OUR PURPOSE To help our customers inspire their next generation of golfers by providing innovative products and learning materials that focus on growing both participation and revenue streams.
FOR KIDS Making golf fun and easier to learn from the very beginning
FOR PARENTS Providing a platform and resources to engage with their childâ€™s development
FOR PGA PROFESSIONALS Innovative products and learning materials that improve the recruitment and retention of junior golfers, leading to increased retail sales and instruction revenue.
FOR CLUBS More kids, more families, more members all leading to increased revenue streams and profitability
How do we reverse the trend of declining golf participation and attract and retain a new generation of golfers, when: • Other sports are seen as more accessible, less expensive, more fun and easier to learn? • Electronic devices are universally numbing kids’ brains and keeping them on the couch? • Only 8% of active junior golfers are from non-golfing families?
The Barriers We Need to Overcome Together TEACHING
• Lack of standardized curricula
• Cut-down adult clubs
• Limited availability of junior programs
• Learning not fun or engaging
• Most kids clubs are too heavy
• Very few short golf courses suitable for kids
• Kids’ concentration/learning factors
• Inappropriate golf balls for beginners
• Non kid-friendly cultures
CLUBS & PGA PROFESSIONALS
• Memberships are decreasing
• Video games/social media over golf
• Threats to rounds and membership
• Junior participation levels are down
• Not widely considered a family sport
• Reduced instruction revenue
• Golf course closures increasing
• Game taking too long to play
• Equipment sales opportunity cost
We Need Solutions To Break The Cycle
GolPhin’s products provide children with an enjoyable,
GolPhin Equipment GFK GFK+ Accessories
fun filled and confidence-building experience, supporting their journeys from beginners to winners. • GFK for beginner kids aged 3 to 10 • GFK+ for advanced players aged 7 to 14 • Schools Golf Program
INCREASED MEMBERSHIPS INCREASED LESSONS INCREASED EQUIPMENT SALES More Engagement = Greater Retention
Quicker Results = More Engagement
• Pathway to the Fairways Program
EASIER ACCESS School Golf Programmes Earlier Introductions = Increased Participation
ENGAGING CURRICULUM ENGAGING TOOLS TAILORED ENVIRONMENT Pathway to the Fairways Program Learning Resource for Pros Junior Log Books Portal and Apps for Pro, Kids, Parents
RADIAL PROFILE MAKES CLUB SUITABLE FOR ALL AGES
The GFK product has been designed to: • Get the ball airborne
WEIGHT DISTRIBUTION FAVORS THE LOWER HALF OF THE CLUB HEAD
• Keep balanced throughout the swing • Help kids enjoy golf from the very beginning • Increase the probability of kids wanting to play golf
WHY PGA PROFESSIONALS RECOMMEND GFK: PRODUCT DESIGN FEATURE OF IRONS
ADVANTAGES FOR KIDS
22% lighter than
Easier to swing, keep balance and encourages kids to instinctively hinge and rotate their wrist and arms on the backswing. Traditional junior and kids’ clubs are too heavy, causing the kid to sway and lose control, resulting in “the club swinging the kid, rather than the kid swinging the club.”
Traditional junior clubs have smaller clubheads than adult clubs, making it more challenging for kids to strike the ball. Our oversized club heads make it easier to connect with the ball.
Radial profile of sole
More forgiving for variable lie angles, Tradional kids’ clubs have a fairly square leading edge. GFK clubs have a radial sole, reducing their resistance at impact to the turf or mat.
High flight grooves
Generates more spin on the ball, increasing its trajectory significantly. Therefore, the ball gets airborne more quickly and flies higher than with traditional kids’ clubs.
traditional junior clubs
35% LARGER SWEET SPOT
HIGH FLIGHT GROOVES
THE CLUBS PRODUCT DESIGN Numerous Advantages Over Traditional Juniors Clubs Lightweight and easy-to-hit design that also encourages kids to instinctively hinge and rotate their wrists and arms on the backswing.
2-STEP APPROACH Beginners to Winners Young players progress from beginnersâ€™ GFK sets (ages 3-10) to GFK+ sets (ages 7-14), designed for the more experienced junior player preparing for competitive golf.
RADIAL PROFILE OF SOLE
More forgiving than traditional square leading edges, reducing resistance at impact for better contact.
Easier to swing and keep balance so kids swing the club rather than the reverse.
35% LARGER SWEET SPOT
HIGH FLIGHT GROOVES
Oversized clubfaces overcome shortcomings of traditional junior clubs, to make it easier to connect with the ball.
Generates more spin to get the ball airborne quickly and flies higher than traditional kidsâ€™ clubs.
THE EQUIPMENT The GFK+ Providing kids with products that inspire a desire to progress and improve is mission critical as young golfers aspire towards competition golf. GolPhinâ€™s engineering team have therefore developed a high performance range of clubs to enable a transition from Beginners to Winners for kids aged 7 to 14. Designed in 4 stages, the club weight and shaft CPM (flex and torque) increases as the kids grow taller and increase their club head speed. GFK+ has been tested against all other leading junior clubs and proven to outperform all other brands.
PGA Pro School School School School School
Schools receive GolPhin Coaching Packs based on the number of children in the programme along with delivery Resources
School Team Championships
CPD Accreditation (3hrs) Teachers, Young Leaders and Volunteers attend 3 hour CPD Accreditation to deliver the GolPhin curriculum
10 Week Programme x 1 hour per week
Children join local Club/ Facility for additional instruction and play
Free GFK 7 iron, 2 x Flipper balls and Learning Journal with Augmented Reality for each child
Pathway LITE Access for Home/Park Play
Pathway to the Fairways Programme
THE CURRICULUM THE PATHWAY TO THE FAIRWAYS PROGRAM • Creates a fun, welcoming and safe environment for kids to learn and love golf • Provides golf coaches, volunteers and parents with new, engaging games and teaching methods • Improves communications between instructors and students • Encourages parents/guardians to interact with their kids’ experiences and achievements
Pathway Portal & App
• Keeps kids focused and engaged throughout the year with continual progressive challenges • Tracks participants, progress and level of involvement
PRO LEARNING RESOURCE
JUNIOR LOG BOOKS
PATHWAY PORTAL & APP
94 pages of high quality instructional videos, fun games, skills challenges, safety instruction, and advice on independent practice sessions.
Help to facilitate the
Online platform for kids, coaches and parents to communicate on a one-to-one or group basis. Allows kids to access high-quality videos, games and challenges then record their achievements and track their progress on My Pathway Leaderboard
Taster session to introduce GolPhin’s “Be All I Can Be” coaching learning program.
Coach - Kid relationship by recording progression through games, skills challenges, on course play and independent practices.
Allows easy interaction between parent and pro to book lessons with messaging and push notifications. Ability for Pro to assign home learning and practice games, track practice time, encourages engagement
WHAT IT MEANS FOR EACH STAKEHOLDER
Want to play more with parent and enjoy the club and facilities together Increased transition from junior golfers into adult members
Greater interest in “investment” spend to support kids development More engaged kids’ leading to more engaged families utilizing club facilities
FACILITY / CLUB DIRECT REVENUE
More green fees More cart/buggy rentals Increased pro shop sales
Increases in food, beverage and concessions sales
LONG TERM REVENUE
Junior, family and adult memberships
PGA PRO More structured and engaging junior programs, lessons and camps
More lessons per child and more children coming into the programs
More revenue from junior golf and accessory sales
PROOF POINTS THE AWARDS WINNER / BEST JUNIOR CLUBS Golf Digest 2016 and 2017
WINNER / INNOVATION AWARD HSBC/IMG Golf Business Forum 2015 in Shanghai
WINNER / BEST NEW PRODUCT The Sports Business Innovation Awards 2015
PROOF POINTS WHO WE SUPPLY
WHOâ€™S USING THE CLUBS
2017 PGA Instructor of the Year VIDEO
Junior Coaching at The Open Championship 2014/15/16
David Leadbetter Golf Academies
PGA Tour Pro
PGA Tour Pro
LPGA Tour Pro
LPGA Tour Pro
Junior Ryder Cup
Ernie Els Foundation
Titleist Performance Institute
Ryder Cup Gleneagles
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