[PDF] Egypt Home Appliances Market Outlook 2020

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EGYPT HOME APPLIANCES MARKET OUTLOOK 2021

INDUSTRY LEADER: Caroline Geise Global Head of Consumer Goods & Retail

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EXECUTIVE SUMMARY Eternity Living

C

onsumer Appliances industry is witnessing a era of improvement

Dwelling smart at a low cost, having sophisticated system of connected devices taking the orders and communicating in a very simplified manner. Giant companies are now jostling to produce super smart homes appliances and provide optimal solutions for the timeconsuming household activities that have been seen for long as an unavoidable burden.

Home Automation and smart Appliances industries are currently witnessing a robust and rapid growth all across the globe with new high technology solutions reshaping the world’s future and revolutionizing the old traditional concepts of living.

There will be an increasing demand for built-in appliances, and rising disposable incomes in emerging countries will drive up the volume.

Major home appliances like automatic washing machines, fridge freezers, air conditioners and microwaves will remain high growth areas. On the other hand, products such as coffee machines and robotic vacuum cleaners will post high growth in developed markets. The slim and seamless cleaner is achieving high sales which is used for laser mapping for zone cleaning to provide a spotless dusting performance. The high tech giant also achieve high sales out of its smart “ Thinq “ home products and its “ one of a kind” Insta-view “Door In Door “ fridge.

2013

2017 The Egyptian consumer electronics market had total revenues of $2.9bn in 2017, representing a compound annual growth rate (CAGR) of 8.6% between 2013 and 2017.

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EXECUTIVE SUMMARY Deep Drive into Automation Cairo based Green for Construction and Design Company defines home automation as easy control of all devices and systems of a specific house for multiple purposes including the establishment of an efficient energy saving mechanism , interactive lighting and audio systems along with an adequate security code. From the kitchen, to the laundry room and every space in between, create a functional, stylish, energy-efficient home with our collection of innovative LG appliances designed for the busiest spaces in the house. Kitchen: From one of the largest, most innovative collections of refrigerators, to elegant, highperforming ranges, microwaves, dishwashers and more -LG appliances have the heart of the home covered.

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Laundry room: Explore our collection of award-winning, high-efficiency washers and high-performance dryers, as well as combo units that offer twice the performance in half the space.LG appliances can help you create an efficient, beautiful and functional home -- freeing up more time to focus on the bigger picture.

From elegant kitchen appliances with all the bells and whistles, to innovative laundry solutions that give you the performance and energy efficiency you need, our awardwinning products are setting new standards. We’re even helping you create a healthier, more comfortable home with our range of air conditioners. Browse all of our appliances and accessories and create the home you’ve always wanted. See how LG is making life good.

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Revenues from the smart home market in the Egypt is expected to be worth USD $115,281 Million in 2021 and growing to USD $167,149 Million in 2024). The household penetration is at 18.10% in 2018 and it is expected to hit 27.20 % by 2026.

Another device is “Kohler Verdera Voice Lighted Mirror,” which adds more voice-based and touch less interactions into the bathroom and kitchen walls, in addition to “Maximus Camera Floodlight” that ensures high levels of security.

Appliances for Peace of Mind at Home:

Tech-Savy Brands in Egypt :

The outcome till today is highly satisfactory as the engagement and reaches of the target audience are met and we are moving forward for future campaigns to create a brand positioning among the competitors so that Bosch brand becomes the leading brand for home appliances in the market.

Home Connected Applications: Innovation and Technology shaping the Future: The best smart home devices in 2019, including “Google Home Hub,” an extremely smart voice assistant that is able to perform a variety of complicated actions and tasks.

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Meanwhile, the smart home industry does not progress at the same pace as home automation in Egypt, with products such as Google Home Hub, LG’s Home-Bot cleaner, and Amazon’s smart speakers remaining unavailable in the local market. Coinciding with the current tremendous digital transformation, tech industries such as home automation and smart appliances have managed to leap and mark the beginning of a brand new era, with an entirely different understanding of homebuilding.

Developed countries have taken massive steps in these industries, outpacing their developing counterparts. Egypt, however, has just started to show great potential for growth, with positive future prospects looming.

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Consumer appliances saw a strong retail volume growth on an annual basis. Strong growth is being driven by a number of trends and opportunities, including a shift from renting to home ownership and a shift from unfurnished to semi-furnished property. A rise in the population is also fuelling growth, while the consumer base for many areas is also being swelled by an increase in tourist demand, as shopping tourism continues to see strong growth in the Sudan and Libya.

However the company aims to exports to these countries as well as expand sales in the local markets.

Egypt ranks on the forefront of the region in terms of GDP growth rate, with a high demand for color TV products. According to statistics, the capacity growth of Egyptian domestic color TV market and the capacity of its radiation market in the Middle East and Africa market has exceeded 20 million units per year. This fastgrowing market demand and low labor costs have drawn the attention of many Chinese home appliance companies.

There is also a growing focus on health and wellness in the country, and this is linked to the concern over high levels of medical safety. The companies are currently importing home appliances, electrical goods and air conditioners from Egypt through Union Air and Egyptian Metaling Forming Company. There is an increased demand to expand imports from Egypt and medical supplies, household appliances.

However, purchasing decisions are shaped by price promotions. Egyptian products are well respected in Zambia.

The consumer appliances market is expected to continue to see a strong performance, with almost all areas seeing good retail volume growth. A focus on energy efficiency will also drive sales in the coming years. The medical supplies trend is also expected to continue to have a strong impact, as consumers seek healthier diets via convenient consumer appliances. There is a positive trend due to good performance of washing machines, tumble dryers and vacuum cleaners.

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Scan the QR code or click the link below for our study on future of Built Home Appliances Market. bit.ly/39Rogjg

About the Industry Leader

❝The revolution has come to Consumer goods and retail. Digital provider from online retailers to ride-hailing apps have led customers to expect on-demand, instant, customized services and healthcare will be no different. We believe that success in the current environment requires that players understand the key trends reshaping the industry and then make strategic choices about how—and, equally important, where—to operate.

❞

-Caroline Geise Global Head of Consumer Goods & Retail

+44-7520-6444-82

Caroline is the senior consumer goods & retail consumer expert at Goldstein Intelligence Group (GIG). Mrs. Geise has extensive consumer goods & retail consulting industry experience, specializing in strategy development, transformation, and enablement for payer and provider organizations.

Before joining Goldstein Intelligence Group, she has spent more than a decade working closely with organisations in the consumer goods sector to shape and execute growth options, performance enhancement, and risk diminution.

Her focuses on helping Goldstein Intelligence Group’s consumer goods & retail clients to transfigure their business and operations to ramp up the plans and execute advanced and disruptive technologies.

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About Goldstein Intelligence Group (GIG)

Goldstein Market Intelligence helping businesses to be successful at strategy and take informed decisions to grow the business in the future. Goldstein Market Intelligence is one of the leading professional services firms, providing Intelligence Services, Consulting & Advisory, and research-related services to clients. We, at Goldstein Intelligence Group (GIG) practice, work side by side with chief executives and their teams to create effective strategies and secure alignment across the organization. Goldstein Intelligence Group (GIG), a network of worldwide professional services firms, as a leading group with a strong commitment to establishing itself as a truly global-minded professional firm that can provide professional services across the world.

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