GOOB MUSIC MARKETING CAMPAIGN
PRESENTED BY : GradyLong
PRESENTED TO : JOY,Inc
STRATEGY, GOALS, AND BUDGET 2026
ARTIST&GOAL
GOOB MUSIC
Goob music is an independant artist the makes a varietyofgenresbutmainlySynthPop.Theyhavea verysmallfollowingbuthavetheknowledgeonhow toefficientlyfindthepeoplethatwillbeinterested.
VIDEO VIEWS CAMPAIGN
The goal of this campaign is for video views. We would like to get 100 people to watch until 50% or higher while running the ad for 2 weeks. This will give us a great start for finding people interested. Doingthiswillsaveusfromwastingmoneytryingto reach people that don’t care. It is the jumping off pointforgettingthesalesfunnelupandrunning.
STRATEGY
WHY VIDEO VIEWS?
This video views campaign is only the beginning. This strategy is the first step in a much bigger plan. Startingwiththiscampaignwillgiveustheimportant data to take our next steps. We will know who is most likely to support and take interest in our future endeavors. This way we save the money on marketing to these specific people instead of wastingitthrowingouttoobigofanet.
AUDIENCES
AUDIENCE OVERVIEW
Because of Goob’s small following the beginning compaigns are all about testing. Critics have drawn comparisons to video games and hip/hop influences. Through market research it was also foundagoodamountofhisfollowinghad many house plants. All of these psychographics give an estimated audience size between 5-10 million, the perfectrange.
BUDGET& TIMELINE
The meta acount we are using is not very established so we need a larger daily budget to get the machine going. That coupled with a full two weeks is a realistic timeline to achieveourgoal.
TOTAL BUDGET: $350
DAILY BUDGET: $25
TIMELINE: 14 DAYS
CREATIVE
This is one of the ad creatives we will use. We will testdifferentcreativesandseewhichonesstickwith the audiences. The idea is to entertain people and not come across like an ad. This wil draw people in without them realizing and they’ll scroll past with a positive opinion rather than being annoyed some randompersonistryingtoselltothem.
AD COPY
COPYWRITING
This being a video views we want to keep the headline to be very relaxedandnonchalant.Forthesamereasonasthecreative,wewant to come across as genuine and not trying to sell something. This will give it an authentic feel that will hopefully stick with them so when we retargettheywillbemoreopentoclickingontheadad. Othercopywritingforthevideogameaudience:
“WhydoIhearbossmusic” “Thiscutscene ��”
MEASURING SUCCESS
ANALYZING THE DATA
Since we have made a SMART goal it will be fairly simple to determine if we reached the goal or not. Did we get 100 people to view to 50% across all audiences within the 2 weeks? We can see how many impressions we got an how many people were even slightly intrigued. Then we can determine based on the results if we need to try different audience parameters or a different creative and try again. Or if it was a success then we can move on to creating a warm audience.