Brand Guidelines Counselling by goldenhourweb

` BRAND,

Style Guide

FRANYA BRAND GUIDELINES

“ Franya. Meaning. Obtained from the Latin word ‘Frances’, it refers to a free woman”

- A FREE WOMAN

FRANYA’S STORY

Based in Cowichan Valley, Franya is a counsellor and passionate advocate for women’s rights. She is commitmed to supporting women on their journey to healing. With years of experience and training in various modalities, she believes true change happens through authentic connection rather than clinical techniques alone. Beyond counselling, she speaks out publicly, pushing for legal reform to better protect survivors. For Franya, healing begins with being seen, heard, and supported.

1.0.1 PRIMARY LOGO

1.0.2 LOGOTYPE

1.0.3 LOGOMARK

1.0.4 LOGO USAGE

1.0.5 MISUSE

FRANYA

BRAND IMAGES

USE SOFT NATURE ELEMENTS

A single dandelion seed carries the promise of something new.

USE

The logo may be used in white on a coloured background or black or dark brown on a light background. Leave enought space around the logo as pictured here.

2.0 COLOUR

2.0.1 PRIMARY COLOR

2.0.2 COLOR PALETTE

FRANYA BRAND GUIDELINES

COLOUR

Franya Counselling’s earthy, nature-inspired palette fosters warmth, trust, and emotional safety. Green symbolizes healing, Brown conveys stability, Orange encourages openness, and tan brings tranquility. Together, these hues create a calm, welcoming space for growth.

CMYK C0 M4 Y11 K8

RGBA R234 G225 B209 A1

HEX #EAE1D1

Sandstone Veil

Sagewood Tint 66%

CMYK C5 M0 Y10 K20

RGBA R204 G207 B201 A1

HEX #CCD0CA

Sagewood Tint 33%

CMYK C5 M0 Y10 K37

RGBA R154 G161 B150 A1

HEX #9AA296

Sagewood

CMYK C5 M0 Y10 K56

RGBA R105 G116 B99 A1

HEX #697463

Harvest Ochre Tint 66%

CMYK C40.1 M45.8 Y68.71 K4

RGBA R223 G214 B200 A1

HEX #DFD6C8

Harvest Ochre Tint 33%

CMYK C40.1 M45.8 Y68.71 K25

RGBA R192 G173 B147 A1

HEX #C1AE93

Harvest Ochre

CMYK C40 M46 Y69 K4

RGBA R162 G134 B94 A1

HEX #A2865E

Emberwood Tint 66%

CMYK C0 M9 Y15 K7

RGBA R235 G213 B199 A1

HEX #ECD6C8

Emberwood Tint 33%

CMYK C0 M20 Y32 K15

RGBA R216 G173 B146 A1

HEX #D9AD92

Emberwood

CMYK C0 M9 Y15 K7

RGBA R235 G213 B199 A1

HEX #ECD6C8

3.0.1 PRIMARY TYPEFACE

3.0.2 SECONDARY TYPEFACES

3.0.3 VISUAL HIERARCHY

3.0.4 TYPOGRAPHIC HIERARCHY

H1: Sprat, tracking -25, for primary headings (H1, H2)

Buttons and Subheadings: Highway Gothic Extended

Paragraphs: Work Sans TT

SPRAT, HIGHWAY GOTHIC, WORK SANS TT

BUTTONS AND SUBHEADINGS

Paragraph Text

SECONDARY

Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find and navigate the content.

FRA NYA

Type Size: 60pt, Leading: 60pt

FRANYA

Type Size: 48pt, Leading: 48pt

FRANYA

Type Size: 24pt, Leading: 30pt

FRANYA

Type Size: 18pt, Leading: 24pt

FRANYA

Type Size: 9pt, Leading: 18pt

DESIGN CHOICES

The collateral is made to feel fun, warm, natural, relaxed yet professional

4.0

4.0.1 BUSINESS CARDS

4.0.2 LETTERHEAD

4.0.3 INSTAGRAM

4.0.4 MOOD BOARD

4.0.5 TONE

TO AMY LEMAIRE

FROM F. Zibatheth

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