hree-tiered award system of Australian Design Mark, Australian Design Award and Australian Design Award of the Year introduced, and first awarded in 1994.

2008

2007

2005 – 2007

2004

2003

2002

2000

1999

1998

1997

1992 –1996

Designers: Michael Simcoe and GMH Design Team Client: GM Holden

2001 Australian Design Award

Holden V2 Monaro Coupe A relaunch of the classic 1968 Monaro

Kambrook Axis Electric Kettle*

Clark Sink Plug*

Designer: Gerry Mussett and Paul Taylor of Form Design, Phillip Higgins of MEC–Kambrook Client: Kambrook

1995 Australian Design Award

Nucleus® 24 Contour Cochlear Implant

Designer: Adam Laws of Nielsen Design Associates Client: Dorf Clark Industries

1998 Australian Design Award

Cochlear Ltd

Energizer Double Barrel Torches* Designer: John Brown of Design Resource Client: Eveready Battery Company

Designer: Marc Newson Client: Qantas Airways Ltd

2002 Australian Design Award

2000 Australian Design Award of the Year

ResMed S8 Series Flow Generator and Humidifier

Qantas Skybed

Designers: Michael Simcoe and GMH Design Team Client: GM Holden

2004 Australian Design Award

Solar Sailor Tourism Ferry Advanced Technology Watercraft

Eveready Dolphin Torch Mark V

VentrAssist Left Ventricular Assist System (LVAS)

2001 Australian Design Award of the Year – Joint Winner

Designer: Design Resource Client: Eveready Battery Company

Ventracor Ltd 2005 Australian Design Award

2003 Australian Design Mark

Victa Razor Lawnmower

1998 Australian Design Award

Bamboo Surfboard Designers: Shale Gordon and Mei Yap Client: Bamboo Surfboards Australia 2002 Australian Design Award

Design by: Blue Sky Design Group Client: Victa Lawn Care 2004 Australian Design Award

2006 Australian Design Award of the Year

Designer: Blue Sky Design Group Client: Sydney Organising Committee for the Olympic Games

1997 Australian Design Award

Ford Motor Company of Australia

Sydney 2000 Olympic Torch

2000 Australian Design Award

Ford AU

ResMed Ltd

* Image reproduced courtesy of the Powerhouse Museum, Sydney

1993

1993–2008 Holden VU Utility Range

5

Nominees

1

2008 Australian International Design Award of the Year

#.030–035

2008 Australian International Design Award of the Year

TO THE NEXT 50 YEARS OF AUSTRALIAN DESIGN… The publication of this Yearbook brings to a close one of the most significant years in the history of the Awards. With the support of the design industry, we successfully carried out one of the most important changes in the lifetime of the program, paving the way for a stronger future to reward excellence in design and innovation.

The Australian International Design Awards now joins an impressive list of international design award programs, promoting Australian and international design to the world.

This year, our new international format attracted some of the biggest names in design, providing a unique opportunity to showcase Australian design and ingenuity to a global audience. Yet again, the calibre of entries exceeded expectations, setting new standards in quality and design.

Despite this fundamental change to the way we operate, let me assure you that our 50-year-old mission has not changed. Guided by the work of our founding body, the Industrial Design Council of Australia, the Australian International Design Awards remains committed to promoting and encouraging high standards of design in Australia and fostering an appreciation of good design among the wider community.

The past 50 years of rewarding design excellence has produced an inspiring and memorable history. For me, however, this year’s Presentation Night will be one of the most treasured. Not only was I able to share the night with my fellow Board Members from the International Council of Societies of Industrial Design, but it was amazing to see so many familiar faces in the room - people who have stood by Standards Australia and these Awards through thick and thin.

Without your unwavering support and enthusiasm, the Australian International Design Awards would not be the success it is today.

On behalf of the AIDA team, my sincere gratitude goes to the Australian design community which has shared this incredible design journey with us. We look forward to working with you as the next exciting chapter unfolds in Australia’s illustrious design history.

Brandon Gien

Executive Director Australian International Design Awards Executive Board Member Icsid

To win the Australian International Design Award of the Year is to receive the highest achievement of design excellence available through the Australian International Design Awards. This accolade represents a unanimous decision made by an independent panel of leading design experts and is awarded to one stand out design per year. The winner is considered to be of world class calibre, with attributes over and above all other Award winners competing in the competition in the same year.

2008 Nominees The following Award winners were deemed official nominees of the 2008 Australian International Design Award of the Year: Flaik Snowsports Interactive CMD Product Design & Innovation Guardian Breathing Apparatus Communications Accessory Innotech Guardian Safety Systems Innotech Mass Electronics SP1x Sensear KWA Design Freighter EziLiner MaxiTRANS Australia Garden Pruner Range Cyclone Industries Meridian International

29

2008 AUSTRALIAN INTERNATIONAL DESIGN AWARD OF THE YEAR

Flaik

Sport and Leisure

30

Snowsports Interactive CMD Product Design & Innovation

A personal tracking device designed for skiers and snowboarders. It fuses the technologies of Global Positioning Systems (GPS), Global System for Mobile (GSM) and General Packet Radio Service (GPRS) and maps performance in real-time against other riders anywhere in the world.

31

Designed in Australia

The judges commented: “ A total solution to performance tracking with worldwide market appeal, super high quality and strong visibility. This is an exciting product with a completely new visual language that doesn’t follow trends or existing ideas. It boldly reshapes the culture of snowsports by connecting a global network of players through clever technology and rental options.”

Flaik Concept Development

32

33

34 Pictured Mr Craig Mounsey, Managing Director (front), Mr Mark Gilroy, Studio Manager (middle), Mr Neil Davidson, Design Manager (back), CMD Product Design & Innovation

Photoshoot Specifications Location_Suncorp Stadium, Brisbane Date_17.07.08 Time_9.30am Conditions_23ºC, sunny Chairs_c/o CMD

ISO_400 f-stop_f/9 Shutter speed_1/1250 s

A FROSTY RECEPTION Based in Brisbane, with the nearest snow more than 1500 kilometres away, CMD Product Design & Innovation (CMD) was not an obvious choice for the design and development of Flaik. The brainchild of SnowSports Interactive, Flaik took out the inaugural Australian International Design Award of the Year and has been flooded with worldwide interest ever since.

SnowSports Interactive was impressed with CMD’s approach and the level of enthusiasm displayed by the team. The pitch certainly ‘set the climate’ for the project, with air conditioning cranked to sub-zero temperatures, the boardroom packed to the rafters with skis, snowboards and designers modelling full ski gear, there was even frosting on the tea cake.

Industrial design as a profession is changing. The role of design in identifying and exploiting market niches is becoming more technology dependent.

Emerging technologies and communication systems are challenging our professional boundaries. The Flaik is a good example of this phenomenon.

The original market for the Flaik was purely recreational skiing, however it quickly emerged that the product had potential uses well beyond the scope of its original concept. The Flaik is now being used as a tracking device for ski schools, giving ‘peace of mind’ to parents and resort administrators alike. It is also being used as an emergency locator device whereby users in trouble can instantly alert ski patrol to their exact location.

35

The user interface for the product needed to be simple. Following testing conducted with heavily gloved hands in cold rooms, the user interface was brought back to one simple button and some indicator LEDs. A decision was made early in the development process to have a flexible product architecture. The Flaik was broken down into a core electronics module and several deployment ‘platforms’. These included an armband, a ski school bib and webbing waist coat harness. In this way implementation costs were kept to a minimum and the product could be easily adapted to different user scenarios.

The user environment for the product is harsh to say the least. The core electronics module included all the environmental sealing and managed the RF issues.

Submersible to a depth of half a meter and shock loading at extremes of temperature were just some of the problems faced by the design team.

Material selection played a large part in the process.

Aesthetically the Flaik was a very tough nut to crack. The functional constraints of the enclosure placed many limitations on the design. Some freedom was restored by developing unique methods of assembly and advanced overmoulding techniques. The final design needed to be unique and have the appropriate ‘feel’ for the ski industry.

Flaik combines the established technology platforms of GPS (global positioning systems) and GSM (Global System for Mobile communication), producing a technology package that has real-time knowledge of its location and has the means to report this information wirelessly to a remote database.

The whole process from market concept through to final production took only eight months. There were many challenges along the way. The nature of a cutting edge product such as this is that the underling hardware is in a state of evolution, meaning that the CMD development process had to be flexible enough to adapt quickly to changes in the internal structure with little or no impact on the project cost structure or timeline.

The technology is low power and requires very little space. The main problem faced by the electronics engineers concerned diminished battery life in extreme cold. This problem was solved through a clever enclosure design where the battery is kept warm by body heat borrowed from the wearer.

Flaik is being sold into major ski resorts across America and Canada as a rental device and hired when the ski ticket is purchased, at approximately USD 10.

The commercial viability of the Flaik system is looking promising with several major ski schools signing long term leasing agreements in recent months.

“ EMERGING TECHNOLOGIES AND COMMUNICATION SYSTEMS ARE CHALLENGING OUR PROFESSIONAL BOUNDARIES. THE FLAIK IS A GOOD EXAMPLE OF THIS PHENOMENON.”

36

37 Pictured Ms Robyn Foster, General Manager of Trade Marks and Designs, IP Australia

AUSTRALIA’S GOT AN EYE FOR DESIGN Australian industrial designer Paul Charlwood, who was responsible for designing the Queen’s Relay Baton for the Melbourne 2006 Commonwealth Games, says, “Good industrial design is often about the art of knowing what people will want and what they will desire in the future.”

An increasing number of Australian designers are identifying ‘what people want’.

This can be seen through winners of the Australian International Design Awards, such as the FCS H-2, a surfboard fin designed for enhanced performance that was awarded the 2005 Australian Design Award of the Year, and the Gator, a high-powered bike headlight made by Catalyst Design for their KNOG brand that was awarded the 2007 Australian Design Award of the Year.

There has also been an increasing number of Australian designers seeking intellectual property protection, which allows them to exclusively profit from their designs. IP Australia, the Australian Government agency responsible for design registration, says the number of design applications is rising each year.

Since the first designs act was passed in 1906, more than 150,000 designs have been registered in Australia. Last financial year, IP Australia received close to 6,000 applications. This was across a variety of categories from sporting and leisure, to medical and scientific.

Make an appearance with your design IP Australia’s General Manager of Trade Marks and Designs, Robyn Foster says registering a design is a commercial decision that should be made before a design is released into the marketplace.

To be registered, a design must be new and distinctive.

“ SINCE THE FIRST DESIGNS ACT WAS PASSED IN 1906, MORE THAN 150,000 DESIGNS HAVE BEEN REGISTERED IN AUSTRALIA.”

To be new, a design can’t have been made public, including through exhibition, sales or publication. For example, if a designer were to enter the Australian International Design Awards without intellectual property protection, they would forgo their right to registration.

Australian bedding company, Chiropedic Bedding, discovered this the hard way.

Its IP rights for a mattress design were revoked last year after it was revealed the mattress had been exhibited at a trade fair in Melbourne before registration.

To be distinctive, a design should not be similar to an existing design in the public domain. You can search design records through the IP Australia website or seek the advice of an intellectual property professional.

Robyn Foster says a recent case where fashion designer, Review successfully sued a rival company for design infringement shows that Australian courts have acknowledged the strength of design rights. “Designers should really consider the value of protecting their designs,” she says.

An ergonomic design system The Designs Act was updated in 2003 to provide a streamlined registration system, which allows more than one design per application, provided they belong to the same classification class.

The first design application under the new act was for a fashion garment designed

by Aheda Zanetti titled ‘top connected to a headpiece’. Fashion designers have led the way when it comes to design registration in Australia with the first design registered in Australia in 1907 being a combination over-all garment

by Albert Holdsworth.

Robyn Foster says the new system is flexible enough to provide for robust design rights and also for strategic publication.

Photoshoot Specifications Location_National Museum of Australia, Canberra Date_06.08.08 Time_10.30am Conditions_8ºC, patchy cloud, windy Chair_c/o National Museum of Australia

ISO_400 f/stop_f/6.3 Shutter speed_1/200 s

The option of publication under the new act is considered a strategic move for designers. While this does not give them rights to the design, it ensures others cannot register an identical design.

The bar for a registered design has also been raised by assessing eligibility against existing international designs, as well as national designs. “ This means designers are one step ahead when it comes to seeking international registration,” Robyn Foster says. “The Australian designs system provides the perfect springboard for international design protection.”

International style Last financial year, almost half of the design applications received by IP Australia were from overseas. According to Robyn Foster, this shows the Australian designs system is well regarded by international designers.

Australian designers are also seeking protection internationally. Australian kitchen appliance company Breville distributes to more than 30 countries worldwide.

To protect their innovation, the company seeks a range of IP protection, such as design registration for their products including the scissor-action sandwich maker and the Juice Fountain™. The Juice Fountain™ for example is registered as a design in the United States of America, Germany, Spain, France, United Kingdom, Italy, China, Japan, Canada, and South Africa.

Although the principles of design protection may be similar in other countries, the laws may differ.

Australia is party to an international convention that gives Australian designers better access to registered design protection. It’s called the Paris Convention and relates to the priority date for a design application. It means Australian designers have six months after applying in Australia to register their design in participating countries before other designers can register an identical design.

Robyn Foster says, “If you’re seeking international protection, it’s a good idea to know about the available systems and deadlines.”

More information about international design registration can be found on IP Australia’s website.

More information IP Australia is the Australian authority on design registration. Its website contains a range of general information, including how to claim and maintain your rights, fees, examples, forms and publications, databases, and information about the Designs Act. More information is also available through IP Australia’s network of state offices.

Advice and assistance when making a design application are available from patent attorneys and search firms, a list of which can be found in the Yellow Pages. You can also find a list of IP professionals at IP Australia’s website at www.ipaustralia.gov.au Why should I register my design?

– Your design registration is recognised nationally. You can also seek international protection based on your Australian application.

– Your design becomes your personal property, which can grow in value and be sold.

– You have the exclusive right to use your design and license others.

– You can sue for infringement if you have a registered and certified design and someone has copied your design.

– Your protection is included on the Designs Register, which alerts others to your rights.

DESIGN MARK

Guardian Breathing Apparatus

Business and Technology

38

Consumer

Business and Technology 3 Design Awards #.040–045

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Designed in Australia

2008 Australian International Design Award

Products that receive an Australian International Design Award are products that represent design excellence. Australian International Design Award recipients have, in the opinion of the judges, both met and exceeded all applicable judging criteria including innovation, visual/emotional appeal, functionality, quality/manufacture, human factors (ergonomics, semantics and safety), environmental sustainability and presentation/packaging.

They have also proven to add significant value to Australia’s cultural and design identity.

2008 Australian International Design Mark

Products that receive an Australian International Design Mark are products that represent good design. Australian International Design Mark recipients have, in the opinion of the judges, satisfactorily met all applicable judging criteria including innovation, visual/emotional appeal, functionality, quality/manufacture, human factors (ergonomics, semantics and safety), environmental sustainability and presentation/packaging. The Australian International Design Mark is a good indicator of quality, value and reliability in the marketplace.

Guardian Breathing Apparatus

19

Design Marks

CONSUMER

#.046–064

39

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

DESIGN AWARD

Garden Pruner Range

Consumer

40

Cyclone Industries Meridian International

A high quality range of garden pruners eliminating the visible, rust-prone spring found in conventional pruners.

Designed in Australia

The judges commented: “ Sensational design that exudes quality, elegance, and an iconic, signature style.�

41

Consumer DESIGN AWARD

Miele DA 424 V Telescopic Island Cooker Hood

Miele & Cie. KG Miele Australia

42

43

A cooker hood with motorised height adjustment allowing the user to retract the canopy at any time.

Designed in Germany

The judges commented: “ Extremely well detailed from all viewing angles and not overly complex, this product shows superb design restraint.�

DESIGN AWARD

P100

Consumer

44

Enttex Invetech

A convenient hand-held device for use in alleviating the symptoms of inner-ear conditions.

45

Designed in Australia

The judges commented: “ A neat little device with versatile visual language, comfort and usability for two very different user groups.�

DESIGN MARK

Miele S 5280 Medicair Vacuum Cleaner

Consumer

46

Miele & Cie. KG Miele Australia

A domestic vacuum cleaner with features suited to the hygiene requirements of allergy sufferers.

Designed in Germany

Consumer DESIGN MARK

Miele H 4060 BM Microwave Combination Oven

Miele & Cie. KG Miele Australia

47

An oven featuring two systems that can run simultaneously, a microwave and conventional oven.

Designed in Germany

DESIGN MARK

Philips Aurea

Consumer

48

Philips Design Royal Philips Electronics

A FlatTV with an active frame using LED technology creating a vibrant lighting experience around the screen.

Designed in The Netherlands

Consumer DESIGN MARK

Bose QuietComfort 3 Acoustic Noise Cancelling Headphones

The Bose Corporation

49

An active noise-cancelling portable headset designed to deliver unparalleled noise reduction.

Designed in USA

DESIGN MARK

Philips Arcitec

Consumer

50

Philips Design Royal Philips Electronics

A new shaver with the head and body separated by a thin neck to provide increased control for the user.

Designed in The Netherlands

Consumer DESIGN MARK

RADO Ceramica Chronograph Watch R21715152

RADO Switzerland

51

A timepiece fusing precision time-keeping as its principal function with distinctive aesthetic appeal.

Designed in Switzerland

DESIGN MARK

Go Flex!

Consumer

52

Tupperware

A collapsible, expandable, stackable storage solution for every food occasion.

Designed in USA

Consumer DESIGN MARK

Steam’n Go

Sanbrook Brands Ideation Design

53

A microwaveable and portable self-contained soother, soother cleaner and carry case in one.

Designed in Australia

DESIGN MARK

Otto

Consumer

54

OTTO Espresso Tiller + Tiller

A stove-top espresso machine combining classic Italian style with unprecedented functionality.

Designed in Australia

Consumer DESIGN MARK

Miele CVA 4060 Automatic Coffee Machine

Miele & Cie. KG Miele Australia

55

A coffee machine with a unique aromatic system which moistens the coffee with hot water prior to pressure percolation.

Designed in Germany

Consumer DESIGN MARK

Breville BTA800 Professional Series Toaster

Housewares International Breville Design

Consumer

56

A toaster with a motorised ‘Lift & Look’™ device and ‘ A Bit More’™ button for when your toast comes up a bit light.

Designed in Australia

DESIGN MARK

Electrolux E:line Compact Side by Side Series

Electrolux Industrial Design Centre, Sydney Electrolux AP Regional R&D Food Preservation, Orange

57

A refrigerator with hidden hinges and energy conserving eco/vacation mode.

Designed in Australia

DESIGN MARK

Fusion Case Range

Consumer

58

Targus Australia BlueSky Design Group

A laptop bag range using high quality materials and unique innovations such as a Quad Cushioning system.

Designed in Australia

Consumer DESIGN MARK

Yates Garden Pots

Yates Australia BlueSky Design Group

59

A series of garden pots with side ribs that reduce the condition known as ‘pot bound’.

Designed in Australia

DESIGN MARK

Breville BBL800 Professional Series Blender

Consumer

60

Housewares International Breville Design

A parallel blade/bowl system producing consistent results from wet to dry ingredients.

Designed in Australia

Consumer DESIGN MARK

Sunbeam EM5900 Semi-Automatic Espresso Machine

Sunbeam Corporation

61

A coffee machine incorporating Sunbeam’s dual floor filter system and progressive pre-infusion.

Designed in Australia

DESIGN MARK

Breville BKT500 ikonÂŽ Kettle and Toaster

Consumer

62

Housewares International Breville Design Cube Design

A fully featured toaster-kettle combination with all the usability and compactness consumers expect in a small appliance.

Designed in Australia

Consumer DESIGN MARK

Sunbeam GC8900 CafĂŠ Series Grill and Barbecue

Sunbeam Corporation

63

A contact grill that transforms the one appliance into three different cooking applications.

Designed in Australia

DESIGN MARK

WinePreserva

Consumer

64

WinePreserva Invetech

A world first disk system to increase the life of wine by up to five days.

Designed in Australia

Business and Technology DESIGN MARK

Guardian Breathing Apparatus

Innotech Guardian Safety Systems Innotech Mass Electronics

65

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

66 Pictured Mr Dale Collinson, General Manager, Andrew Donald Design Engineers

Photoshoot Specifications Location_Federation Square, Melbourne Date_07.08.08 Time_12.00 noon Conditions_17ºC, patchy cloud Chair_c/o Standards Australia

67

ISO_400 f-stop_f/2.8 Shutter speed_1/800 s

RESEARCH AND DEVELOPMENT HELPS AUSTRALIAN MANUFACTURERS elbourne-based automation and robotics specialist, Andrew M Donald Design Engineers, is reaping great benefits from its work with Australian manufacturers.

The company works with its customers to design automated processes to improve efficiency and productivity.

Andrew Donald Design has a strong focus on research and development, and has claimed the Australian Government’s R&D Tax Concession through AusIndustry since 1998.

General Manager, Dale Collinson, says one of his proudest moments was helping a Melbourne-based injection moulding company win back a contract which it had lost to a Chinese company. “ They had lost the business because of price, and then with a little of our innovation, won it back,” Mr Collinson said. “ And by winning back the contract, they were also able to go on and employ an extra three staff.”

Mr Collinson said the injection moulding company was manufacturing a high-quality plastic gift pack for a VIP customer, but lost the contract to a Chinese company. “ Unfortunately, the new overseas-manufactured version of the gift pack proved to be inferior – there was no consistency or quality,” Mr Collinson said. “ And in this case quality was of vital importance – the gift pack is a very visual marketing product.”

The injection moulding company was given another chance to bid on manufacturing the gift packs – so the firm approached Andrew Donald Design Engineers. “ We always work closely with our customers to really ‘drill down’ and interpret what they need to get every possible efficiency into the process,” Mr Collinson said. “ In this case, we realised that if the company could make the gift packs overnight in a ‘lights out’ situation, then it would increase its volume without having to buy a second machine. “ The answer was to provide a robotic solution, by developing a system that could run without an operator for a 12-hour stretch, to become competitive.”

Andrew Donald Design set about designing a robotic solution.

The initial system was designed to complete all the necessary actions that the customer had described.

The robot pulled the gift pack out of the machine while it was still warm, and then opened and closed the hinge several times so it would be flexible when it cooled down.

Then it folded the gift pack and dropped it into a container.

The next stage was to see if the robot could be any more efficient. “ There are often little bits and pieces that can be improved,” Mr Collinson said. “ We always look to see if there are any other processes within our solution that could improve our efficiency. “ We worked out that if the robot could neatly stack the gift packs in the pallet rather than just dropping them, then the only thing that would need to be done in the morning would be to just wheel the pallet out.

“ Our strength is in working out additional processes that can be built into the system – which the company gets for next to nothing. “ Even though this was a small project, it is one of the ones that I’m most proud of. It just goes to show what a little effort, forethought and good design can achieve. “ To complete this project we were able to draw on past research and development, but we also used several components for the first time.”

Mr Collinson said that these new efficiencies helped their customers to grow and helped them employ indirect labour also, such as accountants and management. “ We’re really pleased when we’re able to help make companies competitive in the global market and help them become more profitable. “ Our ongoing research and development is helping local manufacturers become more competitive. “ These days many businesses realise that to survive they must automate their production, and this is where our ongoing research and development can help.”

Robot-based systems have other advantages including better safety, high throughput systems, and ‘clean build’ processes for the pharmaceutical industry, where humans can contaminate the manufacturing process.

AusIndustry AusIndustry is the Australian Government’s business program delivery division in the Department of Innovation, Industry, Science and Research.

AusIndustry delivers a range of more than 30 business programs – including innovation grants, tax and duty concessions, small business development, industry support and venture capital – worth about $2 billion to more than 10,000 businesses and 80,000 individuals every year.

A useful business online service is business.gov.au, where you can access information about government grants, as well as checklists for starting and growing your business.

To help customers with product and eligibility information, AusIndustry has customer service managers located in more than 25 offices across Australia, plus a national hotline and website.

AusIndustry offers both entitlement and concession products. For a grantsbased product, customers compete for limited funds, based on the merit of their application.

The R&D Tax Concession allows companies to deduct up to 125 per cent of qualifying expenditure incurred on research and development activities when lodging their corporate tax return.

The R&D Tax Concession aims to increase the amount of industrial research and development in Australia to develop innovative products, processes and services.

To find out more on AusIndustry products, visit www.ausindustry.gov.au, call the AusIndustry hotline on 13 28 46 or email hotline@ausindustry.gov.au

“ OUR ONGOING RESEARCH AND DEVELOPMENT IS HELPING LOCAL MANUFACTURERS BECOME MORE COMPETITIVE.”

DESIGN MARK

)NNOVATION IS EVERYWHERE

Guardian Breathing Apparatus

Business and Technology

68

Business and Technology

Business and Technology 3 Design Awards #.070–075

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Designed in Australia

SO WE ARE TOO &AST 4HINKING !USTRALIA´S AWARD WINNING INNOVATION MAGAZINE IS JOINED BY THE )NNOVATIVE (OUSEHOLD ¯ YOUR DE½NITIVE GUIDE TO INNOVATION IN THE HOME 6ISIT WWW &AST4HINKING COM AU FOR MORE INFORMATION

Guardian Breathing Apparatus

1

Design Mark

#.076–076

69

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

BUSINESS AND TECHNOLOGY Designed in Australia

DESIGN AWARD

Guardian Breathing Apparatus Communications Accessory

Business and Technology

70

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary device providing clear and reliable communications for professional firefighters in high-risk environments.

71

Designed in Australia

The judges commented: “ Highly versatile and appropriate design that is sympathetic to all the needs of a firefighter.�

Business and Technology DESIGN AWARD

X5 Wireless Pager, Charger and Holster

Infostream 4design

73

A wireless messaging tool designed for critical response emergencies.

Designed in Australia

The judges commented: “ A thoroughly considered and well researched device that will function in almost any conditions, anywhere.�

DESIGN AWARD

Xynergi Media Production Centre

Business and Technology

74

FairlightAU

A production centre that combines a large audio system with a universal controller.

75

Designed in Australia

The judges commented: “ Clever application of a patented technology that is highly interactive and has a real wow factor when all lit up.�

Multibridge Eclipse

76

Blackmagic

An editing solution with the highest quality audio and video capabilities for editors and Hollywood film artists.

Because great coffee should be up there with great food, our machines are built in, next to our ovens.

Business and Technology DESIGN MARK

Guardian Breathing Apparatus

Designed in Australia

Innotech Guardian Safety Systems Innotech Mass Electronics

77

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

A German engineered Miele coffee machine makes a clear statement of streamlined, good taste – along with impeccable espresso, cappuccino, latte macchiato, short or long black and perfect Barista crema.

TRP MI 985

DESIGN MARK

Business and Technology

Miele Showrooms VIC Knoxfield 03 9764 7670, South Melbourne 03 9764 7199 NSW Frenchs Forest 02 8977 4230 QLD Eagle Farm 1800 798 578 SA Hilton 1800 018 770 WA Claremont 1800 094 872 NZ Mt Wellington 0800 264 353 or visit www.miele.com.au

78

79 Pictured Mr Timothy James, Senior Regional Director, Hays Manufacturing & Ops

Photoshoot Specifications Location_Shrine of Remembrance, Melbourne Date_07.08.08 Time_2pm Conditions_18ºC, sunny, patchy cloud Chair_c/o Shrine of Remembrance

ISO_400 f-stop_f/13 Shutter speed_1/400 s

DESIGN RECRUITMENT: SPECIALIST ADVICE FROM A WORLD LEADER “… EXECUTIVES WITH EXPERIENCE AT LOWERING COSTS AND IMPLEMENTING STRATEGIES SUCH AS LEAN MANUFACTURING TECHNIQUES AND PROCESS IMPROVEMENTS ARE IN DEMAND.”

Australia’s manufacturing recruitment market has changed significantly over the last 50 years but one thing remains constant, and that’s the requirement for skilled professionals to drive the industry’s success.

In this special 50-year edition of the Australian International Design Awards Yearbook, Hays Manufacturing & Ops utilises our own solid history of recruitment success to examine today’s recruitment market, the skills in demand, salary trends and recent changes to recruitment practices.

Today’s manufacturing sector faces many challenges, from local closures and the movement of consumer product manufacturing to Asia, to a shortage of skilled and experienced professionals.

However despite this, employment activity remains highly optimistic. Some industries may have moved manufacturing offshore, but others are doubling their production. The growth of Australian product design and development has been in the global spotlight for some time, assisted by some big-name companies using Australian design houses. Advanced design capabilities and our proximity to China has seen an influx of contracts being awarded to Australian design houses which would traditionally have been awarded to European houses.

This all serves to create a positive market with solid job opportunities for Australia’s manufacturing design professionals. Similarly to the construction and mining markets, in most demand for these opportunities are experienced engineers.

New process improvement teams are being created to cut costs and maintain quality, which has created demand for process improvement engineers, while the increased requirement for customised technology solutions across a range of manufacturing sectors, including FMCG, heavy industrial, consumer products, special purpose machinery and automotive, has led to significant requirements for senior electrical controls engineers.

Design candidates with 3D modelling skills are also required. While a great percentage of candidates and employers use AutoCAD 2D software, there is a shortage of skills with advanced packages such as Pro Engineer, Unigraphics, Catia and Solidworks.

FMCG employers have a need for graduates with one to two years practical experience. It appears that fewer candidates are interested in graduate schemes within manufacturing, preferring instead the more financially rewarding mining sector opportunities.

Meanwhile, specialist material handling and process equipment design and manufacture companies servicing the resources, manufacturing and baggage handling markets are luring innovative all-rounders away from traditional industries.

It is interesting to note that candidates at the executive level are in as much demand as mid-level candidates at present. Operations, state and general managers are needed for the FMCG industry, while executives with experience at lowering costs and implementing strategies such as lean manufacturing techniques and process improvements are in demand.

In response to such demand for staff, many national manufacturers have moved to a more succinct and timely recruitment process. Those companies who retain their traditional recruitment methods find they are continuously losing quality candidates to those who keep the recruitment process simple, informative and well structured.

In addition, many employers are now sensibly willing to aid the candidate’s confidence in the company by clearly defining and promoting the role, prospects, initial expectations and training in interviews. As a result, these employers often find their preferred candidate accepts their offer of employment.

We have also seen an increase in global search and selection over the past 12 months, with professionals from European and Asian markets welcomed into the local industry.

Salary movements The 2008 Hays Salary Survey, detailing typical salaries across Australia and New Zealand, has been released. The survey includes over 15 manufacturing and ops roles in 5 locations and shows project engineers (5+ years experience) received the biggest salary increases with salaries rising by a staggering 29.3 percent across the country when the maximum of the salary ranges for our 2007 and 2008 Hays Salary Surveys are compared. Salaries for graduate engineers (all disciplines) also increased strongly to 11.5 percent. Meanwhile design engineers now receive a salary range of between $65,000 – 85,000 in Sydney, $70,000 – 90,000 in Melbourne and $65,000 – 85,000 in Brisbane, Gold Coast, Perth and Adelaide.

Geographically, Queensland experienced the biggest salary increases. For example, the minimum of the salary range for a graduate engineer rose from $38,000 to $45,000. The Hays Salary Survey is available at www.hays.com.au/salary A notable candidate trend has been the increased number of engineers arranging an ABN and preferring contract roles above permanent opportunities. Encouraged by the demand for their skills and confident in their abilities, they are securing flexible working hours, high hourly rates and the ability to enjoy career breaks throughout the year. This trend suits employers, who have indicated the use of contractors is an ideal solution to their workload fluctuations. The need for contractors is however increasing hourly rates. For example, design drafters at the $45,000 to $50,000 level command $30 to $35 per hour for contract assignments.

If you are looking to advance your career, we advise you to steer away from speculation about a slowing Australian market and seek advice from active specialist recruiters. Leading roles, excellent salaries, job security and unprecedented career prospects are rife and the rewards are high. It is certainly a great time to be involved in Australia’s design market.

Hays Manufacturing & Ops Hays Manufacturing & Ops is a specialist in the recruitment of permanent and temporary engineering professionals for research, design and production management roles within the Australian manufacturing industry. Our national network of consultants understands both employer and candidate needs and takes an honest and efficient approach to recruitment in this specialist industry sector. Whatever your needs, Hays Manufacturing & Ops is your specialist recruitment partner.

DESIGN MARK

Guardian Breathing Apparatus

Business and Technology

80

Medical and Scientific

Business and Technology 1 Design Award #.082–083

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Designed in Australia

Guardian Breathing Apparatus

5

Design Marks

#.084–088

81

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

MEDICAL AND SCIENTIFIC Designed in Australia

Medical and Scientific DESIGN AWARD

SP1x

Sensear KWA Design

83

The world’s first communication enabled electronic earplug allowing the user to freely communicate with others in high noise environments whist still protecting their hearing and retaining situational awareness of their surroundings.

Designed in Australia

The judges commented: “ Thoughtful detailing and loads of innovation packed into such a well resolved little package.”

DESIGN MARK

Track Chair

Medical and Scientific

84

Track Engineering Ideation Design

A world first manual wheelchair mechanism based on symmetrical biomechanics that propels the user forward.

Designed in Australia

Medical and Scientific DESIGN MARK

Varian 400DS

CobaltNiche Varian Inc. Dissolution Systems

85

A high performance instrument for testing pharmaceutical products and the rate the active drug is released from the dosage.

Designed in Australia and USA

DESIGN MARK

Mirage Quattro™ Full Face Mask

Medical and Scientific

86

ResMed

A full face mask used to treat mouth breathing occurring in 40% of Continuous Positive Airway Pressure (CPAP) users.

Designed in Australia

Medical and Scientific DESIGN MARK

PathFinder 900

CMD Product Design & Innovation A.I. Scientific

87

An automated system designed to improve the efficiency and workflow of daily operations in a pathology laboratory.

Designed in Australia

www.volkswagen.com.au

DESIGN MARK

EZY-AS

Medical and Scientific

88

EZY-AS ABC

A pressure garment applicator for upper and lower limbs to significantly reduce pain and effort.

Designed in Australia

Business and Technology DESIGN MARK

Guardian Breathing Apparatus

Innotech Guardian Safety Systems Innotech Mass Electronics

89

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

The Volkswagen engine.

Maximum Power. Minimum Consumption.

The race to combine performance and fuel economy is over. The revolutionary Volkswagen TSI engine in the Golf GT Sport features twin-charged direct-injection petrol technology that produces 125kW of power and sips just 7.7 litres of fuel per 100km*. With small-car fuel economy and sports car performance, the TSI engine offers the best of both worlds.

* Combined city/highway driving as per Australian Standard ADR 81/01.

Das Auto.

VGA3160/AIDA

90

“ DEVELOPING OUR OWN BRANDS… HAS TAUGHT US VALUABLE LESSONS IN THE DEVELOPMENT AND COMMERCIALISATION OF PRODUCTS.”

91 Pictured Mr David Jones, Chief Designer and Ms Caroline Davis, Design Manager, Design + Industry

Photoshoot Specifications Location_Balmain, Sydney Date_08.08.08 Time_3pm Conditions_15ºC, sunny Chairs_c/o D+I

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A NEW LEAF FOR D+I Design + Industry (D+I) is the largest industrial design consultancy in Australia with offices in both Sydney and Melbourne, a team of over 35 specialist designers and engineers, and more than 80 design awards to its name. D+I’s Chief, Mr Murray Hunter reveals the secret to his company’s enviable success over its 21 year history.

The business is built on the principles of creating successful client relationships and design excellence supported by a high level of technical expertise. D+I’s reputation reflects these qualities. Its core function is to achieve global design and engineering excellence through the development of competitive and innovative design solutions for companies striving to become world leaders.

D+I has the specialist skills and expertise to develop any product for any market, suited to any process of manufacture and for any production quantity. The company works with world leading organisations in different markets, including North America, Asia and Europe, with a very strong network of supplier relationships in China.

D+I has enjoyed a steady growth over its 21 years in operation, developing strong client relationships through the consulting services and in the last five years pursuing a passion to develop its own brand names and products, such as Dandi and Crinia, and forming a partnership with Cody. “ Developing our own brands such as Crinia and Dandi, and the relationship with Cody has taught us valuable lessons in the development and commercialisation of products. We now have a greater knowledge of taking products to market and can clearly see the process from our clients’ perspective in developing products and marketing strategies, measuring the level of product specification against cost and risk,” says Murray Hunter.

D+I created Dandi in 2003 to strategically draw on the teams varied backgrounds and to compliment the female designers’ skills, off-setting the hardcore electromechanical product developments for which D+I is renowned. The brand name Dandi is derived from the consultancy’s abbreviation “D and I”.

Dandi undertakes the design and distribution of modern kitchen, table and house wares. It has over 25 core products which are sold in over 125 product variations. The range is sold through 150 distributors in Australia and New Zealand.

From 2003 to 2006, all sales and marketing were undertaken in-house by attending two trade shows per year. An online store was opened in 2006 and in 2007 Dandi appointed sales agents for NSW, VIC, TAS and QLD. Dandi is now set to take on the export market and is looking to expand its product range.

Another successful brand name created by D+I is Crinia. Crinia is a sophisticated multi-user wireless voice conference system, offering superior acoustic performance with unparalleled clarity whilst its striking design perfectly complements high-end conference room environments.

The concept behind Crinia’s conference system was the realisation that premium, state of the art, concurrent, multi user voice communications systems do not exist in the market. The design brief was simple, starting with a blank sheet, to create a product that is world’s best.

Crinia’s flagship product, the AC-100 has enjoyed an overwhelming response from the industry, winning 3 international design awards and 2 technology awards for excellence.

In a formal joint venture between D+I and the Cody Corporation, D+I has undertaken the turnkey development and manufacture of a range of digital and laser levelling products. Ranging from three digital levels accurate to two decimal points to a range of 3D indoor and outdoor laser stations, and a laser receiver.

In creating its own brands and products D+I has taken charge of its own providence and become more than just a consultancy. The result is a tight, highly skilled design team that finds it immensely rewarding to work on its own design projects on one hand and for world leading corporations on the other.

DESIGN MARK

Guardian Breathing Apparatus

Business and Technology

92

Automotive and Transport

Business and Technology 4 Design Awards #.094–101

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Designed in Australia

Guardian Breathing Apparatus

4

Design Marks

#.102–105

93

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

AUTOMOTIVE AND TRANSPORT Designed in Australia

Automotive and Transport DESIGN AWARD

Honda Civic Type R

The judges commented: “ A thorough realisation of the concept with great balance between hard-edged and organic, compact yet roomy and no compromises.�

Honda Motor Company Honda Manufacturing UK Honda Australia

94

95

A sporty coupe with sculpted side skirts that flare outwards contributing to a lower body structure.

Designed in United Kingdom

Automotive and Transport DESIGN AWARD

Freighter EziLiner

96

97

MaxiTRANS Australia

A trailer system that replaces the 22 buckles and straps on conventional trailers and drastically reduces load and unload times.

Designed in Australia

The judges commented: “ An elegant design that cleverly uses on-board technology to create a solution that will revolutionise an industry.�

Automotive and Transport DESIGN AWARD

VOLKSWAGEN EOS CSC (Coupe, Sliding & Convertible)

The judges commented: “ Three cars in one at a very reasonable price. Practical, functional, honest design that’s not trying too hard.”

Volkswagen Group AG Volkswagen Group Australia

99

98

The first car in the world to feature a five-section hard top with an integrated sliding/tilting glass roof.

Designed in Germany

Automotive and Transport DESIGN AWARD

1.4 Dual Charged TSI Petrol Engine

Volkswagen Group AG Volkswagen Group Australia

101

The world’s first twin charged FSI engine concept which will revolutionise the gasoline segment.

Designed in Germany

The judges commented: “ Incredibly innovative technology delivering outstanding performance.

This is the medium of the future!”

DESIGN MARK

Renault Scenic and Grand Scenic

Automotive and Transport

102

Renault

A car with ‘monospace’ design creating a surprisingly large interior yet compact exterior dimensions.

Designed in France

Automotive and Transport DESIGN MARK

Audi R8

Audi AG Audi Australia

103

A fully featured and practical sports car with sophisticated design, premium materials and high performance.

Designed in Germany

DESIGN MARK

Holden VE Ute

Automotive and Transport

104

GM Holden

A vehicle that successfully integrates sports car performance, ride and handling, and workhorse practicality.

Designed in Australia

Automotive and Transport DESIGN MARK

Audi TT

Audi AG Audi Australia

105

A sports car with iconic status in the automotive world, exemplifying progressive craftsmanship and quality.

Designed in Germany

106

107 Pictured Ms Jutta Dierks, Managing Director, Volkswagen Group Australia

Photoshoot Specifications Location_Volkswagen, Sydney Date_05.08.08 Time_9am Conditions_18ºC, sunny Chair_c/o Volkswagen Group Australia

ISO_400 f-stop_f/5 Shutter speed_1/1000 s

DAWN OF A NEW AGE Volkswagen is reinventing its engines with clever innovation and all-new technology.

True automotive breakthroughs that successfully challenge convention and shake up the rulebook come along only once every so often. Volkswagen’s innovative Twincharger TSI engine: a powerplant so advanced that it has garnered numerous accolades, is one of these breakthroughs.

Managing Director of Volkswagen Group Australia, Ms Jutta Dierks, summarises this achievement quite convincingly: “Volkswagen’s aim was to challenge the general belief you can only have economy or performance – not both. This is clearly no longer the case and customers can enjoy driving their Volkswagen whilst saving money and reducing emissions. On a larger scale, continued dependence on crude oil is not the way of the future. The TSI engine represents a viable solution to managing today’s skyrocketing fuel costs.”

Developed by Dr Rudolf Krebs, head of engine development at Volkswagen AG, the TSI engine is an innovative 1.4 litre engine delivering increased fuel efficiency and substantial power and performance thanks to its combined turbocharger and supercharger.

“ VOLKSWAGEN’S AIM WAS TO CHALLENGE THE GENERAL BELIEF THAT YOU CAN ONLY HAVE ECONOMY OR PERFORMANCE – NOT BOTH.”

The supercharger allows it to output plenty of torque at low revs, before switching off when the exhaust pressure builds up. That’s when the turbocharger kicks in, giving the TSI more power at high speeds.

The TSI engine pumps out a class-leading 125kW and 240Nm of torque.

The engine manages to do the work of a 2.5 litre powerplant. It accomplishes this feat by being very good at something called ‘efficiency’. ‘ Efficiency’ refers to how much air you can actually get into an engine compared to that engine’s static capacity. Volkswagen’s TSI technology allows an engine to achieve more than 100 percent efficiency right through the rev range.

Volkswagen has chosen an ultra-efficient Roots-type supercharger that delivers strong boost right from idle, so the engine produces more than 200Nm of torque from just 1,250rpm. As the revs climb, the turbocharger quickly spools up and by 3,500rpm the supercharger can be disconnected for optimum engine efficiency.

From the driver’s seat, all you feel is one continuous, exhilarating surge.

Volkswagen engineers have also managed to consign the dreaded ‘turbo lag’ to the past. With the TSI engine, there’s absolutely no delay between stepping on the accelerator pedal and the power being delivered. This instantaneous engine response gives better control when driving hard on challenging roads.

What’s more, you can continue driving all day because if there’s one thing the TSI engine hates, it’s petrol stations. With a fuel consumption figure of just 7.2 litres per 100km in the combined cycle, it’s as economical as many engines with half as much power. In comparison, a 2.5-litre petrol engine only manages to achieve a markedly lower consumption figure of about 10l/100km (10km/l) on average.

s one of the most decorated engines in the world, the TSI engine continues A to receive critical acclaim. In 2006, it won the ‘Best New Engine’ in the International Engine of the Year Awards. This coveted award is judged by an independent jury of 61 trade journalists from around the world, and the 1.4 litre TSI engine took the top prize among competing entries from Mercedes, BMW and others.

The jury awarded the prize to the TSI for its sheer technological innovation: “ The Volkswagen TSI Twincharger engine is an extremely innovative 1.4 litre unit that not only saves petrol but also delivers substantial power and performance thanks to its combination of a turbocharger and compressor.”

It was Arturo de Andrés of Spain’s Automóvil who best summed up the winner: “[The TSI is] perhaps the best-developed technology that is available today.” or Dr Krebs, there is no question that the TSI marks the technology of the F future. “The petrol engine is 140 years old and, thanks to turbocharging and direct injection, it is now in its prime. But it has never been so efficient and so good to drive as with the TSI.” urbochargers were chiefly used to increase power in sports models – in which T case the disadvantages of relatively high fuel consumption were acceptable – but technologies like FSI direct petrol injection can reduce fuel consumption.

This is because the turbo FSI reduces the temperature in the cylinder, allowing engines to work with greater compression – and thus lower consumption. “ With rising fuel prices customers want to save money,” he says. “All these engines are designed for low consumption. The fact that they have so much power and torque is a nice side effect.” cross the entire Volkswagen Group, there’s a wide range of engine types – but A with the new technology available, the number of engines will be reduced significantly. he TSI engine embodies Volkswagen’s passion for innovation and its pursuit T of technological perfection. But it also serves a greater purpose. While there’s no doubt you will enjoy more power and improved fuel economy, in broader terms, the technology employed in the TSI engine is also in aid of sustainability.

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Business and Technology 2 Design Awards p.110–113

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Innotech Guardian Safety Systems Innotech Mass Electronics

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A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

SPORT AND LEISURE Designed in Australia

Conversational, engaging and a little cheeky, DQ is a unique publication satisfying the curiosity of designers, architects and creative minds.

designquarterly.com.au

IMAGE COURTESY OF COLLIDER, PROFILED IN VOL 31. OCTOBER 2008

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Sport and Leisure DESIGN AWARD

NXT International Test Series Cricket Helmet

Albion Hat & Cap Company Design + Industry

110

111

A cricket helmet with an adjustable articulated shell engineered to provide unparalleled protection.

Designed in Australia

The judges commented: “ A great looking, superbly detailed helmet with extreme protection, taking test cricket into the next generation.�

Sport and Leisure DESIGN AWARD

Wrino

Wright Innovation 3Di Design Endevour Plastics Corporation

112

113

A world first multi-function boat mooring hook with the potential to reduce accidents and marine insurance claims.

Designed in Australia

The judges commented: “ This potentially life-saving device is feature-filled, and a great example of design making a difference.�

DESIGN MARK

Electrolux Integrated BBQ

Sport and Leisure

114

Electrolux Industrial Design Centre, Sydney Electrolux R&D Cooking Team, Adelaide

A sleek, sophisticated barbecue with an innovative oil management system for easier cleaning.

Designed in Australia

DESIGN MARK

Quicksmart Scramble Bug

Sport and Leisure

115

Funtastic Ideation Design

A ride-on toy which moves in all directions and folds and unfolds in three steps.

Designed in Australia

116 Pictured Mr Scott Frayne, Managing Director, Intercad

Photoshoot Specifications Location_The Harbour Bridge, Sydney Date_05.08.08 Time_2.30pm Conditions_18ºC, patchy cloud Chair_c/o Standards Australia

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ISO_400 f-stop_f/9 Shutter speed_1/200 s

DESIGN COLLABORATION AND REUSE TECHNOLOGIES GIVE AUSTRALIAN DESIGNERS A COMPETITIVE EDGE Global competition has changed everything for Australian designers – they no longer compete against their neighbours but against design teams from around the world. Increasingly, manufacturers face getting buried in a race to the bottom by cut-rate manufacturers, making it difficult for designers to create designs that can compete on cost or even time to market. Many organisations are refocusing on the development of innovative products to survive and even thrive in this competitive environment. Success in the new worldwide marketplace demands that designers and engineers excel at product innovation, creating better products faster and more cost-effectively.

Doing so in today’s competitive environment often means embracing and leveraging new partnerships and collaborating with colleagues, engineers, and vendors from across the globe. In Australia today product designers need to turbo-charge innovation and efficiency through partnerships that not only infuse new ideas into product development but also take advantage of the design capabilities and manufacturing efficiencies that make today’s manufacturing environment so competitive. In short, they need to turn a global competitive threat into an actual product development advantage by leveraging design collaboration and reuse technologies to leverage partnerships in order to design, engineer, and manufacture products with greater innovation.

Collaboration produces innovation Working collaboratively on a global scale means design team members no longer sit in offices down the hall but on another continent on the other side of the world. In order to collaborate across vast geographic distances, design teams need a common, secure design data environment that is accessible to all partners.

The ability to share design information among team members regardless of their location, function, or even the type of data they generate — without having to conduct repetitive, manual file conversions, translations, and distributions — is imperative for product developers who need to innovate new products.

Communication is an increasingly important job function for designers who are part of global design teams, especially when language can present barriers.

This is why providing a visual representation of product designs in a convenient, flexible manner has become increasingly important for working with partners, suppliers, and vendors on a global scale. Easy-to-use, communications tools like eDrawings® software, which delivers complete 2D drawings and 3D models with multiple views, geometry rotation, and redline markup capabilities, in a compact, self-executing email file attachment, can deliver design information in a format that can help designers to overcome language and data barriers.

Integration of mechanical and electronic design Designers can also facilitate design collaboration by using tools that serve to integrate mechanical design (MCAD) and electrical design (ECAD) applications.

Traditionally, mechanical and electrical designers have worked separately and autonomously in their own unique software applications, even on designs with both mechanical and electrical characteristics, such as the printed circuit boards (PCBs) that have become almost ubiquitous in the consumer products market.

Electrical and mechanical designers have historically worked closely together in an iterative, back-and-forth process to make sure that a PCB functions properly within the mechanical space allotted. In today’s global product development environment, electrical and mechanical designers cannot afford the time to iterate, the use of integrated technologies to combine electrical and mechanical design data is an imperative.

Designers of both disciplines are now using integrated ECAD/MCAD design tools, such as CircuitWorks and SolidWorks, to access mechanical design geometry and electrical PCB design layouts within the same environment. Electronic designers can use CircuitWorks software to bring PCB designs directly from software such as Altium into SolidWorks to assess fit and function. Having this integrated capability makes it faster and easier for designers to complete mechanical/electrical product design because of improved visualization of complex board shapes, better resolution of potential clearance issues, and greater automation of mechanical/electrical geometry interaction.

Design automation boosts efficiency Today’s competitive landscape places greater demands on designers to be able to share, reconfigure, and reuse existing designs to meet different market requirements around the world. Designers do not have as much freedom to innovate when they have to spend valuable time recreating designs that already exist or remodeling component geometry. Instead of trying to reinvent the wheel, designers need ready access to models of approved designs and standard parts so they can focus the bulk of their efforts on the truly innovative aspects of their designs. To facilitate design reuse, designers need a widely compatible 3D CAD system, robust data translation tools, comprehensive parts libraries, and design automation capabilities.

Design automation capabilities enable designers to create different configurations of an initial design by varying the values of design dimensions or parameters to accommodate a range of capacities, lengths, weights, etc, and constitute the first step toward design automation. Design automation combines the CAD system, design configurations, and engineering knowledge and experience to create parts, assemblies and drawings automatically through the completion of a simple form or table.

Particularly advantageous for engineer-to-order operations, design automation applications like the DriveWorksXpress tool within SolidWorks enable designers to capture all of the potential design possibilities within the CAD package so they can accurately create product designs and product variants by simply entering a set of design parameters. Instead of creating each design individually, designers can use this type of tool to generate the exact design for a certain set of requirements automatically.

While design automation tools provide designers with important productivity benefits, designers can also save time and effort by importing models for specific parts and subassemblies from design libraries instead of modeling them from scratch. Designer can create their own design libraries, use a purchased library, or download models of commonly used components from major manufacturers online via portals such as 3DContentCentral.com. With SolidWorks, designers can even reuse views, blocks, tables, and images from 2D legacy drawings.

The increasingly competitive nature of the global marketplace presents designers with a slew of seemingly insurmountable challenges. However, by using design collaboration and reuse technologies to work and communicate more efficiently and effectively with colleagues, partners, and vendors around the world — on both product design and production issues — Australian designers can transform what appears at first to be a competitive threat into a real competitive advantage.

“ SUCCESS IN THE NEW WORLDWIDE MARKETPLACE DEMANDS THAT DESIGNERS AND ENGINEERS EXCEL AT PRODUCT INNOVATION, CREATING BETTER PRODUCTS FASTER AND MORE COSTEFFECTIVELY.”

DESIGN MARK

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Housing and Building

Business and Technology 2 Design Awards p.120–123

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Designed in Australia

CALL FOR ENTRIES 2009 AUSTRALIAN INTERNATIONAL DESIGN AWARDS

APPLICATIONS OPEN Thursday 11 September 2008 APPLICATIONS CLOSE Friday 28 November 2008

Entry is now open to all professionally designed products available for sale in Australia and products professionally designed by Australians for overseas markets.

CATEGORIES – Consumer – Business and Technology – Medical and Scientific – Automotive and Transport – Sport and Leisure – Housing and Building – Heavy Machinery – Architectural and Interior Products – Student

ENTER ONLINE www.designawards.com.au

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119

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

HOUSING AND BUILDING Designed in Australia

Housing and Building DESIGN AWARD

Methven Satinjet Kiri Wall Shower

120

Methven

A wall shower with water saving Twin-Jet™ technology delivering 3,000 droplets per second.

Designed in New Zealand

The judges commented: “ A very impressive package that proves water saving technology need not compromise life’s basic pleasures.”

Housing and Building DESIGN AWARD

Intelligent Door Lock (Watchdog D1)

Cube Industrial Design Shenzhen Babai Brainpower Lock Industrial Company

122

123

A remote keyless door lock incorporating the latest in encrypted rolling code technology to provide the highest possible security.

Designed in Australia

The judges commented: “ Finally! A super stylish, well resolved keyless door lock that’s tough as nuts.”

DESIGN MARK

RockTop Floor Waste System

Housing and Building

124

Rock Top Marketing

A waste system designed specifically for use with waterproofing membranes in wet areas.

Designed in Australia

Housing and Building DESIGN MARK

Electrolux Illuminated Induction Cooktop

Electrolux Industrial Design Centre, Sydney Electrolux R&D Cooking Team, Adelaide

125

An illuminated Corian cooktop encasing the latest induction technology.

Designed in Australia

DESIGN MARK

Dux Airoheat

Housing and Building

126

Dux Hot Water

A high efficiency hot water pump converting free energy from the air into hot water through patented high efficiency heat exchangers.

Designed in Australia

Housing and Building DESIGN MARK

Termaview Smart Skirting

Termaview Rehau Emu Design

127

A removable skirting board designed as a timber pest/ termite inspection and baiting system.

Designed in Australia

DESIGN MARK

FutureWall

Housing and Building

128

Infinity Design Development Telezygology Techbuilt Interiors

An interior fitout solution that provides a universal building platform to deliver complete and versatile interiors.

Designed in Australia

Business and Technology DESIGN MARK

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129

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

130 Pictured Mr Greg Deale, National Product Manager, Solatube

Photoshoot Specifications Location_Aurora Place, Sydney Date_31.07.08 Time_10am Conditions_18ºC, sunny Chair_c/o Standards Australia

ISO_400 f-stop_f/5.6 Shutter speed_1/160 s

OLYMPIANS AND OFFICE WORKERS SEE THE LIGHT s a growing amount of research points out the benefits of natural light A on human health and wellbeing, Australian founded company, Solatube, has come up with an innovative way to bring daylight inside.

a commercial division, Solatube Commercial. The company’s latest invention, the Brighten Up series, takes the concept of daylighting a step further and addresses many of the problems inherent with traditional skylights.

ustralia’s first tubular daylighting device is a major advance for daylighting A systems, providing controllable, consistent and comfortable daylighting suitable for any residential or commercial space. The system combines Solatube’s patented LightTracker™ Reflector and Raybender® 3000 Technology to capture light through a UV filtering dome and redirect low angle light. Installation is simple and requires no structural changes, making it perfect for small spaces that are notoriously low on natural light.

Solatube’s products have already proved successful in the United States where Solatube International has won the approval of government and environmental agencies, including the non-profit National Fenestration Rating Council, which has certified eight Solatube products with the prestigious Energy Star rating.

he beauty of the system is that its design offers superior lighting performance T and flexible location options, not available with any other daylighting systems.

Unlike traditional skylights, the adjustable tubing with angle adaptors means the device can be installed around any obstructions. he flexibility of the daylighting device was demonstrated in its first public installation T at the Beijing Science and Technology University Stadium. The indoor sports facility was used to host the 2008 Olympics’ taekwondo and judo competitions, as well as the Paralympics wheelchair rugby and wheelchair basketball competitions. Architects had to design the facility to stringent environmental standards, and an effective daylighting system was essential to reduce the need for artificial lighting and satisfy the needs of athletes and spectators. sing the Solatube® Solamaster series, architects were able to meet the design U requirements and dramatically reduce the need for artificial lighting. “ Skylights were not an option due to building obstructions, such as a steel-frame roof and a diffusion plane of 17 metres, which would negatively impact light transmission and delivery,” says Solatube Product Manager, Greg Deale. hese challenges were overcome with the installation of 148 Solatube 750 DS T Daylighting Systems to naturally light the 2400m2 space. The high light transmission properties of the Spectralight® Infinity Tubing meant it could be angled around construction obstructions and allowed daylight to be successfully transmitted over eight metres. ccording to architect Weimen Zhuang from the Architecture Design Institute of A Qinghua University, the daylighting design succeeded in achieving its aesthetic, functional and environmental goals. “ Compared with traditional daylighting systems, Solatube Daylighting Systems have a unique advantage with better progressed view and a wide application field.

They reduced power usage and exceeded our environmental design goals,” he says. he installation of the Daylighting System in the gymnasium was complemented T with Optiview® Open Ceiling Diffusers, which evenly disperse the light throughout the interior space, and Daylight Dimmer™ Kits, allowing the daylight to be adjusted anywhere from 100 percent to two percent for maximum energy efficiency and user comfort. hile this was the first public installation of the new Solatube 750 DS, Solatube W is not new to the daylighting field. With origins dating back to the 1980s, a sole Australian inventor is the brains behind the concept of the tubular skylight that first gave Solatube a name and provided an energy-efficient alternative to the poorly designed and leak prone skylights that were on the market at the time. ore than two decades on and the group has grown considerably. There now M exists an American branch of the company, Solatube International, as well as

131

In addition to the flexibility and energy efficiency the daylighting device offers, it is the ideal way to experience the many positive benefits natural daylight offers.

A rapid pace of life combined with growing demands on workers means it is not uncommon for some people to spend little more than a few minutes a day exposed to natural light. Consequently, an increasingly important consideration in architectural design is just how well a building is equipped to respond to human needs.

Introducing daylight into any indoor environment, particularly workplaces, affords countless benefits including decreased absenteeism, stress minimisation and increased worker productivity.

Research undertaken by Massachusetts Technology Collaborative, the US state’s development agency for renewable energy, found that by improving indoor air quality, increasing daylight and controlling temperatures productivity can be boosted by 7.1% annually.1 Similarly, a 2003 office worker productivity study conducted by the California Energy Commission, found exposure to daylight was consistently linked with higher levels of concentration and better short term memory.2 On the other hand, poor lighting can lead to more sick days, discontent, high staff turnover rates and poor quality work. Natural light makes workers feel better, prevents eye strain, helps information retention and boosts productivity.3 These benefits do not only apply to office settings. Wide research in retail environments demonstrates increases in employee productivity and significant increases in sales where stores are daylit by skylights, while daylit educational facilities report improved student performance and decreased behavioural problems.4 Artificial light is not a substitute for natural light and can actually impact negatively on wellbeing. Research indicates that electric generated light can result in a low level type of sensory deprivation that leads to depression and irritability, and impairment of organised thinking.5 Much of Europe has long been aware of the correlation between natural light and employee health. In these nations, construction codes dictate the maximum distance a worker can be from a natural light source and how much of a building’s light must come from outdoors. In Germany, workers must be stationed no further than six metres from a natural light source and windowless offices are never permitted.6 With Solatube’s latest innovation producing four times more light than similar products, it is the ideal way to improve wellbeing, increase productivity and decrease energy costs – plus the reduced reliance on artificial lighting means you’ll be helping the environment at the same time.

1 Salt Lake Tribune, Feb. 19, 2006 2 Wall Street Journal, Oct. 19, 2004 3 Peter Kiewit Institute of Information Science, Technology and Engineering at the University of Nebraska, as referred to in the Chicago Tribune, June 5, 2002 4 Heschong Mahone Group for Pacific Gas & Electricity Company (www.h-m-g.com) 5 Business First of Columbus, March 24, 2000 6 Business Record, March 17, 1997

“ WITH ORIGINS DATING BACK TO THE 1980s, A SOLE AUSTRALIAN INVENTOR IS THE BRAINS BEHIND THE CONCEPT OF THE TUBULAR SKYLIGHT THAT FIRST GAVE SOLATUBE A NAME…”

DESIGN MARK

Business and Technology

132

Agriculture and Heavy Machinery

Business and Technology 0 Design Awards #.N/A

Blackmagic

An editing solution with the highest quality audio and video capabilities for editors and Hollywood film artists.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

A WARNING LABEL

Multibridge Eclipse

Designed in Australia

means nothing to a 2 year old…

Thanks to Australian Standards® 2 year olds don’t have to rely on warning labels to protect them from danger

Imagine a world without Standards… www.standards.org.au

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133

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

AGRICULTURE AND HEAVY MACHINERY Designed in Australia

DESIGN MARK

Bell Firefighter 400 Spacesaver

Agriculture and Heavy Machinery

134

Bell Fire Equipment Company

A fire control unit designed to take up minimum space on a vehicle tray and still allow for normal operational use of the tray.

Designed in Australia

Agriculture and Heavy Machinery DESIGN MARK

UFS-120-EM Electromagnetic Ore Sorter

UltraSort

135

An ore sorter with innovative design to sort particles at world leading throughput and accuracy.

Designed in Australia

Agriculture and Heavy Machinery DESIGN MARK

Arachnipod

Ferno Australia

136

A modular height access device providing rescuers and maintenance personnel with means to safely manage edges at height.

Designed in Australia

Public Spaces

Business and Technology 1 Design Award #.138–139

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Guardian Breathing Apparatus

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Design Marks

#.N/A

PUBLIC SPACES

137

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

DESIGN AWARD

Qantas First Lounge, Sydney International Terminal

Public Spaces

138

Qantas Airways Marc Newson Sebastien CG Segers Woods Bagot

A pre-flight departure lounge for premium Qantas customers using the best materials Australia and the world have to offer.

Designed in Australia and United Kingdom

139

The judges commented: “ Pure design excellence setting new standards in manufacturing, detailing and luxury that anyone would feel at home with.�

140

SABIC INNOVATIVE PLASTICS’ ‘GREEN’ TECHNOLOGIES HELP THE NEW LINCOLN MKT CONCEPT PROVIDE ECO-RESPONSIBLE STYLE AND LUXURY SABIC Innovative Plastics demonstrated its commitment to collaboration with its customers where its materials are helping Ford Motor Company’s Lincoln brand provide more eco-responsible style and luxury. The new Lincoln MKT luxury concept vehicle features a number of SABIC Innovative Plastics’ portfolio of environmentally responsible technologies. These include smart, sustainable resins based on up-cycled plastic waste, lightweight glazing that reduces fuel consumption and emissions, and high performance resins for ultra-thin wire coating that cut vehicle weight and provide flame retardance without the risks associated with halogenated additives. At the same time, these versatile materials enable innovative designs and provide beautiful surfaces to enhance the experience of beauty and style.

“Until now, many people have considered a green luxury car to be an oxymoron,” said Amanda Roble, Executive Director - Automotive, SABIC Innovative Plastics. “ But with our next-generation materials, the Lincoln MKT demonstrates that the two customer benefits are very compatible. By replacing traditional metal and glass with quality materials that are durable and sustainable, which help reduce fuel consumption and emissions, Lincoln has created a luxury vehicle that is gentle on the environment.”

By teaming up with SABIC Innovative Plastics, Lincoln was able to lighten the weight of the MKT by 104 lbs (47 kg) without compromising its style and safety.

Weight savings such as those provided by SABIC Innovative Plastics’ technologies can represent important benefits if they are implemented over mass quantities of vehicles. For example, if you were to achieve a similar weight saving of 104 lbs (47 kg) per vehicle on a fleet of 125,000 similar vehicles, this would result in savings of around 15 million US gallons (56 million litres) of gasoline. This overall weight saving could represent important fuel reduction costs for these drivers at close to an estimated $44 million. The amount of gasoline involved would be the same amount as filling over 1,500 large tanker trucks which, lined up end to end, would stretch close to 17 miles (27.5 kilometres). At the same time CO2 emissions could then be reduced by about 128 thousand metric tonnes, or the amount absorbed by approximately 35,000 acres of Southeastern US forest, according to Green Order, a New York environmental strategy firm.

SABIC Innovative Plastics’ smart iQ* resins, made from up-cycled polyethylene terephthalate (PET) bottles, replace metal in a number of new part applications in the MKT. Xenoy iQ* resin is targeted for front and rear bumper energy absorbers, the center console, and liftgate inner structure – while Valox iQ* resin is targeted for the engine cover, connectors, power distribution boards and the composite hood. More than 2,000 bottles go into the MKT, this number equals the number of bottles used by a person who drinks one per day for over 5½ years. These energy-efficient iQ plastic resins offer excellent performance and can help reduce vehicle weight to cut fuel usage and reduce the overall carbon footprint.

In the roof, windshield and rear lift gate of the Lincoln concept deluxe glazing components – Lexan GLX polycarbonate resins with Exatec** coating, bonded with a CarboTech carbon composite structure – reduce weight by 28.4 lbs (12.9 kg) versus glass. Equally important, this solution made it possible to design the unique lift gate glazing with its integrated aerodynamics, which would not have been feasible using glass. Flexible Noryl* resin, an inherently flame-retardant, non-halogenated material from SABIC Innovative Plastics, helps reduce weight by 2.5 lbs (1.1 kg) by enabling ultra-thin wire coating. Further, these thinner coatings free up space for additional consumer electronics.

For additional information on SABIC Innovative Plastics visit www.sabic-ip.com About SABIC Innovative Plastics SABIC Innovative Plastics is a global supplier of plastic resins widely used in automotive, healthcare, consumer electronics, transportation, performance packaging, building and construction, telecommunications and optical media applications. The company manufactures and compounds polycarbonate, ABS, ASA, PPE, PC/ABS, PBT and PEI resins, as well as the LNP* line of highperformance specialty compounds, under well known brand names: Lexan*, Cycolac*, Geloy*, Noryl, Cycoloy*, Valox* and Ultem*. The Specialty Film and Sheet division of SABIC Innovative Plastics manufactures high-performance Lexan sheet and film products used in thousands of demanding applications worldwide. The dedicated automotive organisation is an experienced, worldwide supplier offering leading plastics solutions for five key automotive segments: body panels and glazing, under the hood applications, component, structures and interiors, and lighting.

SABIC Innovative Plastics is part of Saudi Basic Industries Corporation (SABIC), one of the 10 largest petrochemicals manufacturers in the world. * Trademark of SABIC Innovative Plastics IP BV. ** Trademark of Exatec, LLC

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Business and Technology

142

Furniture and Lighting

Business and Technology 0 Design Award #.N/A

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

DESIGN MARK

Innotech Guardian Safety Systems Innotech Mass Electronics

Designed in Australia

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Design Marks

#.144–147

143

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

FURNITURE AND LIGHTING Designed in Australia

DESIGN MARK

Trapeze

Furniture and Lighting

144

Thinking Ergonomix Fuse Design

A table base system able to support tables of unlimited length and width of up to 1800mm.

Designed in Australia and United Kingdom

Furniture and Lighting DESIGN MARK

AllWays

Haworth

145

A workstation designed to be easily reconfigured and create remarkably different solutions without losing amenity or appearance.

Designed in People’s Republic of China

DESIGN MARK

Slide Connect G2

Furniture and Lighting

146

Legrand Australia BlueSky Design Group Formwerx Product Design

A world first emergency lighting and exit sign system using a single, high brightness, long-life LED. Designed in Australia

Furniture and Lighting DESIGN MARK

Task Air

UCI

147

A unique workstation providing fresh air to the office worker through the surrounding screens.

Designed in Australia

148 Pictured Mr Phillip Sunderland, Director and Mr Aaron Green, Managing Director, Streamtime

Photoshoot Specifications Location_Somewhere in New Zealand Date_N/A Time_N/A Conditions_N/A Chairs_c/o Streamtime

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TAMING THE CREATIVE. DOES IT HAVE TO BE SO HARD? The team at Streamtime know creatives. In fact, there are as many creatives on their team as IT gurus. Their desire is to help make creative business a success by taking care of the details and helping to increase efficiencies and ultimately profit.

You have a business that sells ideas: a skill some clients treat like a commodity.

You know it’s not, but the way some of your competitors act, you start to understand why some people may think that. Why is it that others in the industry seem to discount their entire added value as if it were baked beans in the supermarket? It seems there are too many people willing to sacrifice today’s fee in hope that the client will pay a more realistic rate tomorrow.

What is an hourly rate? A client can get a loose creative strategy or idea from you over a coffee. Do you charge those 30 minutes at just half your hourly rate? The client would say, “That only took you 30 minutes.” Your answer would be, “Actually, that took me 30 years.”

And when we solve it, we just want to see it materialise. We never captured all the real time it took to solve the design problem. Truthfully speaking, our timesheets were filled in at the end of the month and all those incidentals – like office supplies and photocopies – were too numerous and too frustrating to keep tabs on. Besides, surely we quoted with enough buffer not to have to write down every single photocopy.

And therein lies the problem. We are creative people trying to be administrators.

We are creative people trying to do invoicing. We are creative people trying to keep track of all the detail any project or job contains. And it’s all a misfit.

Like expecting our partners to understand why we are still working at 2 o’clock in the morning.

Imagine a utopia: a well-oiled machine, able to deliver everything the clients are asking of us. Not just the ideas, but the job on budget, on time, with a healthy profit at the end – and no one did really late nights or weekends.

Ideas are not things pulled randomly off shelves. They do not ship them in boxes across the world. They cannot be manufactured in China. They are wonderfully unique to you. You are indispensable on that level. If they replace you, or go somewhere else, they will never find your creative mind or way of problem solving in anyone else. Your ability and talent today is a collection of genetics, social conditioning, inspiration, accumulated knowledge, perseverance and that little X factor that enables you to look at a problem in an entirely different way than the mass populus.

Sound too good to be true?

Thankfully, with Streamtime, it’s not. Their designers have designed the solution for your designers. There are now great tools on the market to tame the creative studio. Streamtime is the award winning solution that has become the industry benchmark. Job tracking, production scheduling and time capture has finally come of age. Making a strong, healthy profit and knowing which client it came from is instantly achievable. Knowing which staff are your greatest assets is only a keystroke away.

Some clients think creatives charge like lawyers. Of course we do. Lawyers, accountants, mechanics, architects, art directors, copywriters, designers and most tradespeople charge for their time. The simple fact is that lawyers and accountants are just better at capturing and billing it than creative people.

Creative businesses can’t rest on great ideas. The company needs to be strong.

Owners need to know their business inside and out. Planning for tomorrow relies on your ability to decipher yesterday and today. The seat of your pants is no longer an appropriate way to fly, but with today’s job management Streamtime - your creative business can finally take off.

Creatives are actually very philanthropic. We would love to be paid for our work, who wouldn’t? But for us, the thrill of a blank canvas (or LCD screen, paper or whiteboard) is enough for us to willingly give our ideas away – just to see them become reality. We see the world, in many ways, as inherently flawed. So much of it could be done better. Why does this appliance not work as it should?

Why does that look so ugly? Why am I uninspired when I try and use this thing?

Surely there must be a better way of doing this chore.

“PLANNING FOR TOMORROW RELIES ON YOUR ABILITY TO DECIPHER YESTERDAY AND TODAY.”

DESIGN AWARD

Guardian Breathing Apparatus

Business and Technology

150

Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

Materials and Textiles

1

Design Award

#.152–153

0

Design Marks

#.N/A

151

MATERIALS AND TEXTILES

Materials and Textiles DESIGN AWARD

Anamalz

Anamalz Little Blue Fish

152

153

A collectable range of animal figurines made from organic maple wood and cotton textiles.

Designed in Australia

The judges commented: “ Beautiful craftsmanship captured in a mass-produced product with character you just can’t deny.”

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155 Pictured Mr Michael F. Jeanes, Managing Director, Miele Australia & New Zealand

MIELE AT THE FOREFRONT OF DESIGN TECHNOLOGY “… TECHNOLOGY SO ADVANCED THAT IT HAS, UNTIL NOW, BEEN USED ALMOST EXCLUSIVELY BY THE AERONAUTIC AND AUTOMOTIVE INDUSTRIES.”

In a world first in the household appliance sector, Miele is pioneering CAVE technology or Computer Aided Virtual Environment technology to accelerate its product development process and further increase the company’s creative potential.

Miele recently invested AUD 2.6 million into this ground-breaking foray to utilise technology so advanced that it has, until now, been used almost exclusively by the aeronautic and automotive industries.

It is anticipated that the use of CAVE technology will radically reduce the number of expensive, physical models and appliance prototypes, ultimately saving much time and money.

This undertaking is in keeping with Miele’s philosophy of ‘forever better’, a commitment to continual improvement in all aspects of its global business.

CAVE technology allows products which do not yet exist in reality to appear in a virtual world. The designer is then able to interact with and visualise complex shapes in an interactive 3D environment.

This new technology will give the Miele design team new impetus. As Miele’s senior designer, Andreas Enslin commented: “The essential benefit is that the development process is significantly accelerated while the technology enables us to immediately discuss and try out the different proposals and ideas with our colleagues in engineering and marketing.”

It operates by allowing an impression of a real environment or a product to be visible by the human eye by wearing glasses with polarisation filters. These separate the images created and the brain then puts them together again to create an apparently real perspective.

This permits marketing professionals, designers and engineers to deal with the one issue simultaneously. As everyone is seeing the same thing, those not directly involved in the process of development and construction can instantly recognise the consequences and effects of decisions.

The efficiencies of CAVE are also anticipated to increase Miele’s willingness to experiment and clearly place Miele at the forefront of design technology.

Miele’s design team Miele’s reputation for delivering premium home appliances is clear in its superior design and aesthetic appeal, although visual appearance is not Miele’s only concern. The company also focuses on technical quality, longevity and high-end engineering. Miele places a strong commitment to research and development to achieve continuous improvement.

As a result, Miele has consistently been regarded as an innovator where design as well as functionality and durability have played a significant part in product development.

Thanks to the implementation of CAVE technology, the design centre at Miele & Cie in Gutersloh now ranks among the most advanced institutions of industrial design in Germany.

Head of the design team is the well-known industrial designer, Andreas Enslin, who is the first designer to utilise CAVE technology in the home appliance sector.

His extensive experience in the industry includes 13 years operating his own successful design company, as well as pioneering early internet activities for the Association of German Industrial Designers (VDID). Currently, alongside his position at Miele, he is the regional chairman of the VDID.

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Andreas Enslin predicts that CAVE technology will further Miele’s reputation by enhancing innovation through a willingness to experiment while it will also assist in reducing costs and saving time. “ Until now, we have had to build a prototype and also a true to original environment in order to get the respective situation as a realistic image. Such an effort is unnecessary now to a large extent,” he said.

He says that the Miele range can be expanded, while maintaining the company’s superior quality. “ Our good reputation is essentially determined by our design. The standard will remain that Miele designs express the premium character of the products,” he said.

According to Miele, good design is expressed through excellent quality of materials, workmanship, functionality, operation, ergonomics and safety. With values such as these driving Miele’s product development activities, it is easy to see why Miele is in no shortage of international awards.

Multiple Design Award Accolades for Miele Appliances Miele continues to be recognised around the world for its design excellence.

As well as being a recipient of a 2008 Australian International Design Award and three Australian International Design Marks, the company also achieved not one but 12 coveted 2008 iF Awards for outstanding product design, including four prized Gold Awards.

Presented by one of the world’s leading design centres, the International Forum Design (iF) in Hannover, the awards are intended to enhance appreciation for exceptional design, draw attention to creative achievements and recognise the different nuances in a complex product world.

In achieving 12 awards, Miele was acknowledged not only for design but also for the excellent quality of materials, workmanship, functionality, operation and safety of all its appliances.

Miele was also among the winners of the 2008 red dot design awards presented by the prestigious Design Zentrum Nordrhein Westfalen, Germany. The H 5681B oven and the DGC 5080 combi steam cooker led the field. Further ‘red dot’ awards were given for the MasterCool 30 inch refrigerator, the H 5461 B wall oven, the DG 5080 steam cooker and the CVA 5065 coffee maker.

To add to this exceptional record of accomplishments all within the first half of 2008, Miele was named ‘Most Trusted Brand’ for the 8th year in a row, in an international survey commissioned by ‘Reader’s Digest’ in Europe on brands which exude trust and confidence.

As with previous years, Miele hit top spot in the Kitchen Appliances category, a certain result of their commitment to delivering superior design, quality and performance in all of their products.

Miele targets innovation and function as well as aesthetic appeal in their products through clear, concise and authentic product design. Miele’s design awards demonstrate this success, supporting Miele’s market position as a premium domestic appliance brand.

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HAGER B&R— WHERE STANDARDS AND DESIGN COLLIDE he history of the electrical component industry has changed significantly T since founder of the European Hager Group commenced business in 1954 in Sarre, Germany. Presenting a new concept of a bakelite meter panel at the Hanover Fair in 1959, Hager continued to bring design innovations to market decade after decade under the direction of Oswald Hager. From the introduction of the first HKS plastic enclosure in 1963 to the first standard for consumer units published in France in 1969, Hager has been at the forefront in the development of electrical componentry for the mass market.

One such innovation was the rotary fuse carrier invented by Hager in 1968 and duly patented by the company as it has done with many design developments emanating from the research both in Ensheim, Germany and Obernai, France.

A significant development for the group was the introduction of 3kA MCBs, the first generation of ‘electro-domotique’ home automation systems which proved to be a catalyst for things to come in electrical trends throughout the world.

Hager launched ‘electro-domotique’, the first home automation system in 1987.

Daniel Hager, grandson of the founder, recently visited Australia and met with the 100 strong local Hager B&R team together with its national channel business partners. The local organisation established in 1994 as a complementary joint venture between established icon B&R, makers of electrical boxes and enclosure panels, brought to the local market a new invigorated entity known as Hager B&R. The team has established itself as a specialist provider, with the combined resources of a local leader in its field with the vast capabilities of the international back-up.

As the Chairman of the now Hager Group, Daniel oversees a conglomerate that employs over 12,000 people around the world and a turnover in excess of AUD 2 billion each year. Through steady expansion and acquisition, the group has expanded across Europe, Africa, The Middle East, Asia and since 1994, Australasia. “ The Hager Group has led the world in the development of key strategic benchmarks in electrical design which have become the standard as we know it today,” said Ben Kramer, CEO of Hager B&R Australia. “ Designers have worked hand in hand for years with Standards organisations to marry the development of technology with optimum performance criteria,” says Kramer. “Now the impetus is to create solutions that define our use of energy and reduce our consumption as we become ever more reliant on technology to drive our lives”.

Daniel Hager’s visit to Australia highlighted the focus of the international community on the need to develop systems to meet the conflicting energy demands of new technology and the importance for climate control and reduction in carbon emissions. Hager designers are refining the use of energy by creating products and systems that minimise energy consumption whilst delivering optimum performance. The products are part of the Global Installation Systems, and designed to provide intuitive response both in the family home and work environment, whilst automating the componentry in the most ‘eco-ficient’ manner possible.

With an organisation that spans the world, Hager sees first hand the developing energy needs of emerging nations as well as those of the developed economies. “ Hager is best positioned as a global innovator of some of the industry’s most exciting benchmark developments over the past 60 years to find the new solutions we need across our world for today and tomorrow. And it is our commitment as one of the world’s leading players to continue our heritage of driving change to improve the way we develop technology and design and how we use it with respect to our environment,” said Daniel Hager.

The Hager Group’s history proves that many more chapters remain to be written in a world that continues to thrive on innovation and creativity. Indeed, our world depends on it.

“ DESIGNERS HAVE WORKED HAND IN HAND FOR YEARS WITH STANDARDS ORGANISATIONS TO MARRY THE DEVELOPMENT OF TECHNOLOGY WITH OPTIMUM PERFORMANCE CRITERIA,”

European technology for contemporary Australian style.

Hager B&R provides the world with the latest designer light Hager B&R

switches as well as the sophisticated electrical components behind the wall that you don’t see!

From safety switches, circuit breakers and housing boxes, to sophisticated home automation programs, Hager B&R delivers a total global installation system.

The advantage is clear. With greater

14-17 Riverside Centre, 148 James Ruse Drive, Parramatta NSW 2150

integration and more precise controls, the ability to optimise the safe delivery of electricity leads to more intuitive user outcomes and an important reduction in vital energy consumption.

Tel: 612 9687 0077

www.hagerbr.com.au

2008 AUSTRALIAN DESIGN AWARD—DYSON STUDENT AWARDBusiness and Technology DESIGNING THE FUTURE DESIGN MARK

from the Managing Guardian Breathing Director of Dyson SEA Apparatus

2008 Australian Design Award—Dyson Student Award

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Innotech Guardian Safety Systems Innotech Mass Electronics

A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

GOLD

Walking Aids

Designed in Australia

The Australian Design Award – Dyson Student Award highlights projects from Australia’s tertiary students of design most closely aligned with Dyson’s philosophy of ‘complete design’ – meaning a product should not only look good but also use innovation and technology to provide significant advantages over the product it replaces. James Dyson once said: “Design is not just about how something looks, but how it works. I don’t see a difference between a designer and an engineer, and I don’t want to see a difference. A designer should be both.”

At Dyson what’s next in design is always at the forefront of our mind, it’s what we work on every day. In fact it’s something we take so seriously we’ve given this pursuit of what’s next in design a name – ‘wrong thinking’. What does this mean? It means the spirit of challenging the norm, taking risks and being pioneers.

So really it makes complete sense that to get fresh ideas, which continue to challenge the norm, it’s important to have staff who are willing to take risks, and think outside the square – which is why James Dyson continues to seek research, design and development staff straight from university. Young, creative and not tainted by traditionalist ideas… this is the next-gen of design.

The Australian Design Award – Dyson Student Award acknowledges this next-generation of young designers in Australia. The Award provides the opportunity for student designers to showcase their talent to the design industry and rewards excellence in student design with cash prizes and the chance to represent Australia in the James Dyson Award – an international student design award that celebrates the best of the best from around the globe.

What’s particularly inspiring for me personally is to see the calibre of entries increasing year-on-year, from the design concepts, through to the research and prototypes. The Australian Design Award – Dyson Student Award challenges entrants to tap into their own experiences in order to come up with a design project that embodies Dyson’s philosophy of ‘complete design’ and genuinely solves a problem.

The Finalists in this year’s Award represent exceptional thinking.

I take this opportunity to thank each student for their contribution to design in Australia. The future of the industry is in good hands and I can only look forward to the clever product innovations and technologies that are, I’m sure, already being developed in their creative minds.

Ross Cameron

Managing Director Dyson SEA

The judges commented: “ A feature-filled product idea with superior detail resolution. This concept is as market-ready as anything we’ve seen!”

Michael Ng University of South Australia

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A crutch system that folds down to a compact size and offers increased stability and comfort.

SILVER

Sharpsafe

2008 Australian Design Award—Dyson Student Award

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Alicia Mintzes University of New South Wales

A community needle disposal bin for sharps generated by injection drug users.

2008 Australian Design Award—Dyson Student Award BRONZE

PV-1 Exhaust Fume Filtration Unit

Brook Tait-Styles University of Technology Sydney

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A vehicle emissions extractor that converts dangerous substances into naturally occurring gases.

The judges commented: “ This idea could transform an industry by taking the bad and converting it to good.”

The judges commented: “ Solid design thinking from every aspect.

The student has not put a foot wrong.”

HIGHLY COMMENDED

S.A.M. Bracing

2008 Australian Design Award—Dyson Student Award

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Mark Anthony Sorrenti University of Technology Sydney

A rehabilitative shoulder brace designed to restore muscle strength and maintain normal function.

Business and Technology DESIGN MARK

Guardian Breathing Apparatus

Innotech Guardian Safety Systems Innotech Mass Electronics

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A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

The judges commented: “ This is the magic solution chiropractors have been looking for. A well presented design with all the fine-tuning one could hope for.”

2008 Australian Design Award—Dyson Student Award

Business and Technology

164 DESIGN MARK

FINALISTS

Guardian Breathing Apparatus

Innotech Guardian Safety Systems Innotech Mass Electronics

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A revolutionary breathing device providing clear and reliable communications for professional firefighters in high-risk environments.

Designed in Australia

1. Project Eden Ian Edwards University of Technology Sydney

4. ‘Made in China’ PC and Infrastructure John Leung University of Melbourne

7. Project Hydro Christopher Hahn University of Western Sydney

A cultivation system for urban areas in developing countries.

A low cost personal computer designed specifically for the Chinese market.

A maintenance-free bore water treatment device using strong magnetic fields.

5. Collapsible Surfboard Nick Notara University of New South Wales

8. Signal Smoke Detector Matt Jobson University of Canberra

2. D:Scribe Reuben Png University of New South Wales A digital fountain pen that sends SMS and email messages from paper.

3. Lightway Damian Savio University of Western Sydney A solar powered lighting system in the form of window louvers using OLED technology.

An easily transportable two-piece collapsible surfboard with improved detailing.

6. AURA Bone Conduction Headset Leonard Kanas Queensland University of Technology A personal audio device using bone conduction technology in place of traditional speakers.

A household smoke detector with improved functionality and appearance.

9. eVent Hybrid Emergency Ventilator David Wawrzonek University of New South Wales An emergency ventilator for motorcycle paramedics.

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167 Pictured Dr Oya Demirbilek, Industrial Design Program Head, Faculty of the Built Environment, University of New South Wales

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THE NEXT BEST THING If we were to believe in the world promised by marketing and advertising experts, we would be living a dreamlike life surrounded by a vast array of products that pledge to fulfil our needs, wants and even our secret desires. That is, of course, until ‘the next best thing’ comes along.

Why is this? It almost seems like we possess an innate drive to find new ways to stimulate our senses, forever falling for the illusion that ‘this next best thing is going to be it’ and we will never to be left unsatisfied again. Alas, as the marketing gurus well know, even when we have obtained ‘what we always wanted’, our curiosity beckons us to leap over that next fence to quench our thirst for greener pastures.

Today’s industrial designers face some huge challenges. Firstly, the product they design must make us want to jump that fence. Then, once we are over, the product must stand out in a multitude of similar products competing for our attention in today’s global economy. On top of this, in a world where the need for sustainable products is steadily increasing, the designer must ensure that the ‘pastures’ that have lured us over the fence do, in fact, incorporate ‘green’ principles.

Innovative human-centred product design, understanding global competition and sustainability issues are fundamental to the teaching philosophy of the Bachelor of Industrial Design Program at the University of New South Wales (UNSW).

“… THE IMPORTANCE OF INCORPORATING LOCAL ‘CHARACTER’ IN DESIGNING INNOVATIVE PRODUCTS IS NOT OVERLOOKED…”

In consideration of the importance of being able to compete on a global level, the UNSW Industrial Design Program wholeheartedly welcomes the decision to make the Australian Design Awards international. In fact, our Program actively encourages participation in a number of international design activities and several collaborative projects have been established with overseas institutions.

There’s no doubt our students are attracting attention through their inventive approaches, problem solving and creative thinking skills as exemplified in local and international design competitions. There’s still a buzz about the Rockpool Waterless Dishwasher designed by students Ross Nichols, Doug Nash and Oystein Lie that took first place honours in New York in 2004 as part of the International Electrolux Global Design Lab. Closer to home, we are delighted that Alicia Mintzes took silver in this year’s Australian Design Award - Dyson Student Award for her ‘Sharpsafe’ project, adding to the long list of past UNSW Award winners.

UNSW has consistently been one of only a handful of international universities selected for the Milan Furniture Fair. The ‘This Side Up’ Exhibition in 2001 followed by the hugely successful ‘Carnivora’ in 2004 showcased the world-class skills of our students working in partnership with UNSW Interior Architecture students. UNSW is currently investigating the selection requirements for participation in the 2009 Fair.

Exhibiting in Milan not only gives our students the opportunity for greater international exposure working alongside leading design consultancies and furniture companies, it also further develops their design skills, provides real world experience in planning and organisation along with a better understanding of the roles of leadership and teamwork.

As well as gaining international exposure through exchange programs during their studies, many of our graduating students are securing work overseas for such notable companies as Apple, Dyson, Nokia, Motorola, Nakamichi, Johnson & Johnson, Wilkhahn office furniture, Wiege, ?What If! Innovation, and Lego. Some of our students, like 2003 graduate Ben McCarthey, feel confident enough to enter the global design arena as freelancers. Ben is now based in

Hong Kong, successfully working with respected designers Tom Dixon and Michael Young.

Equipped with a view that takes in the global scene means our graduates are also highly sought after locally. Companies such as BlueSky Design Group, Nielsen Design Associates, Design + Industry, Breville, Electrolux, Resmed, Box & Dice, Street Furniture Australia, Neoz Lighting, Mambo, Rhode Microphones, and The One Centre are benefiting from fresh insights provided by these new designers.

While it has become crucial to be able to compete successfully on the world stage, the importance of incorporating local ‘character’ in designing innovative products is not overlooked in the UNSW Industrial Design Program. This character can take on cultural, social and historical design aspects to create, not only a product that stands out, but one that provides a strong identity to complement the qualities that strengthen an emotional connection with the end user.

In their never-ending quest to increase market share, local and international companies are well aware of the strong end user attachment to products that are identified as home-grown.

In 1996, Japanese vehicle manufacturers Nissan, Hino, Suzuki and Mazda sponsored a project led by Professor Kenji Morie from Musashino University to obtain a better understanding of the particular factors associated with culture and lifestyle of individual countries. The car companies wanted to incorporate the findings in future vehicle designs, which might more effectively reflect the requirements of individual export destinations.

UNSW was one of the four universities selected along with Monash University, Fachhochschule Pforzheim (Germany) and Musashino Art University (Japan).

Students from these four universities established a network and cooperated in a project that interpreted locality in car design leading to a final design presentation in Tokyo, Japan.

The sponsoring car companies considered the project so worthwhile that it was again repeated in 1998 under the theme, Lifecycle as a Design Interface, and the results proved equally valuable.

Such collaboration is considered vital in fostering strong relationships between the commercial and academic worlds. Indeed, this is a win-win situation, where companies like Nissan, who demonstrate their commitment in a real way (such as recently providing a scholarship that covers the entire duration of study for a UNSW Industrial Design student) will benefit from fresh approaches to design.

It must be acknowledged that the success of our students is due, in part, to the extraordinary team of highly skilled and dedicated UNSW Industrial Design teaching staff. This team, which has an accumulated international experience that includes teaching and practicing design in the UK, Italy, Turkey, Switzerland and the Philippines, have put together a curriculum that encompasses a holistic approach to product design, never losing sight of the end user and current global issues.

To be sure, human nature will never tire of wanting ‘the next best thing’. We are confident that graduates from UNSW Industrial Design Program will be there to ensure the grass is not only greener but that jumping the fence was the right thing to do, not only to satisfy immediate needs, wants or desires, but also, for the sake of a better future.

2008 Award for Excellence in Sustainable Design

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The judges commented: “ Impressive overall quality and ‘smartness’ of design.

The designers should be congratulated on creating a product that: – delivers a 70% energy saving due to the use of a single LED over a traditional fluorescent globe; – saves on potential greenhouse gas emissions of 40,000 tonnes per year if 800,000 existing Legrand exit lights were replaced with this product;

SUSTAINABLE DESIGN

AWARD FOR EXCELLENCE IN SUSTAINABLE DESIGN DESIGNING AND MARKETING THE JOURNEY TO SUSTAINABILITY The manufacture and consumption of products (and services) forms the basis of the global economy. Everyone wants the latest hippest, hottest product. However the manufacture, distribution, use and disposal of products is the source of virtually all the major environmental and social problems confronting the planet today.

Despite growing awareness of the global climate crisis, we face a future of escalating environmental problems. Consumption continues to grow at an exponential rate, and not only in the rapidly expanding economies of China and India. Indeed a chorus of reputable scientists warn that the very existence of humankind is under threat.

All around us we can see the consequences of these problems: floods, droughts, forest fires, water shortages, rapidly increasing food prices, the escalating price of oil.

So what is the future for product creators and marketers in a carbon constrained economy, where all resources will be scarce and more expensive?

The smart businesses are already adapting to the challenges and grabbing the opportunities - they are staying ahead of the pack by responding to growing consumer demand for sustainable products and services.

It’s not often that you actually feel the turning point, but sustainable business practices are at that point now. There is a sustainability revolution going on, and designers and marketers are perfectly placed to lead the charge. The evolving marketplace needs products and services that have been designed to reduce environmental impacts throughout the entire production and distribution lifecycle of the product.

Designers have the ability to create the functional underpinnings of sustainability for products or businesses. Marketers can connect brands and companies to the emotional values that sit within the sustainability context.

It is for all these reasons that Sustainability Victoria partnered with Standards Australia for the second year in the Australian International Design Awards (AIDA). Sustainability Victoria’s vision is for a thriving community that uses resources wisely, aiming to tackle the global challenge of climate change at a local level. Our Design for Sustainability (D4S) program is the only one of its kind in Australia.

We work with designers, manufacturers and marketers to help coach and empower them on their journey to sustainability.

Sustainability Victoria in conjunction with the Design Institute of Australia developed the Award for Excellence in Sustainable Design. The winner is selected from the AIDA Finalists. The judges consider three key aspects of product design: resource efficiency (water, materials and energy), life cycle thinking, and special product features such as communicating sustainable performance to consumers.

When selecting the winner the judges differentiated between a ‘sustainable’ product and a ‘sustainably designed’ product. A sustainable product is one that has a sustainable purpose, for example a waterefficient shower head or an energy-saving light bulb – both of which are intrinsically sustainable in their operation. A sustainably designed product however is one in which the designer and the manufacturer have attempted to reduce all negative environmental impacts over the total lifecycle of the product, This can be done whilst sourcing raw materials during manufacture and at the end of the product’s life. The water-saving shower head, for example, could be created from recycled and low-embodied energy materials, and the chrome plating process could be used that minimises toxic chemicals. Additionally the product could be designed for easy disassembly and recycling.

Sustainability Victoria hopes that sustainability remains a key criterion for the selection of all design award winners not only in AIDA but in all design awards across Australia.

In 1931, not long before he died, Thomas Edison told his friends Henry Ford and Harvey Firestone: “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.”

A sustainable future is possible, and designers, manufacturers and marketers have a professional and personal responsibility to make it happen.

Kel Dummett

Project Manager, Sustainable Design Sustainability Victoria

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2008 Award for Excellence in Sustainable Design Winner: Slide Connect G2 Legrand Australia BlueSky Design Group Formwerx Product Design

– can be easily retrofitted to existing Legrand exit light bases; – creates a downward projection of white light from the fitting that could potentially eliminate the need for separate lights to illuminate exit doors; – uses snap and slide fittings for ease of maintenance; – incorporates an innovative and functional lens moulding.”

2008 Wheels Automotive Design Awards

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WADA

171 2008 WINNERS

1. Best Overall

2. Best Interior

3. Best Exterior

Honda Motor Company Honda Manufacturing UK Honda Australia

Honda Motor Company Honda Manufacturing UK Honda Australia

Volkswagen Group AG Volkswagen Group Australia

Honda Civic Type R

2008 WHEELS AUTOMOTIVE DESIGN AWARDS Wheels Automotive Design Awards (WADA) is a collaboration between Wheels, Australia’s leading motoring magazine, and the Australian International Design Awards, Australia’s peak design assessment and promotion body. WADA rewards the best in automotive design on the Australian car market every year from the world’s leading manufacturers.

As determined by Wheels’ own judging panel and selection criteria, the overall winner of the Wheels Automotive Design Awards is chosen from the automotive Finalists in the Australian International Design Awards that year. The best interior and best exterior designs are also recognised.

Honda Civic Type R

Volkswagen Eos CSC

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WADA JUDGING PANEL Jesse Taylor

Deputy Editor Wheels magazine ACP Publications

Paul Cockburn

Paul van der Loo Technical Director Applidyne

Sally Dominguez

Managing Director Design Field

Designer, Inventor, Commentator Founder Bug Design, HOG Works, beautifulusefulgreen.com

Writer Motor magazine

Panelist ABC TV’s The New Inventors

Peter Robinson Automotive Expert

Samantha Stevens Automotive Writer The Sunday Telegraph

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THE JUDGING PROCESS

EPONA

172 DESIGN MARK

GuardianMatthew BreathingSpruell Apparatus

Silver The Southern Cross Packaging Awards 2007

“ WADA ASSESSES THE NEW, EVALUATES THE CHANGES AND ABOVE ALL, AWARDS THE IMPROVEMENTS TO ONE OF THE MOST SIGNIFICANT PRODUCTS MOST OF US WILL EVER BUY.”

VISO

Business and Technology

Innotech Guardian Safety Systems Innotech Mass Electronics

Silver Australian Design Award Dyson Student Award 2007

Designed in Australia

now works at

now works at

ResMed

Rhode Microphones

Sharpsafe Alicia Mintzes Silver Australian Design Award Dyson Student Award 2008 now works at

Nielsen Design Associates

Breville Fruit Bowl Toby McInnes Breville Young Designer Award 2007 now works at

Breville

Powercleat Paul Owen Gold Australian Design Award Dyson Student Award 2007 now works at

Architecture Media

Sentinel Wilson Du Bronze Australian Design Award Dyson Student Award 2007 currently a student at

FBE

Myura

C2 Compact-able Surfboard Nick Notara

Julie Frost

Finalist Australian Design Award Dyson Student Award 2008

Bronze Australian Design Award Dyson Student Award 2006 now works at

currently a student at

In Africa Community Foundation

FBE

From a compact-able surfboard to a life-saving water purifier From Breville to World Vision For an award-winning design education

Think Design@FBE!

www.fbe.unsw.edu.au Undergraduate Degrees architectural computing | architecture | construction Masters Degrees management and property | industrial design | Doctor of Philosophy interior architecture | landscape architecture | planning

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A revolutionary breathing device providing clear and Ringo Fan reliable communications for professional firefighters in high-risk environments.

DESIGN THAT MATTERS

2008 Wheels Automotive Design Awards

more information: Faculty of the Built Environment University of New South Wales UNSW SYDNEY NSW 2052 t | 02 9385 4799 e | fbe@unsw.edu.au

2008 Powerhouse Museum Design Award

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FOSTERING DESIGN AND INNOVATION IN AUSTRALIA

2008 POWERHOUSE MUSEUM DESIGN AWARD AND SELECTION This year is a significant milestone in the history of Australian design, as the Australian International Design Awards celebrates its 50th anniversary.

The Powerhouse Museum is proud to have been associated with this Awards program since 1992. Our partnership includes the annual Australian International Design Awards exhibition and the Sydney Design festival in August.

The Powerhouse Museum is the custodian of Australia’s design and innovation history – and the only museum that actively collects, documents and exhibits Australian industrial design. Our collection includes the archives of the Industrial Design Council of Australia – the precursor to the Australian International Design Awards – and many products that have been recipients of Australian Design Awards over the years. Some of these past winners will be displayed in the Australian International Design Awards exhibition this year to celebrate the 50th anniversary of the organisation.

These design stories can also be seen on the Museum’s website. Our online collection database has opened up the ‘treasure trove’ of the Museum’s collection for all to see. With more than 70,000 unique object views per day, users are voting by clicking. The second most popular search term is ‘Australian design’ and the most popular of these ‘Australian design’ objects is a concept sketch of the Eveready Dolphin torch.

The Museum is not only concerned with collecting and documenting the past; we are also committed to fostering design and innovation in Australia.

The Powerhouse Museum Design Award aims to recognise design that has the potential to make a positive difference to the world by improving health, wellbeing or the environment. This could be by creating an opportunity to sustain or enhance quality of life - through improving safety, diagnosis or treatment, or by reducing injuries or trauma. It could contribute to a significant reduction in use of water, energy or materials. Or it could create an opportunity for improved management of environments or ecosystems.

This year’s winner, the SP1x electronic earplug, represents excellence in product, software and electronics design based on innovative original Australian scientific research. It has potential to reduce the incidence of noise-induced hearing loss and improve safety and communication efficiency in high-noise, and often highrisk environments. Through this Award the Powerhouse Museum recognises the important role of design in harnessing science and technology to meet the many challenges ahead across the areas of health, society and the environment – and the real opportunity for design to make a difference.

The 2008 Powerhouse Museum Design Award and Selection are displayed in the Australian International Design Awards exhibition in the Success and Innovation gallery at the Powerhouse Museum until June 2009. The exhibition also features a selection of finalists from the Australian Design Award – Dyson Student Award, and some memorable Award-winning products from the past.

2008 Powerhouse Museum Design Award SP1x Sensear KWA Design

2008 Powerhouse Museum Selection Garden Pruner Range Cyclone Industries Meridian International P100 Enttex Invetech Guardian Breathing Apparatus Communications Accessory Innotech Guardian Safety Systems Innotech Mass Electronics Track Chair Track Engineering Ideation Design Wrino Wright Innovation 3Di Design Endevour Plastics Corporation Flaik Snowsports Interactive CMD Product Design & Innovation NXT International Test Series Cricket Helmet Albion Hat & Cap Company Design + Industry Slide Connect G2 Legrand Australia BlueSky Design Group Formwerx Product Design

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176 A YEAR IN REVIEW

2008 Launch

1. Guest of Honour, The Hon. Clover Moore, Lord Mayor of Sydney 2. Mark Woodrow, Lisa Baruch and Rebecca Siero 3. Alexandra Todd, John Tucker, CEO, Standards Australia and Georgina Norton 4. 2007 Yearbooks and Finalists together on display 5. John Castles, Chairman, Standards Australia 6. Richard Hoare and Sheila Eik

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7. David Giorgio, Campbell Smythe, Mark Gilroy and Neil Davidson 8. Brandon Gien, The Hon. Clover Moore, John Castles and John Tucker 9. Mitchell Wade, Brandon Gien, Steve Hanzic and Jodie Gien 10. A rt Gallery of New South Wales, a fitting venue for the launch 11. Sheldon King, Anke King and Bob Davis

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177 12. David Granger, Anne-Maree Sargeant and Aaron Nichols 13. 2 007 Finalists on display 14. Sandy McNeil, Adam Laws, Sam Pemberton and Stephanie Watson 15. 2 007 Australian Design Awards Yearbook is launched 16. More than 120 design industry guests attend the launch

1. Guests enter Australian Technology Park 2. Peter Zec, Dilki De Silva, Katsuo Tanaka and Mr De Silva, Icsid 3. Finalists in the Automotive and Transport category 4. Michael Ng with his Walking Aids 5. Finalists in the 2008 Australian Design Award— Dyson Student Award

A YEAR IN REVIEW

2008 Finalists Exhibition

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6. State of the art automotive design 7. Alicia Mintzes with her Sharfsafe disposal bin 8. Brook Tait-Styles with his PV-1 Exhaust Filtration System 9. David Giorgio, Jade Giorgio and Damian Court 10. Emma Telfer and Jodie Gien 11. Mark Anthony Sorrenti with his S.A.M. Bracing

12. Finalists in the Sport and Leisure category 13. Peter Salhani and Sally Dominguez admire Anamalz 14. 2 008 Finalists on display 15. Stephanie Watson and Sam Pemberton 16. Sue and Paul van de Loo

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2008 Presentation Night

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1. Paul McDermott, Master of Ceremonies 2. Ross Cameron, Managing Director, Dyson SEA 3. Brandon Gien, Executive Director, Australian International Design Awards 4. Powerhouse Museum Selection is announced 5. Retrospective footage of industrial design pioneer Carl Nielsen 6. Australian design pioneer Harry Sebel 7. Jennifer Sanders, Deputy Director, Powerhouse Museum presents the Powerhouse Museum Design Award to Sensear

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8. Members of the Board of Icsid 9. Potbellez’s Ilan Kidron and Thirsty Merc’s Phil Stack perform Don’t Hold Back 10. C MD Product Design & Innovation win Design Award of the Year 11. V IPs L-R: Tina Jowett, Michael Bryce, John Tucker, Carla Zampatti, Patricia Forsythe, Ken Miley, Katherine Burt, John Castles AM 12. W inners of the 2008 Award for Excellence in Sustainable Design presented by Tracey Curro, General Manager, Communications, Sustainability Victoria

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179 13. Peter Zec, Initiator, red dot design award presents a Design Award to Enttex 14. Mark Breitenberg, President-Elect, Icsid 15. Retrospective footage of Ita Buttrose presenting the Prince Philip Prize on television 16. Craig Mounsey, Managing Director, CMD Product Design & Innovation

Proud supporters of Australian Design

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Hays Manufacturing & Ops 5

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Hays Manufacturing & Ops is a specialist in the recruitment of permanent and temporary engineering professionals for research, design and production management roles within the Australian manufacturing industry.

Our consultants take an honest and efficient approach to recruitment in this specialist industry sector.

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Hays Manufacturing & Ops recruits across all professional levels, with each consultant working within a particular market sector such as FMCG, food and beverage, automotive, chemical, medical device and consumer industrial products. We recruit a range of technical roles, including product design and development, production and maintenance management, as well as process development and quality assurance.

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This specialisation ensures that we understand the intricacies of your recruitment requirements or career and can present you with the best solutions that meet your specific requirements.

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Specialist Recruitment hays.com.au

Please contact Hays Manufacturing & Ops Sydney T 02 9249 2275 E ops.sydney@hays.com.au Brisbane T 07 3243 3037 E ops.brisbane@hays.com.au Adelaide T 08 8212 5242 E cp.adelaide@hays.com.au Melbourne T 03 9642 1684 E ops.melbourne@hays.com.au Perth T 08 9486 9553 E cp.perth@hays.com.au

2008 Australian International Design 180 Awards CONTACT

CREDITS

For more information, please contact:

AUSTRALIAN INTERNATIONAL DESIGN AWARDS TEAM

Australian International Design Awards A division of Standards Australia The Exchange Centre Level 10, 20 Bridge Street GPO Box 476 Sydney NSW 2001 Tel + 61 2 9237 6090 Fax + 61 2 9237 6091 mail@designawards.com.au www.designawards.com.au www.australiandesign.org www.standards.org.au This is an official publication of the Australian International Design Awards, a division of Standards Australia Limited. While the information has been prepared with all due care, Standards Australia Limited does not guarantee the information is complete, accurate or up to date. Views expressed in articles by external contributors do not necessarily represent those of Standards Australia Limited.

Copyright Š2008 Standards Australia Limited. All rights reserved.

No part of this publication may be reproduced or copied in any form or by any means without the written permission of Standards Australia Limited, except as otherwise permitted under the Copyright Act 1968.

Executive Director Brandon Gien Manager Stephanie Watson Event Producer Kate Anderson New Media Producer Mitchell Wade

YEARBOOK CONTRIBUTORS Creative Directon and Design Evatt Robinson, Standards Australia Editorial Photography Evatt Robinson, Standards Australia Editorial Contributor Luisa Bustos, Standards Australia Printer Lindsay Yates & Partners

Paper supplied by Raleigh Paper

Die-cutting provided by Showcard Mounters SHOWCARD

MOUNTERS

Binding provided by Graphic Book Binding

Foiling provided by Avon Graphics

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2008 Australian International Design Awards

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3Di Design +61 7 5532 6327 E: design3di@optusnet.com.au

Design + Industry +61 2 9555 1166 www.design-industry.com.au

Honda Manufacturing UK www.mfg.honda.co.uk

4design +61 2 9280 4454 www.4design.com.au

Dissolution Systems See Varian Inc.

Honda Motor Company +61 1800 804 954 www.honda.com

Electrolux Home Products +61 2 9317 9500 www.electrolux.com.au

Housewares International +61 2 9384 8100 www.housewares.com.au

Emu Design See Termaview

Infinity Design Development +61 7 38911844 www.infinitydesign.com.au

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WINNERS DIRECTORY

An A-Z listing of Design Award and Design Mark recipients featured in the Yearbook

A.I. Scientific +61 7 3105 5000 www.aiscientific.com Albion Hat & Cap Company +61 2 9690 7200 www.albionsports.com.au Anamalz +61 3 5261 3554 www.anamalz.com Audi Australia +61 1800 50 2834 www.audi.com.au

Endeavour Plastics Corporation See Wright Innovation Enttex E: info@enttex.com www.enttex.com EZY-AS ABC +61 7 4784 8083 www.ezyasabc.com

Bell Fire Equipment Company +61 8 9725 6100 www.bellfire.com.au

FairlightAU +61 2 9975 1777 www.fairlightau.com

Blackmagic +61 3 9682 4770 www.blackmagic-design.com

Ferno Australia +61 7 3205 5055 www.ferno.com.au

Blue Sky Design Group +61 2 9669 4644 www.blueskycreative.com.au

Formwerx Product Design Consultants +61 7 3366 0670 www.formwerx.com

Breville Design +61 2 9384 8100 www.breville.com.au

Funtastic +61 3 9535 5888 www.funtastic.com.au

CMD Product Design & Innovation +61 7 3371 9189 www.cmd.net.au

Fuse Design +61 2 9457 7882 www.fusedesign.com.au

CobaltNiche +61 3 9320 2200 www.cobaltniche.com

GM Holden +61 2 9646 5466 www.holden.com.au

Cube Industrial Design +61 2 9337 6244 www.cube.net.au

Haworth Australia +61 2 8586 7777 www.haworth-asia.com

Cyclone Industries +61 1800 335 019 www.cyclone.com.au

Honda Australia +61 3 9285 5626 www.honda.com.au

Infostream +61 2 9986 3588 www.infostream.com.au Innotech +61 7 3841 1388 www.innotech.com.au Innotech Guardian Safety Systems +61 7 3841 1388 www.guardian.innotech.com.au Invetech +61 3 9211 7911 www.invetech.com.au KWA Design +61 2 9319 3711 www.kwadesign.com.au Legrand Australia +61 2 8748 0333 www.legrand.com.au Little Blue Fish +61 3 5261 3554 www.anamalz.com Marc Newson +44 20 7287 9388 www.marc-newson.com Mass Electronics +61 7 3841 1388 www.masselectronics.com.au MaxiTRANS Australia +61 3 8368 1183 www.maxitrans.com.au Meridian International +21 3763 3311 www.meridianintl.com

Methven +61 1300 638 483 www.methven.com

Sanbrook Brands +61 3 8720 2000 www.happybaby.com.au

Tupperware Australia +61 3 9757 6677 www.tupperware.com.au

Miele & Cie. KG +49 5241 891 403 www.miele.de

Sebastien CG Segers +33 1 4272 1209 www.sebastiensegers.com

UCI + 62 1300 824 824 www.uci.com.au

Miele Australia +61 3 9764 7123 www.miele.com.au

Sensear +61 8 6488 8120 www.sensear.com

UltraSort +61 2 9457 8640 www.ultrasort.com.au

Monash University +61 3 9903 2707 www.monash.edu.au

Shenzhen Babai Brainpower Lock Industrial Co. +86 7 5582 0251 78 www.800lock.com

University of Canberra +61 2 6201 2692 www.canberra.edu.au

Philips Design +61 2 9947 0472 www.design.philips.com Qantas Airways +61 2 9691 4849 www.qantas.com.au Queensland University of Technology +61 7 3138 2669 www.qut.edu.au

Snowsports Interactive +61 7 3327 9846 www.snowsportsinteractive.com Sunbeam Corporation +61 2 9695 9960 www.sunbeam.com.au Targus Australia +61 2 9807 1222 www.targus.com/au

RADO Switzerland +41 32 655 61 11 www.rado.com

Techbuilt Interiors +61 2 9377 1050 www.techbuilt.com.au

Rehau See Termaview

Telezygology +1 312 751 2800 www.futurewall.com

Renault Australia +61 3 9797 4339 www.renault.com.au ResMed +61 2 8884 1000 www.resmed.com.au Rock Top Marketing +61 7 3804 1211 www.rocktop.com.au Royal Melbourne Institute of Technology +61 3 9925 5327 www.rmit.edu.au Royal Philips Electronics +61 2 9947 0472 www.design.philips.com

Termaview +61 7 3851 3896 www.termaview.com.au The Bose Corporation +1 508 879 7330 www.bose.com Thinking Ergonomix +61 2 9726 7177 www.thinkingergonomix.com Tiller + Tiller +61 2 9818 5251 www.tillerdesign.com Track Engineering +61 3 5367 2795 www.trackchair.com.au

University of Melbourne +61 3 8344 7167 www.unimelb.edu.au University of New South Wales +61 2 9385 4853 www.fbe.unsw.edu.au University of Technology Sydney +61 2 9514 8927 www.dab.uts.edu.au Varian Inc. +1 919 677 6850 www.varianinc.com Volkswagen Group Australia +61 2 9695 6000 www.volkswagen.com.au WinePreserva +61 3 8612 3629 E: barry.rees@greystone.com.au Woods Bagot +61 8 8212 7600 www.woodsbagot.com.au Wright Innovation +61 7 5538 5725 www.wrino.com Yates Australia +61 2 9794 9490 www.yates.com.au