Brand Guidelines Counselling

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BR A N D, Style Guide

DESIGN ED BY LINA N EFU ELD

INTRO

F R A N YA

BRAN D GUI DELIN ES

“Franya. Meaning. Obtained from the Latin word ‘Frances’, it refers to a free woman” - A FREE WOMAN

F R A N YA

F R A N YA’ S S T O R Y Based in Cowichan Valley, Franya is a counsellor and passionate advocate for women’s rights. She is commitmed to supporting women on their journey to healing. With years of experience and training in various modalities, she believes true change happens through authentic connection rather than clinical techniques alone. Beyond counselling, she speaks out publicly, pushing for legal reform to better protect survivors. For Franya, healing begins with being seen, heard, and supported.

LOGO DESIGN This logo was designed to feel organic, authentic, and professional. The badge featuring the letter “f ” has rough edges, adding a natural touch. The wordmark “FRANYA” is set in Sprat, a typeface that balances an eclectic yet polished feel with its long, sharp serifs, high contrast, and smooth cur ves. The subheading is in Hiway Gothic Expanded, chosen for its clean, modern, and highly legible appearance, ensuring clarity and professionalism.

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PR I M A RY L O GO

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LOGOT Y PE

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LOGOM A R K

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L O G O USAGE

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MISUSE

LOGO

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F R A N YA

A single dandelion seed B R AN D I MAG ES

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U S E S O F T N AT U R E ELEMENTS

carries the promise of something new.

LOGO

F R A N YA

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F R A N YA

LO G O PRI M A RY

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NO BADGE

BRAN D GUI DELIN ES

F R A N YA

BADGE A LT E R N AT E VERSION

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USE

F R A N YA

The logo may be used in white on a coloured background or black or dark brown on a light background. Leave enought space around the logo as

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pictured here.

MISUSE

F R A N YA

MISUSE LI G HT LO G O LI G HT BAC KG ROU N D

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DESIGN The colours were inspired by this photo of a hand flourishing. Each colour was given a nature based name.

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PR I M A RY COL OR

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C O L O R PA L E T T E

COLOUR

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COLOUR

F R A N YA

BRAN D GUI DELIN ES

Franya Counselling’s earthy, nature-inspired palette fosters warmth, trust, and emotional safety. Green symbolizes healing, Brown conveys stability, Orange encourages openness, and tan brings tranquility. Together, these hues create a calm, welcoming space for growth.

Sandstone Veil CMYK C0 M4 Y11 K8 RGBA R234 G225 B209 A1 HE X #E AE1D1

Sagewood Tint 66% CMYK C5 M0 Y10 K20 RGBA R204 G207 B201 A1 HE X #CCD0CA

F R A N YA

Har vest Ochre Tint 66% CMYK C40.1 M45.8 Y68.7 1 K4

Ember wood Tint 66%

RGBA R223 G214 B200 A1

CMYK C0 M9 Y15 K 7

HE X #DFD6C8

RGBA R235 G213 B199 A1 HE X #ECD6C8

Sagewood Tint 33%

Har vest Ochre Tint 33%

Ember wood Tint 33%

CMYK C5 M0 Y10 K37

CMYK C40.1 M45.8 Y68.7 1 K25

CMYK C0 M20 Y32 K15

RGBA R154 G161 B150 A1

RGBA R192 G173 B147 A1

RGBA R216 G173 B146 A1

HE X #9A A296

HE X #C 1AE93

HE X #D9AD92

Sagewood CMYK C5 M0 Y10 K56 RGBA R105 G116 B99 A1 HE X #697463

Har vest Ochre CMYK C40 M46 Y69 K4 RGBA R162 G134 B94 A1 HE X #A2865E

Ember wood CMYK C0 M9 Y15 K 7 RGBA R235 G213 B199 A1 HE X #ECD6C8

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DEFINITION Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

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P R I M A R Y T Y P E FA C E

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S E C O N D A R Y T Y P E FA C E S

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V I S UA L H I E R A RC H Y

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T Y POGR A PH IC H IER A RCH Y

TYPOGRAPHY

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PRIMARY

F R A N YA

BRAN D GUI DELIN ES

For headings (H3, H4, H5), subheadings, and paragraphs.

Gambetta

Regular Italic Bold Designed by URW++ ur wt ype.com

Available Font Squirrel fontsquirrel.com

Buttons and Subheadings: Highway Gothic Extended Paragraphs: Work Sans TT

SPR AT, HIGHWAY GOTHIC, WORK SANS T T

H1

BUTTONS AN D SU BH EADI N GS

Paragraph Text

Available Font Squirrel fontsquirrel.com

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Designed by Georg Duf fner georgduf fner.at

SECONDARY

H1: Sprat, tracking -25, for primary headings (H1, H2)

F R A N YA

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HIERARCHY

F R A N YA

BRAN D GUI DELIN ES

CLINIC A L COU NSELLOR

FRANYA BRAND GUIDELINES

F R A N YA

Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find and navigate the content.

F R A N YA Type Size: 60pt , Leading: 60pt

F R A N YA Type Size: 48pt , Leading: 48pt

F R A N YA

Type Size: 24pt , Leading: 30pt

F R A N YA

Type Size: 18pt , Leading: 24pt

F R A N YA Type Size: 9pt , Leading: 18pt

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DESIGN CHOICES The collateral is made to feel fun, warm, natural, relaxed yet professional

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BUSINESS CARDS

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LETTERHEAD

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I NS TAGR A M

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MO OD B OA R D

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TONE

COLLATERAL

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STATIONERY

F R A N YA

BRAN D GUI DELIN ES

F R A N YA

.

US SIZE

TO AMY LEMAIRE

FROM

F. Zi b a t h e t h

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I MAG E

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I NS PI R E D BY @_ T I N Y_ F E E L I N G S A POPULAR I N S TA G R A M W I T H 1 00 K FO LLOW ERS

INSTAGRAM

F R A N YA

BRAN D GUI DELIN ES

F R A N YA

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TONE

F R A N YA

BRAN D GUI DELIN ES

Rooted in the wild beauty of the Cowichan Valley, Franya’s voice is warm, authentic, and gently empowering

F R A N YA

E M P OW E R I NG & E NC O U R AGI NG Celebrates the strength and complexity

AU T H E N T I C & H O N E S T Speaks plainly from a place of empathy and sincerity

NURT UR ING & C O M PA S S I O N AT E Cultivates a safe, supportive space that acknowledges vulnerability.

C O N F I D E N T & F O RWA R D -T H I N K I N G Balances warmth with a clear, forward momentum, inspiring women to take ownership of their lives

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