and suggestions of her dedicated social media family. Huda is big on delivering the best, game-changing products her fans want or need. It is the bedrock of her brand’s philosophy. It’s like having a product development department minus the badly-lit conference room and copious cups of coffee.
In the Works
Followers with Benefits Constantly interacting with her growing base of loyal followership, Huda enjoyed their comments, suggestions, accolades, and demands for product creations. So, in 2013, Huda created a set of false eyelashes, the same faux fringes that would be famously worn by another makeup mogul, Kim Kardashian West. Beauty retail giant Sephora picked up the product and the Huda Beauty brand was born. To this day, her eponymous, bestselling line of trendsetting product picks is created based on the demands 28
| JULY 2019
Huda and her team, which includes her sisters and husband Chris, recently began a reality web series fittingly entitled Huda Boss, a Facebook Watch program that chronicles the day-to-day duties, operations, and challenges of running Huda Beauty, including Huda’s struggles with maintaining a healthy work-life balance. What’s next for the ever-expanding beauty brand? Aside from weekly, requisite social media content creation and PR projects, Huda and Co. are excited to introduce a first to the line – a fabulous fragrance is slated to launch later this year. And, of course, more makeup! The ultimate slaying sisters, Mona continues to be a daily, integral source of inspiration, love, resolve, and creativity for the bombshell beauty businesswoman.