CUSTOMER, PROBLEM, SOLUTION & UNIQUE VALUE We started the meeting on April 6th by recording questions that we had about our process and what we wanted to know. • • • • • • • • • • • • • • • •
What are the unmet needs of the customer? Who is the customer? What is the main problem we are solving? What do we want the brand to represent? What is the issue we are addressing? What are the channels of the problem? What touch point are we meeting the customer? What do we need to do to gain credibility? Do we need to get the government involved? What will convince someone to spend the money instead of just doing it DIY? How can we confirm there is a demand for this product? Do we need to do a dollar shave club/quip business model? What would keep a competitor from copying our idea? Do we do tattoos and piercings off the bat or just start with one? What is the journey map? What do we need to figure out still?
Notes from meeting (questions and thoughts) • Potential name could be Tatau - the base of the word from Tatau • The main problem that we are addressing is preventing infections with the piercings • We would hope that the touch point is in the tattoo shop for early adopters • Word of mouth and social media are the ideal channels for touch point • Make tattoo parlors and piercers brand ambassadors they would represent what we stand for • Talked a lot about going directly to consumer is better and having parlors partner with us is a good plus • With B2B we gain more credibility off the bat • Lily getting cotton from the q-tip caught in her sharp earring. This is not an effective method of cleaning.
PROCESS DOCUMENT
Myles Bell, Sam Christie, Megan Goheen, Emily Nebraska, Lily Thaler, Angela Weckle
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