Portfolio - Gonzalo Hermo

portfolio

Gonzalo Hermo · Graphic designer

Hi! My name is Gonzalo and I am not only a graphic designer, but also an illustrator, video editor and 2D motion grapher who’s always looking for new challenges to take. Let me introduce you some of the projects I feel more proud of. This is just the first step and a very little sample of all I can do. Hope you like it!

Since 2020 I am working at the Culinary Institute of Barcelona (CIB) as responsible for all graphic and multimedia content, being part of the marketing department of the CIB in the branding area.

The key point of CIB’s look and feel in both graphic designs and media is to convey the student experience as honestly and clearly as possible. Here are some examples of some of CIB’s latest projects.

As a graphic content creator in the CIB’s marketing department, my job consists of being the image and video creator for advertising campaigns and social media.

The creative process goes from taking the images themselves and video recording to the editing and post-production of that content. I am also responsible for the graphic content that is generated for social networks and the webpage.

CIB creativities for social media 2022 - Instagram and Facebook

One of the biggest graphics projects in CIB, was taking the branding and visual lead by creating the branding manual and brand guidelines for internal and external use.

The aim of the project was to consolidate the brand values and prepare the path and guidelines for future graphic, visual and creative projects involving CIB.

The video was made as a cinematic trailer for the Haute Cuisine Chef Diploma, CIB’s principal course.

The idea was to capture the story behind some of the students coursing the program at that moment and to let them tell their own stories, backgrounds and goals.

The briefing for the video was to make future students get hyped about the program as they were going to live their own “movie”, so that’s why we made the trailer for it.

Most of the shots in this video were filmed during actual PCAC program sessions, so no acting was needed.

“PCAC will be your movie, and this is its trailer”

PCAC Program Trailer 2022 - Webpage Video Cover

This video was created as a claim for future students to show the stories and backgrounds behind actual CIB students. This project is about Malik, Molecular Cuisine student from Dubai.

Besides the interview shots, the rest was filmed during actual CIB sessions, so no shots were played or faked for this video.

CIB Testimonial: Malik - Youtube, Instagram, Facebook 2022

Video documentary for social media in which we show what a field trip of CIB looks like. In this case ,we went with the Executive Chef Diploma students to Port Aventura to learn about the functions of the Executive Chef of a theme park, hotels, and convention center.

All the footage was shot at the time of the actual trip. No shots were faked or played.

CIB Testimonial: Malik - Youtube, Instagram, Facebook 2022

Jewelry lookbooks

Graphic, editorial, product photography and image editing work done during my job time in Mancotí The project consists of two lookbooks per season, summer and winter, thus influencing not only the designs of the collection, but also the graphic composition and the colors of the lookbook design.

EcoSound

Visual identity design project for a new range of removable ceilings from the Yesyforma company The design goes from the branding and logo to the layout of the technical catalogs following this new established design line.

Motion graphics project proposal for the intro of the Powerpuff Girls The project features a grungy animation style emphasizing the rough cut-out paper style and fast transitions between shots.

All the elements present in each of the plans were drawn and designed one by one in order to give visual unity to the project.

“A million ways to play” is a vector animation project that emphasizes in a fun and animated way all the different ways in which the user can play on their Nintendo Switch console

All the elements shown in each shot of the audiovisual piece have been previously illustrated in vector software and later animated.

Let’s have an adventure

Vectorial flat design styled illustrations for Mancoti’s Spring Summer collection kick-off event The illustrations represent the summer atmosphere accompanied by the colors and figures used within the season’s jewelry collection.

“Where are we dropping?” is a collection of four vector art flat designed illustrated posters representing different weapons used in the game Fortnite

Where are we dropping? Is the most common phrase that players use in the game at the very beggining of it, asking the other team mates which part of the map they should land on.

Poster proposal as part of a contest for the brand Desperados as an homage to the Mexican culture and based on the festivity of “día de los muertos” (Day of the death).

The main goal was to reflect the Desperados mood of festivity, referring to this “way of life”. Because of the iconic nature of the “día de muertos”, I wanted to retain the mood and use it in the style of the illustration.

In this chapter I show a brief selection of some of the logos that I have designed in recent years Some of them were proposals that never reached a final version, but that still, in my opinion, deserve a space in this logofolio.

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