2018 BMI Program Brochure

Golf Management Australia & Golf Australia

CLUB MANAGEMENT BMI MELBOURNE 15th - 19th October 2018 SYDNEY 22nd - 26th October 2018

Golf Management Australia & Golf Australia

CLUB MANAGEMENT - BMI INTRODUCTION GMA is committed to providing a diverse range of professional development opportunities, to meet the needs of all its members.

GMA in partnership with Golf Australia and the Club Managers Association of America (CMAA) is excited to offer the first ever Business Management Institute (BMI) program to Australian club managers, with the first module to be delivered in October 2018.

The BMI is a professional development program for modern-day club managers, focussing on the core disciplines needed to successfully lead clubs.

THE PROGRAM

2018 BMI

The BMI program contains four modules, each completed in five-day blocks: • BMI Club Management • BMI Leadership Principles • BMI General Manager/Chief Operating Officer • BMI Food & Beverage Management or BMI Course and Golf Management

In 2018, BMI Club Management will be delivered in Melbourne and Sydney.

Each module is broken into sessions adapted to the Australian business operating environment.

Sessions are delivered in an open workshop style allowing for regular discussion of managers’ shared experience.

Sessions are led by expert facilitators including Professor Geoffrey Dickson, Associate Professor of Sport Management at Latrobe University as our lead facilitator, supported by Dr David Shilbury, Professor of Sport Management and Director of Deakin Sport Network, Deakin University and Dr Jason Koenigsfeld, Senior Vice President of Professional Development at CMAA.

THE FUTURE To enhance the value of the BMI program, GMA members will be on a pathway to obtain CMAA’s ‘Certified Club Management’ (CCM) which recognises the unique skills and special knowledge required of successful club management.

BMI modules along with prior learning from past qualifications and other forms of professional development accrue points, which at a certain threshold allow a CCM to be achieved.

The CCM qualification is now recognized in 31 countries throughout the world.

Details of the CCM qualification process will be advised in coming months following further consultation with industry partners and GMA members.

Melbourne 15th to 19th October 2018 Victoria Golf Club Sydney 22nd to 26th October 2018 The Lakes Golf Club

COURSE SUMMARY The Club Management – BMI course will cover the following topics: • Membership Marketing • Employment, Legalities and Issues • Communications • Management, Governance and Delegation • Career Development • Service in Clubs • Financial Management and Cost Control • Personal Branding • Psychometric testing • Golf Operations

The Canadian Society of Club Managers (CSCM)

The Club Managers Association of Europe (CMAE – Scotland, England, Ireland, Wales, France, Italy, and Spain)

Club Managers Association of America (CMAA)

The BMI program now has a presence in approximately 30 countries across the world, with the program being delivered by these organisations.

The Club Managers Association of East Africa (CMAEA – Kenya, Uganda, Tanzania, Rwanda, Burundi, Southern Sudan, and Ethiopia)

Colombian Club Managers Association (ASOGECLUB – Colombia, Peru, and Ecuador)

The Club Managers of China (China, Macao and Hong Kong)

The Asian Golf Industry Federation (AGIF – Singapore, Vietnam, Thailand, Malaysia, and Indonesia) The Club Management Association of Southern Africa (CMASA, South Africa)

Golf Management Australia (GMA) and Golf Australia (GA) Golf Managers Association of New Zealand (GMANZ)

WHY BMI BMI offers the ultimate club manager professional development program, which is delivered within an open learning environment, whereby shared experiences are explored within each workshop session.

It provides outstanding industry wide networking opportunities capable of providing career long support to all BMI participants.

The BMI is delivered to an agreed international certification standard, with the program aligned with the CMAA. This alignment with the CMAA will also provide Australian based BMI participants with complimentary education only registration at upcoming CMAA World Conferences.

This free education registration can be used for up to two years, which would include either World Conferences held in Nashville in 2019, or Dallas in 2020.

COURSE TOPICS MEMBERSHIP MARKETING It is often said that clubs are in the subscription business. In addition to exploring membership retention as the starting point to growing a club’s subscription revenue, you will investigate the importance of market segmentation and target marketing in attracting your club’s future members.

COMMUNICATIONS Write more effective club communications using the four steps of effective business correspondence. Create and use mind mapping as an effective brainstorming tool and ensure your social media strategy compliments your more traditional member communication channels.

PROFESSIONAL IMAGE & PERSONAL BRANDING How do others perceive you?

Understanding and improving your personal branding can have a profound impact on your ability to influence stakeholders within your club.

CAREER DEVELOPMENT Develop a personal career plan, that allows you to maximise career opportunities. The session will also discuss the employment landscape and how to present the transferrable skills of a modern leader.

GOLF OPERATIONS A golf shop is the window to the club.

Golf operations must reflect the changing nature of the golf consumer. No longer can golf operations be left entirely to the pro shop staff. A general manager must take an active role to maximise the impact of the golf professional in engaging members whilst leveraging the branding of national golf development programs to attract new participants to the club.

FOOD & BEVERAGE This session will look at creating and managing a wine list for your club, including the skill of food and wine matching – followed by a group dinner.

SERVICE IN CLUBS Friendly and attentive staff service is the hall mark of a great club member experience. Providing consistent service requires clear procedures and regular staff training. This session explores the keys to excellence in service.

MELBOURNE 15th - 19th October 2018 MONDAY, 15TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Introductions, Welcome & Orientation 8:45am Membership Marketing 10:45am Morning Tea 11:00am Membership Marketing cont.

1:00pm Lunch 1:30pm Employment Legalities Issues 3:30pm Afternoon Tea 3:45pm Employment Legalities Issues cont.

5:45pm Summary & Close TUESDAY, 16TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Golf Operations 9:30am Morning Tea 10:00am Cost Control 12:00pm Lunch 1:15pm Communications 2:45pm Afternoon Tea 3:00pm Professional Image & Personal Branding 3:45pm Summary & Close 4:00pm Networking Session WEDNESDAY, 17TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Lumina Spark Portrait 10:00am Morning Tea 10:15am Lumina Spark Portrait 12:15pm Lunch 1:30pm Accounting & Financial Management 3:00pm Afternoon Tea 3:15pm Accounting & Financial Management 4:00pm Summary & Close THURSDAY, 18TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Management, Delegation & Governance 10:00am Morning Tea 10:15am Management, Delegation & Governance 12:15pm Lunch 1:30pm Career Development 3:00pm Afternoon Tea 3:15pm Time Management 4:00pm Summary & Close 6:00pm Food & Beverage Session FRIDAY, 19TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Service in Clubs 10:00am Morning Tea 10:15am Service in Clubs 12:15pm Lunch 1:00pm Exam 2:00pm Wrap Up 2:30pm Program Close

Geoff Dickson & Jason Koenigsfeld Geoff Dickson Geoff Dickson Geoff Dickson Geoff Dickson

TBC TBC Geoff Dickson Geoff Dickson

Jason Koenigsfeld Jason Koenigsfeld TBC TBC

David Shilbury David Shilbury David Shilbury David Shilbury TBC

Geoff Dickson Geoff Dickson Geoff Dickson Geoff Dickson Geoff Dickson

SYDNEY 22nd - 26th October 2018 MONDAY, 22ND OCTOBER 2018 7:45am Arrival / Coffee 8:00am Introductions, Welcome & Orientation 8:45am Membership Marketing 10:45am Morning Tea 11:00am Membership Marketing cont.

1:00pm Lunch 1:30pm Employment Legalities Issues 3:30pm Afternoon Tea 3:45pm Employment Legalities Issues cont.

5:45pm Summary & Close TUESDAY, 23RD OCTOBER 2018 7:45am Arrival / Coffee 8:00am Lumina Spark Portrait 10:00am Morning Tea 10:15am Lumina Spark Portrait 12:15pm Lunch 1:15pm Communications 2:45pm Afternoon Tea 3:00pm Professional Image & Personal Branding 3:45pm Summary & Close 4:00pm Networking Session WEDNESDAY, 24TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Golf Operations 9:30am Morning Tea 10:00am Cost Control 12:00pm Lunch 1:15pm Accounting & Financial Management 2:45pm Afternoon Tea 3:00pm Accounting & Financial Management 4:00pm Summary & Close THURSDAY, 25TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Management, Delegation & Governance 10:00am Morning Tea 10:15am Management, Delegation & Governance 12:15pm Lunch 1:30pm Career Development 3:00pm Afternoon Tea 3:15pm Time Management 4:00pm Summary & Close 6:00pm Food & Beverage Session FRIDAY, 26TH OCTOBER 2018 7:45am Arrival / Coffee 8:00am Service in Clubs 10:00am Morning Tea 10:15am Service in Clubs 12:15pm Lunch 1:00pm Exam 2:00pm Wrap Up 2:30pm Program Close

Geoff Dickson & Jason Koenigsfeld Geoff Dickson Geoff Dickson

ACCOUNTING & FINANCIAL MANAGEMENT A general manager needs to understand profit & loss, cash flow and balance sheets in order to effectively manage the club and present financial reports to the board. This session explores these reports as well as other financial metrics that track the performance of the club business.

COST CONTROL

Geoff Dickson Geoff Dickson

Jason Koenigsfeld Jason Koenigsfeld Geoff Dickson Geoff Dickson

Explore the underlying principles of control and develop procedures for effective control of food & beverage and human resource costs. You will capture the cyclical nature of cost control.

MANAGEMENT, DELEGATION & GOVERNANCE The most common club governance model relies on the ‘delegation of authority’ from club members to the board, the board to the general manager, and the general manager to staff. This session will explore this club governance model and how the CMAA’s ‘Management to Leadership model’ enhances the effectiveness of the delegation to the general manager.

TIME MANAGEMENT

TBC TBC TBC TBC

David Shilbury David Shilbury David Shilbury David Shilbury TBC

Geoff Dickson Geoff Dickson Geoff Dickson Geoff Dickson Geoff Dickson

The measure of an effective club manager is the ability to get the right things done at the right time. Knowing when and how to mobilise strengths for best effect, setting priorities and choosing what in the club to contribute to are all essential to good management.

EMPLOYMENT LEGALITIES ISSUES An understanding of human resource and industrial relations law gives managers a sound footing to lead and manage staff effectively. This session examines ways to employ and manage the performance of staff, avoiding some of the most common workplace disputes that can damage reputations and morale.

Discussions will have references to the Fair Work Act, and relevant Awards.

LUMINA SPARK PORTRAIT Lumina Spark is a personality test that raises your self awareness to help you understand your strengths, how you interact with others and what you should be working on to improve your ability to build effective teams. You will learn practical techniques in order to have more influence across your club. You will leave with a pragmatic personal development goal to work on over the next few months.

Golf Management Australia & Golf Australia

CLUB MANAGEMENT - BMI FACILITATORS To ensure the Club Management BMI is delivered in a manner aligned to its target audience of senior golf management representatives, the following outstanding course facilitators have been engaged.

(More session facilitators are still to be announced)

DR GEOFF DICKSON

BMI Lead Facilitator

Geoff Dickson has an honours degree in Leisure Management and a doctorate from Griffith University in Australia. In between degrees, Geoff was General Manager of the Coorparoo Australian Football Club in Brisbane.

He began his academic career in 1996 at Central Queensland University in 1996 before a 14-year stint at Auckland University of Technology in 2004. In early 2018, Geoff returned to Australia to work at Melbourne’s La Trobe University.

Geoff ’s teaching and research interests centre on governance, strategy, risk, law, leadership and consumer behaviour.

In 2017, he co-edited “Golf Business and Management: A Global Introduction” a textbook designed for university-based golf management programs.

Geoff has been a director of numerous sporting organisations, including president of the Sport

Management Association of Australia and New Zealand between 2013-16. In 2018, he was appointed to the executive of the World Association for Sport Management.

Geoff has delivered professional development programs on behalf of the Golf Managers Association of New Zealand and the Club Managers Association of America since 2015.

After failed sporting careers in Australian football, triathlon and ultra-marathon, he considers golf his last chance to attain sporting mediocrity. A member of the Rosanna Golf Club, he describes his golfing ability as ‘better than most but not nearly as good as some’. He is also an outspoken advocate for improved gender equity in golf.

JASON P. KOENIGSFELD

Facilitator

Jason P. Koenigsfeld, Ph.D., CHE, is the Senior Vice President of Professional Development for the Club Managers Association of America (CMAA). Jason was previously employed at John’s Island Club where he worked in every department of the club’s operation learning all facets of a major private club.

Jason received his Master of Science degree in 2005 and the Doctor of Philosophy degree in 2007 from Auburn University. His doctorate dissertation titled, “Developing an Industry Specific Managerial Competency Model for Private Club Managers in the United States Based on Important and Frequently Used Management Competencies” helps establish the basis for club management professional development and certification programs in the United States as well as internationally.

Education, Certification, Research, and BMI Programs Jason is charge with coordinating CMAA’s global strategies and programming. Jason has conducted numerous education sessions for close to 10 Club Managers Associations around the world.

Jason has published several articles in both academic peer reviewed journals as well as trade magazines.

Jason’s areas of expertise include; strategic planning, self-awareness, team development, leadership, organizational change, management & delegation and career planning & development. In addition to his global contributions Jason teaches in CMAA’s BMI Strategic Leadership program and conducts a session on personality and self-awareness in CMAA’s Club Governance and Leadership Summits aimed at promoting healthy Club Governance in clubs in the USA.

In addition to his CMAA responsibilities of Conference

PROFESSOR DAVID SHILBURY

Facilitator

Professor David Shilbury is the Director of the Deakin Sport Network, the Foundation Chair of Sport Management, a former Head of the School of Management and Marketing (2002-2007) and Associate Dean in the Faculty of Business and Law at Deakin University. Dr Shilbury was appointed as Australia’s first Professor of Sport Management in 2000 having commenced at Deakin in 1990.

He has previously worked for the WA Golf Association, the City of Stirling and the Australian Cricket Board/WA Cricket Association.

Academic qualifications include a Ph.D. from Monash University (1995) and a Master of Science

in Sport Management from the University of Massachusetts/ Amherst (1989). He is also a graduate of the Australian Institute of Company Directors course (2013). Professor Shilbury was a member of the Australian Football League Tribunal from 1992-2003, a board member of the Confederation of Australian Sport in 2005 and a Trustee to the Bowater Trust from 2002-2007.

He was the Foundation President of the Sport Management Association of Australia & New Zealand (SMAANZ) from 1995 to 2001. He is currently a non-executive director of Golf Victoria and Peninsula Leisure Pty Ltd. His research expertise is in sport governance.

Golf Management Australia & Golf Australia

CLUB MANAGEMENT - BMI REGISTRATION COSTS GMA MEMBERS: NON-GMA MEMBERS:

$1,850 + GST per person $2,100 + GST per person

Registration costs include daily morning tea, light lunch and afternoon tea, plus dinner and drinks on the Thursday night.

Participants are responsible for their own travel and accommodation costs.

MELBOURNE

Victoria Golf Club 15th - 19th October 2018

SYDNEY

The Lakes Golf Club 22nd - 26th October 2018

Name: Golf Management Australia Member (please tick):

YES

NO

Club / Organisation: Position / Role: Address: Suburb:

State:

P/C:

Email: Mobile:

Home/Business:

Please forward BMI registration forms to Jim Cail, Executive Officer of GMA at eo@gma.org.au Note: an invoice will be sent to the above-mentioned email address for payment.

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REGISTRATION DETAILS Upon receipt of completed registration forms and payment, a confirmation will be sent from GMA. GMA reserves the right to close registrations once numbers have reached a capacity of 35. In this scenario, a waiting list will be established.

GMA reserves the right to cancel a BMI five-day event should registration numbers fall short of the required participants. In the event of a cancellation, registrants will be advised at least six weeks prior to the commencement date of the course.

For registrants who wish to book flights and/or accommodation earlier than six weeks from the date of the BMI course, we advise you to confirm registration numbers with GMA prior to doing so.

CANCELLATION POLICY Should a registrant cancel within four weeks of the course start date, GMA reserves the right to charge a 50% cancellation fee.