Philadelphia RowHome magazine Fall 2010

Page 1

Vermeil Wines

From Napa Valley to the Delaware Valley

Real People. Real Stories.

A Divine Recovery fall | 2010 vol 10_issue 20_2010 $4.99 US

$5.99 CAN

Philadelphia RowHome Magazine presents



l a c i s u m s d i k t s The bigge of the summer! 14 origi s g n o inal s

g i r o 20

nal dance numbers

The ďŹ lm you’ve been waiting to see! Available now on DVD at and

Critical acclaim: “Delightful, darling children’s film. I loved it!” Joy Behar, Joy Behar Show

“Its one of those movies you’re going to like because the whole family can see it.” Hoda and Kathy, The Today Show

“Call it Junior High School Musical .” On the Red Carpet co-Host Rachel Smith KABC

“A la Glee . All the musical stuff. Love it. It’s a trend.” KDFW TV (Fox Dallas)

“ Standing Ovation has grass roots heart and soul. I love watching it. Its about kids working their way to the top. Its American Idol on film! And the original music rocks!” Al Sapienza

“I think with Standing Ovation we have something very special here for our young, music loving audience. It’s something they have been waiting for! I am especially excited about the social values of the film, and hope it will encourage kids to express themselves through song and dance.” James Brolin

Dove Seal Approval for the family Audience

VOLUME _10 ISSUE 20_ 2010

Insidethis issue 14_LIFE



Meloni’s Butcher Block: A Prime Cut of meat & greet by Jennifer Cooper 28_DICK VERMEIL: From Napa Valley to the Delaware Valley by Bob Wagner photos by Phil Kramer 30_8th Street’s Best Kept Secret by Morgan Zalot photos by Silver Ogbogu


A Q&A with the DA by Lauren Gordon photos by John McMullen 36_SALUTE TO SERVICE PRH 2010 Blue Sapphire Award Winners by Lauren Gordon photos by Phil Kramer


Real People. Real Stories. A Divine Recovery by Maria Merlino photo by Brynn Monaghan 46_Genesis Health Care by Lauren Macaluso photos by Brynn Monaghan 48_Health Benefits of Pole Dancing by Maria Merlino photos by Brynn Monaghan


Routine procedure turns deadly by Frank DePasquale, Esq.


54_FASHION Sexy in the City: Pencil Skirts & White Shirts by Alicia DeLeo & Phyllis Palermo


Hot Hands Spa: Recession Proof Relaxation by Brynn Monaghan

64_GREEN SPACE Gifting Green by Kerri-Lee Halkett photos by Phil Kramer

70_Coolest Row Home on the Block by Maria Merlino




64 green space

73_East Coast: Teach - Big lessons on the small screen by Sharon Pinkenson 74_West Coast: Rock & Roll & the Mummers by Leo Rossi

76_ MUSIC & ARTS Artistic Passion by Brittany Esser




Baldi Funeral Home: Family Traditions by Nicole Saylor photos by Silver Ogbogu 82_Good Aim by Mike Novak

86_WRITERS BLOCK Look… Up in the sky… by David Cava




I hope you dance by Jessica Lista photos by Silver Ogbogu

It’s that time of year when PRH tips its hat to the everyday heroes in our community. Do you know someone who goes above and beyond the call of duty? Someone who is an inspiration to everyone they meet? Nominate them for our annual Salute to Service program. Winners will be featured in our spring “Salute to Service” issue. Send your nominations to


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54 fashion

Jewelers Since 1957


THE MARTINI DIAMOND EARRINGS Genuine diamonds starting at $199 14K White or Yellow Gold Our classic 3-prong Martini setting allows either our diamonds or yours to “float” on her ear! Exclusively at Olivieri Jewelers NEW FREELOOK CERAMIC WATCHES

VOLUME _10 ISSUE 20_ 2010



6_ From The Publishers With Pearls On By Joan Roman



12­_ Neighborhood Noir 16_ Hangin’ Out


18_ On The Block

From Fantasy to Reality by Jennifer Cooper photos by Drew Callaghan Photography


24_ The Kitchen Consigliere



Big Casino’s Clams & Macaroni by Angelo Lutz

1  8

56_ Brides Guide

Tendenza: A Traditional Twist by Lauren Gordon Photos by Joey Del Palazzo for

88_ On the Corner with Mark Cassasanto



Oh say can you see… Photo by Jim Villare

90_ Moms Like Me:


Your home. Your health. by Lisa Picozzi


on the cover Philadelphia RowHome Magazine presents

❶ ❷




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❹ ❺

photos by Phil Kramer

As a part of our annual Salute to Service, PRH proudly presents the following individuals with its Blue Sapphire Award for their selfless dedication to our community.

❶ Larry Kane, Media Award ❷ Bunny Sigler, Entertainment Award ❸ Judge Annette Rizzo, Community Service Award ❹ Dick Vermeil, Harry Kalas Memorial Award ❺ Charles Pizzi, C EO, Tasty Baking Company, Local Business Success Story Award

Voted Top Dentists in South Philadelphia keeping you smiling for over 30 years Drs. Steven Moskowitz, and Kenneth Donahue invite you to make an appointment for a whiter, healthier smile. Call today — new patients welcome! FREE consultations for cosmetic procedures 1517 Packer Ave, Philadelphia (Across from Chickie’s & Pete’s) 215-462-2424

We’ll be there with Pearls on That’s exactly what I said

to Dorette the night before our first RowHome photo shoot. It has been one year since Uranium made its debut in the magazine. One year since we started working with Dawn & Dorette and one year since the Generation U movement was officially born. “It all comes full circle,” says Dorette, 10 pm on a Sunday in July. Even after 365 days, endless hours and many New York minutes, it still only takes a second to remember when & how it all began. As an entrepreneur, one of the hardest obstacles to overcome when starting your business is finding a way to do business with all of the other businesses. We had a lot of ‘firsts’ with Dawn & Dorette. They were the first big press to attend our events, the first to put our story in print and the first (besides our Moms) to really believe in us as future industry leaders. Growing up in a row home may not provide much privacy but it does instill a commitment of collectiveness to all those around you. Sadly, in business, this is rarely the case, even if you are working with your own family. Throughout the year, the more the big, fancy doors slammed in our faces, the more respect I grew for those who have stood by us since the beginning. The dynamic is undeniable. Dawn & Dorette treated us like their children - instilling wisdom, guidance & confidence every step of the way. As I write, I receive a text from my partner Jackie: ‘Dorette says “Slow down.” Dawn says “Be patient.” Make sure you put that in there.’ It has been our best piece of advice. An expression for entrepreneurship, Generation U is an ageless movement to fight for the right to do U. The ideal represents business relationships that demonstrate collaboration over competition – regardless of any gaps our technology-driven world continue to

induce. An ideal that for us as entrepreneurs was taught, not thought. The Generation U Mentor Award recognizes outstanding qualities in leadership. By dictionary definition, a mentor is a “wise & trusted teacher in an occupational setting.” The Generation U definition stretches far beyond teachers and occupations. It’s about unity and endurance. A passing of the torch in all areas of life, love & the pursuit of happiness. Dawn & Dorette deserve something larger than life. We humbly present them with the 2010 Generation U Mentor Award. The first to ever receive the ovation, they are the very inspiration behind the concept. As ‘RowHome Grown’ kids, we are raised to never show up empty-handed. So we brought pearls to the photo shoot—the prestigious personification of everlasting wisdom. We also brought Generation U co-founders & now Uranium partners, Aci Nae. The only thing missing was Stephen, who couldn’t find his pearls that day. Typical. We formally presented the publishers with this award at our ‘What Fashion Are U’ event at Cescaphe ballroom in February. Cescaphe owner Joe Volpe was Uranium’s first big business client and, ironically, the person who introduced us to D&D in the first place. ‘You see! Everything always comes full circle,’ Dawn now says to me at 10 am on a Monday in July. Dorette just looks with a wink and a smile. What can I possibly say to that? There’s only one thing I can think of: We’ll ALWAYS be there with pearls on. To Uranium & Beyond Joan Roman


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VOLUME _10 ISSUE 20_ 2010

photo by Phil Kramer

Rock the U & express yo(U)r entrepreneurial spirit. Generation U by Aci Nae is available exclusively on & in Aci Nae Boutique located on 1928 E. Passyunk Avenue Phila, PA 19148

fromthe publishers

rowhome magazine


VOLUME_10 ISSUE 20 _2010 GOHOMEPHILLY.COM President / Publisher Dorette Rota Jackson

Vice President / Publisher Dawn Rhoades

Editor Dorette Rota Jackson

Vice President Marketing & Promotions Dawn Rhoades

There are two certainties in life. Only one comes with options.

Creative Director / production Omar Rubio

Contributors Donato Angelotti Mark Casasanto David Cava Alicia DeLeo Larry Gallone Brian Hickey Brett Jackson Jessica Lista Lauren Macaluso

Larry McMullen Maria Merlino Joseph Osborne Phyllis Palermo Michael Rhoades Joan Roman Jade Rota Nicole Saylor Bob Wagner

assistant editor Lauren Gordon

Green space Editor Kerri-Lee Halkett



Marketing Communications Coordinator Carol Vassallo

Photographers Phil Kramer John McMullen Hector Valentin Paul Loftland

Account Manager Theresa Palestino

Distribution Manager Mike Rhoades

David M. Spitzberg 1505 South Broad Street Philadelphia, Pa. 19147 P: 215.952.8800 F: 215.952.0800 8

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Published by:

Philadelphia RowHome Inc. P.O. Box 54786 Philadelphia, PA 19148 Phone – 215.462.9777 Fax – 215.462.9770 Philadelphia RowHome (PRH) Magazine and its contents are copyrighted. Content printed in the magazine may not be reproduced or reprinted, in whole or in part, by any other party without the expressed written consent of Philadelphia RowHome Magazine. 2010 Philadelphia RowHome Inc. All Rights Reserved. Printed in the USA. Published by Philadelphia RowHome Inc.

Dr. Cohen and Staff are dedicated to addressing all of your orthodontic needs. We are committed to staying current with the latest technology and advances in orthodontics. Everyone in our office understands that each patient presents with different needs and expectations and we do our best to address them in a professional and compassionate manner. Since the beauty of your smile is a direct reflection on the doctor, in our office the doctor himself performs all of the “wire bending” and cementing of appliances. We feel strongly that this delivers the highest quality of orthodontic care possible. You will appreciate our level of commitment to achieve the finest result possible.

Diplomate American Board of Orthodontics Voted one of the best Orthodontists by Philadelphia Magazine 2010

T  HEMAILBOX email your letters to:

Dorette & Dawn:

Diane and I are so grateful that you came into our lives during “Standing Ovation.” Your constant support is something we’ll never forget. Along this journey, we found many fearless, powerful women like you who followed their dreams like us. Thank you! Jennifer Tini & Diane Kirman Kenilworth Films Los Angeles, California

To the Editors and Staff:

Just wanted to let you know how much I enjoy your magazine. My husband and I both grew up in the Philly area. We both went to Philly schools, our first jobs were in Philly, we met, got married and our first home was a row house. After 20 years, we moved to Virginia and

have now retired to Delaware. I happened to pick up a copy of your magazine while visiting family and it was a joy to revisit people, places and the old neighborhoods. I bought a subscription for my son and his family who live in Philly. They know how much I look forward to reading your magazine so they save each and every copy for me. Thanks for publishing a magazine that brings back so many memories and keeps me informed on what’s going on in my old hometown. Barbara Dankowski Rehoboth Beach, DE

Dear PRH:

Just wanted to let you folks know how much I enjoy your magazine! Even though I live in Northeast Philadelphia, I know that when I pick up a copy of RowHome,

I’m going to be transported to a different side of the city that I really don’t get to experience. I love reading about the local shops, their owners and what drives them! Nothing like local flavor! So, keep up the great work. I look forward to many more issues! Peg Butwin Lawncrest, Philadelphia, PA

Dear RowHome Magazine:

My best friend turned me onto your magazine about a year ago and I haven’t missed an edition since! The local focus makes me feel like every article is written especially for me. Keep up the good work. I want to be in a Noir picture one day! Megan Smith Rhawnhurst, Philadelphia, PA


To PRH Magazine:

I loved the pork chop recipe from the July issue “Return of the Cook, Not the Crook.” I made it for my family and they enjoyed it immensely! I’d love to see more recipes from Philly locals. Megan Carpenter Jenkintown, PA

A Big Thanks,

I never realized how much a magazine like PRH could be helpful until I bought it home a few months ago. The style ideas and befores and afters really help me get ideas for my home. It had to basically be brought down to its bare bones and rebuilt. I was a bit clueless about personalization ideas and just looking through the magazine helped me figure out what I wanted. It’s like HGTV in magazine form for Philly. I love it. Thanks PRH! Matt Courchain, Rockledge, PA

Fall back into a great deal with the CAPOZZI/ CHUNG TEAM Let us use our 35+ years of experience to make your dream come true!

Give us a chance to do the same for you and your family! We turn clients into friends! 10

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215-432-8181 267-978-2903

Meet me at the Penrose

Food for thought Penrose Diner 20th & Penrose Avenue Philadelphia, Pa.

215.465.1097 Open 7 days S-Th: 6 am to midnight F&S: 24 hours

S e r v i n g B r e A k F A S T, L u n c h & D i n n e r

1947. Wildwood’s Boardwalk Baby Parade. Phyllis Santarelli-Iannelli.

ony Anth oss. r C re. h& ’Etto . 10t ph D 1986 Jose


1938. 9th & Si

gel. Willie Sa raullo & Sammy “The Weasel” Di Ro sa.

1941. St. Thom as Aquinas. Tw in brothers James & Albe rt DeMarco m ake their First Holy Co mmunion.

ntella, y Store. Frank Sa h St. Bones Cand . lla 1955. 1606 S. 11t nte Sa ul thony Brando, Pa John Ciliberti, An

te eanet zi & J es Ren a m f a o J ds Tree. groun . 9th & n the wn. ullo o 1940s o it t P n a i) Germ (Renz ion in Mans

City. tlantic 1943. A Scarlata. nn Mary A

1950s. 6th & Sigel. Frank, Rose & Mitzi Petullo.


rco h DeMa n. Josep to g in sh atto & Wa & Mr. G 1910. 7th emarco John D

12 | rowhome magazine

& therine, Sara & Cross. Ca 1945. 10th . re to Compear Antoinette

1932. 5th & M

ifflin. Grandp op Sal Bilotti with Sal Jr.

tti family: 1920s. Tacony. The Bilo mella, Car a, Len re, Salvato ry, Sal Jr. Pasqualina, Rosie, Ma

1983. A tlantic City. O Schrom fficers sky (se Johnny ated) a Dollard nd Merr , Wayn hard d ill Kele e ay in th m after e Accid anothe ent Bu r reau.

1935. 9th

ife r with his w

S. dy Piernock Fernon. An Jr. dy 1955. 2nd & An n r so Pat and thei

1950s. N. Franklin Stre

et. George and Florence Retallick.

& Dudley. Louis & G eorgina Sc out front arlata of Lou’s C hicken Stor e.

rowhome magazine | 13

P   RHlife

IM Traditions by Maria Merlino


he Italian Market (IM), frequently referred to simply as 9th Street, originated as an open-air marketplace in the later 19th and early 20th centuries. The area – outside the original boundaries of William Penn’s planned city – attracted many immigrants who chased their dreams to the New World. Italian immigrants started moving into the area around 1884, when Antonio Palumbo welcomed these weary travelers to his boardinghouse. Shops along 9th Street opened up shortly afterward to cater to the new Italian community and have remained in the area to this day. Many of the present vendors trace their family businesses back to the Market’s humble beginnings in the early 1900s, making this America’s oldest outdoor market.

and began a dynasty, Isgro Pasticceria. “We don’t change for anything!” exclaims 3rd generation owner Gus Isgro. “It’s the same way with the same supplies. We relish our equipment, especially the copper kettles. My 90-year-old mother Mary still makes sure the pound cake is properly displayed.” His son Michael, a graduate of The Restaurant School, reminisces. “I’ve been coming here since I was 10. I had to get a box to stand on so I could wash the pots and pans.” Opting to stay small and even turning down The Learning Channel’s proposal of the reality show, Cake Boss, the four generations of Isgros remain the iconic bakery.

Family owned and operated since 1971

In the 1900s, Sicily’s nobility still exercised a certain amount of political and economic control over the people. Under Sicilian feudalism, each Baron owned his land and its serfs under the terms of mero e misto imperio (jurisdiction over life and death). Mario Isgro, a young stable hand, dreamed of leaving the puzza (stench) of the stables for the wonderful aromas of his Lordship’s kitchen. The cooks caught him many times and chased him away. But when the Baron got wind of his interest, he told Mario to put on an apron and learn the ways of la cucina. He excelled in pastry making and the Baron paid for his culinary arts training in Vienna and Palermo. Taking his skills and his bride Crucificia to the new world, they settled in Philadelphia in 1904 14

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Triple Play Sports

Armando Rey Jeweler

Isgro Bakery

benches, then a showcase... This was during the Eighties when dog tags and initial rings were popular. I met my wife Alice who was still going to Goretti and she helped me. I had no window, just a door that people knocked on. It spread by word of mouth. I was putting in 12 to 15-hour days and working straight through the Christmas holidays.” Rey bought a building at 9th & Christian in 1999 and today, together with daughters Lauren and Diana, his legacy continues.

When Fidel Castro took over the Cuban government in 1959, many citizens were distrustful. Armando Rey’s father and two uncles joined a movement to overthrow the new regime and hoped to establish a non-communist government. “They went to special training camps in South America and learned guerilla tactics and procedures,” Rey tells me. “In April of 1961 they were defeated by Cuban armed forces. The combat took three days. It was called The Bay of Pigs. Everybody went to jail.” When he was released, the elder Rey fled to Philadelphia where an uncle who was living in Bella Vista took him in. Soon after, five-year old Armando and his mother joined him. “We lived in a rental for two years then my dad bought a duplex at 8th and Fitzwater. I studied hard and thought I would become a dentist… To support myself, I took a job on Sansom Street, Jewelers Row, and began learning the trade.” Rey built a bench in his bedroom and started repairing jewelry. After six months, he got so busy that he asked his father if he could rent the empty first floor apartment. “My business just grew. I went to two

“If you want to be in business for 40 years, you have to be dedicated.” That is the mantra of Frank and Dewey La Rosa, a father-and-son team providing custom embroidery, silk-screening and digital printing services since 1971. An amateur photographer, the elder LaRosa previously used the Italian Market location as his studio. He soon found himself sponsoring so many softball and other team sports that he delved full-time into team uniform apparel. Son Dewey, who started helping when he was 12 years old, remembers when everything was sewn by hand using a template. “We use a computer now and have two full-time artists. The detail we get is phenomenal.” The business has evolved into digital printing, machine embroidery, banners and signs. Triple Play will take an order for a single name on one T-shirt or thousands of names for hundreds of teams. Regardless of the size of the order, each piece is custom embroidered with the same care and workmanship, they proudly affirm. Although the senior LaRosa is semi-retired, you can still find him at his desk most days. “I learned the work ethic from my parents who learned it from their parents,” he shares. “My grandfather arrived in 1912 and put in a lot of hard work and dedication. My wife Rosemarie is also retired but she guides our six grandchildren in the ups and downs of life.” ■

Photo by Derek Ramse

Italian Market

VOLUME _10 ISSUE 20_ 2010



1_ Winners of WIP 610’s “Best Hot Sandwich in Philadelphia” contest - Shank’s Phil and Claudia McFillin and Lou and Alana Farlow. 2_ Joan Roman, Lou Galdo and Stephen Ligambi pose for PRH at screening for “A Proper Violence.” 3_ Michael Castelli, two-years-old, is proud to be RowHome Grown.


4_ Merrill Lynch at the Qota Monthly Business Event. 5_ 2500 S. 15th St. Reunion attendees Fred, Anne Tenuto & Susan Barrett give a big smile for PRH. 6_ Joe Rhoades and his team in the John Marzanno halfball tournament. 7_ Karen, Denise, Doreen & Lisa enjoy their night out at the 2500 S. 15th Reunion.



8_ Andrea Fioravanti, Sarah Hastings, Lynn DelVecchio and John Hastings of Diabetic Care Solutions Inc. show off their sensible, stylish shoes. 9_ Mike Siderio, Rebel Image Tattoo owner and artist, takes time out with PRH at the first annual Wildwood Tattoo Beach Bash. 10_ South Philly Vikings in LA on NBC’s America’s Got Talent. 11_ Uranium Film Productions’ Red Carpet Screening of Cannes Feature Film Selection “A Proper Violence” held at Galdo’s.



12_ IBEW Local 98’s Bob Henon, Ward Leader Matt Myers, Ken Adams, Ozzie Myers, 39B friends, State Rep. Bill Keller and Alan Kurtz show their Phillies‘ pride. Photo by Maria Merlino 13_ Groundbreaking for the new I.A.T.S.E. Local 98 Education and Training Center. Dignitaries include IATSE VP Michael Barnes, State Rep. Bill Keller and IBEW President John Dougherty. Photo by Maria Merlino 14_ Street Team Members Joe Osborne and Meg Smith represent PRH at networking event. 15_ Anthony Messina, Dante and Vincent Sangiuliano represent Pastificio at the WIP 610’s “Best Hot Sandwich in Philly” contest held at the Reading Terminal Market.

6 16

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16_ Tom Longo, Frankie, Michelle and Rene hang out at the Qota Monthly Business Event.

7 9

10 8 11





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P   RHreal Estate 832-36 Lombard Street Philadelphia, PA 19106 Listed Price: $3,999,000

Close your eyes and imagine your dream home. Take your time picturing the incomparable kitchen, luxurious bedrooms, spa worthy bathrooms and breathtaking fireplace. Now open them. Welcome to 832-36 Lombard Street. Nothing short of a dream, this property parallels a fantasy. At least you’ll feel that way once you step inside.


Reality From


by Jennifer Cooper Photos by Drew Callaghan Photography

On the


Fantasy Reality

On the



rom its striking woods to its glimmering floors and countertops, Masada Custom Builders define luxury with this home. Located in upscale Society Hill, 832 Lombard consists of a spacious 8,000 square feet of open living space and is surrounded with sky-high windows. When you walk through the Grande African mahogany doors, you’ll feel like an A-lister in this modern gallery-esque masterpiece. The custom kitchen by La Simone Cuisina incorporates ample cabinetry with the most up-to-date Wolf and SubZero appliances. The kitchen is drenched in rosewood, granite and tigerwood surfaces. As you exit the kitchen, you will be awestruck by the marble floor-to-ceiling fireplace and Almara radiant-heated marble floors. Around the corner awaits a sunroom and terrace perfect for entertaining. Serving as the centerpiece to this home, the main room is illuminated by its 54-foot-high ceilings that lead to a dramatic skylight that is suspended from the home’s original beams. As you wind your way upstairs, you will find a mezzanine with Brazilian teak flooring - perfect for an office, library or media room. Follow the clear glass railing to the top floor where four spacious bedrooms with two luxurious adjoining bathrooms await. The top floor is also home to the master suite, which includes unique built-in cabinetry, a magazine-quality master bathroom and an enormous walk-in closet built for a queen (or king). Additional amenities include radiant-heated floors, 2-car parking and a 10-year tax abatement. Offered at $3,999,000 with taxes of $4,628 per year, this beautiful property is beckoning to be called “home.”

PRH real Estate



Ricci’s Hoagies SINCE 1920

Original Location 1165 S.11th Street Philadelphia, PA 19147

Now Open 2nd Location 1247 S. 21st Street Philadelphia, PA 19146

Fax Orders to: 215.334.0846

Fax Orders to: 215.468.7502

Monday-Friday - 8 am to 3 pm Saturday - 9 am to 3:30 pm

10 am to 4 pm





Contact Mike McCann “The Real Estate Man” Prudential Fox & Roach Realtors Office: 215.627.6005 Mike McCann at Prudential Fox & Roach is a member of the PRH Business Network.

rowhome magazine

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P   RHthe menu by Jennifer Cooper



Butcher Block

The Broadway Collection

A prime cut of meat & greet

622 South Broad Street Avenue of the Arts Philadelphia, PA 19146 P: 215.732.1577 F: 215.732.7579


1601 Oregon Ave. Philadelphia, PA 19145-4596

Harry Alessi Real Estate Associate Office: 215.389.2222 Fax: 215.467.5547 Cell: 609.636.9783


Real estate 22

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alking into Meloni’s, you immediately feel at home. The smell of freshbaked chicken, oven-ready roasts and homemade soups brings you right back to dinner at grandma’s. The best part? Everything prepared at Meloni’s is made with just as much love. The Meloni clan has been pleasing its neighbors’ palates since 1938 when Joseph Meloni Sr. opened his very first butcher shop in South Philadelphia. Joseph’s legacy continued when his son Umberto decided to expand the business and share his family’s fine food and old world traditions with a new neighborhood – in Ventnor, NJ. From there, his own sons, Joe and Brian, blazed their own flame-broiled trail and opened up Meloni’s Butcher Block in Washington Township, NJ. From their grill-ready foods like chicken and filet mignon kabobs, to their broccoli rabe and chicken cheddar and mushroom sausages, the duo has made a name for themselves in South Jersey. “Our customers appreciate good food and have strong family values,” Brian says. Their customers are family-oriented people with busy lives. They want home-cooked food that they can take home. And they know how to cater to people on the go. Over time, the Meloni brothers added new and innovative ideas to enhance their family’s

business. Some of the most popular products sold at Meloni’s are their-oven ready, premade meals. Customers can pre-order meals or stop in on their way home from a busy day at work and pick up dinner for the family. The Chicken Diandra has quickly become a customer favorite. This dish is topped with fresh mushrooms sautéed in butter, spinach sautéed in garlic and oil and shredded American cheese. For those in the mood for something different, the Chicken Lasagna Roll-Ups, Pot Pies or Cheese Tortellini with Ham and Peas are always family favorites. Aside from creating delicious meals, Meloni’s prides itself in its impeccable customer service. “Both our grandfather and father told us to always let the customers know how much we appreciate them,” Joe says. “We teach our employees to make every customer happy and satisfied with our service.” Meloni’s continues to grow and whip up amazing new dishes. It has been recognized as one of the best specialty food shops in South Jersey and continues to provide its customers with the best quality foods and exceptional customer service. n Meloni’s Butcher Block is a member of the PRH Business Network.

Proposed 55,000 SF Office/Retail Building


Put your business at your client’s doorstep when you lease from PSDC For More Information


rowhome magazine

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P   RHthe menu

Cooking with the Kitchen Consigliere ➜ Ingredients ● 2 dozen small fresh clams (closed) ● 1 bottle clam juice

➊ In a medium skillet, heat olive

● 2 cans whole baby clams

oil and garlic, then add clams and wine and cook until all clams have opened. Discard any unopened clams and then remove the clams.

● 6 cloves garlic ● 1/4 cup olive oil ● 2 tbsp butter

➋ Add canned clams and the bottle

● 1 cup white wine ● 1/2 cup fresh chopped parsley ● 2 lbs linguini ● Salt, pepper and

red seed pepper to taste

Big Casino’s Clams & Macaroni


of juice. Season with salt, pepper and red seed pepper. Add parsley and butter and cook until sauce begins to thicken.

➌ Pasta: bring 6 quarts of water to

a boil, add salt and cook linguini until desired tenderness (about 8 to 10 minutes).

➍ Pour clam sauce over pasta and garnish with the fresh clams.

For more recipes, visit

by Angelo Lutz

Longo’s Impressive Prices. Only at

Discount Health & Beauty Products, Perfume & Cologne Burberry Donna Karen Ralph Lauren Ed Hardy Bulgari Prada


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Looking for the perfect gift? Stop in and see what our Dad has in store for you!

Calvin Klein Issey Miyake Angel Armani Dolce Gabanna True Religion

Cartier Chanel Mikel Kors Juicy Couture

2228 S. 11th Street


Our HOme • Our COmmunity

Last 2 Homes to Complete the Villas at Packer Park Community

3508 So. 20th Street - Interior corner w/ultra fab side & rear yard - beautifully upgraded throughout, moldings, wide plank HW floors. 5 BR - 3.5 BA, $579,990.

Suburbs in the City Premier residential Community

3410 Trevi Court

Convenient to FDr Park, Sports Complex, international Airport, Walt Whitman Bridge & much more.

Villas @ Packer Park ReSale 21XX VERONA DRIVE -

Safe. Beautiful. Welcoming. Convenient.

Big, Bright and Beautiful Corner Villa, 3 BR, 2.5 BA, Garage & Driveway - many upgrades throughout. Remaining Tax Abatement. $374,990.

Consider the Packer Park Community for your next home.

Regency @ Packer Park ReSale


- 5 BR - 3.5 BA - plus Media Room and HUGE yard - Too many upgrades to list - $579,990.

3130 CAPRI DRIVE - Penthouse Corner One level Condo - 1650 sq. ft. 2 BR and den / 2 full baths - many upgrades - plus tax abatement. Sale $399,900. or rent $2,150. Carefree Luxury Living

Wide Variety of Rentals Condos | Villas Apartments Homes Check out our website at

We Need listingsWe get results

P   RHthe menu

Garlic Prime Rib

brought to you by Lombardi’s Prime Meats

➜ Ingredients

Prep Time: 10 Minutes Cook Time: 1 Hr 30 Min Ready In: 1 Hr 40 Min

● 1 (10 pound) prime rib roast ● 10 cloves garlic, minced ● 2 tablespoons olive oil ● 2 teaspoons salt ● 2 teaspoons ground

black pepper

● 2 teaspoons dried thyme

1022-26 Washington Ave Philadelphia, PA 19147 215.468.8300

1285 Little Mill Road Erial, NJ 08081 856.783.5959


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If a family get-together is on your to-do list, tease their taste buds with a roast they’ll remember. It’s the prime time for Prime Rib.

➜ Directions Place the roast in a roasting pan with the fatty side up. In a small bowl, mix together the garlic, olive oil, salt, pepper and thyme. Spread the mixture over the fatty layer of the roast, and let the roast sit out until it is at room temperature, no longer than 1 hour. Preheat the oven to 500 degrees F (260 degrees C). Bake the roast for 20 minutes in the preheated oven, then reduce the temperature to 325 degrees F (165 degrees C) and continue roasting for an additional 60 to 75 minutes. The internal temperature of the roast should be at 145 degrees F (53 degrees C) for medium rare. Allow the roast to rest for 10 or 15 minutes before carving so the meat can retain its juices. ■ Lombardi’s Prime Meats is a member of the PRH Business Network.






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Dick Vermeil From Napa Valley to the Delaware Valley

P   RH the menu

If there were a Mount Rushmore in

Philadelphia bearing the likenesses of the iconic head coaches of our beloved sports franchises, the face of Dick Vermeil would be carved front and center into its facade. It has been more than 35 years since Dick Vermeil first took over the coaching reigns of the Eagles. In five short years, he guided them from obscurity to the franchise’s first Super Bowl appearance, a 27–10 defeat by the Oakland Raiders at the Louisiana Superdome in Super Bowl XV. Even though the Eagles lost the game, Vermeil had taken the Eagles team to heights few had ever dreamed possible when he was first hired in 1976. Mid-way through the 1982 season, Vermeil abruptly retired from the Eagles citing burnout. For the next 15 years, he worked as a football commentator with CBS and ABC most memorably paired with Brent Musburger. In addition, he maintained a high profile in the Delaware Valley, appearing on numerous television commercials and billboards as well as conducting public speaking engagements for many of the region’s most prestigious companies. In 1997, Dick became Coach Vermeil once again as head of the St. Louis Rams. After two dismal seasons, the Rams flourished in 1999, culminating with a 23-16 victory in Super Bowl XXXIV over the Tennessee Titans. Following the victory, he once again walked away from coaching. After a brief a hiatus, Vermeil was lured out of retirement by his old friend Carl Peterson and took over the reigns for the Kansas City Chiefs. His coaching tenure there lasted five seasons from 2001- 2005. Vermeil holds the distinction of being named Coach of the Year in high school, junior college, Division I college and NFL Coach of the Year twice. Philadelphians have never forgotten the emotion, commitment and drive that Coach Vermeil brought to the Eagles and the city. He is revered not only for his athletic leadership but for his philanthropic endeavors over the years. These days, Coach Vermeil resides on a 45-acre spread in rural Chester County that he and wife Carol affectionately call ‘The Ranch.’ His latest passion? Winemaking. (continues on page 84 )

by Bob Wagner photos by Phil Kramer

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rom the outside, John’s Custom Stairs on Eighth Street just south of Snyder Avenue looks like any run-of-the-mill by Morgan Zalot neighborhood contractors outlet, with an unassuming, beaten exterior touting photos by Silver Ogbogu the business’ name and services. But inside the building, owner John Tenaglia and his son, 21-year-old Richard Tenaglia, keep two of South Philly’s best-kept secrets – a spacious, light-flooded gallery of Richard Tenaglia’s art and a decades-old wine cellar, which has its roots with the Tenaglia’s ancestors in Italy. “These are my babies,” John Tenaglia says, proudly indicating a room full of wooden barrels of red wine stacked as high as he stands. “We started in a six-by-six foot basement and kind of grew out of it.” On the walls of the store’s basement, aptly named the South Philadelphia Wine Cellar, hang several awards from Philadelphia’s Vendemmia Festival wine contest, boasting the Tenaglias’ wines as best in show for eight years running.


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But winemaking isn’t the only talent brewing within the rich history of the Tenaglias. Both John Tenaglia and his wife worked as professional opera singers. John Tenaglia sang with world-famous operatic tenor Luciano Pavarotti. “I almost had my doctorate in music,” he explains. “But I took over the business when my father died. It put me through college.” A walk from the wine cellar up a zig-zag staircase of perfectly carved wood - no doubt the craftsmanship of Tenaglia himself - reveals a bare-brick, spacious art gallery replete with colorful, eclectic paintings by the younger Tenaglia. “Four to five years ago, we saw this wasted space so we made it into my son’s art gallery. It’s the best-kept secret on Eighth Street,” John Tenaglia explains with a laugh.


We specialize

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shoulder & elbow spine hand hip & knee Richard Tenaglia, who studied at the Community College of Philadelphia before moving to New York City for a high-paying job as a freelance skateboard and clothing designer, says his true passion was always painting. So when he was laid off and moved back to Philadelphia in 2007, he took it as an opportunity to do what he loves. He set up the gallery in the loft of John’s Custom Stairs and began holding art shows there and at galleries throughout the city. “I said, ‘Wow, I can actually make a living selling paintings,’” Richard Tenaglia recounts. “Every May I have a show here to kind of get the community vibe.” Richard Tenaglia says that while he plans to continue his work as a professional artist, he is dedicated to keeping one part of his father’s business going in the future – the winemaking. “I want to keep the whole building,” he says. “The wine is what really keeps our family and friends together, passed down through generations.” John’s Custom Stairs is a member of the PRH Business Network.

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PRHTHE    menu

Make it a one-stop shop for gifts that not only prove your impeccable taste but also boast the top roasts and finest sweets of this Italian Market hot spot.

Anthony’s Italian Coffee House & Chocolate House Wake up & smell the coffee

➊ Homemade Cannoli Kits

Generations-old family recipe, kit includes delicious ricotta filling, semi-sweet chocolate chips, confectionary sugar, cannoli shells, a “Perfect Pot” of signature blend Italian Market Reserve coffee and easy-to-follow instructions. (1/2 & full dozen kits; chocolate and vanilla fillings also available)

➋ Taste of Naples

Coffee Basket Includes two large bags of Anthony’s Coffees (Italian Market Reserve & Bella Messina) & a sweet variety of the finest imported favorites like chocolate-covered espresso beans, cocoa-toffee pistachios, homemade soft 32

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almond torrone and chocolate & hazelnut biscotti.

➌ Taste of Palermo

Gift basket includes favorites like Pasta e Fagioli, Fire Roasted Peppers, Calabrese Olives, Imported Chocolate, Extra Virgin Olive Oil, Mini Panettone di Milano, Perugina Chocolate Baci & Tomato Basil Crackers

➍ Chocolate Covered Figs

with Almonds Gift Box Considered the sweetest fruit, figs are also one of the oldest fruits recognized by man. Some scholars even think the forbidden fruit picked by Eve was actually a fig. These Calimyrna Extra Fancy Figs

are stuffed with whole almonds then dipped in luscious bittersweet chocolate. Enjoy individually or with wine or prosciutto.

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Caramel Apples 100% Washington State ExtraFancy 80 Size Granny Smith Apples, hand-dipped in homemade creamy caramel and bittersweet chocolate, then rolled in a wonderful array of toppings. ten varieties.

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Covered Biscotti A tin of homemade flavored biscotti dipped in chocolate and sprinkled with Jordan almonds.

➐ Candy Tray

Filled with Chocolate House favorites like butter creams, gourmet pretzels, almond crunch, chocolate clusters and more. Or create your own custom tray.

➑ Homemade

Torrone Gift Box Nougat confection dates back to Roman times. Used in religious ceremonies, it then became part of the Christmas celebration. Honey, egg whites and the finest nuts like almonds, walnuts and pistachios, this homemade tradition is packaged in bite-sized pieces or individually wrapped bars. ■

Anthony’s Italian Coffee House is a member of the PRH Business Network

IBEW Local Union 98 Salutes Philadelphia RowHome Magazine’s 2010 Blue Sapphire Award Recipients:

Dick Vermeil Harry Kalas Memorial Award

Bunny Sigler Entertainment Award

Judge Annette Rizzo Community Service Award

Larry Kane Media Award

Charles Pizzi, CEO, Tasty Baking Company Local Business Success Story Award


DePasquale Law Office



Congratulates the

PRH 2010 Blue Sapphire Award Recipients and Community Service Award Recipient The Honorable

Annette Marie Rizzo Distinguished Member of Philadelphia Court of Common Pleas

Frank C. DePasquale, Jr., Esquire 2332-24 South Broad Street Philadelphia, PA 19145 Phone: 215.755.4410 Fax: 215.755.4110 email:

D.A. Seth Williams:

Playing it safe

Member of PA & NJ Bars Member, Pennsylvania Super Lawyers, 2009 & 2010

by Lauren Gordon | photos by John McMullen

Congratulations to

PRH 2010

Blue Sapphire Award Recipients &

Community Service Award Recipient The Honorable

Annette Marie Rizzo Distinguished Member of Philadelphia Court of Common Pleas ™ The Honorable

Ronald R. Donatucci, Esq. Room 180 – City Hall Philadelphia, PA 19107 p: 215.686.6250 f: 215.686.6268

email: email: title: Register of Wills & Clerk of the Orphans’ Court for the City & County of Philadelphia


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From his humble beginnings in West Philadelphia, Seth Williams always wanted to be a leader. Throughout his life, his parents encouraged him to be the change he wished to see. After graduating from Penn State University, where he served as President of the Black Caucus and President of the Undergraduate Student Government, he moved on to law school. Soon after graduating in 1992, Williams joined the District Attorney’s office. In 10 years, he was promoted several times, eventually serving as Assistant District Attorney and Inspector General. Today, Seth Williams, District Attorney and father of two, is keeping track of crime and punishment—making the city safer for his children and ours.


henever I speak to students,” explains District Attorney Seth Williams, “I always tell them the story of the sea turtle. How baby sea turtles’ only way to survive is through hard work and perseverance on their way to the sea.” Stressing the importance of education in keeping kids on the straight and narrow, Williams is also focused on safer city neighborhoods. With an eye on the present, he has set his goal on a more secure future for all residents, especially our children. DA Williams sat down with PRH to discuss his own Philadelphia roots and how he plans to help the city he loves.

PRH: What are your memories of growing up in West Philadelphia? SW: I remember a lot of just playing with kids. I loved playing half-ball, Nerf football on Webster Street and on Catherine Street. It was a great neighborhood to just grow up and play in until the streetlights came on and then I’d go right in the house. PRH: How are things different in this city from your parents’ generation? How is it different from your perspective as a father and DA? SW: Well, I know now that parents are much more afraid to let their kids do what my parents let me do. When I was a kid, you could stay out

and play. Now, in many neighborhoods, kids can only play on their porch. They can’t go anywhere without the fear of violence. PRH: What is your office doing to make neighborhoods safer? SW: That’s a great question. It is more of a holistic approach. It’s not just one silver bullet. It is not just one answer. We are doing all we can to advocate better schools. There is a direct correlation between lack of education and getting arrested. PRH: When you were elected to office in January, homicide rates were high, prison costs were up and gun cases were dismissed at preliminary hearings. Where does your office stand now on these issues? SW: We’ve made tremendous progress and are making a lot of structural changes that will help reduce the problems I took on when I became the D.A. We are trying to make the preliminary hearings more accessible for victims to come to court…to protect victims. More D.A.s are reviewing the cases right as they start. Calling witnesses the first day. I changed the policy on how we go about investigating police shooting cases so we can do it quicker. There are so many things we are doing differently. Very soon, we are going to make assigning the D.A.s geographically a reality so they can work with those communities and make them safer. Our ultimate goal is to create a stronger partnership with the community.

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Family-Owned & Operated for 54 years! Serving South Philadelphia & Center City Cocktails served with Lunch & Dinner PRH: Why do you feel it is important to focus on the “most dangerous” criminals? How are you focusing on them and how are you getting them off of our streets? SW: It’s all about being smart on crime. We have to identify the most violent people and those who will be arrested over and over and address them earlier on and more efficiently. There are people who have been arrested 25 times before. Part of the problem is we have failed them the first time they were arrested. We have to focus just as much on crime prevention. In addition we need to focus on the non-violent people and focus on them earlier on with diversionary programs for people already in the system, which will reduce future crime. Jails should be reserved for people that are violent. PRH: What can residents of the city do to help you achieve your goals and improve the city for our kids and us? SW: You can join a town watch. You can be an advocate for your neighborhood. Encourage your children to stay in school, to finish their education. Be productive, active members of society. ■

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Philadelphia RowHome Magazine presents


BLUE SAPPHIRE AWARD Winners RIVER TO RIVER. ONE NEIGHBORHOOD. by Lauren Gordon photos by Phil Kramer


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PRH names its 2010 Blue Sapphire Award Winners

As part of its Salute to Service program, Philadelphia RowHome (PRH) Magazine recently named the recipients of its 2010 Blue Sapphire Award. The honor is presented annually to individuals and businesses whose “selfless dedication to the City of Philadelphia has left an indelible mark on the culture and traditions of our neighborhoods for future generations to enjoy.” The Award is presented during PRH’s annual black tie business networking event called “An Affair to Remember” sponsored by Cescaphe Ballroom. According to sister publishers Dorette Rota Jackson and Dawn Rhoades, the award honors those who help preserve the unique traditions that define our City’s culture, history and diversity of lifestyles. “Their passionate commitment to the City of Philadelphia continues to inspire generation after generation, attesting to the fact that all great accomplishments begin with a dream,” the publishers affirm. Philadelphia RowHome Magazine is proud to present its 2010 Blue Sapphire Award to the following recipients:

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affair an

To remember

Harry Kalas Memorial Sports Award – Dick Vermeil In 1976, Dick Vermeil became head coach for the Philadelphia Eagles. By 1978, Vermeil brought the team to its first playoffs in 18 seasons. Through hard work and sacrifice, he drove his players to achieve unforgettable victories including several miraculous wins over one of the team’s toughest rivals – the Dallas Cowboys. Though the Eagles would eventually lose to the Oakland Raiders (27-10) in Super Bowl XV, Vermeil accomplished what no one thought was even possible when he first took over the team’s reigns. In 1980, Vermeil was named NFL’s Coach of the Year. After his retirement from the NFL in 1982, he began a 15-yearlong career as a television sports announcer for ABC and CBS. Vermeil is a major supporter of the Chester County Council Boy Scouts of America. His annual gold invitational helped raise more than $1 million for the Council. Recently, he opened his own winery, Vermeil Wines. Dick Vermeil’s legacy remains one of the most respected in Philadelphia sports history.

2010 Blue Sapphire Award

Entertainment Award Bunny Sigler Born with a fully developed tooth, Walter Sigler earned the nickname “Bunny” that he would carry with him through his extremely successful musical career. A deeply spiritual man from an early age, Bunny sang powerful Gospel music and joined Doo Wop groups like the Opals. His hit “Let the Good Times Roll & Feels So Good” climbed to the 12th spot on the Billboard charts in 1965. In 1970, Bunny took over the Philadelphia International Recording label, formerly known as Gambel & Huff, and began his songwriting career. Bunny’s first big writing break happened when he co-wrote “Sunshine” with Phil Hurtt, the follow-up to the O’Jays’ single “Backstabbers.” Bunny Sigler has been recorded and produced by countless artists ranging from Patti LaBelle to 50 Cent. More than 35 million units of his material have been used. His most recent album “From Bunny, With Love,” includes his new single, “You’ll Never Know.

Community Service Award Judge Annette Rizzo A cum laude graduate from the University of Pennsylvania and juris doctorate recipient from Temple University’s School of Law, Judge Annette Rizzo was among the first to recognize the rapid increase of mortgage foreclosures in the city of Philadelphia. She began work on the Philadelphia Residential Mortgage Diversion Pilot Program to help bridge the gap between mortgage lenders and homeowners who have fallen behind on payments. Enlisting support from Community Legal Services, Philadelphia Legal Assistance and Philadelphia VIP, Judge Rizzo rallied more than 250 attorneys to represent low-income homeowners at no cost. To date, City officials estimate that 2000 residents have reached permanent solutions to keep their homes and an additional 3500 are on track to reach agreements. The Program has been so successful that the model has spread to seven other counties in Pennsylvania and is being emulated in Boston, Chicago and New Jersey.


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2010 Blue Sapphire Award

Barry Moye President

Get Rooted Marketing, making your Business a part of our Business Phone: 1.877. 893.2335 Address: PO Box 3253 Cherry Hill, NJ 08034 Media Award Larry Kane Larry Kane had a “Ticket to Ride” as the only American to ever tour with the Beatles during their 1964 and 1965 North American Tours. After writing books aptly titled Ticket to Ride and Lennon Revealed, Kane was recognized by the Mid-Atlantic Emmy Organization for a Lifetime Achievement and was inducted into the Pennsylvania Broadcasters Hall of Fame. In Philadelphia, Kane’s career in broadcasting began when he anchored as a “fill in” for WFIL Radio station (later titled WPVI) in 1965. He was later hired as Action News’ primary anchor and coined the “Big Story” phrase that Action News still uses today to report top stories. Kane eventually joined CBS affiliate WCAU as the primary anchor of Channel 10 News. In 1993, he moved to KYW-TV and hosted a short-time weekly program called The Bulletin with Larry Kane. He remained with the station as anchor until 2002 and continues to do special reports for KYW. Currently, he hosts Larry Kane: Voice of Reason, a weekly news analysis program on the Comcast Network.

Local Business Success Story Award – Tasty Baking Company, Charles Pizzi, CEO Since 1914, Tastykake has been delighting customers with its hometown treats! When founders Philip J. Baur and Herbert T. Morris decided to produce delicious baked goods, they insisted on the freshest of ingredients. Morris’ wife was the first to try their product and absentmindedly called their treats “tasty”. The partners settled on their business name - Tasty Baking Company - and tagged their product (Chocolate Juniors were their first) with the catchy name of “Tastykake.” By the end of 1914, with cakes selling at 10 cents, gross sales reached $300,000. Following the introduction of Butterscotch Krimpets (and five building expansions later), Tasty Baking Company’s sales reached $6 million. By 1930, they developed a revolutionary idea to service the “grab and go” culture by selling individually wrapped products. Today, Tasty Baking Company’s annual gross sales exceed $280 million and the bar is set higher every day. In 2009, the Greater Philadelphia Chamber of Commerce honored CEO Charles Pizzi with the prestigious William Penn Award for “advocating a positive and attractive business climate to his hometown.” In May of 2010, Pizzi and his team elected to keep the beloved company in its home city and transitioned operations from its original Hunting Park site to the Philadelphia Navy Yard – home to the “world’s largest green bakery.”

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Liver Transplant Team

Penn Transplant Institute: We Are Medicine by Jamal Lingham


ince its beginning, the Penn Transplant Institute has been focused on curing illness and injury through modern technology and cutting-edge scientific knowledge. Penn has been at the frontier in organ transplantation for well over 40 years. Chief of Staff Abraham Shaked said that he believes the Penn Transplant Institute overall is the most effective and efficient transplant institute for all organ transplants including heart, liver, pancreas, lung and kidney.

Frank Batastini Orthodontics Making a Million Smiles, One Smile at a Time!

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PRHHEALTH “‘Our program is very busy, very experienced and very stable, but most importantly we have good results,’ says Dr. Abraham Shaked, MD, PhD.” “Our program is very busy, very experienced and very stable, but most importantly we have good results,” says Dr. Abraham Shaked, MD, PhD. The elite and advanced staff at the Institute is particularly adept in dealing with high-risk patients. Through modern-day technology, Researchers constantly search for new strategies that will one day eliminate the need for transplant surgeries altogether. As one example, Penn is now using a variety of methods to create artificial hearts. They are also establishing a research program for liver donors with an emphasis on immunosuppressant withdrawal, which slows down the activity of one’s immune system. “We are looking into other options but our patients have been able to benefit from immunosuppressant medications,” says Denise Dupont, Manager of Transplant Outreach and Communication. DuPont concurs

that Penn provides the most comprehensive medical and surgical care for patients who are in the final stages of liver disease. To date, Penn has performed more than 5000 kidney transplants –200 of them per year. They have transplanted 600 lungs since 1991. Their laboratory research teams continue to develop new ways to ensure that patients experience the best quality of life post surgery. The Penn Transplant Institute is a wellrespected entity within the community. Patients come from all corners of the world for care. Since its inception, physicians, surgeons, researchers and the patients they serve have joined forces to change the outlook of modern medicine. Research done throughout the years at Penn has given hope to individuals facing these medical challenges as well as the ability to overcome their diseases. ■

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Congratulations to

PRH 2010

Blue Sapphire Award Recipients &

Community Service Award Recipient The Honorable

Annette Marie Rizzo Distinguished Member of Philadelphia Court of Common Pleas ™

Richard J. Giuliani 1717 Arch St - Suite 3640 Philadelphia, PA 19103 P: 215.569.9002 F: 215.569.3200 C: 215.669.5006 email: Member of PA Bar Member, Pennsylvania Super Lawyers, 2010

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Real People Real Stories

A Divine Recovery Louise & Mike DeJesse with son Michael and granddaughter Arianna


ope. Pray. And don’t worry. - Padre Pio (Saint Pio of Pietrelcina) Louise De Jesse, a former kindergarten teacher, looks me straight in the eye and begins, “On the 3rd of June, 2009, I had a life-changing experience, both physically and emotionally. Through the divine intervention of Padre Pio, Our Lord Jesus Christ and the sacrifice of a woman I never met – a woman who was already called to Heaven – I received a life-saving organ.” Suffering from non-alcoholic related necrosis of the liver, a disease that also claimed the life of her mother, DeJesse knew what to expect. “I saw what Mom went through... She was old school Italian and she dealt with it, suffering quietly, then slipping into a coma and finally meeting her Maker.” When DeJesse started to exhibit symptoms, she quickly made an appointment with Frederick A. Nunes, M.D.,a gastroenterologist recognized as one of the top specialists in America. For three weeks, she endured test after test before she was finally diagnosed with the familial disease. Only a liver transplant would save her life. DeJesse spent 45 days in the University of Pennsylvania Hospital waiting for a donor organ. She became so ill during her stay that she said she “died three times.” A monthand-a-half later – discouraged and distraught – she left the hospital without a transplant. With the disease progressing, Louise knew her chances of finding a matching liver were bleak. Husband Michael remembers pulling the car out of Penn’s garage the day she was discharged. His wife sat on a bench outside the Emergency Room waiting for him to take her home. Where she would wait some more. “I kept thinking to myself, this can’t be the end. I still feel hope,” Louise said. As they made

by Maria Merlino photo by Brynn Monaghan their way across the Grays Ferry Avenue Bridge toward home, the cell phone rang. Michael said he stared in disbelief as the voice on the other end announced, ‘We have a match. Head back here right away.’ That was the beginning of her journey back to life. The first of many blessings to follow over the next year or so. All of them, she says, are attributed to a beloved Saint. During WWII, 1943, DeJesse’s uncle, PFC Vincent Filippello, was stationed with the Italian Campaign in the mountains of Northern Italy. Catholic G.I.s attended the friary there where a soft-spoken monk said Mass for the soldiers. His name was Padre Pio. Louise DeJesse said the humble priest gave her uncle a simple black beaded rosary. He carried it with him throughout the war and brought the treasured beads home with him when he was discharged. The gift from the priest who would become a Saint is now in the hands of his children. After DeJesse’s liver transplant, as she lay in the Intensive Care Unit at Penn, her niece Maryanne brought the rosary beads to the hospital with her to pray. Louise DeJesse said she remembers dreaming that a Holy Card of Padre Pio fell to the floor in her hospital room. “I woke up asking for Padre Pio’s Holy Card,” she recollects. “The nurses didn’t know what I was talking about but I insisted there was a picture of him somewhere in my room.” The Holy Card eventually was found on the floor beneath her hospital bed. A sign, according to DeJesse, that the Saint interceded on her behalf. “I remember being visited by Padre Pio while I was in the hospital,” she says. One week after her liver transplant, Louise DeJesse went home to her family where she continues to ■ enjoy a divine recovery. Center City

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Plan for the

Unexpected by Lauren Gordon


ife tends to reward those who plan. One way to help secure your future is to invest in Long Term Care (LTC) Insurance. This coverage can help you deal with life’s financial hurdles should injury or illness suddenly prevent you from performing your job. Like most insurance policies, you pay for LTC coverage over a set period of time (i.e. monthly payments or payroll deductions if offered by your company). Should a severe injury or illness keep you from performing at least two daily living activities, your coverage will help pay your living expenses. While LTC coverage does help cover the cost of elderly care, it is not just for the golden years. Having the right policy in place will cover expenses regardless of your age. According to Karen Smyth, an insurance agent for the past 21 years and VP for LTC Product Development, there are some things that you should be aware of before finding a policy that is right for you.

➜ What is a Long Term Care policy?

The concept of long term care itself refers to the kinds of care that people need when dealing with a chronic illness and chronic problems—the care people require on a daily basis. An LTC policy will help cover those costs should you be unable to perform such tasks on your own.

➜H ow early should one start planning for LTC insurance?

Generally, we encourage people to start planning as early as age 40. Once you select the policy that suits your lifestyle, the only thing you have to do is pay the premium. 44

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➜ What benefits do policyholders have?

Most policies cover standard needs like room and board at a nursing care or assisted living facility. You may also select a policy that covers care at home which would pay for the costs of a home care aid. Another coverage option is adult day care for mildly disabled adults. These facilities offer a safe, familiar environment for individuals during the day so they do not have to remain home alone.

➜ What are some of the most useful tools/resources for individuals interested in selecting the right LTC coverage?

There is a publication called “A Shoppers Guide to Long Term Care Insurance.” It will help people understand policies, coverage and provides tools like worksheets to help you make the right choices for your lifestyle.

➜ Is LTC insurance expensive?

Policy prices will vary according to the personal package you choose. Generally you can select the coverage appropriate for your financial situation. Costs generally vary by region so when doing your homework, be sure to look at your state’s requirements. Keep in mind that while you may just be settling in and raising a family, it is never too soon to start planning for the future. Relieving the burden of Long Term Care costs for your family or loved ones is a valuable gift. ■

Penn Medicine at Rittenhouse Locations Penn Medicine at Rittenhouse 1800 Lombard Street Philadelphia, PA 19146 Tuttleman Center 1840 South Street Philadelphia, PA 19146

offers the following services to meet your needs: Good Shepherd Penn Partners (GSPP) Specialty Hospital at Rittenhouse

Long-term acute care programs include: »»Complex»Wound»Rehabilitation »»Medically»Complex»Conditions »»Ventilator»Weaning

Penn Institute for Rehabilitation Medicine (managed by GSPP) Inpatient rehabilitation for the following diagnoses: »»Amputation »»Neurological»Illness»(Multiple»Sclerosis»and»Parkinson’s»Disease) »»Orthopaedic»injury»or»disorder »»Spinal»Cord»Injury »»Stroke »»Traumatic»Brain»Injury

To schedule a family tour, call GSPP at 1.877.9MYREHAB (969.7342).

Penn Hospice at Rittenhouse Inpatient hospice unit offering end-of-life care: »»20»private,»state-of-the-art»patient»rooms »»24/7»visiting»hours»for»adults»and»children »»Adult»and»child»bereavement»services »»Dining»area»with»full»kitchen »»Media»and»library»center»with»internet»access »»Children’s»center For more information please contact 610.617.2400 or visit our website for a virtual tour at

PennCare® at Rittenhouse Comprehensive health care practice located in the Tuttleman Center that provides primary health care to patients ages 15 and older.

Outpatient Radiology at the Tuttleman Center Services offered include: »»CT»Scan »»DentaScan »»DEXA»(bone»mineral»density»measurement) »»Digital»Mammography »»General»Diagnostic»Radiography »»MRI» »»Ultrasound

8 7 7 - 9 M Y R E H A B p h i l l y r e h a b. c o m


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Flip Flops✻ ✻ Headbands✻ ✻ Hats✻ Custom Pieces* and More* ✻

*Holly Rota* 267.253.0602 Commercial Storefronts Frameless Shower Doors

Staff Photo (L-R): Dameka Bell OTR, Nicole Robb PTA, Kristin Forman COTA, Karen Castronuevo PT

Office and ShOwrOOm 1731 Washington Ave. Phila., PA 19146

P: 215.545.4134 F: 215.545-4135


Tallarida.indd 1

This leader in short-term rehabilitation is right in your backyard

10/4/10 6:31 AM


Magazine invites you to our annual black-tie gala

An Affair to Remember Blue Sapphire Award Presentations &

sponsored by

Cescaphe Ballroom on November 4th, 2010.

meet us on the red carpet to wine, dine, dance and network! Call 215.462.9777 for tickets 46

Genesis Health Care at Liberty Court

| rowhome magazine

by Lauren Macaluso photo by Brynn Monaghan

Frances Lochetto with Kate Machion


hether you are new to the Philadelphia area or have been a resident for decades, the words ‘Genesis Health Care’ or ‘Liberty Court’ may not seem very familiar. Located on the corner of 15th & Lombard Streets, Genesis’ Liberty Court sits on the grounds formerly occupied by the historic Frederick Douglass Memorial Hospital founded in 1895. This modern-day healthcare facility provides short-stay care, rehabilitation therapy, transitional care and 24-hour care to the community. As a licensed subacute care facility, Liberty Court specializes in acute illness, injury and exacerbation of diseases. More importantly, the subacute level of care is strictly goal-oriented and specifically designed for each patient.

PRHHEALTH ➜ The Choice is yours

Genesis’ mission to respond “to the unique needs of every patient we care for” begins in the hospital where nurse liaisons perform a chart review, meet with patients and suggest Liberty Court as an option for rehabilitation. Unfortunately, many hospitals must discharge a patient without giving them the proper time to research and choose which rehabilitation center is right for them, according to Genesis officials. As a patient at any hospital in the Philadelphia region, you have the right to choose where you are placed. Genesis’ Liberty Court is one of your options. Once a patient selects Liberty Court, the center is immediately notified of the individual’s condition, diagnoses, risks, medications and any specialized equipment that will be needed to assist them in their recovery process. “With Genesis, you really get one-stop shopping,” said Regional Director Erin Warren. “In the hospital, when our nurses do assessments, it’s all in real time. We have an internal software computer program called Clean Cut Care so when our nurses do the chart review and they click complete, the center sees it the same time they complete it.”

➜ Customized Recovery Plans

Individuals admitted to Liberty Court immediately receive an interdisciplinary plan and a discharge plan. The facility’s main goal is to assist patients with a successful rehabilitation program so they can return home as soon as it is completed. The IDC plan arranges meetings between the patient and each disciplinary at Liberty Court—this includes the recreation director, dietary director, nutritionist and head of nursing. Warren stresses the importance of looking at the patient as a whole to best meet each person’s needs for recovery. Liberty Court’s Admission Manager Kate Machion said each disciplinary meets with the patient within 24 hours of arrival and then physical therapists and occupational therapists conduct evaluations every morning. “When you come to us, you are not a number, you are one of us,” Warren explains. “We want to watch you from start to finish. We are worried about the outcome, we’re not worried about the number and we want to make sure that you get back home.” In fact, as Gary Bauer, Administrator of Liberty Court, explains, the average stay at Genesis for short-stay patients is only 18 days.

Within that time, to ensure customers feel welcome, Liberty Court conceived an internal partner program, assigning a staff member from the short-stay unit to a patient.

➜ Care makes a difference

Frances Locchetto, 83, sat in a wheelchair beside her bed in a room that resembled a bed and breakfast more than a health care facility. With her wrinkled hands rested on her knees, she explained her decision to be at Liberty Court. She was admitted to Hahnemann Hospital for a hip fracture and when she was discharged, she was told to go to a rehabilitation center in Logan Circle. She was not given a choice to explore other options, she said. After a short stay there, she decided to leave for Liberty Court. Chris Locchetto, Frances’ son, said he knew his mother deserved better care. “She wanted to get better and it was kind of hard for her to get better if she was lying in bed all day,” he said. “Other places have different standards; they have their own itinerary. Care makes a difference.” Frances then added her appreciation for the staff at Liberty Court. “They know me here,” she smiled. ■

Experts dedicated to the wellness and treatment of the foot and ankle Highly trained Doctors dedicated to excellence in the delivery of foot and ankle care. • Compassionate and professional delivery of preventative and surgical patient care. • Doctors specializing in wound care services and care of the diabetic foot


• Over 25 years of service to the tristate area in the treatment of sprains, fractures, infections, bunions, hammer toes, ingrown toenails, and heel pain.

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• Emergency foot and ankle services available with on site digital x-ray and state of the art electronic health records.

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1546 PACKER AVENUE PHILADELPHIA, PA 19145-5407 PH: 215-334-9900 EM:

Located in the Packer Park Shopping Center - off street parking available rowhome magazine

| 47


Knowledge is

✚ Power by Danielle M. Dittrich, RN, CRNP

Cancer is a frightening disease the medical field is constantly combating. While most people feel helpless in the face of cancer, getting the facts can help you treat and even lower your chances of contracting some forms of this disease, especially cervical cancer.

➜ What do I need to know about cervical cancer?

According to the American Cancer Society’s global cancer statistics report (2002), cervical cancer is the second most common cancer among women worldwide. Cervical cancer is one of the most understood human cancers and therefore one of the most treatable (Tsu & Pollack, 2005). Cervical cancer is caused by the Human- Papilloma Virus (HPV), which is sexually transmitted.

➜ What is the incidence of cervical cancer in the US?

It is estimated that 80 percent of the US population has been exposed to the HPV virus in the course of their lifetime (Merck, 2009). In the US, regular Pap smears - the screening for HPV and cervical cancer – results in early detection of pre-cancerous cells and has greatly reduced the rate of cervical cancer to

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● ­– Danielle Dittrich is a Board Certified Women’s Health Nurse Practitioner who specializes in obstetrics and gynecology, which focus in the care of pregnancy as well as contraception, menstrual irregularities and women’s cancer including cancer of the cervix, uterus, ovaries and breasts. Born at Methodist Hospital, Danielle recently moved back to Philadelphia to join her father, Dr. Richard Dittrich, in practice. Danielle Dittrich trained at Vanderbilt University School of Nursing. Before moving back to Philadelphia, she lived in the Western Highlands of Guatemala where she started a women’s clinic focused on pregnancy care and women’s cancer screening. Schedule your appointment with Danielle at her office, 1315 Wolf Street, by calling 215.465.3000. ● ­– Dr. Richard Dittrich has been practicing Obstetrics & Gynecology in the South Philadelphia area for 25 years. He has been an active member of the staff at Methodist

practicing with Dr. Richard Dittrich

0.4 percent of all female deaths nationally. (American Cancer Society, 2008).

➜ What can I do to prevent cervical cancer?

Currently, there are two vaccines available to prevent the most common types of HPV virus. It is best to get the vaccine as an adolescent when the body’s natural immunity is high. Studies also show that the carcinogens in cigarette smoke can be found on the cervix and allow the HPV virus to grow (ASCCP, 2008). Therefore, it is important to have regular pap smears and check-ups in addition to smoking cessation and vaccination against HPV.

➜ What about cervical cancer worldwide?

In select countries, such as Guatemala, cervical cancer is the leading cancer among women with a reported rate of less than 10 percent of women receiving regular screenings. (Ministry of Public Health and Social Aid of Guatemala, 2003). In Quetzaltenango, Guatemala, a Pap smear costs the equivalent of only 3 US dollars. To learn more and find out how you can help prevent cervical cancer abroad, visit ■ Hospital & served as Chief of Gynecology. Dr. Dittrich is also a staff physician at Thomas Jefferson university Hospital and a member of their faculty. He is a member of the American College of Obstetrics & Gynecology, the Pennsylvania Colposcopy Society and the Philadelphia Medical Society. He practices gynecology at 1313/15 Wolf Street and also has an office in Voorhees, NJ. ● ­– Dr. Dittrich is now offering a wide variety of Wellness Programs to enhance your outer beauty and renew your body. Schedule a consult for laser hair removal, IPL for the face and veins and/or Botox, Radiesse or Jevederm injections. We currently have available a variety of Omega-3 nutraceuticals formulated for every life stage. We also offer customized weight loss programs to help you lose safely over a specific period of time. Contact 215.465.3000 or 856.435.9090 or visit our website at www.wellnesscenterpa. com for more information.


Fit for a pole dance

At Triumph Hospital Philadelphia, we focus on the individual to ensure that all resources and energies are used to achieve optimal outcomes.

by Maria Merlino photos by Brynn Monaghan


ick off your sneakers and buckle up your clear platform heels ladies because there’s a new way to get fit and sexy – pole dancing! Not only will you work off 300 calories, boost your abdominal and upper body strength and increase your flexibility but you will also learn how to empower yourself through a newfound sensuality, body acceptance and self-esteem. The preeminent pole dance instructor in Philadelphia is Patricia Borba, owner of Pole By Patricia. A 44-year-old Brazilian beauty with waist-length hair, Borba’s background is in ballet. “I’m not a stripper!” she emphasizes. “My students come from all walks of life and are all shapes, ages and sizes. Their common ground is to get in touch with themselves, to feel good and get in shape.” She says she was a normal, happy Jersey housewife raising a child, cooking and cleaning but knew that something was missing in her life. “I was always a dancer, ever since I was four years old. I studied under the world-renowned German ballerina Ruth Nhan and had many professional recitals. But as a stay-at-home mom, I took the role seriously, even watching Oprah in the after-

noon,” she laughed. One day, Oprah featured a pole dance demonstration and Patricia said she “became obsessed.” “I wanted to spice up my marriage,” Borba explained. “I looked on the Internet but the classes didn’t exist. By chance, I met a college dance major and together we learned all the moves. It took us 18 months to perfect but it was worth it. I’m now certified.” Working at different dance studios in the area, Borba, who also holds a Masters Degree in business and languages, began saving her money for a dream studio with hardwood floors, floor to ceiling mirrors and brass poles. Passionate about sharing her talent, Bora holds classes every day and includes special classes for Cougars (you know who you are!), sign language, bachelorette and birthday parties, traveling demonstrations and individual lessons. “Women may not realize it, but they have a lot of power,” she explains. “Many lose that power because of poor body image or postpartum depression. By just learning how to do a sexy walk and truly looking at yourself in the mirror… making friends with that reflection, you begin to appreciate who you are. You change internally and will see the change in your body.” ■

For more information or referrals call 267-570-5202

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| 49

P   RHtech

Dr. Angelo F. Milicia – Principal Dr. Jack Carr – Assistant Principal November 18th, 19th, 20th, 2010 Curtain 7:00 pm November 21st, 2010 Curtain 3:00 pm

The Top Tech Gifts of

2010 by Joe Osborne

For tickets call: (215) 952-8590 All tickets: $15.00 (Donation)

All performances at

Gamp Theater

2136 W. Ritner St.


hen you’re not a “technologically inclined” person, buying the techie in your life a gift can be a nearly impossible feat. Did you buy the right brand? What’s the difference between 2 GB and 6 GB? Heck, what’s a GB? Fear not my technologically challenged gift giver! I have compiled a list of a few of the greatest gadgets that will wow the “nerd” in your life: ➜ Netflix Subscription (prices and plans vary): Rather give someone an experience than some materialistic goods? Give the loved ones the ultimate movie-watching experience with Netflix. Renting DVDs for as long as you like is cool, but try streaming flicks straight to your computer, your game console and even your iPhone or iPad.

SEE THIS AD? Of course you do. And so do thousands of readers throughout the region and across the country. Advertising brings new business to your doorstep and reminds old customers to keep coming back. PRH Advertisers get results. 50

| rowhome magazine

Join Our Business Network Today. Rates as low as $250. 215.462.9777

➜ Samsung PN50C490 3DTV ($989): The most affordable 3D TV on the market, this plasma 720p television will provide the most accessible way into one of the fastest growing entertainment sectors. Throw in an extra pair of 3D glasses for $150 and consider this the family gift for this year. ➜ HP DreamScreen 130 ($249): This device sounds pretty ambiguous, but has a very specific purpose. Think of it as a webconnected digital photo frame. With 2GB of onboard memory, this frame can save a lot of photos, but connect to Facebook with

this device and your library just expanded indefinitely. A photo frame that updates alongside your life? I’ll take two, please! ➜ iRobot Roomba (starts at $199): The little vacuum that could do everything, this intelligent soil sucker will clean every corner of the house with just the press of a button. However, the bot does require brush and filter changes, as does every vacuum. For the amount of time it will save, this little robot is well worth it. ➜ Toshiba Mini NB305 Netbook ($379.99): Rated across the board as one of the best netbooks on the market, this little monster will get the job done no matter where you go. Sporting a 10.1” widescreen and a full size keyboard, this machine could be a viable laptop replacement. ➜ Barnes & Noble Noo (starting at $99): The bookstore behemoth’s entrance into the e-reader arena was an absolute hit early 2010 and with a WiFi-only option for just $99, consider it one of the most thrifty mainstream gadgets out there. The device has an anti-reflective screen that emulates the paper experience almost exactly and comes equipped with the Barnes and Noble book library of over one million novels and periodicals. ■ Joe Osborne is a technology/ gaming writer for

• Comprehensive Care • Invisalign • Specializing in Cosmetic Dentistry Veneers • Implants • Periodontal Procedures • Zoom (Laser Whitening) • 3D Panorex • Velscope (Oral Cancer Screening) • LANAP (Periodontal Surgery)

Introducing Laser Periodontal Therapy™ Finally, there’s good news for those of you who suffer from gum disease (gingivitis and periodontitis). We now offer an exciting laser based technique for treatment of periodontal disease called Laser Periodontal Therapy™. Through the use of the Millennium Dental Technologies, Inc., PerioLaseâ Laser, designed especially for Laser Periodontal Therapy™, we can treat your moderate to severe gum disease and you can quickly return to your normal routine! There’s no incision (scalpel) and no stitches (sutures). You heal naturally with full retention of your gums.

2416 South Broad Street • Philadelphia, PA 19145


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| rowhome magazine

& rder LawO A Deadly Routine Surgery

by Frank C. DePasquale Jr., Esquire

Q: My son was struck by a drunk driver and sustained very serious injuries. The man who struck my son was charged with DUI and had been drinking at his Country Club. We are concerned that the man will not have enough insurance. What are our options?

A: Hopefully, the individual has sufficient automobile coverage. If it turns out that he doesn’t or has none, then you can pursue an uninsured or underinsured motorist claim against your own automobile insurance carrier. In addition to those claims, your son may be able to bring a claim against the Country Club. It is known as a Dram Shop claim. If the man was served alcohol while visibly intoxicated, then the Country Club would also be liable for your son’s injuries.


Q: My dad died during a routine hernia pro-

cedure at a local hospital. Our family thinks something went wrong and we can’t get any answers from the hospital. How can we find out if something went wrong?


You need to consult with an attorney who specializes in medical negligence claims. What we do first is obtain a complete copy of your dad’s medical records. We then conduct a review of the records to identify potential issues of concern. If any are identified, then the medical records are sent out to an expert physician. If that doctor believes that the care rendered to your dad fell below the acceptable minimum level, then a claim may be brought against the responsible medical providers. Again, the only way to pursue a claim of this sort is to consult with an attorney who specializes in medical negligence. These claims are the most difficult of all to pursue.

Diabetic Care Solutions Inc. Toll Free: 1.866.607.5220 Office: 215.271.6666 • Fax: 215.271.2166 2537 S. Broad St. • Philadelphia, PA 19148

Diabetic Care Solutions 610.446.6666 1246 Township Line Rd. Drexel Hill, PA 19026 Diabetic Meters Testing Strips Lancets Lancing Devices Diabetic Shoes with moldable inserts Socks Compression Stockings Inserts for Low Arch Feet Improve pressure points, balance and body alignment.

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Mr. DePasquale was again recognized by his peers as a Pennsylvania Super Lawyer for 2010. He heads DePasquale Law Offices, 2332-34 S. Broad Street, Philadelphia, PA 19145. P: 215.755.4410. Email: or visit

Legal Questions

Legal questions for Frank DePasquale? Email him at info@ or mail to PRH Law & Order, PO Box 54786, Phila., PA 19148. Please include your name, address & phone number for verification purposes. PRH will not publish your last name.

10/4/10 3:50 PM

Gaetano’s Italian Deli 267•761•9372

901 S. 2nd St (se corner 2nd & christian st.) Access Our Full Menu on &

rowhome magazine

| 53

Funeral Service is heading in a new direction We know because we're already there. Two locations to serve all your needs

Alloway & Donnelly Funeral Home and Cremation Services, LLC 523-25 Cumberland St. Gloucester City, NJ 08030 Brian W. Donnelly, Mngr. N.J. Lic. No. 4825


959-001_PGS_24-61_7.qxd:Layout 1

Brian W. Donnelly Funeral Home, Inc. 311 Wharton St. Philadelphia, PA 19147 Brian W. Donnelly, Spvr. Frank R. Gatto, Jr., Director

1:18 PM

Sexy and the




P   RHfashion

Page 60

Pencil skirts and ruffled shirts by Alicia DeLeo & Phyllis Palermo

Donnelley Qtr.indd 1

10/4/10 7:12 PM

Cooler weather is creeping in but worry not! Phyllis and I are here to warm you up with our fantastic fall trends!


Flashbacks… Phyllis couldn’t have been more moved by the sites and sounds of her recent trip to the fashion capital of the world, Milan. Walking on cobblestone streets, sitting in bistros and sipping wine served by waiters better looking than most celebrities - you never want to leave. The only things more beautiful then the sites were the fashions. Time spent in


| rowhome magazine

Milan reminds you that classic designers like Versace, Gucci, Valentino and Armani never go out of style. They always present their collections for the chic and stylish no matter what the season. Hit movie Sex and the City 2 also featured outstanding scenery and clothing as the girls traveled to Abu Dhabi. Beloved characters Carrie, Miranda, Charlotte and Samantha outdid themselves in this film. Their standout looks like turbans, large-brimmed hats, balloon and harem pants, long skirts and eccentric beading not only work for exotic trips but for the chic RowHome reader as well!

P   RHfashion

Fall Forecast

Boots made 

Definitely 

➜ Dolce and Gabbana’s high boots are a must, especially with a little added fringe. ➜ Riding Boots or natural suede boots look chic over tight-fitted jeans.

Which leads us to an important question on everyone’s mind this season: Does denim ever go out of style? We think not!


➜ Wear long tops or tunics under a jean jacket. ➜ Avoid wearing denims that match. Mix the washes. ➜ Add natural-toned shoes, belts or other accessories to any denim outfit. ➜ Choose jeans in any shape or style that fit your body.

for walking:


➜ Fall Shades: brick red, cobalt, plum, charcoal, chocolate and black ➜ The Waitress Look: pencil skirts with white shirts or ruffled blouses ➜ For Work: Oversized sweaters and cardigans with slim trousers ➜ Tall and Slim: Layer your tees under oversized cardigans with slim jeans ➜ Accessorize: Large jewelry, chunky bracelets, Chanel red lipstick and matching nails

Happy Shopping

Phyllis & Alicia

rowhome magazine

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P   RHbrides guide

Tendenza A Traditional Twist by Lauren Gordon photos by Joey Del Palazzo for

Cescaphe Ballroom is a member of the PRH Business Network


oseph Volpe, who is credited with creating the most memorable affairs a bride can imagine, introduces his newest facility – Tendenza – to his current lineup of incomparable catering venues – Cescaphé Ballroom and The Atrium at the Curtis Center. What inspired the new facility? The bride, of course. According to Volpe, today’s couples have very distinct tastes when it comes to celebrating their day with families and friends. From the ambiance to the décor to the food, each vision is brought to life in the perfect Volpe setting. Leather and lace co-mingle in a rich ambiance accented by French Doors, crystal chandeliers and deep mahogany tones at Volpe’s original venue, Cescaphé Ballroom. To accommodate larger groups, Volpe and his team of designers transform the elegant 12-story atrium at the historic Curtis Center into Cescaphé Atrium. A 750-square-foot Tiffany mosaic mural, lavish black and white marble floors and a two-story waterfall become the backdrop for an exquisite affair stamped with Cescaphe’s signature style. The latest addition to Volpe’s venues is Tendenza. Italian for the word “trends,” Tendenza combines a comforting blend of tradition with a chic, sleek contemporary flair that appeals to the cosmopolitan persona in all of us. At Tendenza, Volpe says he is able to ease guests into the celebration with a shorter cocktail party (75 minutes) followed by the traditional bridal party introductions. Following the couple’s first dance, a 30-minute dance-for-all set begins. As guests settle in for the time-honored pomp and circumstance of a wedding celebration, the staff prepares to serve them a sumptuous meal with a twist. In lieu of the standard five-course offering, Tendenza introduces celebrants to extraordinary food stations that are cer-

215.755.1480 1928 E. Passyunk Ave Phila, PA 19148

“What inspired the new facility? The bride, of course. According to Volpe, today’s couples have very distinct tastes when it comes to celebrating their day with families and friends.” tain to tempt the most discretionary taste buds. Simultaneously, his staff serves tapas to seated guests. These slightly smaller portions of Volpe’s traditional gourmet selections include filet mignon, sea bass and lamb. “However,” Volpe assures, “ if the traditionalists in the family prefer a sit-down, fivecourse meal, we will accommodate them.” All of this glamour and glitz take place within a two-and-a-half-hour timeframe, ensuring a spectacular celebration for hosts and guests, Volpe adds. With its sleek urban loft vibe, Tendenza introduces traditional elements like rustic accents and opulent touches for a harmonious blend of old and new. “Our modern timeline matches our theme perfectly,” he affirms. “The flavors of new and old co-exist seamlessly to please all.” n About Joe Volpe, the Brides Guide: Ever keeping his eyes focused on the latest wedding trends, Owner/Chef Joseph Volpe is recognized as the area’s leading authority on ballroom bliss. With his innovative approach to the most important celebration in your life, his award-winning Cescaphe Ballroom and The Atrium at the Curtis Center combine a captivating ambiance with exquisite cuisine for an unforgettable experience. Visit or call 215.238.5750.

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rowhome magazine

| 57


P   RHbrides guide

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For more than 20 years, Ten Pennies has been an essential ingredient in Philadelphia's most festive occasions from charity galas and citywide celebrations to once-in-a-lifetime events such as The Presidential Summit. Voted 'Best of Philly,' Ten Pennies won 'Best of Show' at the renowned Philadelphia Flower Show.


| rowhome magazine


Oochi-Q gets you there by Danielle Rosati


hen it comes to planning events, you want your signature style to wow your guests. One way to make a lasting impression is by adding your own personal touch to party favors and invitations. However, you may have the vision but lack the know-how. That is where design studio OOchi-Q steps in. Its array of personalized invitations, stationary, accessories and unique gift items will make your event a memorable one. Owner Lisa DePasquale credits the inspiration for her business to a crafty and creative style she’s had since childhood. Previously a neighborhood gift boutique that she and her sister Paula opened a dozen years ago, Lisa was bitten by the Internet bug and has since been growing a successful business from the comforts of home. Why Oochi-Q? “It’s a play on my maiden name – Ucci,” Lisa smiles. It also reflects the personality she lends to each distinctive item she creates. “I think OOchi-Q products are unique because everything is handmade…done with great

passion,” she says. “In addition to original designs for jewelry, accessories, stationery and clothing, any item can be customized to reflect my customer’s own personality. Always created with love and care.” Personalized party invitations are a customer favorite, she says. With a little prepping from proud parents, she creates custom-made invites that kids love to share. OOchi-Q also offers exclusive “Simbollix Bracelets” - symbols from nature that express your hope or admiration for someone special. Like Purple Hyacinths for “forgiveness,” oak for “strength,” and day lilies for “motherhood,” the messages are endless. These unique leather band bracelets are designed with a handmade charm and bead along with a swarovski crystal. From exclusively designed handbags and purses to personalized t-shirts and baby bibs, Oochi-Q has something for all those occasions that catch you off-guard or on-target. ■ is a member of the PRH Business Network.


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P   RHbrides guide

Recession Proof

Relaxation by Brynn Monaghan


| rowhome magazine


n a culture simultaneously affected by the “go-gogo” mentality and a dreaded recession, it is tough to even think about treating yourself to a muchneeded pampering session. While there is little time for a relaxing rubdown, the expensive price tag alone is enough to keep you stressed and tense. So how do you get a well-deserved massage without paying an arm and a leg? “Love Thyself for Less,” says Damian Colella, owner of Hot Hands Studio and Spa. The familiar tagline has become a mantra that resonates well with his clients. Colella says he knows his neighbors need to unplug from the daily grind and he and his staff are ready to lend a hand. With a long list of outstanding spa treatments and an atmosphere that radiates tranquility, Colella found a way to provide the traditional spa perks without the price tag. “The neighborhood has a sense of energy to it and when you step in here, it’s surreal,” he says. Taking time out for yourself is as much about preventive maintenance as any wellness checkup. “Health and wellness are not just a physical thing but a mental thing as well,” he sagely reveals. Hot Hands Studio and Spa not only offers an extensive menu of massages, but services ranging from hair and makeup to spiritual pampering, like prenatal yoga. To help customers make visiting Hot Hands a part of their regular wellness regime, Colella offers a membership program that features all spa services at half the regular price. If you’re a first timer, you will receive a $20 discount off your first visit. So stop daydreaming about a spa trip and living in fear that it will break your bank. Visit Hot Hands Studio and Spa, a neighborhood haven that will help make living well and feeling well a priority in your life. Hot Hands Spa is a member of the PRH Business Network.

Philly’s new best kept secret. cooperage: A wine & whiskey bar

Located inside the curtis center. 7th & Sansom Streets (Entrance on 7th St.)

Anthony’s Italian Coffee House is the celebration of a century-long Family Tradition of Excellence in Philadelphia’s Italian Market. Owned & operated by the 4th Generation of the Anastasio Family, Anthony’s Italian Coffee House is Philadelphia’s Premier Italian Café, featuring the area’s finest selection of Coffees, Chocolates and Gelato. Located in our Family’s original retail store on the Italian Market, Anthony’s Italian Coffee House now offers nationwide shipping of our specialty products for all to enjoy—whether you’re across town or across country.

Italian Coffee House 903 S. 9th st 215-627-2586 Chocolate House 915 S. 9th St 215-627-5080 Open 7 Days a Week Mail Order 800-833-5030 rowhome magazine

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Law Office of Adam Green

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photos by James Cardelli

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Sp ce


Green by Kerri-Lee Halkett photos by Phil Kramer


t’s such an enchanting time of year. The crisp fall air becomes winter cold and we begin to plan and attend events that celebrate this wondrous time of year. Dinner parties, cocktail parties, wine tastings, family feasts.... ‘tis the season to be festive. But don’t forget your manners in all the excitement. Remember to give a little something to the host that made your event so fabulous. My mom instilled this value in me and my siblings years ago. Any time I went to someone’s house for a party, I never went empty-handed. But that did not mean I had to blow my allowance (35 cents a week) on the goodies I had in tow. I got creative. Here are some of my personal favorites and some of the most interesting green host gifts my friends or I have given over the years. 

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PRHGreenSp ce

Fire Wood

Whole Grain Mustard and many more. The price is right, the gifts are unique, green, useable and packaged nicely enough to give as is! Just don’t forget to attach a small card so your host knows who the clever guest was that brought such a charming gift.

What party is complete without a roaring fire? I never would have thought of bundling up a bunch of wood to take to a party until I received this very hostess gift from a friend at a bonfire party I threw. It’s his signature gift. He chops his own wood and picks the perfect cuts for his recipient. Steal his idea and dress it up with twine to keep it all together, and depending on the occasion, tuck a pine bough into it. Of course we city folk don’t usually have chopping blocks in our backyard so we can cheat. Stop by a grocery or hardware store. It’s a great gift that couldn’t be any greener.

Doc's Union Pub Bloody Mary Mix

Serving over 35 different Beers & 20 different Martinis Doc’s Union Pub 1843 S. 2nd Street on the corner of 2nd & Mifflin Sts. Philadelphia, PA 19148 2158.465.6615 66

| rowhome magazine

Organic Jams and Jellies

Since FOX 29 is very close to Fork Etc. on Market Street, I find myself over there grabbing a coffee or block of organic dark chocolate for a snack. But I have also found myself combing their shelves for some of their under $10 goodies which are great to take to any party. They have Tomato Jam, Honey Drop Fig Jam, “My Mom’s Red Pepper Spread,” Spicy Plum Chutney,

I was at a friend’s dinner party and a guest showed up with her own homemade mix concoction. I envied her creativity and praised her unique approach then luxuriated in a sip of her recipe. (For me, a great bloody Mary must have spicy V8, horseradish, worcestershire sauce, a shot of hot sauce and fresh lemon juice with a celery salt rim). Maybe your host has a favorite drink that requires a mixer? Mix it up for them and present it in a pretty container or pitcher.

PRHGreenSp ce

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Healing Crystals

My stylish and ever-so-elegant friend Dana Spain throws wonderful theme parties as well as divine dinner parties. Naturally, I had to call her to contribute to this article. She told me of an occasion recently where she wanted to get the perfect gift for one of her friends who shares a mutual interest in daily meditation. So she bought her friend some healing crystals - straight from nature and packaged in a silk or recycled pouch. Obviously this isn’t for everyone but I thought it was a good example of the importance of picking the perfect gift for your hostess. It really shows that her personal interests and taste are on your mind.

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No matter the holiday, each one of them carries its own set of traditions and décor and ornaments in some way, shape or form fall into the mix. I loved my coanchor Thomas Drayton’s idea of bringing an ornament made of recycled or natural materials like wood, tin, glass or old greeting cards to a party for the host. He also suggested beautiful frames made of organic materials like lotus leaves, banana tree, acidfree bamboo paper, bean pod shells, seashells and twigs. An added personal touch - take pictures during the party then sneak away to a quiet room during the night and print them out. Then slide them into the frames and have them ready for your guests when they leave that night. Everyone deserves a thank-you and even the simplest gift will make your host feel extra loved and appreciated this festive season. After all, isn’t that what the season is supposed to be all about? ■

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PRHGreenSp ce

You’ve won at the




by David M. Spitzberg, CPA

eeling successful, you head home fantasizing about your winnings. Should you treat yourself to a vacation, pay some bills or help-out the kids? But then your “Uncle” congratulates you - promptly asking for his share. And you may not be able to say no. Uncle Sam may tax all of your gambling winnings even if you didn’t receive a Form W-2G. All of the money must be reported on Line 21 of Form 1040. You won’t be able to use the shorter Forms 1040A or 1040EZ. Sometimes, even Uncle Sam can be generous. The tax could be partially or fully avoided if you itemize your deductions on Schedule A (Form 1040) and have gambling losses. Those losses are then fully deductible but only to the extent of your winnings. It’s important that you keep an accurate diary or similar record of your winnings and losses as well as documentation. The Internal Revenue Service tells us that these rules don’t just apply to casino winnings and losses. Lotteries, raffles, and

ted y.



| rowhome magazine

horse and dog races are included as well. And non-cash winnings won’t get you a pass. So if you win a car, house or vacation, the fair market value of the prize could be partially or fully taxed. Don’t forget your other Uncles at the state and local levels who will send their best wishes with a possible request for their share. What’s left is yours. You might want to avoid any more relatives! David M. Spitzberg has been seen and heard on various Philadelphia Media Outlets where he has been called upon to provide tax expertise. He has been listed among “The 100 Most Influential CPAs,” “Top 40 Advisors to Know During a Recession,” The 10 “Most Influential CPAs” in the area of Tax and has been Nominated among the “Top 50 IRS Representation Practioners” by CPA Magazine. Mr. Spitzberg can be reached at David.Spitzberg@ David M. Spitzberg is a member of the PRH Business Network.

PRHGreenSp ce

IBEW A Green

Movement Veteran

by Lauren Gordon


rom drip irrigation systems to solar panels, IBEW Local 98 has been helping Philadelphia “go green” since the late 1990s. For Apprentice Training Director Mike Neill, being a part of Local 98 is more than just belonging to an environmentally friendly company. Members consider it a link to the community defined by a true sense of family.

What makes your union different from other unions in Philadelphia? We are truly a brotherhood; we are a family first and a collective bargaining unit second. We work extremely hard to provide many organizations with volunteers to raise money for good causes, to help feed the hungry and to make Philadelphia a better place to raise a family. Our efforts also include cleaning up parks and playgrounds, installing power and lighting for the mural arts program, electrical work for community projects, churches and many other venues. The officers and members of our union work diligently to ensure that even in an economic downturn with high unemployment, all of our members and their families retain full health and welfare benefits. We run internal fundraisers including but not limited to our toys-for-tots event to provide needy families with toys to put under the tree for young children as well as turkeys and groceries for a holiday meal.

What inspired you to hop on board with the Green Movement? We were green long before it became popular over the last few years. We had an aggressive recycling program in place before it was popular to be green. We were the first to embrace and actively engage in lighting retrofits in the city. We began training our members in green technologies and moved towards reducing the amount of energy used in all of our buildings long before the buzz word “green” was identified and used in the media. You’ve crafted a training program for electricians and apprentices to learn how to install more green efficient products. What do customers ask for the most? Energy efficient lighting is perhaps the most widely applied method to reduce electrical energy consumption. Large commercial users can reap great energy savings by spending a few extra dollars on lighting fixtures that are energy efficient. There are many options for the large commercial facility including high efficiency fluorescent and light emitting diode (LED) technologies. The average consumer can also see these energy savings in their home. How can a business “go-green”? What can an office do to be more energy efficient at a manageable price? Everyone should start by looking in their trash.

Fante Flooring & Window Treatments They need to reduce their refuse and recycle. All businesses engaged in construction should embrace the “Leadership in Energy & Environmental Design” (LEED) certification programs. We need to design and build energy savings, water efficiency, emissions reduction, improved indoor environmental quality and stewardship of resources into every new structure built in Philadelphia. These energy savings can be enhanced through building automation, energy efficient lighting and renewable power sources including both solar and wind technology. What are some of the services you offer that promote green living? We can look at the total electrical energy consumption of customers and provide them with many costeffective possibilities to reduce their costs. The possibilities are endless. We may need to correct the customer’s power factor, retrofit existing lighting, install a building automation system, replace existing fixtures with LED lighting or install a solar photovoltaic (PV) system to offset electric utility costs. We work together with each customer because no two buildings, workplace environments or individual needs are the same. We provide the best-trained, safest electrical workers in the industry to help the customer get a better bottom line.

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IBEW Local 98 is a member of the PRH Business Network. rowhome magazine

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Street wins Coolest



Block contest


by Maria Merlino


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| rowhome magazine

n humor there is truth but it was no laughing matter for Teresa Jack of the 1200 block of Wolf Street when she penned her essay for the Coolest Block contest. Sponsored by The Dow Chemical Company, the Energy Coordinating Agency of Philadelphia (ECA) and the City of Philadelphia, she challenged the judges to “Look no further, you have just found the coolest block in Philly! Her essay continued. “The 1200 block of Wolf Street in South Philadelphia is not just cool, but literally freezing at least four months of the year.” The $2400 winter gas bill proved her point. Happily married to husband Steve, Teresa Jack, who has a degree in Environmental Engineering from Tufts University, initially thought that entering the contest would benefit her neighbors. She didn’t realize just how beneficial it would be. A board member of the Lower Moyamensing Civic Group, a colleague brought the contest

to her attention and encouraged her to participate. “Everyone had the confidence in me to pull it off,” she explains. With her two little girls – Linda and Elizabeth – in tow, she knocked on the doors of each of her 39 neighbors. To be considered as a contestant, everyone had to sign up, including the end buildings. “I have some great neighbors! Many signed up just to help the block. They had no idea of the ultimate prize value. My head nearly hit the ceiling when I listened to a message on my answering machine telling me that we won! Money-wise, this is a really big value as far as the cool roofs, energy audits, air sealing, insulation and energy bill savings are concerned.” According to Torsten Kraef, Group VP of Building and Construction for the Dow Chemical Company, “This is a great showcase to work together, to make better lives and to have a better quality of living.” Kraef said this program would eventually impact 25 million homes.

PRHGreenSp ce “No one likes to be told what to do, from wearing a seat belt to getting a white roof, according to Katie Hunt, Ph.D. and Director of External Science and Technology for Dow. “During heat waves, so many elderly people die due to their fragile conditions. They could be our parents or grandparents. They may have respiratory conditions and other vulnerabilities. Putting on a white roof lowers the house temperature 50 to 80 percent. It reduces air conditioning

costs by 20 percent. Keeping cool in hot weather is a health issue.” According to Liz Robinson, Executive Director of the city’s ECA since its founding in 1984, retro fitting Philadelphia is key to the city’s economic development. In a collaborative effort with the Philadelphia Workforce Investment Board pilot program, she sees a green future in the region’s economy, as well. Robinson explained that the U.S. Conference of Mayors

Liz Robinson, Executive Director, ECA; Katie Hunt, Director, External Science & Technology, Dow; Linda and Elizabeth Jack; Peter Molinaro, VP, Federal & State Government Affairs; Teresa Jack, block captain, 1200 Block of Wolf Street; Joseph Rokowski, Group Leader, Dow; Latonia N. Bullock, Legislative Assistant, Dow; Colin Gouveia, Commercial Director, Dow



recently awarded Philadelphia a $500,000 grant from the Wal-Mart Foundation for its Philly Gears Up for the Green Economy program. The funds will help create a pipeline for high school students, dislocated and incumbent workers to enter the green work force. “These will be good healthy jobs,” she says. Lots of roofs will need the coating. As prizewinners in the contest, Wolf Street’s rooftops will receive a coating called elastomer by Acrymax Technologies, a com-

pany in Media, PA. In addition to the cool roofs, Robinson said her group is working with PGW and PECO to help residents qualify for energy rebates. “As rates go up, cool roofs are a way to keep the increases at bay. You’ll have a fatter pocketbook and a healthier you!” Log onto for more information. ■

Top, L to R: Torsten Kraef, Business Group VP, Building & Construction, Dow; Philadephia Mayor Michael A. Nutter; Mahrokh Akbari; Dr. Hashem Akbari, Hydra Quebec Industrial Research Chair Professor, Concordia University; Teresa Jack, Block Captain for 1200 Wolf Street; Sarah Wu, Outreach and Policy Coordinator, Mayor’s Office of Sustainability Bottom, L to R: Katherine Gajewski, Director of Sustainability, City of Philadelphia; Liz Robinson, Executive Director, ECA; Katie Hunt, Director, External Science & Technology, Dow; Alex Dews, Policy and Program Manager, Mayor’s Office of Sustainability


For All Your Real Estate Needs

1633 E. PASSYUNK AVENUE PHILADELPHIA, PA 19148 Phone: 215.465.4225 Fax: 215.465.4229

Anthony Criniti, Broker Theresa Criniti, Property Rental Manager

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The Hollywood




Lindsay’s prison diary a ‘tell-all’ book?

A 0 - 24 Months


| rowhome magazine

h, the Mel Gibson tapes. Where to start? Allegedly all of the tapes were recorded on February 18th. Questions are still arising about whether the recordings were edited or doctored by Oksana Grigorieva. Oksana denies leaking the tapes and denies that it had anything to do with money but rather the safety of her kids. Gibson is now claiming Oksana was trying to extort him for millions. Gibson’s rant is available all over the Internet for you to hear and judge for yourself. The Jersey Shore has lived beyond its 15 minutes of fame. I’ve talked to Mike, the Situation, and Pauly D who said they are signed on for another 4 seasons. They are estimated to be making about $45,000 per episode and $8-10k for public appearances. Season 2 kicked off with a bang with more than 5 million homes

tuned in. Slowly, new cast members will be added to replace, according to my sources, Angelina, Ronnie and Sammie. Lindsay Lohan has become the latest celeb to get the “A-list” treatment. Lindsay was sentenced to 90 days but she managed to get by serving only 13 days! She then reported to a rehab in California for meth and bipolar disorder. I spoke to Lindsay’s father Michael Lohan who said he’s grateful she is out and in rehab and he will continue to pray for her. Lindsay Lohan’s prison diary is reportedly in the early stages of becoming a tell-all book. n

Get all the latest Hollywood 411 at Keyword “Rocco”

West Coast

Rock & Roll &

“The Mummers”


ne of the greatest rock n’ roll songs in history was “At the Hop”. It told of a place where teenagers in the 50s and 60s went every Friday and Saturday night. The young guy who co-wrote it came from South Philly and went on to have a Hall of Fame career as a songwriter. His name is John Madera and he is a good friend of mine. John is producing a movie called “At the Hop” and has asked me to play a role in it. He is in the final stages of getting the financing and intends to film it entirely in Philly. The Mummers are as synonymous with Philadelphia as cheesesteaks. The South Philly Viking Fancy Brigade came out to LA as one of the 48 finalists on “America’s Got Talent” TV show. Butchie D’Amato, the head of the Vikings, is an old friend. Over lunch, the talk got around to making a movie with the Mummers as a storyline. We have since found a great script that was touted to us by Joan Bressler of the Greater Philadelphia Film Office. Between Butchie, Tony Luke Jr., myself and of course, all the Mummers, we are going to find the money to make this movie. An old-time Hollywood veteran told me that if I was going to

by Leo Rossi

get into producing, I should have a wide array of projects. I took his advice to heart. My production company is producing a reality TV show. Its tentative title is “Hotel Nightmares” and Anthony Melchiorri is the expert host. He has turned many struggling boutique hotels into desired destinations. Anthony has 20 years of experience in the hotel business and his combination of tough love and street smarts make him great fun to watch. I am in negotiations with a Philadelphia theatre to teach a 3-day Acting Seminar in the fall. It will be open to all actors or “closet” actors over the age of 18. Look for information on our website Hollywood hasn’t been able to find a way to stop film piracy and it is crippling DVD sales. Our film, “The Nail, The Story of Joey Nardone”, was screened at the Philadelphia Cinefest and the very next week, you could buy it on the street for $5. This was two months before it was scheduled to be released on DVD. Please don’t buy your DVDs on the ‘black market’. Doc Halliday, Roy Oswalt, Joe Blanton and Cole Hamels sound like guys who were with Wyatt Earp or Jesse James. Until next time.....Ciao Philly! ■


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East Coast

Screen by Sharon Pinkenson photo courtesy of Boutique TV & Barbara Johnston


hen you work for the Greater Philadelphia Film Office, the one question that’s always on everyone’s lips is “Which movies are shooting right now?” And maybe that’s to be expected when the word ‘film’ sits squarely in the middle of your organization’s name. Quiet as it’s kept, Philly is also a hotbed of TV production. This year alone, Philadelphia has been the go-to shooting location for FX favorite It’s Always Sunny in Philadelphia, the pilot for NBC’s new Jimmy Smits legal drama Outlaw, the final episode of Friday Night Lights, E! Entertainment Television’s Kendra and shows from the Food Network, QVC, the Sundance Channel and the Travel Channel. But one of our biggest recent TV success stories is the new A&E series Teach, starring actor


| rowhome magazine

Tony Danza. Back in May 2009, the idea of a reality series following Danza’s first year as a 10th grade English teacher was barely more than an idea—and an audacious one at that. The pilot had been shot in Yonkers, NY, a location that many felt wasn’t the best fit for Teach. When the City of Brotherly Love appeared on the production team’s radar, I lobbied hard to bring Teach to Philadelphia and keep it here. Luckily for us, when Danza met the principal and the students at Northeast High School, it was love at first sight. The school had so much going for it: a culturally and economically diverse student body, active sports teams, a music program and caring teachers and support staff. But what’s a love story without a few hurdles? Long before the first day of school, Teach had to address questions and concerns from

PRHfilm school superintendent Dr. Arlene Ackerman, local media, the School Reform Commission, parents and students. Fortunately, Mayor Michael Nutter and Chief Education Officer Lori Shorr had carefully vetted the project. And they were able to make a detailed and convincing case for the many ways the city would benefit from the project including production internships for students and a bump in teacher recruitment. Last fall, Danza, shadowed by an experienced teacher, appeared at Northeast High School for perhaps his most exciting role to date--Mr. Danza, 10th grade English teacher. And things went so well that Danza decided to stay for the full school year and Teach grew from 30 minutes to one hour. Tune into A&E this fall to experience the trials and tribulations of a first year teacher through the eyes of Danza, his peers, school administrators and most importantly…his students. And it’s a great reminder that Philadelphia shines on the big and small screens! ■

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P   RHmusic & art


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he expression and energy glowing from the artwork, cut from stain glass and mosaic on the walls of Vintage Wine Bar, could capture anyone and douse them in awe. More warming and beautiful than the mosaics and stain glass is their creator, Ellen Tiberino. From her sweet manner and welcoming air, it is obvious where the life and feelings in her artwork emanate. Ellen grew up in a family of artists and from the beginning she found herself “trying to fight the family business.” “Growing up surrounded by art was almost smothering. My father is a painter but he

also does three-dimensional murals, which combine wood, epoxy, clay and clothing. My mother was also a fine artist. In fact, the Philadelphia Museum of Art holds some of her drawings in its permanent collection. Not to mention both my brothers, Gabriel and Raphael, are also artists.” While working with students at West Philadelphia Parkside Community, building a “peace pool” out of ceramics, Ellen discovered her true passion. In working with her students, she rediscovered her love for art. She began cutting stain glass and adapting it to making mosaics with common themes of nature and faces.

Ellen laughs as she explains “My art is about whatever comes to me. Thank goodness I have an abundance of ideas!” Tiberino said her artwork is a representation of her dreams and love, fully supporting the notion of following your heart. She wants to reach out and support others pursuing their passions. “Don’t go out looking for money. Do what you love. If you find something you enjoy, the money will follow. It’s important you do something you enjoy…I might still need a day job for healthcare but life is about doing what you care for.” ■


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Family traditions

by Nicole Saylor photos by Silver Ogbogu

Licensed by the Department of Childrens and Families. CARF Accredited. Most Insurance acce[pted. Medicaid or Medicare not accepted.

Untitled-1 1

2/11/10 12:09 PM


icture a place where women don gloves, even in the summertime, and horses pull carriages along dusty dirt roads. That was South Philadelphia more than 100 years ago, when Baldi Funeral Home first started serving the local community. A century later, the Baldi family still aids Philadelphia’s families with the same care and commitment that Alfonso Baldi provided when he first opened his doors. The business is all about family tradition but Baldi Funeral Home is no stranger to changing with the times. “I’m always open to change,” says Alfonso’s great-grandson and funeral director Victor Baldi. What makes Baldi Funeral Home unique is its ability to adapt to the surrounding community.


| rowhome magazine

P   RHBUSINESS Baldi says there was always a demand for traditional Asian services but when his father installed an exhaust system in the early 1990s, they were able to accommodate customs including the burning of incense, a major ritual in many Asian services. Another tradition is the burning of Hell Money. According to Baldi, many funeral homes don’t allow paper to be burned. “We allow it to be done,” he says. “Which is a big part of the service.” Baldi says that he always likes to keep an open mind and makes it a point to assist families as much as possible. “We try to never say no,” says Baldi, who once welcomed a family to stay in the parlor for three days during a snowstorm. To further accommodate his clients, the

“Baldi says that he always likes to keep an open mind and makes it a point to assist families as much as possible.” director’s assistant Thomas Ngo translates various Asian languages, including Mandarin Chinese and Cambodian. Baldi believes that as South Philadelphia continues to change, the business will also change in harmony with the community. “We are a city of neighborhoods and we have been here a long time,” Baldi says. “The times have changed and we’re here to service everyone in the community.” ■ Baldi Funeral Home is a member of the PRH Business Network.

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Ghoulish BOO-Tique by Lauren Gordon


he Macomber Hotel in Cape May NJ rests directly across the way from the beachfront promenade. A fresh coat of white paint and a porch for vacationers to enjoy, the building is the quintessential idea of the perfect Victorian getaway. However, in the still of the night, the Macomber Hotel harbors a dark secret in its basement floors.

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While working for this tour, Bixler met Al Rauber, a paranormal investigator who was running a tour of his own. Bixler, a year-round Cape May resident, said she asked Rauber if he needed any help. And a paranormal partnership began. What separates the Haunted Cape May Ghost tour from other ghoulish gallivants is its authenticity, Bixler says. Rauber is respected in his field with a roster of guest appearances on shows spanning the Discovery Channel to Unsolved Mysteries. Nightly at 9, Bixler takes groups of ghost enthusiasts and history buffs around town regaling the haunted tales of the Victorian ghosts long since passed. Participants walk through the historic district of town for the 90-minute tour. Rauber ensures the authenticity of all the spots along the route, which he personally investigated and deems ‘authentic haunting areas.’ “I still get very scared,” admits Bixler of the investigative trips. “I am fine with just telling the stories.” As for the ghoulish tale in the Boo-tique? Let’s just say Bixler has a ghost of her very own. “He’s been acting up lately,” she remarks as she taps the glass case labeled “Things Our Ghosts Have Thrown.” But to hear that story, you’ll have to stop by the Boo-tique, yourself, if you’re brave enough. ■ rowhome magazine

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W Good

Aim by Mike Novak


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hile most people wouldn’t expect one of the most advanced indoor shooting ranges to be situated in downtown Philadelphia, The Philadelphia Archery and Gun Club has been a neighborhood mainstay for more than 20 years. Offering a multitude of services including gun safety lessons, gun transfers and a live firing range, the Club, located in the heart of the historic Italian Market, will leave any shooting enthusiast feeling right at home. According to Director and firearms instructor James Mastroddi, his staff is the besttrained crew in the city. “All of my employees are certified instructors…anything pertaining to security or guns, they’re certified in.” One of its most popular programs is Pennsylvania Act 235 training. Act 235 requires all privately employed persons who use any type of a lethal weapon while performing their job to undergo training. Mastroddi said the course, which includes three distinct segments – academics, skills and firearms – is offered each month at the Club. “We’re in an industry that requires a lot of attention and knowledge,” Mastroddi said.

“And we have a state-of-the-art training center where we can teach gun safety and education.” Another one of the great features of the Archery and Gun Club is its state-of-the-art shooting range. The range features steelenclosed booths and rotating targets and can handle any caliber of ammunition fired from a pistol, rifle or shotgun. Non-members of the club can use the firing range at a daily rate of $15 plus the cost of range ammunition and $25 if you use your own ammunition. Members who pay a yearly $150 fee have unlimited use of the range and access to other benefits like the members lounge and discounts on gun rentals, lessons and gun cleaning. If you’re looking to purchase a new gun or just want to learn more about how to handle one, the Philadelphia Archery and Gun Club is ready to accommodate you. The Club is open seven days a week, Monday through Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 7 p.m., and Sunday from noon to 7 p.m. ■ The Philadelphia Archery and Gun Club is a member of the PRH Business Network.


P   RHthe menu

( continues from page 29) PRH recently sat down with Coach Vermeil at his home to discuss his life, his coaching career and his wine. PRH: Vince Lombardi once stated, “The quality of each man’s life is the full measure of that man’s personal commitment to excellence.” Do you believe that that those qualities can carry over from football to wine making? DV: To me, it’s about an appreciation of doing things the right way. It’s a principal that is ingrained. Whether it is football, winemaking or any other path a person chooses to follow. Once it becomes part of you, it’s how you live.

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PRH: Did you also work the harvest as a young man? DV: Grapes are picked in September and October so I would already be back at school. But I picked prunes and walnuts in the Frediani groves for 25 cents a box. Mrs. Frediani used to be my babysitter. Today, she still owns and runs the vineyard where we get our grapes from.

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PRH: Winemaking goes back several generations in your family, correct? DV: My Great-Grandfathers on both the French and Italian sides Jean Louis Vermeil and Garibaldi Iaccheri - both settled in the San Francisco area. Garibaldi, at one time, was on the board of The Bank of Italy, which became the Bank of America. He invested some of his earnings into real estate in the Napa Valley at Calistoga, where I grew up. In fact, at one time, he owned part of the vineyard where our grapes come from today. My Grandfather Albert Vermeil made all of the family wine. As kids, my brother Stan and I were assigned to assist him - especially as he got older - with the more physical aspects such as crushing the grapes in a hand press.

PRH: What specific types of wine were being made by your family at that time? DV: (Laughs) Red wine and White wine! It’s funny how things come full circle in life. Back when I was coaching the Eagles, each week some of the fans down in South Philly who were winemakers would come and drop off bottles for me at the Vet. They were proud of their creations and wanted to share them with me. Some of them were really quite good and reminded me of my Grandfather’s wine growing up. That is just one of the many fond memories of those years…the people and things that made us fall in love with the area. And the reason we made it our home all of these years.

PRH: You have described yourself as a wine lover not a winemaker. Can you elaborate? DV: I’m not a wine connoisseur but I know what good wine tastes like. I can’t break it down and tell you everything an educated palate can but I grew up with wines. I appreciate wines as part of the meal. It was always a topic of conversation at the table seven nights a week. What we were drinking, how it was made. However, I am not a winemaker. Our partner in this venture, who also is the largest percentage owner of the wine business, is Paul Smith - the founder of OnTheEdge Winery. Paul has a degree in Enology-Viticulture from CSU- Fresno and has more than 30 years experience in the industry. PRH: What was your first year of production? DV: We bottled out first Jean Louis Vermeil Cabernet back in 1999 about 175 cases. It was just a hobby back then. But it slowly evolved into a business. In 2008, we bottled 1,900 cases; almost 5000 in 2009 and we plan on making between 5000 - 6000 cases in 2010. PRH: Have you expanded the product line? DV: Yes, we now produce a variety of red wines according to the grapes available each year from the 170-acre Frediani Vineyard. We produce a Cabernet, Cabernet Franc, two different Zinfandel wines. One is from a 1956 planted Zinfandel vineyard and the other is from a 1908 planted Zinfandel vineyard, which is owned by the Luvisi family who are also limited partners in this project. We also make a Syrah and a Charbono, which is a French derivative and there are only 87 acres of Charbono vineyards in the United States. Thirteen of those 87 acres are on the Frediani ranch. Our latest release is called, XXXIV. In honor of The Ram’s victory in Super Bowl XXXIV. It is a proprietary red wine blend of cabernet sauvignon (82 percent), cabernet franc (16 percent) and merlot (2 percent). PRH: What differentiates Vermeil Wines from other signature wines? DV: Well, this is not just a case of me being a figurehead. When I get involved with something, I am truly involved. Growing up in Calistoga in the Napa Valley region enabled me to know the players involved to put together a first-class team. I drive a tractor doing the harvest, I work the crush as well as doing promotional/ marketing appearances. PRH: There are quite a number of former NFL players involved in the wine business today. DV: That’s true. In fact, two of my former players — Trent Green and Todd Collins came on board as limited partners in this project. PRH: What do you see in the future for Vermeil Wines? DV: The goal is to make a quality wine. I would like to see us do between 6,000-8,000 cases of wine a year depending upon the grapes available but we are not going to get greedy. Obviously, we would like to recoup our expenses and turn a profit but anything we taste that doesn’t fit the quality of what we want to sell, we’re not going to bottle it. This is my heritage. I made a living trying to coach football all those years. Now I try to coach wine. ■ rowhome magazine

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11:20 PM


Page 1


photo by ~LL-stock

P   RHWriters Block

by David W. Cava


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he other night, the kids and I tried on our Halloween costumes and ran around outside in a pre-game Halloween warm up. I always wanted to be a superhero. This year, I decided I’m going out as Batman but I learned I didn’t need to wear a costume to become a hero. I realized that everyday tasks were nothing less than amazing feats through a child’s eyes. I, with my beautiful wife by my side, battle such enormous perils as reading, writing and arithmetic with ease. As parents,

P   RHWriters Block “In comics, teams of super humans band together to fight evil. I, too, belong to a special group known as PARENTS.” we possess the power to punish, forgive and heal with a single kiss. Superman might fly but I can invert a frown to a smile with a loving hug and playful tickle. In comics, teams of super humans band together to fight evil. I, too, belong to a special group known as PARENTS. With different proficiencies, styles and abilities, each is entrusted with the key to their child’s success. The future of our planet’s youth is in our hands and together we forge a path towards a better tomorrow. By day, I’m mild-mannered and happen to wear glasses but when I return home, under cover of night, I morph into someone totally different. I become “Dad”. As a father, I wield the power to teach right from wrong. And with great power comes greater responsibility. Never has a statement been so true.

At the end of pre-Halloween night, my youngest daughter, still adorned in her Super Girl costume, asked if I’d fly her upstairs. I quickly threw her over my shoulder, holding her hands in mine. Pulling them straight forward, away we went, making the sound of swooshing air as I flew her up the stairs. She crash-landed onto her bed, jumped up and gave me a huge hug and kiss - my reward for a job well done. But not every day will be that easy. Luckily, I share the responsibility with my wife. And as much as I hate to admit it, my role in our parental dynamic duo is the sidekick. Some of us entered into the kingdom of parenthood by accident; others carefully planned for it. But like all heroes, we can’t ignore the fact that we’ve been given a very precious gift. I’m ready to accept my part in the never-ending battle for truth, justice and the possibility of a scholarship to a good college. ■

“Look, up in the sky... It’s a bird... It’s a plane…” “No... It’s just my dad.”

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rowhome magazine

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P   RHon the corner

On the


with Mark Casasanto

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Our Pop-pop Will Never Steer You Wrong! Logan & Ava


| rowhome magazine


have a soft spot for the National Anthem. It’s not a subject that I take lightly or one that I just throw out there for the sake of conversation. It’s a matter of national pride. I am fortunate enough to work in an industry that plays the national anthem before the official start of every Phillies baseball game. And truthfully, those two or three minutes of the day or night are pure magic. It becomes a matter of respect for our opponent on the international stage and a matter of pride in being an American. It’s the moment when you and I become one.

P   RHon the corner “I am fortunate enough to work in an industry that plays the national anthem before the official start of every Phillies baseball game.”

Several years ago, I watched a video that featured the harddriving, straight-talking Detroit Tigers Manager Jim Leyland. He was going at it with an umpire over a perceived blown call. Kicking dirt, arms flapping, incidental spitting. You name it and Leyland had it going on. It wasn’t the argument that mattered. It’s what happened when the public address announcer introduced God Bless America at the start of the 7th inning stretch. Nose-tonose just seconds before, both the manager and the umpire immediately separated, removed their caps and stood side-by-side as the song began to play. It’s the moment when you and I become one. Jim Leyland understands. Apparently, so do soccer players. If you followed any of this summer’s World Cup action, watching 11 footballers famous the world over stand arm-in-arm to sing their song has to move you just a little. If not, I’m not sure what will.

It’s as moving as it is energizing. Always has been. I loved when the late, great Grover Washington, Jr. turned the anthem into a sultry, sexy sax solo years ago. Local recording artist Bunny Sigler belts out our song like no other. Delivered in the manner of the Sound of Philadelphia’s glory days of the 70’s, Sigler really brings it home. It’s the moment when you and I become one. Bunny Sigler understands. Obviously, it’s a matter of personal preference. You deserve the right to sit or stand, sing or remain silent. Isn’t that what this great country is all about? As for me, I know my hat will be off, my hand will be covering my heart and I will be singing our song. I’ll do it for the love of my country and out of gratitude for anyone who ever served in harm’s way. After all, this is the land of the free and the home of the brave. ■

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rowhome magazine

| 89


Your home, your health

photo By orphanjones

A look at hidden hazards and ways to prevent them

by Lisa Picozzi and Diane Menke


Hazard #❶: Asbestos sbestos is a loose, pumice-like material made up of tiny balls and flakes that, when inhaled, causes permanent and progressive damage that can lead to lung cancer and mesothelioma. In its heyday, asbestos was considered a “wonder product” that was used in everything from draperies to tablecloths to insulated packing around boilers. In fact, if you own a house built between 1930 and 1950, you might find asbestos in your floor tiles, roofing and siding shingles, textured paint, patching compounds, forced-air ducting and attic, wall and pipe insulation. If asbestos exists in your home, but it’s intact and in good condition, it should be left alone since it probably will not 90

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emit any dangerous fibers. However, if it’s loose or flaking, or you need to make repairs or renovations that will disturb it, you’ll need to hire an EPA-certified contractor experienced in asbestos removal. Hazard #❷: Mold Mold can be found almost anywhere in a home and it can grow on virtually any surface where moisture exists including wood, walls, paper, carpet, food and insulation. The most vexing type – toxic black mold – produces hazardous byproducts that can trigger respiratory problems and other health issues. While it’s impossible to eliminate all molds, their growth can be controlled through the following means:

➜C arefully maintain downspouts and gutters so water drains away from your home. ➜K eep mulch and planting beds at least 8 inches below siding level. ➜ I f you have a damp basement or crawlspace, find the source and develop a plan to fix it. ➜ Install a dehumidifier. ➜ Add a roof vent and/or an attic fan. ➜O pen windows to let in fresh air frequently, even during winter months. Hazard #❸: Carbon Monoxide Carbon monoxide (CO) is an odorless, colorless and very poisonous gas that is produced whenever any fuel, such as gas, oil,


Photo by Infrogmation

kerosene, wood or charcoal is burned. If the appliances that burn fuel in your home are maintained and used properly, the amount of CO produced is usually harmless. However, if they are malfunctioning or used incorrectly, dangerous levels can result. Fetuses, infants, elderly people and people with anemia or a history of heart or respiratory disease can be especially susceptible to CO poisoning. To avoid this hazard, have fuel-burning appliances inspected and maintained regularly. Also, purchase CO detectors, test them regularly and install new batteries every 6 to 12 months.

Hazard #❹: Radon Radon is a colorless, odorless, radioactive gas found in the rocky soil beneath homes and in some earth-derived construction materials. This gas, which can cause lung cancer, can seep into your home through cracks in the basement floors and walls and openings around sump pumps, drains and construction joints. The only solution for radon? Get tested. If your indoor level is above 4 picocuries of radon per liter, you’ll need to hire a radonabatement firm to install an exhaust system. Remember to have it checked annually to ensure proper functioning. Hazard #❺: Other Indoor Toxins There are many chemicals found in everyday products in our homes that can present health risks. They include aerosol sprays, solvents, glues, cleaning agents, pesticides, high-VOC paints and carpeting, bug repellents, air fresheners, dry-cleaned clothing, pressed-wood products and even some finishes on furnishings. These substances can contribute to cancer risks and chronic ailments like fatigue and headaches. Reduce your exposure by researching and using green alternatives. Fifth in a series from Philadelphia Learn more about an array of home-improvement topics at and Myers Contstructs are members of the PRH Business Network.

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RowHome Remembers Cartoon Corner


by Tony Santini

ith the recent passing of Wee Willie Webber, I’ve lost another icon from my youth. Barney and iCarly are cute but when I watch these shows with my nephew and niece, I can’t help but reminisce about shows I watched growing up. The hosts that brought those memories to life will always be larger than life. Chief Halftown (1951 to 1999) Chief Halftown on Saturday mornings was the longest running kids TV show in history! The Chief appeared in native head dress, beads and buckskin and although the show began as a venue for cartoon broadcasts, the Chief expanded the format to include a showcase of talent for local kids and a forum to teach kids about Native American traditions

and culture. His signature opening line, “Ees da sa sussaway” meant, “Let’s get started!” Sally Starr (1955 to 1971) Affectionately known as “Our Gal Sal,” she was a true star of children’s television. Appearing in a cowgirl outfit, “Aunt Sally” ruled the afternoon airwaves. She hosted a long list of favorites like Popeye, the Three Stooges, Rocky & Bullwinkle and the Lone Ranger. Her signature opening – ‘I hope you feel as good as ya look because you sure look good to your gal Sal!’ – is as popular as her parting line each day as she blew a kiss to her audience, ‘Love, luck and lollipops!’ The Gene London Show (1959 to 1977) Saturday mornings belonged to Gene London. Gene hosted four different shows

during that span but is best remembered for “Cartoon Corner’s General Store,” whose theme song described the show: “Come right on in to the General Store. We’ve got licorice, gumdrops, sour balls. Anything that you’re hankering for, you’ll find in Cartoon Corner’s General Store! There’s lots of stories and songs that you know; Toys to build and a big potbelly stove. Something else, I’ve forgotten, let’s see? Of course, Gene London, that’s me!” Gene had artistic, storytelling ability that grabbed our attention through tales of Quigley Mansion and the Golden Fleece. ■ Find out what other shows RowHome Remembers in our next issue! Do you have a favorite television memory? Email us at

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I hope you

dance by Jessica Lista photos by Silver Ogbogu


typical night at Jason Douglas’ DanceAdelphia studio consists of a diverse group of young students gathered to do what they love most - dance. Many pick up on the rhythmic beats of the choreography quickly, finding their niche style ranging from tap to hip-hop to ballet. Amid this sea of talented students, one dancer in particular stands out from the rest. Not because she has the best pirouette or high kick, but because her love and passion for dance radiates through her smile and outshines the best technical form. From the moment she was born, Nikki Cecchini has overcome tremendous obstacles. Weighing only a poundand-a-quarter, she was diagnosed with Down Syndrome. The doctors warned Nikki’s mother Loretta that her baby’s chances of surviving a year were grim.


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“It was a God-send when Jason accepted her into his studio. I never wanted to send her to one of the camps for kids with Down Syndrome because Nikki always used to say, ‘They’re downs and I’m ups.’” At the age of 41, Nikki has spent 33 of those years dancing her heart out inside Jason’s studio. Loretta believes Jason’s dance classes played a tremendous role in keeping Nikki’s spirits high. “It was a God-send when Jason accepted her into his studio. I never wanted to send her to one of the camps for kids with Down Syndrome because Nikki always used to say, ‘They’re downs and I’m ups.’” Throughout those 33 years she spent as Jason’s student, she never missed a class and did whatever it took to get to the studio. “There were plenty of times I was not able to take Nikki to dance because I was working and such, but I put her on the bus because she couldn’t miss his class,” Loretta explained. Although Nikki still has an immense desire to dance, she unfortunately no

longer has the ability to do so. Even though she no longer attends Jason’s classes, Jason felt Nikki’s life story was one that could truly inspire others with Down Syndrome to follow their dreams. Currently, Jason and his crew are in the process of producing a short film showcasing Nikki and her amazing life story. “This [short film] is not about egos or to make a buck,” Jason said. “It is a joint effort to showcase a great message. Nikki is an inspirational person and she used her ability to the fullest, which made others better. When people are accepted, it shines through and it gives everyone faith. If other kids with Down Syndrome see this film about Nikki, it could completely change their life.” ■ Danceadelphia is a member of the PRH Business Network

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| 95

P   RH

Is there a penguin in the



& Dawn

Stockton Strawbridge just returned from a trip to Alaska and the Board of Directors is holding a special luncheon in his honor. My office phone rings. ‘We need someone to wear a penguin costume,’ Bob my boss whispers into his phone. Hmmm. My wheels start spinning. It’s already 11 am and the shindig starts in an hour. I hop on the elevator and hit the button for the 10th floor. Advertising Department. Just one floor below my floor – Employee Communications. Dawn is sitting in her office. She’s on the phone with the modeling agency. ‘This commercial is for baby clothes…You know. Bibs and bonnets…The kids you sent can drive me home from work.’ I realize it’s not an optimal moment but I’m willing to take the hit. Working together at Strawbridge & Clothier has its benefits. Especially at times like this. Dawn looks up at me and rolls her eyes. She knows I’m going to ask her to do something she doesn’t want to do. ‘What?’ she snaps. “I need a favor,” I say. ‘Who didn’t know that,’ she answers with disgust. “You’re invited to Stockton Strawbridge’s welcome-home luncheon in the Boardroom,” I tell her. ‘Why would I be invited to that? I don’t know Stockton Strawbridge.’ “But he knows you!” I blow smoke. “He knows that my sister works in Advertising. I showed him your picture in our last Store Chat magazine,” I blow more smoke. ‘Yeah, the one with me wearing antlers?’ 96

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I forgot about the antlers. I needed someone to model some of the quirky items available in our ‘cards & gifts’ shop. As editor of S&C’s employee magazine, I had to get creative with my photos. Dawn pinch-hits in a pinch. She follows me back upstairs where Bob my boss is waiting with the goods. I hand her the penguin. ‘You have got to be kidding me…I am NOT wearing a penguin costume to Stockton’s lunch…’ Bob helps steer her arms through the sleeves while I zip the back up. The webbed feet slow us down but we make it onto the elevator in the nick of time. The Directors roar as she wobbles through the cherry wood double doors to the Board Room. I am not far behind, snapping photos for our holiday issue. Stockton Strawbridge is elated. ‘Who is the mascot,’ he asks the group. ‘Take off your mask and join us for lunch.’ I see Dawn’s angry piercing eye through the mesh in the penguin’s face. I know it’s about to turn ugly. As they lift the headpiece above her head, Dawn’s cheeky smile greets the department store patriarch. ‘Thank you, young lady. This is a wonderful surprise,’ he greets her. He stares intently. He recognizes her after all. I feel redemption. ‘Weren’t you wearing antlers in the last Store Chat?’ he asks. It’s my cue to exit. Fast. I watch as she wiggles her penguin butt onto the big padded chair in the Boardroom at 8th & Market. The guest at the table of Philadelphia’s iconic Strawbridge & Clothier Store Family. And all is well. Only sisters could pull off a feat like this.

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