DIGITAL PLAYBOOK
There’s never been a more exciting and important time to be involved in golf. As global golfing participation continues to surge across a variety of formats and methods of play, so too has the need for organisations to maximise their digital ecosystem to keep pace and unlock new potential.
As we partner with more organisations across the world, it’s clear that the next five years and beyond are rich with opportunity, which can be fully realised through positive, mutual collaboration. Together, we can drive meaningful progress for your organisation and the game at every level.
As a proven and trusted market-leader globally, Golf Genius is uniquely positioned to support this progress. Our ever-expanding digital playbook and technology stack are shaped by close collaboration with forward-thinking organisations, helping to meet growing demand for smarter, more effective technology in the sport.
By listening carefully to our partners, we continue to develop and deliver the innovative solutions they need to meet current and future ambitions. In a complex and often overwhelming technology landscape, Golf Genius cuts through the noise to bring clarity, confidence, and impact from day one.
Mike Zisman | Founder & Executive Chairman
We stand ready to deliver impactful technology from the very start of our journey with you, as your trusted partner.
OUR MISSION
To be the most innovative and trusted supplier of digital software and solutions in golf around the world.
YOUR TRUSTED PARTNER
WE ARE...
DIGITAL INNOVATORS
At our core we are a technology company that invests heavily in the development of cutting edge solutions that advance the game of golf.
COLLABORATIVE LISTENERS
Our team consists of passionate and capable people from golf and technology who seek to understand our customer’s needs and deliver practical solutions to address them.
COMMUNITY BUILDERS
Our technology helps build a more engaged and connected golf community. More engagement leads to more golf and a healthier, more sustainable game.
TRUSTED PARTNERS
We have unwavering commitment to customer success and do what it takes to support them in maximising the value of our technology.
I want to help the timeless game of golf transition into the digital era. Innovation is vital to the future of the game and Golf Genius is the market leader in software, making golf more fun for golfers of all ages.
Rory McIlroy | Grand Slam Major Winner, Golf Genius Investor
“ “
OUR DNA GLOBAL
We are truly global with scale that matters in technology development.
CLIENT-LED
We listen and deliver integrated solutions to capture opportunity for our partners.
INNOVATION
Driven by creativity, we invest heavily in cutting edge solutions that advance the game of golf.
CAPABILITY
We have a deep understanding and capabilty to align golf with technology.
INTEGRITY
Of people and product.
Golf Genius is the global leader in golf technology, delivering innovative solutions to a wide range of clients, while driving growth through product integration, strategic opportunities and a commitment to excellence.
At our core, we believe that value is delivered through high quality products, superb customer service, and ongoing innovation.
These principles, coupled with our track record of reliable delivery and world class customer satisfaction, have allowed us to become a trusted partner to leading golf organisations around the world. All the while, we remain committed to listening, learning, and continuously improving. This is our DNA.
Chris Kallmeyer | CEO
GLOBAL PARTNER
NORTH AMERICA
UK /EUROPE
MIDDLE EAST / AFRICA
AUSTRALASIA JAPAN
OPERATIONS
TEAM MEMBERS 301 COMPUTER SCIENTISTS
130
LOCATIONS 15
11.5K REACH
COUNTRIES 60+ CLIENTS
NORTH AMERICA UK / EUROPE JAPAN
MIDDLE EAST / AFRICA
AUSTRALASIA
GLOBAL
950K
15.8M TOURNAMENTS AND LEAGUES
GLOBAL APP DOWNLOADS
232M IMPACT
186M
ROUNDS PLAYED
SHOTS TRACKED
CONNECTING DIGITAL WITH PARTICIPATION
Coaching
#1 MOST DOWNLOADED GOLF GPS APP GLOBALLY PLAYER ON-COURSE DATA BEGINNER GOLF COACHING PLAYER LEAGUES EVENT PROMOTION AND REGISTRATION
TOURNAMENT MANAGEMENT WHS HANDICAPPING
Tournament Management WHS Handicapping
15M GLOBAL APP DOWNLOADS
147M ROUNDS PLAYED
180K NEW GOLFERS CREATED
2,500 COACHES WORLDWIDE
232M SHOTS TRACKED
800 VENUES WORLDWIDE
#1 BEGINNER GOLF PROGRAMME 165K COACHES WORLDWIDE 750K GLOBAL APP DOWNLOADS 20.5M POSTS BY STUDENTS AND COACHES
300 VENUES WORLDWIDE BUILT FOR ATHLETES, PARENTS & COACHES LARGEST ORGANISER OF LEAGUES IN USA
700 LEAGUES WORLDWIDE 14K PARTICIPATING GOLFERS
4,000 EVENTS LISTED WORLDWIDE
15K UNIQUE USERS
$48M REGISTRATION FEES PROCESSED FIND EVENTS, LEAGUES & CLINICS
11.5K CLIENTS
14K GOLF CLUBS
950K TOURNAMENTS AND LEAGUES
39M ROUNDS PLAYED TOURNAMENT MANAGEMENT
80 ASSOCIATIONS INC. 20 FEDERATIONS LARGEST WHS SUPPLIER
85M ROUNDS POSTED
PROFESSIONAL
ELITE AMATEUR CLUB MEMBER
NON-CLUB MEMBER
OCCASIONAL
BALL HITTER LEARNER OFF-COURSE
OTHER FORMATS
SPECATOR / NON-GOLFER
SCALABLE AND RELIABLE TECHNOLOGY
01 02 03
Building robust, expansive system architectures that can support millions of users and over 20 billion requests in the last 12 months.
Solutions you can trust with high system uptime and performance–achieved through world-class engineers and software best practices.
Efficient implementation through market-ready solutions.
“
Reliable technology isn’t a feature — it’s an intended outcome through design. It takes strong foundations built for longterm growth, engineering excellence and solutions capable of accelerating delivery without compromising quality. When all three come together, you get software that performs under pressure, scales with demand, and consistently delivers value.
Alex Tandrau | Vice President - Engineering
Golf Genius employee #1
“
LEADING BY LISTENING A CUSTOMER-CENTRIC APPROACH
01 02 03
Building powerful solutions in partnership with our clients. Prioritising user experience and feedback to build solutions that solve real-world problems effectively.
Leveraging our deep knowledge and experience of your needs to develop high-value technology.
If you are in the software business, then you are always developing your product. If you do not do so, you simply get left behind. Our objective is to lay down the challenge that software providers must invest in development based on customer requests. We are leading by listening.
Craig Higgs | Managing Director - International
“ “
EFFECTIVE PRODUCT MANAGEMENT
Balancing shortterm and longterm objectives to deliver valuable and sustainable solutions.
Prioritising features around shared value and leveraging pooled development to achieve economies of scale.
Aligning engineering, design and business around a common product vision.
What makes Golf Genius so exciting is not what our technology will do tomorrow, but what it can do today. This is a direct outcome of working closely with golf’s leading organisations to identify opportunities and develop the most appropriate solutions to fit.
Adrian Logue | Director – Product Management
Golf Genius Development Team
130+ Developers
“ “
COLLABORATION AND INTEGRATION
Serving modernday golfer needs by partnering with the game’s leading organisations.
Working on open APIs to create an open and expansive approach to development.
Building deep solutions that integrate with 100+ other likeminded suppliers.
WHS INTEGRATIONS
COACHING
Our partnership with Golf Genius has focused on creating a fully integrated solution for golf clubs which combines our market-leading products. Golf Genius has been a fantastic company to partner with and not only do they have great products and exceptional customer service, but they also deliver on their commitments. I look forward to continuing to build on our partnership in the coming years.
“ “
Brian Smith | BRS Golf Now
CONNECTING EACH AIM THROUGH OUR DIGITAL ECOSYSTEM A TTRACT I NFLUENCE M OTIVATE
Built in partnership with golf’s leading organisations and stakeholders, our world-class digital ecosystem supports all components of the development of the game.
Deliver Engaging Golf Programmes
Build Communities Outside Clubs
Connect with New Players Run Exceptional Golf Events
Powering the Game of Golf
Support Growth Through Clubs World Handicapping System (WHS) Engagement Regularly Connect with Golfers
Increase Participation Through Learning
Connect Players with Playing Opportunities
DELIVER ENGAGING GOLF PROGRAMMES
Drive diversity at all levels of golf.
Inspire more women and girls to play golf.
Deliver a long-term development pathway.
Create more opportunities for juniors and young adults.
1 3 2
National Programme Implementation Player Pathway
A NATIONAL PATHWAY TO SUCCESS
Our products plug into a structured long term development pathway for players, coaches, venues and associations.
PHASE 1
Introduction
PHASE 2
National Deployment
PHASE 3
Advanced Training
Beginner
Player
PHASE 4
Continued Development
POTENTIAL FUNDING SOURCES
Private Investment National/Local Government
Operation 36 is the perfect way to introduce beginners to the game.
Rory McIlroy Grand Slam Major Winner, Golf Genius Investor
We provided Bermuda Golf with an ‘out-of-the-box’ development programme that included a structured curriculum, mobile app for tracking progress, on-site support and coach certification, enabling local golf professionals to deliver consistent, engaging instruction to beginner golfers.
The Operation 36 Model: Shoot Par (36) for 9 Holes to Level Up
Working with The R&A and Confederation of Professional Golf (CPG) to develop a multifaceted digital solution for players, parents and administrators that could be centrally operated and deployed across different countries & cultures.
The GolfSixes League solution developed by Golf Genius facilitates both on-course and off-course formats and has enabled a really smooth and efficient implementation of GolfSixes globally.
Fredrik Lindgren | Director Game Development, Confederation of Professional Golf (CPG)
20+
COUNTRIES
TEAMS 900 ROUNDS 16K LEAGUES 150+ “
ATTRACT
CONNECT WITH NEW PLAYERS
Expand player growth beyond grassroots golf.
Boost participation through fresh, engaging formats.
Cutting-edge tech with limitless off-course applications.
Attract new players with easy, modern golf experiences.
3 1
DIRECT ACCESS INTO OFF-COURSE GOLF
Connect with the growing indoor and entertainment market through new formats, digital tools and off-course supplier integrations that drive engagement, revenue, and community.
Increased accessibility of club and ball tracking technology, combined with an explosion of indoor venues, driving ranges, simulator spaces and other entertainment venues into the market, has made golf more accessible than ever.
32.6M
OFF-COURSE PARTICIPANTS
73%
10% GROWTH IN SIMULATOR GOLF
Golf Genius provided official scoring and tournament management for all GolfZon Tour matches to deliver a high-quality digital competition experience across multiple indoor venues.
Seamless integration of live data and statistics enhanced the viewing and participant experience for global audiences. The implementation of Golf Genius has created a scalable model for future digital golf competitions.
“Having Golf Genius in lockstep gives the GOLFZON Tour a huge vote of confidence and ensures we have the highest quality software integrated with every match.”
Stuart Carter-Smith| Director, GolfZon UK
“ “
The GolfZon Tour is a global indoor golf competition featuring 12 teams from cities across North America and the UK. Matches are played in a round-robin match-play format, which culminates in a $300,000 championship at the annual PGA Show in Orlando.
ATTRACT
RUN EXCEPTIONAL GOLF EVENTS
Create smart, digital-first events that excite players.
Measure success with benchmarking tools.
Host world-class tournaments for Pros and Amateurs. Commercialise through data, memberships, and sponsorships.
2 1
3
LONG TERM ENGAGEMENT + COMMITMENT
Golf Genius has established itself as the leading provider of Tournament Management software globally. Developed in association with NGBs and PGAs around the world, our solution enables administrators to effectively deploy an enhanced on-course experience for golfers.
ROUNDS PLAYED
39M TOURNAMENTS AND LEAGUES
950K CLIENTS
11.5K 60+ COUNTRIES
In 2020, England Golf entered into a multi-year agreement with Golf Genius to enhance its tournament operations.
xThe collaboration modernised England Golf’s championship management through a digital, paperless system, thereby improving efficiency and the overall experience for participants.
BENCHMARKING PERFORMANCE FOR FUTURE SUCCESS
Through the integration between Golf Genius and Players 1st, England Golf have been able to record player response at each of their championships. This has allowed the association to gather and implement actionable insights in order to create an improved tournament operation.
Using Players 1st and Golf Genius has transformed how we run our championships. With real-time data and clear insights, we are not just measuring success - we are driving it. This powerful collaboration gives us the tools to continuously lift the player experience and deliver world-class tournaments.
James Crampton | Championships Director, England Golf
To increase awareness and excitement around Junior Ryder Cup, we provided organisers with a digital solution and onsite support to seamlessly present live scores to fans across the world and deliver a world-class experience for players.
This included various internal and external feeds, such as API-fed on-course leaderboards and Junior Ryder Cup digital assets.
Making Junior Ryder Cup feel like The Ryder Cup is central to the continued growth of the event. Golf Genius provided us with the complete solution to achieve this, allowing live scores to interface seamlessly with our internal and external feeds. It created a truly professional event experience for the teams and golfers involved.
Ian Randell | Board Member, Ryder Cup Europe
“ “
Through its partnership with Golf Genius, the Japan Golf Association sought to increase player and fan engagement with its golf tournaments and events through a digitally-enhanced experience.
Available in Japanese, Golf Genius provides JGA with numerous digital touchpoints to drive audience engagement, including live scoring, player communication tools via its event CRM, online website integrations and API-fed leaderboards.
202
GOLFER PARTICIPATION
11,485
9,994 EVENT ACTIVITY
4 6 5
INCREASE PARTICIPATION THROUGH LEARNING
Deploy cutting-edge coaching tools at scale.
Track national coaching impact and engagement.
Turn casual players into committed golfers through real progress. Support coach development with best-in-class technology & resource.
WHEN GOLFERS PLAY
BETTER GOLF
THEY PLAY MORE GOLF
Our investments into world-leading coaching platforms drive coach innovation and support long-term athlete development. This includes Operation 36 and CoachNow - the highest rated coaching app in the world.
INCREASED MOTIVATION from golfers when taking lessons. 30%
ANCILLARY SPEND for every $1 spent on coaching. $1.75
ACCELERATE PLAYER
DEVELOPMENT SUPPORT COACH DEVELOPMENT
Investment of Tools, Technology, Education and Resources.
OUR COACHING INVESTMENT
Improved Coaching Leads to Improved Performance.
INCREASE DEMAND FOR GOLF
Improved Performance Creates Increased Participation and Commercial Opportunity.
Golf Genius provided PGA Australia and PGA of New Zealand Members with preferential access to CoachNow. This was supported by delivery of educational content and seminars to trainee professionals to support each association’s wider objectives.
PGA AUSTRALIA MEMBERS have benefitted from the CoachNow partnership.
CoachNow aims to change the coaching landscape for the better by providing PGA Professionals with state-of-the-art technology and features. It will not only provide our PGA Members with enhanced value but also assist us with the development of future coaches.
Geoff Stewart | General Manager – Membership and Education , PGA Australia
“ “
APP DOWNLOADS 750K ACTIVE COACHES 165K
20.5M
POSTS BY STUDENTS AND COACHES
COACHING RELATIONSHIPS INITIATED 1.8M
5 6 4
CONNECT PLAYERS WITH PLAYING OPPORTUNITIES
Inspire new audiences to play more golf, more regularly.
Deliver immediate value and impact to clubs and venues. Connect players to playing opportunities with ‘Find and Play’ tools.
‘FIND & PLAY’ DIRECTORIES
National directories are the start of a player’s connection with golf, helping them to find events, leagues, coaching or introductory programmes being hosted by clubs, instructors, driving ranges and other venues.
EVENT LISTED WORLDWIDE
REGISTRATION FEES PROCESSED $48M
4K+ UNIQUE USERS 15K
3,100
ACTIVE VENUES WORLDWIDE
We developed a national ‘find and play’ solution for Golf Ireland, enabling golfers to search for live golf events across Ireland.
The solution connected Golf Ireland with both club and golfer through a single platform that was ready to be deployed and could be populated with inventory instantly.
In 2024, we were invited to take over tournament management for GolfRSA. The project was urgent and involved onboarding both GolfRSA and its 15 regional unions at the same time.
We trained GolfRSA and union staff while simultaneously launching registration for ~100 tournaments, all visible on GolfRSA and union websites.
Our digital development and ongoing support has strengthened the connection between GolfRSA and the 15 unions, creating alignment and consistency in their delivery of golf in South Africa.
6 5 4
SUPPORT GROWTH THROUGH CLUBS
Turn surviving golf clubs into thriving golf centres.
Deliver immediate value and impact to clubs and venues.
Build a scalable, national digital infrastructure for golf clubs. Increase enjoyment, participation and rounds played at golf clubs.
POWERING THE GAME AT ALL LEVELS
National
England Golf
Wales Golf
Regions (19)
Norfolk Union
Durham Union
Cheshire Union
Yorkshire Union
Hampshire Golf
South East Union
Hertfordshire Golf
Warwickshire Union
Berks, Bucks & Oxon
Nottinghamshire Union
Other (200+)
Aces Indoor Golf
Tempo Golf London
Warwickshire Golf Sim
Greenside Golf (Bham)
Footgolf Association of England
Our clients represent a broad mix of golf facilities, organisations and regional bodies.
Golf Clubs (300+)
Kilmarnock (Barassie) Golf Club
The Blairgowrie Golf Club
Royal Dornoch Golf Club
Seaton Carew Golf Club
St Andrews Links Trust
Sunningdale Golf Club
Bramshaw Golf Club
Moortown Golf Club
Leeds Golf Centre
Penrith Golf Club
TURNING GOLF CLUBS INTO THRIVING 'GOLF CENTRES'
18-Holes
Racquet Sports Leagues
Pro Shop
Simulator
Range
Adventure Golf
Coaching
Short Course
CASE STUDY
Edgbaston Golf Club became the first full-suite Golf Genius client in the UK– choosing our ‘core’ club solutions.
Head Professional, David Fulcher, benefits from the connectivity each product provides him and his golfers. This creates a world-class digital experience throughout the golfer journey at the club.
WORLD HANDICAPPING SYSTEM (WHS
ENGAGEMENT
Deliver the most trusted WHS solution for all levels of the game.
Meet evolving player needs through digital innovation.
Support a connected ecosystem with seamless integrations.
Commercialisation through data, memberships and sponsorships.
THE LARGEST WHS SUPPLIER IN THE WORLD
The Golf Genius WHS Solution is white-labelled by the USGA to provide the USGA GHIN System, which is much more than just an implementation of the WHS algorithms; it includes all the software a national association needs to run an entire country.
ASSOCIATIONS INC.
80 GOLFERS
20 FEDERATIONS
3.4M ROUNDS POSTED PER YEAR 85M GOLF CLUBS
14K
In 2019, Golf Genius was chosen to develop, maintain and host the USGA’s GHIN handicapping system, including the Handicap Calculation Service, Admin Portal, and mobile applications.
In addition, the USGA’s handicapping experts and product specialists work closely with the Golf Genius team to create new features and maintain the most up-todate WHS implementation in the world.
Golf Genius is a key strategic provider to the USGA for both our WHS/GHIN solution and tournament operations for USGA championships. With a deep understanding of both Golf and Technology, Golf Genius has consistently achieved a track record of reliable execution, high quality, and ongoing innovation for the USGA.
Simply put, Golf Genius delivers.
Susan Pikitch |Chief Financial Officer, USGA
REGULARLY CONNECT WITH ALL GOLFERS
Engage B2C audiences through consistent digital touchpoints.
Smart data powers smart decisions and strategic goals. Meet evolving player needs through digital innovation.
PUTTING GOLF INTO THE HANDS OF NEW PLAYERS
Golfers who leverage technology - such as mobile apps and software - to track their scores, analyse their shots and review course characteristics, enjoy their golf more (Gather, White paper #7). Through our portfolio of consumer apps, Golf Genius is strongly positioned to support various national and strategic objectives through mobile app and player data.
3.5
AVERAGE NUMBER OF APPS PER GOLFER
GLOBAL APP DOWNLOADS 15M
GOLF COURSES MAPPED
75K ROUNDS PLAYED
147M SHOTS TRACKED
232M
There are 12.6 million core golfers in the U.S. with 3.4 million that hold an official USGA handicap.
Recognising the opportunity to increase handicap uptake through digital channels, Golf Genius collaborated with the USGA’s Marketing and Technical teams to support efforts in promoting USGA GHIN Handicaps to U.S. golfers who were not yet registered.
Leveraging our significant consumer reach, we helped amplify the campaign and drive awareness among a broad audience of engaged golfers.
Impact
CLICK THROUGHS TO HANDICAP SIGN-UP PAGE
MOTIVATE
BUILD COMMUNITIES OUTSIDE CLUBS
Connect and regularly engage with non-member golfers.
Inspire new audiences to play more golf, more regularly.
Deliver immediate value and impact to clubs and venues. 8 7
GOLF LEAGUE PROGRAMMES WITH NATIONAL CUT-THROUGH
1000s of casual golfers want to play some regular golf in the afternoon or after work. Twilight Golf Leagues create the perfect way for these golfers to play through weekly golf leagues hosted by golf clubs and other venues. In essence we deliver the equivalent of a five-a-side football league.
700
14K ROUNDS 120K VENUES
300+
700
Leagues
GOLFERS
LEAGUES
Every year a growing number of non-member golfers meet regularly at golf courses to play in Twilight Golf Leagues (TGL).
These golfers maybe have handicaps, maybe not, but they turn up to play regularly on weekday nights in Twilight Golf Leagues.
Twilight Golf Leagues is a fantastic chance for us to support all golfers with their game and provide a platform for some fun, team golf. We believe this new, fresh league concept will help us to create greater access and availability to golfers across the country.
James Crampton Championships Director – England Golf
DIGITAL PLAYBOOK SERIES
In partnership with leading golf organisations, Golf Genius will release a series of digital workshops, webinars and educational content in the next 12 months. The aim is to guide you on your digital journey through insights and best practices.
01 Session
Deliver Engaging Golfer Programmes
Run Exceptional Golf Events Increase Participation Through Learning Connect Players with Playing Opportunities Support Growth Through Clubs 02 Session 03 Session 04 Session 05 Session 06 Session
Introduce New Audiences to New Formats
To find out more about the series, please contact international@golfgenius.com.
World Handicapping System (WHS) Engagement
07 Session 08 Session Build Communities Outside Clubs 09 Session
Regularly Connect with Golfers
Golf Genius is committed to working closely with our Association and Federation partners around the world to help them achieve their AIMs and increase participation of all golfers through greater digital engagement. We take the time to listen, learn, and develop technology that meet these evolving needs, ensuring all our clients benefit from this collaboration. We are pleased to be sharing our insights through informative webinars, workshops, and other helpful information.
Craig Higgs | Managing Director - International
“ “
international@golfgenius.com | golfgenius.com