Malone embraces innovation and challenges the status quo.
Located on the outskirts of Belfast, Malone Golf Club is one of Ireland’s premier private member golf clubs. Seeking to introduce a contactless way of running its golf events and competitions during the pandemic, Malone Golf Club looked to Golf Genius for the answers.
24/7 Support
Providing Malone Golf Club with the training and support needed to run great golf events at any time of the day.
Tournament Format Library
Malone is able to layer a mix of team and singles competitions into one event to elevate the experience for golfers.
Score Input Terminal
Catering for both roll-up and tee sheet style competitions. Golfers are able to check-in and post scores to WHS instantly.
Live Mobile Scoring
Feeding instant hole-by-hole scores and results from every group and player.
Scorecard label printing
Print customisable scorecard labels with names, handicaps, tee times and more via the Score Input Terminal. Compatible with DYMO label printers.
Powering Malone’s corporate golf event business.
Through features such as live mobile scoring, TV leaderboards, a full competition format library and a range of digital/ print sponsor logo assets. Malone Golf Club has been able to drive their corporate golf event business to another level by helping them to offer premium packages and pricing levels.
Sponsor branding across a range of print and digital assets, such as mobile scoring and scorecards.
2.9K
Rounds of Golf
Average Hours Saved
Events
Average Field Size
For clubs like Malone, Golf Genius ticks the boxes. As the product continues to evolve, I anticipate it becoming even more integral to our operations. I would absolutely recommend it to other clubs in Ireland.
Paddy Dean General Manager
QUESTION AND ANSWER
Malone takes its corporate golf offering up a level (or two).
1. HOW DOES MALONE GOLF CLUB USE GLF GENIUS?
We first introduced it during COVID-19 as a contactless, paperless solution for scorecards and event management across our member competitions. For corporate golf events, Golf Genius has been particularly valuable. Features like live scoring through the app—allowing players to input scores as they progress— add to the overall experience. Players love the live leaderboard function too.
2. HAS GOLF GENIUS HELPED MALONE GOLF CLUB TO INCREASE REVENUE?
I don’t necessarily add extra fees solely for using Golf Genius, but it allows me to justify modest increases in package pricing by showing clear value to members and visitors. This additional tool has been instrumental in maintaining customer satisfaction and competitiveness. The added value from live scoring and event branding makes it easier to justify pricing to clients and drive that area of our business.
3. HAVE YOU FELT WELL SUPPORTED DURING THE PROCESS?
The support from Golf Genius has been excellent from the start. Having a local representative available for assistance is invaluable. I’ve encountered the odd last-minute issue and the support team has resolved them quickly, often while I’m still on the phone with them. Their responsiveness—even on weekends— has been critical, given that our operations run seven days a week. The ability to count on their support gives us confidence in the product.
4. HOW WILL GOLF GENIUS BE INTEGRATED INTO MORE COMPETITIONS AT THE CLUB?
We are still only scratching the surface of what Golf Genius can do. At present, we use Golf Genius more as a standalone product, particularly for corporate events. However, I see opportunities to expand its integration in the future. There are features we haven’t fully explored yet, such as handicapping integrations and registration tools for open competitions. During our annual Open Week in July, we’ll incorporate more of those capabilities in to improve the experience for visitors.
Live mobile scoring and leaderboards