REQUIREMENTS
Closing the loop on orders, repairs, rentals and regrips.
With a vision to become one of the very best in metropolitan Australasia, Royal Auckland & Grange Golf Club sought to deliver a more efficient, proactive and transparent retail service for its membership.
Regrips and club repairs. Track, manage and process all your club repairs and regrip jobs.
Golf shop analytics.
Analyse buying behaviours and easily identify top-selling brands at your shop.
Online order forms. Run special promotions and take orders via your golf shop’s own E-Commerce page.
Golf Shop dashboards. Track all active and non-active golf shop jobs and delegate across your team.
Improved member interaction and process efficiency.
Golf Genius Golf Shop provided the Royal Auckland & Grange Pro Shop with a single platform to manage the end-to-end process for special orders, club rentals, demo clubs and repair services. The team sent automatic communications to their members to keep them up to date on their order’s progress, or to remind them of the return deadline for a demo club.
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Golf Genius Golf Shop puts everything into one place. There are no more handwritten notes lying around the shop that often get lost; it provides the perfect place to record, track and manage it all.
James Betts Director of Golf
Royal Auckland & Grange Golf Club
QUESTION AND ANSWER
POWERING RETAIL AT ROYAL AUCKLAND & GRANGE
1. WHAT IS GOLF GENIUS GOLF SHOP?
I’d describe Golf Genius Golf Shop as a one-stop digital platform for golf shops that removes all the paperwork and miscommunications between team members. We use it to manage our club repairs, customer orders, demo clubs, rental sets and more.
Royal Auckland & Grange Golf Club aims to provide the best experience possible. Everything we do is about becoming one of the best clubs in the country through a high-quality service offering. Golf Genius Golf Shop helps us to achieve that.
2. HOW DOES THE AUTOMATED COMMUNICATIONS FEATURE WORK INSIDE GOLF GENIUS GOLF SHOP?
Once we get confirmation that an order has been received by the supplier, we’re able to notify the member instantly. If something’s delayed, we’re able to tell the member that too. If a member rings up to ask where their order is, we can update them, there and then. It means we don’t get members chasing us for equipment or repair progress reports because we’ve already kept them inside that loop and told them exactly what’s going on by email or text.
3. HOW DOES IT WORK ALONGSIDE YOUR POINT OF SALE (POS) SYSTEM?
Golf Genius Golf Shop is not a replacement for your Point-of-Sale system. It’s there to complement whatever system you are already using. For example, when we place an order, we process the transaction through Lightspeed. This updates stock quantities and connects the payment to the member’s account. Golf Genius Golf Shop comes in and provides that background information we need for the order and communicates updates between us and the member. The process between the two is seamless…there’s a lot of synergy.
4. WOULD YOU RECOMMEND THE PRODUCT TO OTHER PRO SHOPS?
I would definitely recommend Golf Genius Golf Shop, especially if you’ve got paperwork lying around everywhere or a physical diary in your shop. Whether you have a big or small team, it is the way forwards for all pro shops, making everything you do that much easier to handle.
Automated Customer Emails & Texts
