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PARTNER OPPORTUNITIES


OUR PURPOSE To help our customers inspire their next generation of golfers by providing innovative products and learning materials that focus on growing both participation and revenue streams.

FOR KIDS Making golf fun and easier to learn from the very beginning

FOR PARENTS Providing a platform and resources to engage with their child’s development

FOR PGA PROFESSIONALS Innovative products and learning materials that improve the recruitment and retention of junior golfers, leading to increased retail sales and instruction revenue.

FOR CLUBS More kids, more families, more members all leading to increased revenue streams and profitability


THE CHALLENGE

How do we reverse the trend of declining golf participation and attract and retain a new generation of golfers, when: • Other sports are seen as more accessible, less expensive, more fun and easier to learn? • Electronic devices are universally numbing kids’ brains and keeping them on the couch? • Only 8% of active junior golfers are from non-golfing families?

The Barriers We Need to Overcome Together TEACHING

EQUIPMENT

FACILITIES

• Lack of standardized curricula

• Cut-down adult clubs

• Limited availability of junior programs

• Learning not fun or engaging

• Most kids clubs are too heavy

• Very few short golf courses suitable for kids

• Kids’ concentration/learning factors

• Inappropriate golf balls for beginners

• Non kid-friendly cultures

THE INDUSTRY

FAMILY DYNAMIC

CLUBS & PGA PROFESSIONALS

• Memberships are decreasing

• Video games/social media over golf

• Threats to rounds and membership

• Junior participation levels are down

• Not widely considered a family sport

• Reduced instruction revenue

• Golf course closures increasing

• Game taking too long to play

• Equipment sales opportunity cost

We Need Solutions To Break The Cycle


THE SOLUTIONS

SUITABLE EQUIPMENT

GolPhin’s products provide children with an enjoyable,

GolPhin Equipment GFK GFK+ Accessories

fun filled and confidence-building experience, supporting their journeys from beginners to winners. • GFK for beginner kids aged 3 to 10 • GFK+ for advanced players aged 7 to 14 • Schools Golf Program

INCREASED MEMBERSHIPS INCREASED LESSONS INCREASED EQUIPMENT SALES More Engagement = Greater Retention

Quicker Results = More Engagement

• Pathway to the Fairways Program

EASIER ACCESS School Golf Programmes Earlier Introductions = Increased Participation

ENGAGING CURRICULUM ENGAGING TOOLS TAILORED ENVIRONMENT Pathway to the Fairways Program Learning Resource for Pros Junior Log Books Portal and Apps for Pro, Kids, Parents


THE EQUIPMENT

RADIAL PROFILE MAKES CLUB SUITABLE FOR ALL AGES

The GFK product has been designed to: • Get the ball airborne

WEIGHT DISTRIBUTION FAVORS THE LOWER HALF OF THE CLUB HEAD

• Keep balanced throughout the swing • Help kids enjoy golf from the very beginning • Increase the probability of kids wanting to play golf

WHY PGA PROFESSIONALS RECOMMEND GFK: PRODUCT DESIGN FEATURE OF IRONS

ADVANTAGES FOR KIDS

22% lighter than

Easier to swing, keep balance and encourages kids to instinctively hinge and rotate their wrist and arms on the backswing. Traditional junior and kids’ clubs are too heavy, causing the kid to sway and lose control, resulting in “the club swinging the kid, rather than the kid swinging the club.”

35% larger

Traditional junior clubs have smaller clubheads than adult clubs, making it more challenging for kids to strike the ball. Our oversized club heads make it easier to connect with the ball.

Radial profile of sole

More forgiving for variable lie angles, Tradional kids’ clubs have a fairly square leading edge. GFK clubs have a radial sole, reducing their resistance at impact to the turf or mat.

High flight grooves

Generates more spin on the ball, increasing its trajectory significantly. Therefore, the ball gets airborne more quickly and flies higher than with traditional kids’ clubs.

traditional junior clubs

sweet spot

35% LARGER SWEET SPOT

HIGH FLIGHT GROOVES


THE CLUBS PRODUCT DESIGN Numerous Advantages Over Traditional Juniors Clubs Lightweight and easy-to-hit design that also encourages kids to instinctively hinge and rotate their wrists and arms on the backswing.

2-STEP APPROACH Beginners to Winners Young players progress from beginners’ GFK sets (ages 3-10) to GFK+ sets (ages 7-14), designed for the more experienced junior player preparing for competitive golf.

RADIAL PROFILE OF SOLE

22% LIGHTER

More forgiving than traditional square leading edges, reducing resistance at impact for better contact.

Easier to swing and keep balance so kids swing the club rather than the reverse.

35% LARGER SWEET SPOT

HIGH FLIGHT GROOVES

Oversized clubfaces overcome shortcomings of traditional junior clubs, to make it easier to connect with the ball.

Generates more spin to get the ball airborne quickly and flies higher than traditional kids’ clubs.


THE EQUIPMENT The GFK+ Providing kids with products that inspire a desire to progress and improve is mission critical as young golfers aspire towards competition golf. GolPhin’s engineering team have therefore developed a high performance range of clubs to enable a transition from Beginners to Winners for kids aged 7 to 14. Designed in 4 stages, the club weight and shaft CPM (flex and torque) increases as the kids grow taller and increase their club head speed. GFK+ has been tested against all other leading junior clubs and proven to outperform all other brands.


SCHOOLS GOLF

PGA Pro School School School School School

Schools receive GolPhin Coaching Packs based on the number of children in the programme along with delivery Resources

School Team Championships

CPD Accreditation (3hrs) Teachers, Young Leaders and Volunteers attend 3 hour CPD Accreditation to deliver the GolPhin curriculum

10 Week Programme x 1 hour per week

Children join local Club/ Facility for additional instruction and play

Free GFK 7 iron, 2 x Flipper balls and Learning Journal with Augmented Reality for each child

Pathway LITE Access for Home/Park Play

After-School Sessions

Pathway to the Fairways Programme


COACH

THE CURRICULUM THE PATHWAY TO THE FAIRWAYS PROGRAM • Creates a fun, welcoming and safe environment for kids to learn and love golf • Provides golf coaches, volunteers and parents with new, engaging games and teaching methods • Improves communications between instructors and students • Encourages parents/guardians to interact with their kids’ experiences and achievements

Learning Resource

KID

Pathway Portal & App

Junior Logbooks

PARENT

• Keeps kids focused and engaged throughout the year with continual progressive challenges • Tracks participants, progress and level of involvement

PRO LEARNING RESOURCE

JUNIOR LOG BOOKS

PATHWAY PORTAL & APP

94 pages of high quality instructional videos, fun games, skills challenges, safety instruction, and advice on independent practice sessions.

Help to facilitate the

Online platform for kids, coaches and parents to communicate on a one-to-one or group basis. Allows kids to access high-quality videos, games and challenges then record their achievements and track their progress on My Pathway Leaderboard

Taster session to introduce GolPhin’s “Be All I Can Be” coaching learning program.

Coach - Kid relationship by recording progression through games, skills challenges, on course play and independent practices.

Allows easy interaction between parent and pro to book lessons with messaging and push notifications. Ability for Pro to assign home learning and practice games, track practice time, encourages engagement


WHAT IT MEANS FOR EACH STAKEHOLDER

KIDS

INFLUENCE

PARENTS

Want to play more with parent and enjoy the club and facilities together Increased transition from junior golfers into adult members

Greater interest in “investment” spend to support kids development More engaged kids’ leading to more engaged families utilizing club facilities

FACILITY / CLUB DIRECT REVENUE

+

INDIRECT REVENUE

More green fees More cart/buggy rentals Increased pro shop sales

Increases in food, beverage and concessions sales

+

LONG TERM REVENUE

Junior, family and adult memberships

PGA PRO More structured and engaging junior programs, lessons and camps

=

More lessons per child and more children coming into the programs

=

More revenue from junior golf and accessory sales


PROOF POINTS THE AWARDS WINNER / BEST JUNIOR CLUBS Golf Digest 2016 and 2017

WINNER / INNOVATION AWARD HSBC/IMG Golf Business Forum 2015 in Shanghai

WINNER / BEST NEW PRODUCT The Sports Business Innovation Awards 2015


PROOF POINTS WHO WE SUPPLY

WHO’S USING THE CLUBS

2017 PGA Instructor of the Year VIDEO

EXCLUSIVE SUPPLIER

EXCLUSIVE SUPPLIER

Junior Coaching at The Open Championship 2014/15/16

David Leadbetter Golf Academies

DUSTIN JOHNSON

HENRIK STENSON

PGA Tour Pro

PGA Tour Pro

CARIN KOCH

ANNA NORDQVIST

LPGA Tour Pro

LPGA Tour Pro

Junior Ryder Cup

PRODUCT SUPPLIER

PREFERRED SUPPLIER

PRODUCT SUPPLIER

Ernie Els Foundation

Titleist Performance Institute

Ryder Cup Gleneagles


CONTACT US

Calum McPherson

calum@golphin.co.uk +44 (0) 129 453 7676

Dale Smith

dale@golphin.co.uk +44 (0) 129 453 7676

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